Technology
**The Podcast Fast Track**

Podcasting is not what it used to be.
Video has taken over as the driving platform and Social Media as the growth engine.
It’s easy to get lost in the changes. This podcast exists to equip you to create the best possible content for your audience, that delivers value and results.
And if you need help with your podcast production, show notes, etc. – my team is here to help. www.PodcastFastTrack.com

Latest Episodes:

6: My top 5 Interviewing tips for podcasters May 11, 2015

Show notes

Are you doing an interview podcast? Could you use some interviewing tips?

You're in luck... 'cause I'm about to give you some (and point you to some great resources to help you even more).

Interviewing seems like a pretty simple thing.

You ask a question. Your guest answers.

But there's a lot more to good interviewing than that... and it's not so much about what you KNOW as about what you DO.

I've carried on over 100 interviews on my previous podcast and have done other interviews live in various settings.

You've got to be able to "think on your feet" and keep the conversation flowing in a positive direction.

And in the back of your mind as you interview every guest, you have to be thinking, "Does this interview benefit my listeners?"

My interviewing tips

I'd love for my experience to be of benefit to you, so if you want to know how to interview - here are my top 10 interviewing tips!

Get organized before you contact your guest

Most people you're going to have on your podcast are professionals.

They've got a busy life and shouldn't have to suffer through your lack of organization.

So make sure you get your ducks in a row before you reach out to them.

Your guest will greatly appreciate a handful of things from you before you start.

Here's my short-list:

Clarity on what you want to talk with them about
An accurate estimation of time requirements for the interview (be sure to include time before and after to leave room for technical issues)
A list of possible questions (you don't have to go exactly by questions you send, but as a courtesy this is helpful to your guests)
Clarity regarding time-zone issues. To avoid these problems altogether use a scheduling app like http://meetme.so
Technical requirements for a good interview (use headphones, use an external mic, hard-wired connections VS wireless, etc.)

You're welcome to tweak my "For my guests" email I send to every interview guest.

GET IT HERE

What do you need to add to it?

Set a goal for your interview

Too many interviews are rambling romps through memory and anecdotes.

That can be fun but if you want your guest interviews to be tremendously helpful to your audience, I'd suggest you map out the end result you have in mind.

Why are you interviewing this particular person?

What do they have that your audience needs?

What would be the ideal, best-in-the-world end result to come of your interview?

Answer those questions and you're well on your way to making them happen.

That leads us to the next step:

Think through your questions ahead of time

The questions you develop should put you on a path toward your goal.

They are the way you chart the course to the end result you want.

Bad interviews come from unprepared hosts.

Don't be one of those.

Start here:

What does this person bring that is of particular importance or interest to your audience?
How can you draw that out? What kind of questions would help you do that?
Is there something you want to know from this person that nobody has ever thought to ask?
If you could only ask this person one question, what would it be? (That will give you an idea of what's most important to talk about)
Is it really all that important to do the "tell us your story" bit at the beginning? Maybe not.
Is there a way you could approach the interview that would be different from how your guest is typically interviewed?

And on and on... you get the idea.

You want to have an idea where you're going before you start. Nobody gets to their destination without knowing how to get there.

Know about your guest

One of the most painful things I've ever listened to is a newbie podcaster stumbling through random questions that are obviously ignorant of who their guest is.

What goes into good podcast interview preparation?

Know about your guest.

They have a website, don't they? At the very least browse their website.

Read the "About" page.

Look at their books and resources on Amazon, etc. Read one of them if you have time (especially if you're interviewing them ABOUT the book).

If they do a podcast or videocast, listen to it or watch at least one episode.

You'll be doing your listeners a favor because knowing about your guess will enable you to know what questions you can ask that will be relevant to your audience.

You'll be doing the guest a favor because they'll feel your respect for them through your knowledge of them.

I can't stress this one enough - know about your guest!

Relax

Even if you're interviewing the President of the United States, you've got to settle down those nerves.

You need your wits about you.

You need to be your best.

You need to be able to respond to answers you didn't expect.

Every bit of that is harder to accomplish mid-interview if you're nervous or scared.

So breathe deep. Let it go.

Remind yourself that your guest goes poop in the potty just like you.

There is no reason that you need to be nervous.

Additional "How to interview" resources that should help

7 Steps to a great podcast interview - by Yaro Starak

The Secret to Great Podcast Interviews - by Social Media Explorer

22 Interviews to Improve Your Podcast Interviews - by the Podcast Answer Man Himself, Cliff Ravenscraft

Better Podcast Interviews through 6 Simple Steps of Preparation - from the folks at Copyblogger

Any other interviewing tips you'd add to the list?

