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    The Podcast Fast Track

    Podcasting is not what it used to be.
    Video has taken over as the driving platform and Social Media as the growth engine.
    It’s easy to get lost in the changes. This podcast exists to equip you to create the best possible content for your audience, that delivers value and results.
    And if you need help with your podcast production, show notes, etc. – my team is here to help. www.PodcastFastTrack.com

    Advertise

    Copyright: © 2015 www.PodcastFastTrack.com

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    Latest Episodes:
    27: The one hack to “must listen” podcast interviews Oct 06, 2015
    Show notes

    If you really want to be a top guest interviewer, this is all you need.

    Honestly.

    I've been doing podcast interviews for some time now and this tip somehow alluded my notice.

    Until I read about it on the Vimeo blog. You can find the post that inspired this mini-episode HERE.

    So listen in to this episode of the podcast to discover this simple trick to make your interviews engaging and powerful.


    Subscribe to Podcastification Here!


    26: Increasing the lifespan of your podcast episodes with social media Sep 24, 2015
    Show notes

    One of the things I HATE about podcasting is that my episodes might have a good run of listens when they're first released...

    And then they seem to drop off the face of the earth. I've come to realize that the content I'm creating deserves a longer life-span than that. And it's up to me to make sure it continues to add value to the lives of the audience I'm trying to serve.

    In this episode of Podcastification I'm going to explain how I go about using social media, and social media management systems to schedule out my content in a way that keeps it breathing long after the initial "splash" of it's publication date. It's not a perfect system and I'm still working out things every week, but I believe it will help you.

    Resources mentioned in this episode:


    • Google Sheets
    • Hootsuite
    • Buffer
    • Edgar
    • eClincher


    Contact me with your tips, tricks and suggestions about reviving your old podcast content. Carey (at) PodcastFastTrack (dot) com.

    And if you're a social media expert who knows how to make this stuff work incredibly well, contact me. I'd love to feature you on the show!


    25: Who listens to podcasts? Survey results you can use to determine your podcasting strategy! Sep 22, 2015
    Show notes

    Podcasts are THE new media of the masses... and it's only growing!

    That's my interpretation of the results Edison research released from their January/February 2015 survey.

    Why would I say that?

    • Because the number of people listening to podcasts is growing every year.
    • Because those who do listen, usually listen to as many as 6 podcasts each week.


    It's a survey filled with insights regarding the general target market of EVERY podcaster...

    and it gives plenty of info on how you and I can increase the likelihood that our podcast is found and listened to by people who WANT the niche information we have to distribute.

    In this episode, I outline the findings of the survey, and what I think it means for podcasters.


    The Podcast Consumer 2015 from Edison Research


    Subscribe to Podcastification Here!


    23: Show notes: Step 3 – Writing social media blurbs to promote your podcast (and how to craft a great title) Sep 08, 2015
    Show notes

    This is the 4th of 3 posts on "SHOW NOTES" - hear the previous entries here

    (Part 1, Part 2, Part 3)

    Our show notes creation also includes social media blurbs...

    That's what we call them anyway.

    These are a combination of tweets and paragraphs, based on the episode content that we'll use to drive traffic to that specific episode.

    Do you get what we're trying to accomplish here?

    • We've already produced a great audio episode
    • We've already written great SEO-optimized show notes

    We've got to do MORE than just create it, publish it, and then let it languish in internet obscurity! We've got to promote the show!

    We choose to do this for every one of our show notes clients WHILE we're creating the show notes themselves because it's the most natural time to do it.

    And our SECRET SAUCE is that much of our show notes material can be REPURPOSED (one of our favorite words) into the social media shares.

    So we're not really creating new stuff for social media, just reusing and modifying the stuff we've just made when creating our show notes.

    Do you follow?

    Here's an example of how we create our social media blurbs from our already existing show notes content:

    This example is taken from the show notes we produced for one of our clients - Scott Voelker who does an Amazing show called "The Amazing Seller."

    Here's a paragraph and header taken from the show notes we created for one of Scott's episodes:

    WHY WOULD AN AMAZON SELLER WANT TO SET UP HIS OWN ECOMMERCE STORE?

