The Pro Church Tools Show with Brady Shearer

Latest Episodes:

5 SEO Improvements You Can Make To Your Church's Website | Ep. #065 Mar 23, 2018

Show notes

A lot of people find and research local businesses online. This means that it is important for your church to rank well in search results. Brady talks about Search Engine Optimization and some easy steps to improve your SEO.

If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.

What's In This Session?

What is SEO? (0:57)
Google My Business (1:43)
Facebook Reviews (3:11)
Google Reviews (3:11)
Keyword Phrase Optimization (5:44)
Pingdom Web Tools (7:07)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-seo-improvements-can-make-churchs-website-ep-065/.

The 3 Rules Of Church Domain Names | Ep. #064 Mar 22, 2018

Show notes

Your website is your church's main representative online. This is why choosing a great domain is so important. Brady discusses three rules to follow when choosing a domain.

What's In This Session?

Rule #1: Keep It Short (1:13)
Rule #2: Keep It Memorable (1:13)
Rule #3: Keep It Easy To Spell (1:13)
Be careful with acronyms (2:01)
Domain suffix: .com? .org? .church? (4:32)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-rules-church-domain-names-ep-064/.

The Perfect Church Connect Card Template | Ep. #063 Mar 21, 2018

Show notes

Print may not be efficient, but it's not dead. Brady talks about the unique role connect cards play in church communications and his single best tip to get more people to fill it out.

What's In This Session?

Why is a church connection card so important? (1:19)
How few fields can you ask for while still keeping a card relevant? (2:33)
Use a connection card as an extension of your central hub (5:28)
Some people prefer a physical card (6:35)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/perfect-church-connect-card-template-ep-063/.

The Lobby Kiosk: How To Drive More Next Steps At Church | Ep. #062 Mar 20, 2018

Show notes

Having a single destination for information makes communication simple and streamlined. Brady talks through some tips on how to make a central hub kiosk work for your church.

What's In This Session?

Tim's Facebook post (0:50)
Why a single destination? (2:19)
Tip #1: Use an older person to man the station (3:54)
Tip #2: We send out a "What's Happening" note to all our volunteers serving that week (5:01)
Tip #3: Have a list of the days announcements so volunteers are prepped on the most important next steps (6:28)
Tip #4: Call your kiosk the name of the URL plus kiosk to ingrain the domain name in your church's mind (7:30)
Set up suggestions (9:17)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/lobby-kiosk-drive-next-steps-church-ep-062/.

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The Central Hub: Why Every Church Needs One | Ep. #061 Mar 19, 2018

Show notes

Brady discusses the concept of a central hub. He covers the necessary elements for a central hub, as well as how it can help your church accomplish its vision and mission in the world.

What's In This Session?

The best way to accomplish your church's mission is through next steps (0:41)
Brady's experience with announcements (1:04)
The fewer the choices the better (2:49)
Ryan Gosling meme example (3:44)
The jam case study (4:00)
The key elements of a central hub (6:31)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/central-hub-every-church-needs-one-ep-061/.

Brady's Teleprompter Secret, Instagram vs FB Stories & Filmora vs Adobe | #AskBrady Episode 57 Mar 18, 2018

Show notes

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS:

1:00 - What do you know about a company called Filmora - a video editing software?

5:32 - What are your thoughts on content used for Instagram & Facebook stories? Same content on both?

7:14 - I'm trying to get into video testimonies/stories of how groups have helped people, what are your methods for learning names and stories for this purpose?

14:06 - What are the advantages to using only one person vs. a different person per announcement? Do you memorize the script? Or use a teleprompter?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer

Facebook: http://facebook.com/prochurchtools

Website: http://prochurchtools.com

Twitter: http://twitter.com/bradyshearer

The Best Way To Improve Your Church's Website Today | Ep. #060 Mar 17, 2018

Show notes

During the construction of Nucleus Brady has done, and read, tons of research on what makes a website great. In this episode he shares the single best way to improve your church's website.

What's In This Session?

Etsy's research on product photos (1:15)
The value of photos of human faces (2:07)
Applying this to churches (2:26)
Medalia's study of faces vs. paintings (4:30)
Other studies on pictures with human faces (4:47)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-way-improve-churchs-website-today-ep-060/.

Stop! Don't Allow Your Church To Use Stock Photos | Ep. #059 Mar 16, 2018

Show notes

A picture is worth a thousand words. Brady discusses the types of images churches are using on their websites, as well as which types to avoid and which to use more of.

What's In This Session?

A picture is worth a thousand words (0:43)
Clip art search statistics (1:30)
Hamburger example (3:30)
Etsy example (4:48)
Bible college Brady (5:41)
Portrait mode case study (7:56)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/stop-dont-allow-church-use-stock-photos-ep-059/.

The 5-Part First Impression Test For Church Websites | Ep. #058 Mar 15, 2018

Show notes

As part of his research Brady conducted a study on church websites and whether they can pass a first impression test. In this episode he breaks down each part of this test.

What's In This Session?