Subscribe to Podcastification Here!

5: A DIY Way To Get A Sponsor For Your Podcast May 06, 2015

Show notes

Get a sponsor for your podcast... go ahead, I dare you!

As you probably know by now, getting a sponsor for your show is not such a simple thing to do.

There are tons of shows
The competition is getting tougher
Not all potential advertisers have bought into podcasting as an advertising medium - yet
Not all advertisers will fit your niche audience
You have to have a show worth advertising on

And on top of all of that... how do you actually get in touch with the actual decision-maker who can actually pull the trigger to sponsor your show?

In this post I'm going to walk you through an idea I had about how anyone can take their best shot at getting a sponsor for their podcast

ONE DISCLAIMER FIRST:

I've dreamed up the scheme you're about to read. I have not tried it.

But given the many clients I've worked with and the stories they tell about getting sponsors, I believe with all my heart this idea will work.

And it's not for the "faint of heart" who aren't willing to take risks. How about it, are you game?

What's a great sponsor for your podcast worth to you?

If you decide to try this approach, I'd love to hear from you.

The "get a sponsor for my podcast" experiment:

Have a show worth sponsoring

It should go without saying, but it doesn't - so I'll say it.

If your show quality is below average you don't have a hope of getting a sponsor.

A quick check-list to ensure your show has quality standards that any sponsor-to-be would be proud to endorse:

You use a good quality microphone ** (they don't have to cost a lot).
No excessive background noise or harsh "S" and "P" sounds (these are called "plosives"... really, they are).
Music and spoken word segments are balanced and easy to listen to.
Your audio levels are, well, level. That means you've done appropriate loudness normalization (to industry standards... my service includes this at no extra charge).
You know how to talk, speak, interview, explain without boring your audience to tears.
Your content is good stuff, relevant to your specific niche.

If U don't have these basics, don't hold UR breath about getting a sponsor 4 UR podcast.

Pick a company you'd like to see sponsor your podcast

Go ahead, dream!

This is your podcast we're talking about so aim high and choose a sponsor that would be the ideal, perfect, best-fit for your show.

Make it an industry leader who would put a powerful stamp of approval on what you're adding to the market.

Other than that, there are only a few "make sure"s I'd suggest:

Make sure they have a product that fits your niche audience.
Make sure that product is truly beneficial to your listeners.
Make sure that you use the product yourself to know the pros, cons, bugs, and best practices.
Make sure they are a company your listeners think well of and would be happy to buy from.

This is your chance to choose your own podcast sponsor. Choose wisely

Create your own "advertisement" for that company's product

You may need to learn a bit about copywriting for this piece, but it will be well worth your time.

You'll be creating your very own advertising for the potential sponsor's product that you've identified.

Yep. You will. I'm not crazy, just convinced.

Here are some well-considered tips for how to go about it:

Make sure everything you say about the product is absolutely true. (Do your homework/research).
Consider using a variation of the advertising copy the company itself uses (That way you don't have to worry about the first point).
Never make claims about what results to expect (You don't want to imply that the company makes those guarantees).
Tell your own story about using the product. (But make sure it's clear that it's YOUR story and not a guarantee).
Create 2 or more versions of the sponsor ad.

You are going to write this out, like it's ad-copy your perfect sponsor gave you.

And you're going to read it on your show (in a few steps).

Seriously. You're going to advertise their primo product for free (for a limited time... and for an AMAZING reason).

Keep reading. I'll show you how to hook a podcast sponsor by advertising their product for free

Create a "pretty link" that is easy to speak and gives you analytics of click-throughs

"Pretty link" is a free plugin that you can set up on your blog that creates an easier-to-remember link that goes to a webpage you designate. It will also provide you a limited but adequate of set of statistics on how many times the link has been clicked.

Let's walk through an example using one of my products and my website...

Let's say I want to send a person who clicks the link to the product page here: http://www.amazon.com/gp/product/B00VU6XGHC/ref=s9_simh_gw_p351_d2_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-1&pf_rd_r=1W6SNB50R512F37PTACR&pf_rd_t=36701&pf_rd_p=2079475242&pf_rd_i=desktop **

You can do that in a much prettier and simpler way by using a Pretty Link that looks like this: http://www.PodcastFastTrack.com/greatproduct **

So you'll create your Pretty Link, target it to your potential sponsor's product, and mention it in your advertisement.