    Steve Chou thinks it’s a must for every Amazon seller to eventually move beyond Amazon to set up their own ecommerce store. There are many reasons, but two of the greatest are #1 – the ability to create your own promotional content, and #2 – the ability to capture your customer information and follow up on them during and after the sale. He’s found that ability alone to be a significant source of conversions for his products. If you’ve been thinking about setting up your own ecommerce sales platform for sales outside of Amazon, don’t miss this episode.

    To create a "social media blurb" for from this paragraph, it's a bit of copy and paste and a dab of reformatting to include hashtags. Below is our finished "social media blurb."

    Why would an Amazon seller want to set up his own #EcommerceStore? Steve Chou thinks it’s a must for every #AmazonSeller to eventually move beyond #Amazon to set up their own #ecommerce store. There are many reasons, but two of the greatest are NUMBER 1 – the ability to create your own #PromotionalContent, and NUMBER 2 – the ability to capture your customer information and #FollowUp on them during and after the sale. He’s found that ability alone to be a significant source of #conversions for his products. If you’ve been thinking about setting up your own ecommerce #SalesPlatform for sales outside of Amazon, don’t miss this episode.

    As you can see, we did a few basic things to make a social media post from our show notes paragraph:

    • We removed the heading formatting so we could include the heading as part of the "blurb."
    • We inserted hashtags on appropriate keywords (this decision is made based on the keyword research we've done).
    • On two-word hashtags we CAPITIALIZED both words to make them more readable.

    This step took no more than 2 minutes and we have a social media blurb that we can schedule out in Facebook, Google+, or LinkedIn.

    We provide 5 of these social media blurb thingies for each set of show notes.

    Nothing could be simpler.

    But wait... there's more! We also create 5 Tweets from the show notes.

    We don't want the Tweet-O-Sphere to be left out, so we create Tweets as well. Since these are Tweets, there are some unique things we have to keep in mind:

    • They have to be below 140 characters in length.
    • They ideally should be less than 120 characters to easily allow for retweeting with comments.
    • They can and should include hashtags.

    So... how do we pull this one off? Don't forget our favorite word - REPURPOSE!

    Using the same client episode as an example again, let's take a look at the bullet point outline we created - check the show notes at www.PodcastFastTrack.com/shownotes4

    OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER

    • [0:05] Introduction of the topic & today’s guest Steve Chou
    • [1:07] Scott’s personal update and a meet-up with a TAS meetup group.
    • [3:14] Your invite to Scott’s live workshops – www.TheAmazingSeller.com/workshop
    • [4:22] Who is Steve Chou and why he’s able to tell us about creating ecommerce stores.
    • [5:27] Steve’s story of creating an ecommerce store with a variety of products.
    • [7:00] Why Amazon sellers might want to consider an external channel (ecommerce store).
    • [8:15] The path to starting an ecommerce store – Steve’s story using PPC services, keyword research, and product research.
    • [10:40] What’s the first thing to do to establish an ecommerce store?
    • [11:00] How to build great content to draw people to the products.
    • [13:12] How Pinterest has become a marketplace.
    • [14:10] How Steve personalizes each of his products through his own site.
    • [15:56] What ads does Steve recommend for beginning ecommerce sites to drive traffic?
    • [17:03] How to create “sponsored” ads on Amazon that can drive traffic to your external website.
    • [20:29] How long does it take to set up a quality ecommerce store?
    • [21:25] Dos and Don’ts of setting up products on your own store.
    • [22:10] Is it possible to use Amazon to fulfill products sold on your private ecommerce store?
    • [23:48] What paid traffic options would Steve begin with?
    • [27:38] Steve’s process for getting product reviews on his private site.
    • [29:26] Which social platform is best for getting products into the public eye?
    • [30:56] Steve’s Pinterest strategy for promoting products.
    • [33:22] How Steve suggests finding a person to handle a Pinterest account for you.
    • [34:05] Why Steve thinks it’s important to have your own platform, independent of Amazon.
    • [35:00] The reason Steve began his blog – www.MyWifeQuitHerJob.com
    • [39:00] Scott’s recap of the conversation and his call to action.

    Many of these are already ideally suited for Tweets because they are keyword-rich, short, and written to grab the reader's attention.

    They are EASILY repurposed into Tweets as a result.

