The Pro Organizer Studio Podcast

Latest Episodes:

23 | Rewriting Your Money Mindset with Cabri & Sarah Aug 07, 2019

Show notes

In this week's episode, I am chatting with professional organizers Cabri Carpenter and Sarah Brent. Cabri and Sarah found each other through the Accountability Partner program we offer as a perk of our Inspired Organizer® membership. Due to the intentional changes they have made in their mindsets around money and self-worth, they have both taken huge steps forward in their businesses this year. I am so thrilled to have them share their stories with you today.

(00:00) – Introduction to the episode(01:27) – Introducing Cabri & Sarah(03:10) – More about the Accountability Partner Program(04:23) – Cabri & Sarah's experience as Accountability Partners(07:08) – How Jen Sincero's book influenced Cabri and Sarah(08:16) – How Sarah gained the confidence to raise her rates(10:22) – Pinpointing your negative money mindset themes in order to rewrite them(15:40) – Cabri shares about the snowball effect of goal-setting(19:20) – What Cabri would tell her past self(21:30) – What Sarah would tell her past self(26:45) – Sarah shares what happened when she stopped taking non-organizing side jobs(33:38) – Cabri shares why she turned down a full-time warehouse organizing position(38:00) – Money Mindset book recommendations (41:46) – Episode Wrap-up

Resources mentioned: You Are A Badass At Making Money Profit First The Total Money Makeover Secrets of The Millionaire Mind Sell Or Be Sold The Life Coach School Podcast

The rest of the show notes can be found at proorganizerstudio.com/blog/money-mindset

22 | SEO Tips for Pro Organizers with Caitlin Strempel Jul 31, 2019

Show notes

In today's episode, I'm excited to introduce Caitlin Strempel of CRS Digital Marketing. Caitlin is a digital marketing strategist and SEO expert who is actually a part of our network of preferred service providers for Pro Organizer Studio. I invited Caitlin onto the podcast today to share some helpful tips for tweaking your website SEO to get you more traffic as a professional organizer. This episode is packed with great information. I learned a lot myself! You'll definitely want to have a pen and paper handy for this one.

(00:00) – Introduction to the episode(01:05) – Introducing Caitlin(3:40) – What is the goal of SEO and why is it important? (5:42) – Why SEO should be a higher priority than social media engagement(7:10) – What keywords should professional organizers use?(8:57) – Caitlin shares tips specific to the organizing industry(13:07) – How to use competitor research for SEO(15:42) – One thing you can do to enhance your SEO rankings today(16:43) – What to expect when you decide to hire an SEO expert(18:07) – Blogging tips for SEO(21:10) – How GoogleMyBusiness will help with SEO(24:50) – Caitlin's Top 3 suggestions to do NOW to enhance your SEO(26:56) – Where to find more of Caitlin's free SEO tips (27:36) – How to work with Caitlin (28:33) – Episode Wrap-up

The rest of the show notes can be found at proorganizerstudio.com/blog/seo-for-organizers

21 | Taking Your Business Online: Tips & Ideas for Success Jul 24, 2019

Show notes

In today's episode, I am walking you through my brainstorm of ideas on expanding your professional organizing business online- from creating inexpensive lead magnets to all-inclusive online courses. I hope this episode leaves you feeling super inspired and motivates you to explore how you can showcase your expertise to a much larger audience. This is truly my favorite topic!

(00:00) – Intro to the Episode(3:52) – Why an online component in your business is a good idea(5:30) – Types of online products(12:00) – "Holiday organizing specialty" Case study(15:30) – Creating a funnel for your online business(18:15) – Ideas for a "gated" information product(22:01) – Pros of a Facebook group(24:15) – Jen's proven Facebook group strategy(26:28) – Cons of a Facebook group(31:24) – Ideas for a cheap information product(41:57) – Ideas for a medium level information product(46:40) – Tips for creating a small course(53:00) – Tips and ideas for creating a large course(1:13:13) – Would I change my strategy if I were to do it all over again?(1:20:25) – The process for creating a product(1:30:30) – Copywriting that speaks to your audience's needs(1:34:30) – Lessons I've learned along the way(1:43:39) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/online-business

20 | Blogging as a Pro Organizing Niche with Abby Lawson Jul 17, 2019

Show notes

In today's episode, Abby Lawson joins me to share all about her experience as the owner of the popular organizing blog, Just A Girl And Her Blog. Abby is truly one of the queens of the organizing world. She has built her entire career around creating quality video and blog content through organizing her own home and office. In this interview, Abby has lots of tips on creating videos and blog content, as well as how to get started with affiliate marketing.