This Pretty Link could lead to podcast sponsorship gold. Keep reading.

Begin running your "sponsor" advertisement on your podcast episodes.

This is pretty simple.

You've heard sponsor spots run on other podcasts.

You're just going to do the same thing on your show using the ad copy you created.

My suggestions:

Choose the length of time you're going to run the "ad" for your podcast sponsor (I recommend a pretty substantial length of time... maybe 5 months?)
Don't call the company a "sponsor" of your show. Just tell your listeners that you have a great resource you want to tell them about. (Avoid potential legal trouble)
Be sure to include the easy-to-remember Pretty Link you created for their product.
For the sake of integrity, don't send the listeners through your own affiliate link. (I don't have anything against affiliate links, I just think that when you contact your potential sponsor, it will look more genuine if you don't use an affiliate link).
Be patient. It's going to take a while, and you may have to do it all over again if it doesn't prove to be a good sponsor-podcast fit.

Be patient. Run well, this experiment could fulfill UR podcast sponsorship dreams.

ASSESS the analytics you get from this experiment - HONESTLY.

A company will only be interested in sponsoring your show if the DATA shows that there is sufficient ROI (return on investment).

That means they won't spend money advertising on your show if there's not a reasonable hope that they'll make more than they spend.

So be honest. You need to look at the number of click-throughs soberly.

Most click-throughs DO NOT result in a sale. About 3% of them will. So figure out what that number is given the data you've accumulated.

If - in your estimation - the numbers DO validate that your show would be a good fit for that sponsor, you'll go on to the next step.
If - in your estimation - the numbers DO NOT verify that your ideal sponsor would earn income from advertising on your show, run the experiment again targeting a different company.

Finding the right podcast sponsor is possible, but it takes some work.

Contact your dream sponsor about the possibility of sponsoring your show.

And don't go empty-handed (like many podcasters do).

That's the point of this entire experiment.

You're going to be able to show the potential sponsor, in a respectful, data-driven way, that your show may be a good investment of their advertising dollars.

When you contact the "ideal sponsor" you've targeted, you'll include:

A description of your show, it's target audience, and how long you've been publishing it.
Data regarding number of downloads, reach, etc. your show has. You can get this info. from your media host.
A clear description of the experiment you did, featuring their product.
Why you chose their product for your experiment (it's fit with your audience, etc.)
The data you've gathered regarding your experiment.
Mention the time-frame through which you did your experiment. They'll have data of their own sales and may be able to make the correlation between your advertisements and their sales.
Why you'd like them to be a sponsor of your podcast.

Do you see what you're doing?

This method ensures you're approaching a podcast sponsor in a way that appeals to them.

Approaching a potential podcast sponsor should B $ and data driven, not guesswork or good feelings.

So how's that for a strategic plan to find your ideal podcast sponsor?

If you're interested in reading more about podcast sponsorship and how John Lee Dumas looks at the issue of sponsorship, you can find his article on the subject here.

Subscribe to Podcastification Here!

4: Configuring Blubrry PowerPress to Optimize Apple Podcasts Search May 01, 2015

Show notes

What about PowerPress?

In my last post I told you all about optimizing the ID3 tags in your actual mp3 files to benefit you in iTunes search.

UPDATE: Much of this post uses old terminology - just translate it in your head > "iTunes = Apple Podcasts"

But if you're using a WordPress site and are also using PowerPress from Blubrry, there are all kinds of options in your PowerPress plugin settings that iTunes can and will pull. Make sure you fill those out well.

Setting up your powerpress settings right can help you get found in iTunes search

Here's my take on it...

FEEDS TAB - make sure the "Feed Title" and "Feed Description" are filled out with additional keywords. Here's an example of what mine looks like (http://goo.gl/lzjRMl). You should also make sure your "rating" is set to the appropriate level (G, PG, etc.)
ITUNES TAB - This is the most important page for metadata. Make sure you get these things right. Here's what I suggest...

iTunes Subscription URL – This is the URL that you are given by iTunes. It's something like https://itunes.apple.com/us/podcast/name-of-your-great-podcast/idXXXXXXXXX. If you have lost your subscription URL, go into iTunes and search the store for your show. Once you find it, click the "view in iTunes" button. Once your program opens and your show comes up, right-click over your cover art (for Windows users) and choose “Copy URL”. Paste the URL into this field and remove the “?mt=2″ at the very end.