    Here's our 5 tweets taken from these bullet points:

    Why Amazon sellers might want to consider an #EcommerceStore
    What’s the first step to establishing an #EcommerceStore?
    Steve Chou's strategy for #ProductPromotion on #Pinterest
    What ads are best for #DrivingTraffic to #ecommerce sites?
    Can you use #Amazon to fulfill products sold on your private #EcommerceStore?

    BAM!

    Tweets created in less than 5 minutes from content we've already created.

    And for our clients we include these on their show notes page with "clickable" links.

    These could be scheduled out using Hootsuite, Buffer, or Edgar in another 5 minutes.

    But there's one more thing, and it's something we leave until the very last in our show notes creation: The title

    We INTENTIONALLY wait until the very end of our process to create our show notes title for a few reasons:

    1. Titles are incredibly important in drawing in the reader or listener. Write a bad title and people won't engage with the post.
    2. By the time we've done all this work surrounding the topic, we've marinated in it long enough to write a good title.

    So we write the title. Some of the things we include:

    • Keywords (toward the front of the title if possible).
    • Guest names (people will search for them)
    • Action or knowledge words - powerful, vital, keys, secrets, amazing, value, etc.

    Rather than try to school you on how to write a good show notes headline or title, I'll point you toward some outstanding resources:

    • 10 sure-fire headline formulas that work - http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work
    • Headline writing 101 by Neil Patel - http://www.quicksprout.com/the-definitive-guide-to-copywriting-chapter-3
    • 5 Easy tricks to help you write catchy headlines by Jeff Goins - http://goinswriter.com/catchy-headlines
    • How to write better headlines from Hubspot - http://blog.hubspot.com/marketing/headline-writing-tips

    You can Google any of those titles and find them easily. Or you can check out the show notes page to this episode for direct links - www.PodcastFastTrack.com/23

    CALL TO ACTION: What do YOU need to do to promote your podcast episodes on social media?

    It's clear that more people will find your podcast if you promote it than if you don't.

    Right?

    What ACTIONS STEPS do you need to take?

    • Write your own social media blurbs?
    • Hire someone to do it? (my team is available for a select number of clients)

    Let me know if my team can be of help to you... and THANKS FOR LISTENING!

    Subscribe to Podcastification Here!


    22: Podcast Show notes – Step 2 to making them epic! Sep 01, 2015
    Show notes

    Quality show notes matter!

    Two episodes ago, I tried to convince you that you need to take the time to create quality show notes. If you missed that episode, you can go to www.PodcastfastTrack.com/20 to hear my reasoning.

    In the last installment of Podcastification I showed you the first step my Podcast Fast Track team takes to begin the show notes creation process. It included:

    • Audio editing & creation of a bullet point outline of the episode
    • Keyword research

    If you missed that episode, you can find it at www.PodcastFastTrack.com/shownotes2

    Today I'm going to take you into the next step of our show notes creation process - The 500 word summary of the audio content.

    Remember, if you've followed my formula so far (covered in the last two episodes), you've already got 2 vital steps done:

    1. You've got a bullet-point outline of the audio - which will come in very handy at this point.
    2. And you've got a list of keywords to focus on when writing - which will also be very instrumental in creating a great summary of the audio.

    So let's dive in...

    Why include a 500 (or more) word summary in the show notes?

    The main reason is really two reasons:

    ONE: To give your readers a true TEASER (keep that word in mind... )a TEASER of what they will hear in the audio content!

    You want your show notes to draw you reader IN to becoming not just a reader, but a LISTENER to the audio, which is where the true value is.

    500 words is about right to do that in a way that reveals JUST ENOUGH, but NOT TOO MUCH.

    TWO: 500 words is just about right to get some search engine attention.

    Any shorter, it might be seen as an invaluable resource.

    Any longer, it could be TMI (too much information).

    500 words is just like the baby bear's porridge that Goldilocks ate... JUUUUSSSTTTT RIIIIIGGTTT!

    And before you get too anxious about the word count... let me put your mind at ease: WE NEVER COUNT THE WORDS!

    500 is our target. We write what we need to write. We usually go over or under just a tiny little bit.

    So relax.

    What to include in the 500 word summary for your show notes...

