The Pro Church Tools Show with Brady Shearer

Latest Episodes:

How To Reach People When You're A Church Of 50 Or Less | Ep. #028 Feb 08, 2018

Show notes

Sometimes smaller churches feel like they're at a disadvantage, and are unsure of how to grow beyond where they are. In this episode Brady talks about the advantages these churches have and how to move forward.

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

What's In This Session?

The question (0:40)
Do something you've never done. Get somewhere you've never been (1:08)
Disadvantage: Less resources (2:12)
Advantage: Move quickly, small improvements result in huge change (2:36)
Set your expectations: you don't need huge growth - nor would you want it (3:51)
Set a clear goal (4:54)
Acquisition experiments (Facebook ads, community events, Google AdWords) (6:16)
Bring value (7:58)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/reach-people-youre-church-50-less-ep-028/.

What's The Point Of Social Media? | Ep. #027 Feb 07, 2018

Show notes

Is the point of social media solely to collect likes and followers? Brady discusses how your social media accounts can support your vision statement.

What's In This Session?

A DM Brady received (0:32)
What's the point of a Sunday morning? Accomplish your vision (1:45)
Most churches use social to push back to Sunday; but what would your church post online if your Sunday service didn't exist (3:39)
Attention is the commodity that matters most (6:55)
How do we measure attention on social? Engagement vs. Reach (7:14)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/whats-point-social-media-ep-027/.

The Best Way To Steal On Social Media | Ep. #026 Feb 06, 2018

Show notes

There is a right and wrong way to "steal" other people's ideas on social media. Brady talks about being inspired without breaking copyright laws.

What's In This Session?

We talked about the best churches to follow on Instagram… (1:06)
Innovation comes at the intersection between that which is proven and that which is foreign (1:55)
If you're a church; don't copy other churches, copy entirely different industries (3:18)
Fitness industry example (3:56)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-way-steal-social-media-ep-026/.

3 Words Every Church Must Memorize To Master Social Media | Ep. #025 Feb 05, 2018

Show notes

In this episode Brady discusses stopping the scroll and capturing attention through pattern interrupt.

What's In This Session?

Stop the scroll (1:06)
Why it's important (1:16)
The valuable commodity of attention (2:08)
Pattern interrupt (2:34)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-words-every-church-must-memorize-master-social-media-ep-025/.

How To Shoot A Welcome Video, Thumbnails For Sermons & Memes In Church | #AskBrady Episode 51 Feb 04, 2018

Show notes

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS:

1:04 - I'm struggling with producing a 'welcome video' for our church to put on social media and our website. Any advise or tips or links?

7:50 - What do you guys find is the most effective way to get contact information out?

16:57 - When choosing a thumbnail for a sermon video, do you guys use a good shot from the sermon itself or do you go with the series graphic?

21:39 - What's everyones thoughts ensuing memes for your church social media posts?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer

Facebook: http://facebook.com/prochurchtools

Website: http://prochurchtools.com

Twitter: http://twitter.com/bradyshearer

7 Innovative Churches To Follow On Instagram | Ep. #024 Feb 03, 2018

Show notes

The best way to find inspiration is to get outside of your context. In this episode Brady & Alex go through seven must follow Instagram accounts, and what makes them so great.

What's In This Session?

@peoplechurch (0:42)
@homechurchnash (2:19)
@pearlstreetchurch (3:48)
@c3brooklyn (4:25)
@freshlife (5:13)
@legacyhouse.life (6:02)
@soco.church (7:04)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-innovative-churches-follow-instagram-ep-024/.

Millennials Aren't Ready To Be Pastors | Ep. #023 Feb 02, 2018

Show notes

Statistically 7 out of 10 current pastors feel like there is no one capable of replacing them. Brady talks statistics and personal experience in this episode.

What's In This Session?

The largest generation in existence is 40 and under, and yet pastors don't feel like can find adequate replacements (0:52)
7 out of every 10 current pastors believe identifying suitable candidates is becoming more difficult (69%), even though a majority believes their church is doing what it takes (69%) (1:02)
"Being 27 and on staff at a church that I grew up my whole life is so difficult. I never get taken seriously and I am always working against the norm." (2:35)
"I recently stepped down from a church where the pastor was in his 50's and one of threatens why was because I did not feel supported in my decisions and responsibilities at all. Coming to that decision was hard because I had to do a lot of searching as to why I felt that way. Ultimately, I had a seat at the table, but I felt like I was put up with - not part of the team." (2:45)
"I was in a church service and the (older) pastor said, "Let me talk to the Millennials for a minute" and proceeded to call all Millennials lazy, entitled, ungrateful, etc." (3:04)
"I am a 31 year old student/administrative pastor in a denomination that predominately has lead pastors in their 50's and higher. I've been in ministry since I was 18. I'm still treated like I have little life experience or like I'm not ready to be a lead pastor. It's ridiculous. I'm a father of two girls, ages 7 and 5, I lead a family, I've been leading in ministry for over a decade, I've been leading worship since I was 15." (3:16)
Brady was sent a video from a church with the pastor from stage saying, "Millennials, the generation that thinks the world revolves around them and that every thought they have is brilliant…" (3:42)
Brady recently came under fire for an episode of Pro Church Daily Ep. 4 titled Why Pastors Are Too Old (angry emails, comments, "cocky jerk Millennial") (4:03)
Perception is reality; Millennials have a branding problem (4:14)
Look inward - how are you perhaps contributing to this problem? (6:06)
Start your own thing - it's never been easier (7:17)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/millennials-arent-ready-pastors-ep-023/.

How To Convince Your Pastor When They Won't Listen | Ep. #022 Feb 01, 2018

Show notes

You have a vision. Your church has a vision. Brady discusses how to line these up and ask the big ask of your senior leadership.

What's In This Session?

You can't achieve all your hopes and dreams for ministry in one conversation (0:55)
No one cares as much as you do (1:36)
Understand how you're being perceived (3:01)
Link your project to the mission/vision of your senior leadership (3:47)
Accomplish your first project with zero investment on the part of your senior leadership (5:50)
Go in for the big ask; show three different proposals and purposefully put the middle one as the one you want (7:15)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/convince-pastor-wont-listen-ep-022/.

The 3 S's Of Quality Communications | Ep. #021 Jan 31, 2018

Show notes

In this episode Brady talks about the 3 key concepts that he used as the foundation of the Pro Church Podcast and how they translate to church communications.

Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code "daily" to get a 10% forever discount, along with Brady's private vault of 25 proven video templates.

What's In This Session?

Overview (1:08)
Stories: Storytelling most powerful form of human communication (1:47)
Statistics: Persuasive; lend legitimacy beyond simple anecdotes (4:17)
Steps: Breakdown complex ideas into easy to digest, easy to accomplish actions (4:52)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ss-quality-communications-ep-021/.

1 Weird Strategy For Acquiring More Instagram Story Views | Ep. #020 Jan 30, 2018

Show notes

Social media is ever evolving. Brady talks about a weird Instagram story post that has been increasing his views.

What's In This Session?

Annotated DM screenshots (1:40)
Puts the user back in control (2:11)
Feeling of exclusivity (3:38)
Answers questions for other people (4:02)
Make sure to cover-up the sensitive details (4:38)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-weird-strategy-acquiring-instagram-story-views-ep-020/.

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