iTunes Program Subtitle – This is your Tag line or mission statement for the show. This is another good place to insert some keyword rich description. But again, be sensible about it.

iTunes Program Summary – Give a punchy, powerful, keyword-rich summary, but don’t get spammy about it. Make sure it fits your podcast and the keywords are used in full sentences.

iTunes Episode Summary – Leave “Optimize iTunes Summary from Blog Posts” unchecked.

iTunes Program Keywords – You can only insert 12 keywords separated by commas. Choose wisely. You can always come back and switch them out if you decide to.

iTunes Category – This is the genre of your show. Make sure you pick the best appropriate category for your show. Do Not choose "podcasting" or "podcast." That's for shows that are about podcasting.

iTunes Category 2 – Secondary category that fits your show.

iTunes Category 3 – Yet another category. Make sure you fill in all three categories.

iTunes Explicit – Choose "Yes" if you use cursing or speak about sexually explicit or violent topics in your episodes. If you don't use the "Clean" tag.

iTunes Talent Name – This is you. Your name (or whoever is the "talent" on the show).

iTunes Email – The email address where iTunes can reach you if needed.

iTunes New Feed URL – If you ever change your RSS feed, you'll use this.

ARTWORK TAB

Apple Podcasts Image - As it says, this is your cover art and should be 1400 X 1400 pixels. Insert the URL where Apple can find your cover art.

Apple Podcasts Episode Image – this is if you have episode specific images you are wanting to use.

RSS2 Image – again use your album art but make it a 300 x 300px image. You can use a larger size but it will be too large for most podcast players. Not a good end-user experience.

That's a lot of stuff! Does it really help in iTunes Apple Podcasts Search?

Imagine "Peter Podcast Listener" is looking for something new to listen to.

He goes to Apple or Stitcher.
He searches for a subject he's interested in (basket weaving).
One of your episodes is a conversation with a world-renowned basket weaver and you tagged that file with the keyword "basket weaving".

Guess what? Your episode will be one of the top results Peter Podcast Listener finds in iTunes Apple Podcasts.

This stuff works to get your podcast found in Apple Podcasts iTunes. Really, it does.

But it IS a lot of time and extra steps... which is why I provide it as an additional service in ALL my podcast production packages.

I not only want your show to sound good, I want it to be found and listened to!

Subscribe To Podcastification Here!

2: Why audio editing and professional sounding audio really, really, really matter. Apr 16, 2015

Show notes

Audio editing is a MUST for your podcast

You'd expect to hear this from a guy who edits podcast audio for a living, but I'm going to say it anyway - your audio quality matters.

Why?

Like it or not, people make quick estimations about the resources they find on the internet, which means that their first listen to a less-than-quality podcast might easily be their last. In my experience (and the experience of many people I speak with), it's exactly that.

Compare your podcast to a movie

Think about the last "C" grade movie you saw.

Did you rush out to find more films by that producer or director? Doubtful.

Did you immediately begin gushing about the movie to your friends and family? Laughable.

You probably told everyone how terrible the movie was.

The same thing can happen to a podcast with less-than-great audio.

Your goal should be to make your podcast audio of the quality that people will eagerly rave about it in nothing but glowing terms.

Audio editing is about setting yourself apart

There are so many podcasts to choose from. Last time I checked iTunes (for example) there were over 250,000 shows on iTunes!

How are you going to make YOUR show one of those 5 or 10 that a person wants to listen to regularly?

Settling for poor quality audio is an unnecessary wedge between you and a potential fan. And why settle at all when great sounding audio is not all that difficult to attain.

There might be a niche audience in some obscure realm of the internet that really doesn't give a hoot whether you record in a studio or a cave, but you know as well as I do that's the exception rather than the rule.

The average podcast listener will not endure hissing, echo-y rooms, pops, and harsh "S" sounds for very long. Not only is it irritating, it can literally cause pain to the ears when headphones or ear buds are being used.

Then there's the "ummm" and "uhhhh" filler-words that are common.

I'm not throwing stones, we all do it (yes, even me). But why settle for the amateur feeling those speaking habits give to your show when you could remove them?

You'd sound more authoritative and professional and make the listening experience easier and more enjoyable.

Who are you podcasting for, anyway?

Approaching it that way is keeping the end-user in mind. THAT is what drives the "connection economy" nowadays.

If you stick to your guns about "not doing any audio editing" simply because you don't care about it (or you're too lazy), you're way too self-absorbed.

Get outside yourself. Think about your listener.