    There's a handful of important things you need to include in your show notes. We choose to include most of these in our 500 word summary:

    • Keywords (remember the keyword list from the last episode?) You're going to include them in your summary.
    • Deep links (that's links to other pages on your website... just in case you didn't know).
    • Outbound links (that's links to other reputable web pages or resources).

    Why do we include these things?

    KEYWORDS - it's obvious. We're trying to get the show notes post to rank for organic search traffic which in turn might lead to new listeners/followers.

    DEEP LINKS - linking throughout your own website to RELEVANT content improves your SEO juice.

    OUTBOUND LINKS - again, SEO is improved if you demonstrate that you're writing for your readers, providing them value, even if that value is NOT ON YOUR WEBSITE! But make sure the outbound links you include are to reputable sites, not some junky, spammy, ad-filled site.

    HEADINGS - Why? We want the post to be scannable (since most people nowadays scan websites instead of reading them). Headings break up the content, highlighting some of the most important topics (hint: keywords), and ENTICING the readers to become listeners.

    SHORT PARAGRAPHS: Did you get the operative word there? SHORT! We put these under each heading as mini-blurbs of what the heading-topic covers, and we do our darndest to write it in a way that makes the reader WANT TO LISTEN to the podcast audio.

    How do we write the show notes summary?

    ONE: We use the bullet point outline from step one.

    The bullet points serve as a reminder of what we heard in the audio. It also serves as a road-map for the episode.

    We are probably going to use at least SOME of the bullet points as headings.

    What I suggest is that you:

    • Create all your headings first. We typically provide 4 to 5 headings.

    Make them catchy, alluring, and full of POP and PIZAZZ! But don't BE SPAMMY OR SENSATIONAL!

    Write with your keywords in mind... and that DOESN'T mean you need to stuff your keywords into the headings any chance you get.

    It means you want to keep in mind what your readers are LOOKING FOR when they search for those keywords, and SHOW THEM through your scannable headings that they FOUND IT!

    • Once you have the headings... create alluring paragraphs that will give a HINT of how the heading is going to deliver on the thing the reader is searching for.

    Include your keywords or related phrases in the paragraphs in NATURAL ways. Make it READABLE and EASY TO UNDERSTAND.

    But don't give away the farm... keep some MYSTERY to the topic so your readers will WANT TO LISTEN to the audio you're summarizing.

    TWO: We go back through what we've written to tweak it, optimize it, and otherwise make it better.

    You will NEVER get it right the first time. Count on it. Everything you write will need a second run-through to check for literacy, grammar, comprehension, and allure. Here are some tips for how to do this quickly but effectively:

    • Read it back to yourself OUT LOUD - you'll be amazed at the awkward things you hear that need correction.
    • Paste it into an online TEXT TO SPEECH GENERATOR so you can hear it in another person's voice. Make corrections as you hear the need.
    • Using your keyword list, go through and optimize for keywords and keyword phrases. BUT DON'T KEYWORD STUFF! This is a delicate balance... tread lightly.
    • Add QUALITY images that relate to the content. Make sure you can legally use them. Make sure they are high quality. Optimize them with keywords (file name, ALT tag, description).

    If you do what I just taught you, and COMBINE IT WITH the content you created from my steps from the previous episode (www.PodcastFastTrack.com/shownotes2), you'll have a pretty good set of show notes that are:

    1. Alluring and interesting to your readers
    2. Optimized for SEO
    3. EFFECTIVE in summarizing and promoting your episode.

    But wait, we're not done with this SHOW NOTES thing... in the next episode I'm going to show you ONE ADDITIONAL STEP we do to repurpose our show notes for SOCIAL SHARING!

    OK, It's time for you to take action. What are you going to do with the tips I've given you today?

    Here's a little assignment for you... just to try it out!

    1. Relisten to this episode and create a bullet point outline of the content.
    2. Then create headings from the bullet points.
    3. Then create your short paragraphs.
    4. Then go to the show notes page for this episode at www.PodcastFastTrack.com/shownotes3 and compare your bullet point list to the actual show notes.

    THANKS FOR LISTENING!

    Subscribe to Podcastification Here!


    21: Show notes: Step 1 to making them epic Aug 25, 2015
    Show notes

    There is a two-fold problem when it comes to writing truly epic show notes

    Good show notes have to be optimized, which takes a certain degree of expertise.

