The Pro Organizer Studio Podcast

Latest Episodes:

33 | Brand Strategy Tips with Moriah Riona Oct 16, 2019

Show notes

I am super excited for this interview with Moriah Riona. She is an award-winning graphic designer and brand strategist who owns a full-service branding and marketing studio for creative female entrepreneurs. Moriah's passion is helping other women succeed in business by giving them the tools they need show up confidently, attract the right clients, get paid what they're worth, and build brands and lives that they love.

(00:00) – Intro to the Episode(02:30) – Moriah shares about her business and client process(04:50) – What is driving Moriah's clients to re-brand?(07:00) – How to differentiate yourself from your competition(08:00) – The future of professional organizing(10:00) – Why not to copy your competition(12:09) – How to know when to bite the bullet and re-brand(17:17) – The role social media has played in entrepreneurial overwhelm(19:40) – Moriah shares about her work in social media strategy and management(27:00) – How to hone in on your vision and bring it to life in an authentic way(32:00) – Moriah shares about her new social media course (33:50) – Creating teams and systems behind our businesses(40:00) – Moriah shares how she sets boundaries as a work-from-home mom(45:40) – Episode Wrap-up

The rest of the show notes can be found at proorganizerstudio.com/blog/brand-strategy

32 | Running a Business Around Your Priorities as a Young Mom Oct 09, 2019

Show notes

Today, I am chatting with Di Ter Avest, owner of Di Is Organized in Baltimore, MD. While I have heard many aspiring organizers say that they want to wait to start their business until their young children are in school, Di Ter Avest shares how she manages her organizing business with two little ones. With the right support system, healthy boundaries and some pre-planning, balancing your priorities may not be as hard as you think.

(00:00) – Intro to the Episode(01:00) – Di shares how she started her business(06:53) – How Di's confidence has grown since going through Inspired Organizer ®(11:10) – How Di balances work in her business and family life(15:18) – Di describes her experience in the Inspired Organizer® Facebook community(18:14) – How Di created a brand that fits her authentic self(20:39) – Episode Wrap-up

The rest of the show notes can be found at proorganizerstudio.com/blog/mom-boss/

31 | Building a Partnership with Ashley Grubbs and Julie McCoy Oct 02, 2019

Show notes

Today, I am joined by Ashley and Julie, who are business partners behind Mind Your Mess in Houston, TX. I hope you'll listen to their entire story. If you're a solo organizer who has ever been interested in bringing on a business partner, you will definitely want to hear how these two met, how their partnership was formed, and where Mind Your Mess is headed today. Their friendship and sky's-the-limit mindset are truly inspiring.

(00:00) – Intro to the Episode(00:56) – Introducing Ashley and Julie(01:50) – How Ashley and Julie met and became business partners(04:49) – How Mind Your Mess handles client projects then vs. now(09:15) – How Ashley and Julie knew they were the right fit(13:20) – How Ashley and Julie divide up tasks in the business(19:35) – The ladies share their advice on what to look for in a business partner(23:15) – Exciting news about expanding Mind Your Mess(28:20) – Laura Berg's position on the Mind Your Mess team(29:36) – Seeking guidance on how to structure a business expansion legally(32:04) – The ladies share how the Inspired Organizer ® course impacted them(38:15) – Julie shares an inspiring quote about the power of commitment(41:14) – Episode Wrap-up

The rest of the show notes can be found at proorganizerstudio.com/blog/partnership

30 | Lessons Learned from 5 Years in Business Sep 25, 2019

Show notes

Something I often tell my students is that there is no growth in your comfort zone. Today, I am reaching out of my comfort zone again to share some of my personal highs and lows as an entrepreneur. From my journey as a professional organizer to the growth that I have seen through Pro Organizer Studio, I truly feel that this online community has watched me grow up in many ways. Here are some lessons that I have learned throughout my 5 years in business.

(00:00) – Intro to the Episode(01:04) – The history behind launching Pro Organizer Studio(03:16) – What I've learned from all the emotions that come with entrepreneurial life(5:58) – The importance of continuous challenges(7:49) – Finding my true purpose by showing up consistently(9:13) – You have what it takes to step up and show up(10:34) – How I came to the conclusion to get certified as a business coach(14:22) – Four areas in which I struggle and am working to change(16:22) – Episode Wrap-up

The rest of the show notes can be found at proorganizerstudio.com/blog/lessons-learned

29 | Entrepreneurial Growing Pains with Samantha Pregenzer Sep 18, 2019

Show notes

Today, I am joined again by the incredible Sam Pregenzer of Simply Organized. Sam has found much success in the organizing world, but it doesn't come without a cost. Today she opened up about the growing pains of entrepreneurial life. Sometimes balancing multiple business projects and multiple kids' schedules is just not that pretty, and finding time for self-care becomes a bit of a chess game. Clearly she is finding a way to make it work. I hope this candid conversation encourages you today.

(00:00) – Intro to the Episode(01:30) – Sam shares about her busy summer and getting back into fall routines(08:28) – Customizing workflows around a unique and growing business(14:16) – Projects that Sam enjoys the most(16:16) – How Sam became a field editor for Better Homes and Gardens(20:21) – The process of rebranding Simply Organized to SO|Home(21:41) – Sam talks about choosing partnerships with other companies(22:22) – Sam shares about moving and her plans for her new house(25:04) – How Sam finds time for self-care(28:40) – Episode Wrap-up

The rest of the show notes canes be found at proorganizerstudio.com/blog/sam-pregenzer

28 | All About Business Collaborations with Matlin Pessarra Sep 11, 2019

Show notes

Today I am super excited to be chatting with Matlin Pessarra of Minimized Professional Organizers in Charlotte, NC. In the two short years that Matlin has been in business, she has grown a massive Instagram following and she has worked with a number of local influencers and celebrities in Charlotte. I have invited her onto the podcast today to talk all about her experiences with business collaborations.