But that's a LOT of editing

And I know what some of you are thinking:

"Doesn't that level of editing make the conversation sound stilted or wooden? You know, like too much makeup on a pretty woman?" It doesn't have to.

A good editor has the intuition and skill to create the right spacing and pacing to keep that from happening. Maybe you could be that kind of editor...

For most podcasters, the problem with what I'm saying is that they don't have the expertise to do their own professional audio editing ("Which of the thousand audio effects should I use?") or the time it takes to develop it ("I'm busy enough already!").

I get that. It's a hard balance to achieve. You've got to make the decision based on your answers to a few important questions.

How to know if you should edit

Is this the right timing for me to upgrade the sound of my show? (Do I have the time or budget to make it happen?)
Is the audio quality I would receive from professional editing really needed in my case? (It may not be… you have to decide).

Always keep THEM in mind.

Hope this helps - Carey

And if you decide you NEED some help with your audio editing...

Here's two options:

DONE FOR YOU: www.PodcastFastTrack.com - Professional podcast editing and production

LEARN AUDIO EDITING YOURSELF (using Audacity) - www.AudacityForPodcasting.com

Subscribe to Podcastification Here!

1: Introducting Podcastification: The best podcast education money can’t buy Apr 15, 2015

Show notes

The best podcast education money can't buy... what does THAT mean?

It's my not-so-clever way of introducing you to this, my new podcast about podcasting.

Yeah, I know there are a lot of great podcasts about podcasting already going.

Let me assure you, I'm not trying to reinvent the wheel here, just trying to let you in on the lessons I've learned on my podcast journey.

And it is a DIFFERENT kind of journey. More on that in a bit...

Before we move on, let me pause to say a tiny bit about the podcast educators who are ALREADY out there...

The best podcast education out there is actually pretty good.

There are some powerful personalities and very knowledgeable coaches out there who are doing truly helpful, consistent work to help us all get a little bit further down the road. Since you're listening to a podcast about podcasting right now, you probably know all the people I'm going to mention. But I need to pay tribute to them for all they've done to help me along... so hold your horses while I wax eloquent here...

These are the guys who have rocked my podcasting journey

Cliff Ravenscraft - AKA: The Podcast Answer Man

Cliff is the first guy to really make it big as a podcast instructor for podcasters. He's really done it well and I give him high marks. He's a man of integrity and I've enjoyed getting to know him through his podcast. If I ever have he opportunity to thank him in person, you can be sure I will.

If you've never listened to Cliff's show, Podcast Answer Man, you've just dispelled my doubts about extraterrestrial life... because you must be from another planet.

David Jackson - AKA: The original podcast coach

I've had a handful of email interactions with David over the years and he's a swell guy. He's really the very first guy who saw the need for education about podcasting and has occupied a very important place in the podcasting space for years. He runs www.SchoolofPodcasting.com if you're in need of help.

When was it Dave, 1995 that you started teaching people about technology and the internet? And he started "School of Podcasting" in 2005. As you can see, Dave has been at this podcasting thing a long time and has a thing or two to tell you about it.

If you've never heard David's shows (yep, he's got more than one... your classic overachiever), you're missing out. His relaxed manner and wonderful sense of humor are refreshing. Check out School of Podcasting, and Ask the Podcast Coach.

Daniel J. Lewis

Daniel J. is the guy behind an awarding winning podcast - The Audacity to Podcast.

By award winning, I mean he won the "#1 technology podcast" in 2012 at the Podcast Awards. His show is full of tips, tricks, insights, thoughtful considerations, etc. I've chatted with Daniel a few times and even interviewed him once, and find him to be a likeable, helpful guy who really knows what he knows.

Give his show a listen.

Ray Ortega

The first thing I have to say about Ray is that he's amazingly gracious and very helpful. In my beginning days as a podcaster I dunned him over Twitter more than once and he was always quick to respond, kind, and very helpful. He's got the branding thing down with his podcast helper Twitter moniker.

Ray's actually employed by his boss to do podcasting for the company and teaches the rest of us by night... or whenever he does it.

Another overachiever, Ray's got 3 different shows going on.

1) The Podcaster's Studio

2) Podcast Quick Tips (which he hasn't updated for some time, but there's a TON of great info in the archives)

3) Podcaster's Round Table - an amazing podcast built off a Google Hangout. Check it out!

I'm sure there are many others who do a fine job of educating the rest of us unwashed masses about best podcast practices and such and so forth, but these are the guys who have influence me the most.