    As with any blog post or web page, optimization includes some or all of the following:

    • Keyword research (the most time-consuming part)
    • Formatting that makes best use of those keywords and related phrases
    • Proper use and optimization of images
    • Formatting that is easy to scan, so readers can find exactly what they're looking for.

    All of that takes extra time, which most podcasters don't have.

    I know the headaches of being a part-time podcaster. I began doing my first podcast as part of a side-hustle while I was working full time at another job.

    I also know the headache of having to do something like show notes when there appear to be so many other pressing things to make my full-time business more profitable and effective.

    So if you want to do quality show notes, there are only two solutions:

    • You figure out a system that enables you to do the job in the least amount of time possible.
    • You outsource it.


    I don't know any other solutions.

    This episode of Podcastification is all about the first of those two options. I want to equip you by sharing the system the Podcast Fast Track team uses to write quality show notes.


    So, here we go into the process...

    Create a bullet point outline of the episode as you do the edits on your recording.

    I know there are a variety of approaches to recording a podcast. Some of you create a bullet point outline to begin with that serves as the talking points of your episode. I've talked about how to do that that on a previous episode. You can find that at www.PodcastFastTrack.com/PodcastScript. If that's how you approach your podcast recording, you've already got this step done. Congratulations!

    The reason the Podcast Fast Track team pulls out a bullet point outline first is because it's the easiest and most effective thing to do while editing.

    • Main topics are easy to hear and write down on fast speed without losing our place (yes, we use fast play speed while editing).
    • This enables us to get a firm grasp of the entire episode's content the first time through, which will enable us to do our keyword research before we write the full show notes.


    Did you notice that I said we do all this while editing?

    That may sound like crazy multi-tasking, and in one sense it is. We search high and low to find people skilled at both audio production and writing so we can optimize our process in this way. If you know someone like that, I'd love to hear from them (carey@podcastfasttrack.com). Making this a high priority enables us to make the entire process faster without sacrificing quality.

    If you're going to take this approach (pulling out bullet points while editing) , it will require you to develop the skill of listening for audio that needs to be edited while you ALSO listen for changes in topic. You can do it, it's really not all that hard. After 2 or 3 times, you'll have it down. A tip to make it easier is this: On interview style shows, the questions the host asks usually indicate a topic worthy of its own bullet point.

    One other thing:

    The Podcast Fast Track team also inserts [TIME STAMPS] on the bullet point outline. That means one additional thing we're doing as we listen/edit/write - we're watching the editing software closely and making a note of the time stamp when we create a bullet point. It sounds complex, but again, it's something you can train yourself to do and will not be that difficult after a few times of doing it.

    Why do we include time stamps? It's part of what we provide to readers to make the post more scannable, more consumable. It's all about the end user in our minds.

    That's step one - the bullet point outline. Once you have a good bullet point outline of the audio recording, you're ready to move on to the next step...

    Do keyword research based on your bullet point outline.

    Once you've listened to the audio all the way through, you have a very good idea of the main topic of the episode. The first thing my team does is try to boil down that main topic in one, punchy sentence. We'll come up with 3 or 4 of these - and we write them down.

    In the end these may serve as our post title or some sub-headings, but for now, they simply help us solidify the main topic in our minds.

    Then we take that topic as the starting point for our keyword research.

    How do we do keyword research?

    • We type our main keyword, or keyword phrase into a google search - then we look at the "related searches" at the bottom of the resulting page. That gives us a great idea what people are searching for surrounding that topic.
    • You can also use the Google Adwords Keyword Planner. It's designed to figure out good Google Ad campaigns, but using the "Find new keywords" tab, you can get a good idea of the popularity and phrasing of searches surrounding your topic.
    • There are some other "free" keyword research tools you can use - http://keywordtool.io - http://www.spyfu.com - and http://ubersuggest.com/ among some of the simplest and best.


    But if our team feels they've gotten a good grasp on the popular searches that are going on around the topic of our audio through Google search and/or the Keyword tool, we'll move on from there. Remember, we're trying to maximize efficiency and save time in our process.

    What do we do with our keyword research results?

    We open up our Google Doc, the one where we've already placed our bullet point outline, and at the TOP of the page, where we can easily see it, we type or paste in our list of keywords and keyword phrases. These will serve as reminders to us of what we're aiming to rank for as we write our show notes.