(00:00) – Introduction to the episode(01:00) – Introducing Abby Lawson(03:17) – Abby shares her experience creating content full time for her blog and YouTube(05:58) – How Abby found out about the professional organizing industry(07:30) – Tips for starting a blog and what to post(11:20) – Abby's #1 tip for posting on social platforms(12:47) – Some ways Abby has monetized her blog and Instagram(20:30) – Abby shares why she started her YouTube channel(24:19) – How Abby plans out her projects in advance(26:34) – How video makes your audience feel more connected to you(29:10) – The one big thing that Abby would do differently if she could start over(30:54) – Abby explains why email marketing is crucial to sales(33:20) – Why email marketing is important for professional organizers(35:50) – How to create quality content when you don't have a chic home(39:01) – More info on applying for affiliate marketing(40:05) – Abby's preferred email marketing service(41:05) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/blogging-niche

19 | The Benefits of Organizing for Children with Kathleen MacAinsh Jul 10, 2019

Show notes

In this week's episode, I am chatting with professional organizer and Inspired Organizer® student Kathleen MacAinsh. Kathleen's mission is to serve young moms who need tools to help raise their children in a structured home they can feel safe and empowered in. Kathleen is a true innovator with a beautiful heart. I can't wait for you to hear some of her new ideas.

(00:00) – Introduction to the episode(01:02) – Introducing Kathleen MacAinsh(01:43) – What inspired Kathleen to start her organizing business(02:24) – Kathleen shares about her organizing niche(03:08) – Kathleen's reasons for organizing as a side-business only (05:04) – How Kathleen balances life and work(05:50) – Kathleen's mission as a professional organizer(06:55) – Kathleen shares some of her personal story that led her to organizing(10:12) – The importance of children learning to be organized(13:17) – Kathleen shares her future plans for her business(16:46) – Kathleen explains what she has learned about different organizing styles(21:13) – How user experience correlates to the various organizing styles(24:08) – Kathleen shares more benefits of having an organized home(25:08) – How you can find and follow Kathleen(26:22) – Episode wrap up

The rest of the show notes can be found at proorganizerstudio.com/blog/organize-kids

18 | Building a Business that Runs Like Clockwork with Brie Kistler Jul 03, 2019

Show notes

In this week's episode, I am joined by professional organizer Brie Kistler, who also happens to be my Operations Manager at Pro Organizer Studio. Today we are talking about what goes on behind the scenes at Pro Organizer Studio, as well as some tips we have learned recently to help the business run as smoothly as possible. We will be sharing our experience as students of Adrienne Dorison's new course, Run Like Clockwork.

(00:00) – Introduction to the episode (01:01) – Introducing Brie Kistler (02:15) – How Brie and Jen met and starting working together (06:41) – Brie's role at Pro Organizer Studio (08:10) – Why we read the book Clockwork by Mike Micalowicz (09:10) – Finding the Run Like Clockwork course by Adrienne Dorison (09:43) – Why we decided to enroll in Run Like Clockwork (10:07) – Brie's summary of the Clockwork book (10:55) – How even a solo pro organizer can benefit from this book (15:17) – Easy steps you can take right now to get started "clockworking" your business (16:04) – Recapping our favorite lessons and tools we learned from Run Like Clockwork (22:29) – How the course has changed the way we work as a team (27:05) – Jen explains what bottlenecks are and how to avoid them in your business (32:30) – Brie shares why she loves her job (33:36) – Information about the Pro Organizer Studio Retreats (34:48) – Episode Wrap-Up

Resources Mentioned: Run Like Clockwork Course Clockwork Book Profit First Book

The rest of the show notes can be found at proorganizerstudio.com/blog/podcast-episode-18/

17 | Creating a Luxury Experience with Liz Brigham Jun 26, 2019

Show notes

In this week's episode, I am interviewing Liz Brigham, a dear friend of mine as well as the Manager of Ageless Remedies, a luxury medical spa in Charlotte, NC. I invited her on for a special chat all about creating luxury customer service experiences! She has lots of great tips for building your confidence and designing your services around your customer's true needs. Don't miss this one if you have ever felt nervous about targeting affluent clientele for any reason.

