The Pro Church Tools Show with Brady Shearer

Latest Episodes:

The 5 Elements Every Church Website Needs At The Top Of Its Homepage | Ep. 045 Feb 28, 2018

Show notes

Brady has described in depth why you shouldn't have a slider on your website, so in this episode he talks about what you should put on your website instead.

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

What's In This Session?

#1 - Logo (2:01)
#2 - Navigation Menu (2:54)
#3 - Headline (5:15)
#4 - Call-To-Action (6:14)
#5 - Inspirational Imagery (7:11)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-elements-every-church-website-needs-top-homepage-ep-045/.

3 More Reasons To Delete Your Church Website Slider Immediately | Ep. #044 Feb 27, 2018

Show notes

Previously on Pro Church Daily Brady discussed why sliders are not the best option for your website. Today he shares 3 more reasons why you should delete your slider.

What's In This Session?

Recap (0:49)
#1 - Sliders Make Your Website Slower (2:15)
#2 - Sliders Are Ignored By Visitors (4:16)
#3 - Experts Agree Sliders Suck (6:32)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-reasons-delete-church-website-slider-immediately-ep-044/.

1 Simple Reason To Never Use A Slider On Your Church's Website | Ep. #043 Feb 26, 2018

Show notes

Churches love to use sliders on their websites, but data is showing that they are not the best option. Brady explores why sliders are so popular, and why you shouldn't follow the trend.

What's In This Session?

Defining what a slider is (0:38)
Of the 1,008 church websites that we tested, 76.1% lacked a primary focal point (1:22)
Churches love sliders, but why? (1:53)
Bottom line: prioritize your external audience (3:21)
Sliders have a clickthrough rate of less than 1% (3:55)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-simple-reason-never-use-slider-churchs-website-ep-043/.

Brady's Biggest Reveal, 3 Point Lighting Tips & Categorizing Your Hashtags | #AskBrady Episode 54 Feb 25, 2018

Show notes

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS:

1:00 - Do you have any suggestions of what content should be posted for churches in the 3 post? And do you all have a suggestion how to store or categorize your hashtags for Instagram posts?

10:34 - How in the world do you get rid of the "glasses glare" when doing 3 point lighting?

15:44 - What content do you think should be in a church's weekly email and what is a waste of space?

23:12 - How can you get more DMs? What kind of story/IG content will increase that type of engagement?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer

Facebook: http://facebook.com/prochurchtools

Website: http://prochurchtools.com

Twitter: http://twitter.com/bradyshearer

How To Send Push Notifications For Free (Without A Church Mobile App) | Ep. #042 Feb 24, 2018

Show notes

The one unique feature apps offer when compared to websites is the ability to send push notifications. Brady discusses how to use push notifications without building your own app.

What's In This Session?

Church apps are vastly overrated - websites can do anything church apps can do and much, much more…except for send push notifications (0:38)
Push notifications are rarely enabled (1:19)
Every single one of the most popular communication apps in the world (Text, Email, Facebook, YouTube, Facebook Messenger, Instagram, Snapchat) allows you to send push notifications to your contacts and followers – for free (2:58)
80% of people that download an app never become active users (4:45)
75% of people download an app, open it once, and never come back (5:01)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/send-push-notifications-free-without-church-mobile-app-ep-042/.

5 Reasons Church Apps Are Vastly Overrated | Ep. #041 Feb 23, 2018

Show notes

Brady shares stats and data on whether your church actually needs an app or if your website is more than enough.

What's In This Session?

Churches that succeed with digital media tend to do two things very well: make informed decisions based on data and they don't try to do too much (1:00)
#1 - Mobile apps are crazy expensive (1:27)
#2 - Your church website should be able to do anything an app can do (2:47)
#3 - 90% of app usage is spent on a user's top 5 apps (4:30)
#4 - App discovery is down across several channels (5:16)
#5 - Push notifications are rarely enabled (6:02)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-reasons-church-apps-vastly-overrated-ep-041/.

Please, Don't Try To Make Your Church's Website "Original" | Ep. #040 Feb 22, 2018

Show notes

In the pursuit of originality people often lose focus what is truly important to their creative project. Brady talks about why being original is not the best marker for your website.

What's In This Session?

Originality is overrated (0:39)
According to Google, websites that perform the best were found by users to be "simple" and "familiar" (1:20)
Everything Is A Remix (3:03)
In manufacturing (4:26)
In film & television (5:27)
In storytelling (6:18)
In the Bible (6:45)
The bottom line (6:51)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/please-dont-try-make-churchs-website-original-ep-040/.

The 3 Duties Every Church Website Must Fulfill - Ep. #039 Feb 21, 2018

Show notes

Brady condenses the most important aspects of website design into 3 simple check list items. Focus on these items to help your church website succeed.

What's In This Session?

An introduction to the holy trinity of church website design (0:55)
#1 - Make a good first impression (primary duty) (1:11)
#2 - Provide helpful information and next steps (4:19)
#3 - Rank as high as possible in search engines (5:38)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-duties-every-church-website-must-fulfill-ep-039/.

3 Overlooked Benefits Of Your Church's Website - Ep. #038 Feb 20, 2018

Show notes

Your church website is integral to your first impression, and your online presence. In this episode Brady discusses three benefits of your website that are commonly overlooked.

What's In This Session?

#1 - it's 100% controlled by you (1:11)
#2 - it's cost effective (3:38)
#3 - it's quick and easy to change (5:52)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-overlooked-benefits-churchs-website-ep-038/.

The Most Important Marketing Tool For Every Church - Ep. #037 Feb 19, 2018

Show notes

In the past it was common for churches to use newspaper ads for marketing. Now there are so many more avenues available. Brady talks about which tool is the most important to have and use.

What's In This Session?

Brady grew up attending a small Baptist church - they advertised in the newspaper (0:39)
Now there are so many options for churches (1:50)
Brady's experience looking for a counsellor (2:27)
According to Forbes, 97% of people look for local organizations online (3:48)
According to HubSpot, 46% of all searches on Google are local (4:02)
89% of surveyed participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily (4:19)
Discovery happens online (5:44)
Always accessible (6:24)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/important-marketing-tool-every-church-ep-037/.

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