(00:00) – Intro to the Episode (00:55) – Introducing Matlin Pessarra (1:22) – How Matlin got into professional organizing (3:40) – Matlin shares how her business has evolved since she first launched (6:10) – How Matlin has used Instagram strategically as a marketing tool (10:25) – How Matlin got started with collaborations (12:50) – Collaborating with influencers (18:30) – Collaborating with celebrities (23:36) – Collaborating as an alternative to paid advertising (25:34) – Cold-approaching businesses to initiate a collaboration (27:55) – Lessons Matlin has learned from business collaborations (30:41) – Matlin's advice to new business owners (32:04) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/collaborations

27 | Planners, Printables and Blogging with Laura Smith Sep 04, 2019

Show notes

This week on the podcast, my guest is professional blogger and planner designer, Laura Smith of I Heart Planners. In this interview, we have covered her business journey as an organizing-focused blogger, all the way to being the designer of The Sweet Life Planner. She has done all kinds of interesting things related to organizing for her audience online. So, if you're interested in creating more for your organizing business online, you are really going to love this episode!

(00:00) – Intro to the Episode(01:07) – Introducing Laura Smith(01:42) – Laura shares how I Heart Planners got started (4:23) – How Laura transitioned out of her full-time job (6:11) – Creating and selling printables(10:58) – How Laura created her ideal planner(16:50) – Laura shares the details of her online organizing summit, GetOrganizedHQ (18:42) – The Sweet Life Society membership program(20:54) – Laura's blogging schedule and tips for consistency(26:15) – How to deal with the comparison game(30:28) – How to not give up on your business(35:10) – How to fight perfectionism(39:11) – Laura shares how she uses audience feedback to plan her content (44:19) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/planners

26 | A Retirement Career Worth Having with Kandy Negus Aug 28, 2019

Show notes

In this week's episode, I am featuring one of my Inspired Organizer® students, Kandy Negus of Order Your Spaces. One of my goals with this podcast is to feature professional organizers who are living their dream in a wide variety of life circumstances, backgrounds, and business goals. I hope you enjoy listening to Kandy's inspiring story today.

(00:00) – Intro to the Episode(00:55) – Introducing Kandy Negus(1:52) – How Kandy got into professional organizing (5:02) – What gave Kandy the push to finally launch her business(6:23) – Kandy shares her "why" for choosing this path(7:39) – A message to the perfectionists (8:35) – Advice for aspiring professional organizers(11:37) – The technical side of business for the digitally challenged (16:38) – Kandy shares the benefits of an accountability partner/community(17:37) – Personal boundaries and schedule as a solopreneur(19:17) – Kandy's plans to expand her business(22:49) – Living your purpose regardless of your stage of life(25:21) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/retirement-career

25 | Living Your Brand and Company Values with Nikki Boyd Aug 21, 2019

Show notes

I'm excited to welcome back Nikki Boyd of At Home With Nikki. Nikki is a professional organizer in the Charleston, SC area who started her business 6 years ago with a YouTube channel. Her brand has now expanded to a local organizing business, a new book called Beautifully Organized, virtual coaching services for clients worldwide, and much more. Today, we are catching up on what is new in Nikki's world. I am sure you will enjoy this one!

(00:00) – Intro to the Episode(01:12) – Check out our 2017 interview with Nikki Boyd(02:30) – Nikki shares the process of writing her book, Beautifully Organized(5:35) – How Nikki's book is different than other organizing books(6:35) – Update on At Home With Nikki(9:49) – What does a normal day look like for Nikki?(11:37) – Nikki shares about working with client's virtually(12:31) – How Nikki's virtual organizing process has changed(13:12) – Nikki's biggest learning curve as a businesswoman (14:47) – How big is Nikki's team?(15:35) – Nikki's open showroom office(19:35) – What does Nikki do to stay on top of her busy schedule (20:50) – Nikki's thoughts on her own self-care(24:00) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/nikki-boyd-brand

24 | The 2080 Principle: Organizing Your Life For Your Future Self Aug 14, 2019

Show notes

In this week's episode, I'm sharing a new concept that I've coined "the 2080 principle," which is my take on the mindset shift that is needed in order to break the cycle of discontent, boredom, and struggle that may be related to your daily habits. If you're ready to take the steps towards creating your ideal future, I hope you'll tune in for this one.

(00:00) – Intro to the Episode(01:10) – The 8020 Rule & how I stumbled upon the 2080 Principle(02:25) – How some organizing philosophies could lead us astray(04:14) – Organizing your life around your future goals(06:07) – Life lessons I've gleaned from my baby-boomer husband(07:44) – The 2080 Principle defined(08:03) – My vision and priorities for my 2080 self(08:35) – The challenge(10:13) – The 3 priorities framework(11:10) – Jen's strategy for 2080 success(15:36) – Episode Wrap-up

The rest of the show notes can be found at proorganizerstudio.com/blog/2080-principle

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