The Pro Church Tools Show with Brady Shearer

Latest Episodes:

The Ultimate YouTube Growth Strategy For Churches | Ep. #019 Jan 29, 2018

Show notes

YouTube is the second largest search engine in the world. Brady discusses how to build up your channel, your following and video views.

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What's In This Session?

YouTube second largest search engine in the world (1:20)
People use YouTube to get answers to questions (1:47)
Find keywords people are searching for (2:25)
Create awesome thumbnails for your videos (6:10)
Is this right for your church? (6:29)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/ultimate-youtube-growth-strategy-churches-ep-019/.

1 Simple Reason Why Most Church Marketing Fails | Ep. #018 Jan 27, 2018

Show notes

Sometimes it can feel like you're putting out a ton of resources into marketing with little to no return. Brady discusses a common pattern of thinking that is holding church marketing back.

What's In This Session?

The Sharefaith ad for a website builder (0:40)
What a website should do (1:37)
A DM from Alex (3:14)
A DM from Adam (4:15)
You are not your target audience (5:58)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-simple-reason-church-marketing-fails-ep-018/.

The Unstoppable Power Of Social Proof | Ep. #017 Jan 26, 2018

Show notes

Brady dives into the statistics that prove most people use social proof and reviews to make decisions. He also outlines how your church can use this to their advantage.

What's In This Session?

Defining social proof (0:31)
The 2010 environmental study published by the Wall Street Journal (1:12)
An empty restaurant vs. a full one (2:46)
70% of consumers look at reviews before making a purchase (3:36)
Facebook and Google reviews (4:22)
How GoodNews.Church uses social proof on their website (5:59)
Social proof at the bottom of your Plan A Visit and I'm New pages (7:23)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/unstoppable-power-social-proof-ep-017/.

The 3X Instagram Strategy For Churches In 2018 | Ep. #016 Jan 25, 2018

Show notes

Instagram's algorithm is opening up the opportunity to post more content on the platform. Brady talks about using this to your advantage and boost your follower count.

What's In This Session?

How Jordan Syatt (Gary Vee's trainer) grew his Instagram following (0:35)
The Instagram algorithm no longer shows every one of your posts (2:45)
3X your post volume to 3X your results (3:58)
The advantage churches have (6:24)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3x-instagram-strategy-churches-2018-ep-016/.

How Your Church Can Play (And Win) The Content Marketing Lottery | Ep. #015 Jan 24, 2018

Show notes

Brady talks about some of Pro Church Tools most popular pieces of content and why they succeeded. He also shares how to do the same as churches.

What's In This Session?

Email from Luke (0:33)
The more tickets you have; the better your odds (1:15)
The video on why churches shouldn't copy Elevation Church is our most popular piece of content (2:14)
9X out of 10 Brady has no idea if a post will do well or not (2:55)
Our post on the best church websites (3:33)
Why we started Pro Church Daily (4:30)
Balance quantity and quality (4:54)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/church-can-play-win-content-marketing-lottery-ep-015/.

5X Your Pastoral Care Ministry Using Facebook Messenger | Ep. #014 Jan 23, 2018

Show notes

Alex talks about how he uses Facebook messenger to extend his ministry beyond Sunday mornings, and encourages other churches to do the same.

What's In This Session?

Alex's context, and experience (1:04)
A message we received from a member of Pro Church Nation who is using Facebook to expand their ministry (3:04)
Your online presence is like a porch light (4:03)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5x-pastoral-care-ministry-using-facebook-messenger-ep-014/.

3 Ways Churches Can Combat The 2018 Facebook Algorithm Update | Ep. #013 Jan 22, 2018

Show notes

Facebook has announced some big changes to their newsfeed algorithm. They plan to share more of your friends posts and less branded content. Brady talks about what this means for your church.

What's In This Session?

Mark Zuckerberg's statement (0:38)
#1: Accept the change (3:50)
#2: Focus on meaningful interaction (4:49)
#3: Focus on shares (5:57)
PCD #008 How To 4X Your Church's Facebook Engagement In 2018 (6:46)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ways-churches-can-combat-2018-facebook-algorithm-update-ep-013/.

Important Skills Creative Directors Posses, 1080 vs 720p & Optimizing YouTube | #AskBrady Episode 49 Jan 21, 2018

Show notes

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS: 0:59 - What kind of videos should I put on YouTube? 11:03 - What are your recommendations on cameras for live producing? 15:52 - What important skills should I possess as a future creative director/pastor? 21:01 - We record just about everything in 1080p. Is it worth uploading at 1080p or720p? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

The Most Valuable Commodity Your Church Can Possess | Ep. 012 Jan 20, 2018

Show notes

Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.

What's In This Session?

Without attention, it doesn't matter what message you're sharing (0:55)
American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11)
Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54)
Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53)
Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38)
Best way to get attention is to go where the attention is already being given (5:27)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/valuable-commodity-church-can-possess-ep-012//.

What Happens In 1 Second On The Internet | Ep. #011 Jan 19, 2018

Show notes

The world moves fast - especially online. In this episode Brady talks about what is happening every single second online.

What's In This Session?

Larry Kim's Twitter post (0:34)
What happens in 1 second (0:54)
Cumulus media report (2:17)
How communication changed between the time when Alex's brother was dating and when Alex was (4:20)
InternetLiveStats.com (5:23)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/happens-1-second-internet-ep-011/.

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