    And that takes us to step #3...

    Start writing our show notes - a 500 word (or more) summary of the audio.

    This step is pretty involved - a lot goes into it - so it's going to be the topic of our next episode of Podcastification.

    Show notes call to action...

    What is your biggest takeaway from what I've shared so far?

    What are you going to DO as a result?

    I'd love for you to share your thoughts in the comments of this episode, on the show notes page at www.PodcastFastTrack.com/shownotes2

    And if you've heard enough and simply want to hire my team to do all this for you... we'd be happy to consider your needs. We've got a pretty demanding load of clients, and can be kind of picky with who we work with as a result, but if you're willing to talk, so are we. Contact me at carey(at)podcastfasttrack(dot)com


    Subscribe to Podcastification Here!


    20: Show notes: The top 4 reasons your podcast needs them Aug 18, 2015
    Show notes

    Creating quality show notes for a podcast episode takes time... is it worth it?

    I've heard all kinds of opinions about the subject...

    • In Facebook groups
    • Google Plus communities
    • On actual podcasts about podcasting

    The truth is there's no one-size-fits-all answer.

    But as a podcast producer whose company PROVIDES SHOW NOTES for many of my clients, I'm going to try to convince you that there is more reason TO create show notes than there is NOT to have show notes.

    Here are my top 4 reasons you should consider show notes a necessity.

    Show notes provide text-based content for search engines to find and display for people searching for the topics you cover in your show.

    In case you didn't know, Google, Bing, Yahoo, and other search engines don't have the ability to crawl through the audio of your podcast and pull out keywords and topics in order to discover what your episode is about.

    They rely on YOU to tell them what the audio is about, so that they can in turn tell the people searching for those topics.

    That's one of the most important things good show notes do.

    Now that doesn't mean that you can any old thing onto your site as show notes and expect the search engines to feature it.

    You have to employ proper web-writing techniques that optimize your show notes for search engine ranking... which IS part of the difficulty of writing good show notes (which I'll address more fully in a moment).

    But if you take the time to do that, you'll be creating the most organic way for people to find your episodes and become familiar with you and your podcasting brand.

    On a side note, show notes are one more source of content. It's like another hook in the water. The more content you have out there, the greater your chances of landing that big client or raving fan.

    Show notes provide one of the simplest ways for your listeners to locate the resources you mention.

    The reason you're producing a podcast in the first place is to provide value to your listeners - right?

    It's of tremendous value to make it easy for your listeners to benefit from the things you highlight or promote on your show. Here are some examples:

    • Show notes are an incredible opportunity for you to funnel listeners to your own products and services through easily clickable links.
    • It's a great way to include affiliate links to relevant resources, which is a nice source of additional income for you (just make sure you disclose that they ARE affiliate links).
    • Show notes enable you to feature the resources of the guests you have on your show. Not only is that good form, it's a great way to nurture the connections you're making with people, which only serves to advance your cause in the end.

    Now, some people have said,

    I include all that stuff in the description of my actual MP3 file already. My listeners can find that information there.

    That's a valid response, but let me ask you a couple of questions related to that:

    • Are you telling your listeners that those resources are embedded on every episode you publish? You should be.
    • You've already created a version of show notes to put IN the description of your MP3 file. Why not simply copy and paste it into a show notes page for that episode so you can get the natural SEO value of having another piece of content on the web?
    • Have you considered that some of your listeners may actually LIKE to do things on the web instead of through the metadata of the file itself? I think it's better not to force-feed your listeners the format YOU prefer, give them options! It's about THEM, after all.

    All that to say... show notes are one of the most natural ways for your listeners to easily access the resources you're trying to highlight in your episodes.

    Show notes provide an excellent and natural opportunity for social sharing of your podcast.

    A good show notes page encourages your listeners to share the valuable stuff you're producing.

    • It's visually appealing, and people like to share things that appear "cool" or well-done.
    • It provides social sharing buttons to make word-of-mouth sharing easy.
    • You can include "tweet this" functionality on your show notes page to enable your listeners to spread your great content via Twitter.

    Think about it, a good show notes page gives your listeners exactly what they need to spread YOUR message.

    Show notes pages can feature additional or BONUS content related to your topic to provide even MORE value to your audience.