And here I am... looking all of that amazing "competition" and daring to throw my hat in the ring too. And that's just it. I don't see any of those guys as competition.

I see them as comrades, friends, fellow educators trying to podcastify the world for the greater good.

Why I think I can add to the best podcast education out there

As I said before, I'm both a podcaster AND a podcast producer.

I've experienced the headaches and learning curve of figuring out the podcast thing and have gone on to create a thriving business that comes alongside busy, successful podcasters to give them back their time while still creating amazing sounding audio.

In talking to clients, prospective clients, and running my business every day, I've feel like I approach the podcasting scene from a pretty unique perspective.

I get to work with a lot of podcasters on a daily basis.
I regularly hear lots of headaches, problems, and hangups that podcasters face.
I'm talking with new prospective clients daily and understand the needs they have as newbies to the podcast world.
I'm just a regular guy who loves the simplicity of podcasting, and wants to keep it that way.

All of that gives me the opportunity to hear first-hand accounts of the struggles of newbie and experienced podcasters.

And having done this podcast stuff for a while now, I really do believe I can help you.

So the Podcastification podcast is born!

My goals for the show are pretty simple. And I'm going to be honest here:

I want the episodes to be short, generally speaking.

If any episodes hit over 15 minutes, ever, I'll be surprised. The exception might be the occasional interview conversation.

And yes, I mean occasional on the interviews.

Most of the stuff you hear on this show will be my opinions and hard-learned tips to help you make your show the best podcast it can be. I'm not the ultimate expert, but I do know some stuff.

I want to have fun.

The music's fun. My attitude is fun. The content should be fun. I believe it's a sin to bore people. I hope you feel the same.

I want to build relationships with you, the listener.

Really, I do. If you ever want to reach out to me, email is the ticket: Carey AT PodcastFastTrack DOT com

No sponsors. Ever.

I'm not going 2 waste your time with ads You come here 2 get content so I'm going 2 give you content.

The only way I ever intend to make money from this show (which I do believe is a good thing for podcasters) is through lead-generation. If listening to this show builds trust between you and me and you decide to contact my team to help with your podcast. That's cool. If not, that's cool, too.

The only thing like an advertisement that you'll ever hear on this show are for my services and courses... and here's my promise to you: They'll be very infrequent and mainly in the closing segment of the show. Once you hear the closing music start up, feel free to skip it.

So here we go... Podcastification - the best podcast practices, as often as I can get them recorded

Feel free to leave comments on each episode. I'll do my best to pretty-link the show notes on www.PodcastFastTrack.com / 3 digit episode number so you can easily find the show notes pages.

Feel free to contact me. As I said, I aim to be accessible.

Feel free to tell others about the show.

And feel free to leave a rating and review on iTunes.

And now that you feel so free... go podcastificate your world!

Thanks for listening!

Subscribe to Podcastification Here!

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The Podcast Fast Track

Are you doing an interview podcast? Could you use some interviewing tips?

My interviewing tips

Get organized before you contact your guest

Set a goal for your interview

Think through your questions ahead of time

Know about your guest

Relax

Additional "How to interview" resources that should help

Any other interviewing tips you'd add to the list?

Get a sponsor for your podcast... go ahead, I dare you!

In this post I'm going to walk you through an idea I had about how anyone can take their best shot at getting a sponsor for their podcast

The "get a sponsor for my podcast" experiment:

Have a show worth sponsoring

Pick a company you'd like to see sponsor your podcast

Create your own "advertisement" for that company's product

Create a "pretty link" that is easy to speak and gives you analytics of click-throughs

Begin running your "sponsor" advertisement on your podcast episodes.

ASSESS the analytics you get from this experiment - HONESTLY.

Contact your dream sponsor about the possibility of sponsoring your show.

So how's that for a strategic plan to find your ideal podcast sponsor?

What about PowerPress?

That's a lot of stuff! Does it really help in iTunes Apple Podcasts Search?

Audio editing is a MUST for your podcast

Why?

Compare your podcast to a movie

Audio editing is about setting yourself apart

Who are you podcasting for, anyway?

But that's a LOT of editing

How to know if you should edit

And if you decide you NEED some help with your audio editing...

The best podcast education money can't buy... what does THAT mean?

The best podcast education out there is actually pretty good.

Why I think I can add to the best podcast education out there

So the Podcastification podcast is born!

So here we go... Podcastification - the best podcast practices, as often as I can get them recorded

And now that you feel so free... go podcastificate your world!

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