(00:00) – Introduction to this episode(01:02) – Introduction to Liz Brigham(03:36) – How Liz got into the customer service field(06:38) – How Liz integrates team members that fit the company culture(09:48) – Who is Liz's niche target market(10:56) – How Liz trains her team to be customer-centric(19:12) – Liz explains why referrals are so powerful(21:27) – What role confidentiality plays in luxury businesses(33:29) – The hesitancy around investing in luxury services(37:34) – How to convey trust in your business(46:39) – How to start targeting high-end clientele (51:54) – The number one way to exude confidence in selling your services(01:00:26) – How Liz handled a difficult customer service issue(01:16:28) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/luxury-service

16 | Building a Community on Instagram with Samantha Pregenzer Jun 19, 2019

Show notes

In today's episode, I'm chatting with Samantha Pregenzer, a blogger and professional organizer in San Francisco, CA. She is a NAPO member, DIYer, and the writer behind the Simply Organized blog. Helping people get organized is her passion - but the blog and thriving Instagram community are the heart of her business. Today, we are digging a little deeper into how her business got started, and how she grew her Instagram following to where it is today!

(00:00) – Introduction to this episode(00:55) – Introduction to Samantha Pregenzer(02:05) – Why Samantha started her blog before Instagram(05:13) – How Samantha plans out her Instagram content(08:46) – How to get the best lighting in your Instagram photos(11:09) – How many clients Samantha gets from her Instagram(12:23) – What other opportunities have come to Samantha(15:02) – Where the majority of her traffic comes from(21:38) – How Samantha prices her services(33:19) – What Samantha makes working for The Container Store(34:19) – The down-low of liability insurance(37:50) – The secrets around NAPO's pricing suggestions(40:12) – How Samantha handles clients red flag clients (41:53) – Samantha's #1 tip for organizers just starting out(48:08) – Samantha's take on organizing virtually with Evernote(50:47) – Samantha's first organizing job (52:10) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/instagram

15 | Covering Your Legal Bases with Annette Stepanian Jun 12, 2019

Show notes

In this week's episode, I'm chatting with attorney Annette Stepanian all about exactly what it takes to start your business legally. Annette Stepanian is a traditionally educated lawyer and business strategist who equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses.

Combining her passion for law and small business, Annette seeks to make the law practical, approachable, and dare we say it - even a little fun!

(00:00) – Introduction to this episode(01:13) – Introduction to Annette Stepanian(01:46) – Annette's funny organizing story(05:03) – How Annette ended up where she is right now in her legal career(09:19) – How to know when you have your legal bases covered(10:54) – Why legal stuff feels so scary (14:08) – When is the right time to legalize your business(17:10) – What you should do when you're ready to start legalizing your business(29:11) – How to approach a local lawyer(37:15) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/legal-advice

14 | How to Start Organizing Virtually with Nikki Boyd Jun 05, 2019

Show notes

In this week's episode, I am interviewing YouTuber Nikki Boyd. Nikki is the creator of the popular lifestyle brand At Home With Nikki on YouTube. She also offers professional organizing services in the Charleston, SC area and all over the world via "virtual organizing." My interview with her covered all kinds of topics, including how she got started on YouTube, things she's learned from her audience, and how she found out that being a professional organizer was a real business.

(00:00) – Introduction to this episode(00:54) – Introduction to Nikki Boyd(01:28) – How Nikki started her YouTube channel(03:58) – How long it took Nikki to cultivate her community(07:30) – What inspired Nikki to start working with people 1-on-1(09:35) – How Nikki juggles creating content and client work(12:09) – What virtual organizing is and how to start doing it (15:53) – How Nikki gets away with doing very little marketing(18:35) – Who virtual organizing is NOT for(20:36) – The best way to do a consult with a virtual organizing client(22:17) – Tips on creating video content(24:58) – Nikki's new subscription service (26:19) – Nikki's view on pricing your services(28:40) – Nikki shares about her team(34:39) – More information about Nikki's subscription box(37:09) – How to clean your office weekly(40:30) – How Nikki feels about being an African-American in this industry(42:29) – Nikki's viewpoint on books like The Magic Art of Tidying Up(45:21) – Nikki's last tips(47:13) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/podcast/nikki-boyd

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