    Some of my clients intentionally offer BONUS content on their episodes. It's like a special treat for those who took the time to listen to their show. And guess where they send their listeners to get that bonus content? Yep, their show notes.

    Why is that a smart thing?

    For all the reasons I've mentioned already... social sharing opportunities, community-building, promotion of your guests...

    But even more, by getting your listeners to your website. When you do that, you're exposing them to even more of you, your brand, and what you have to offer.

    • They might pick up one of your courses or products or books.
    • They might sign up for your email list.
    • They might find the ideal solution for a problem that's been plaguing them.
    • They might join your members-only community.

    Show notes are an amazing way to pull people who are already interested in what you're doing, deeper into your community.

    I hope you're convinced that show notes for your podcast are a good idea.

    What I've mentioned are only my top 4 reasons, there are many more.

    But I haven't addressed the difficulty of actually producing good show notes, have I?

    In order to create show notes that have a positive impact...

    • It will cost you time.
    • You'll have to ride a learning curve.
    • You will need to invest in it.

    And none of that is something you can simply cram onto your already full plate and expect it to happen.

    So how can you produce the best show notes in the fastest way possible?

    My company creates show notes for our clients multiple times, every single day.

    My best writers produce 6 to 8 SEO optimized, visually appealing, social search integrated show notes every single day.

    And they don't do it by luck or by natural gifting... they have a system.

    The next episode of Podcastification I'll share part 1 of a two-part series where I'm going to reveal the Podcast Fast Track team's step by step process of quickly but effectively creating great show notes.

    What is YOUR belief about show notes?

    • Why do you create them?
    • Why don't you create them?
    • Is there anything I've missed that you think is vital to know?

    See part two: www.PodcastFastTrack.com/21

    Subscribe to Podcastification Here!


    19: Better podcast audio from a bad room, 5 Tips to improve it NOW Aug 11, 2015
    Show notes

    A bad recording space can ruin your podcast audio.

    Yes, I said, "ruin" it.

    What makes a room a bad place to record? There are many things but here's a list of the TOP 3 room issues, that I'm going to help you address in this episode:

    1. A large room.
    2. Lots of hard surfaces in the room (walls, floors, furniture, glass, windows, etc.).
    3. A hardwood or tile floor.

    All those and more cause the sound waves your voice is producing to bounce around the room, creating echoes and residual noise that your microphone can (and will) capture.

    Once I've stated these 3 issues so clearly, the solutions to them are pretty obvious - but I'm going to walk through my favorite ways to solve them.

    Then before we finish, I'm going to cover some extra steps you can take to take serious control of your sound quality.

    1. Get out of that large room

    Think of it this way:

    The more space there is between your mouth and the walls of your room, the more distance the sound wave has to travel.

    And as sound waves travel, they get wider, like ripples in a pond.

    That means by the time they hit that wall 15 feet across from you, they have a LARGER profile.

    Then they bounce off the wall and head toward another.

    Eventually you'll have lots of large sound waves, bouncing from wall to wall, and into each other, causing an echoing nightmare from an audio quality perspective.

    The solution is simple: Move your recording space into a smaller room.

    The less square footage, the better.

    2. Get rid of the hard surfaces

    Of course you can't remove walls and windows, but you can add things to the room to make them less hard.

    Simple things like:

    • Wall hangings, tapestries, curtains, canvas pictures, etc.
    • Overstuffed furniture instead of "hard" furniture.
    • Place a thin blanket over your desk surface.

    Get creative here. Anything you can do to make hard surfaces soft will make your room a better recording space.

    Some people go all the way and purchase acoustic foam to hang on the walls.

    And it doesn't have to be expensive stuff. You can use eggshell type foam mattress toppers if that's all you can find.

    It may not be "studio quality" foam, but it beats the hard wall you have now.

    In all honesty, that's what I've got hanging on my walls right now.

    TRUE STORY: When I first began podcasting the only place I could set up my desk and studio was in our walk-in closet. I didn't know it at the time, but that was the best move I could have made, acoustically speaking. The hanging clothes and small space made it an ideal place to record.

    3. Cover the floor

    If the only thing you did to improve your podcast's sound quality was to cover your hardwood or stone floor with an area rug, you'd be amazed at the difference it makes.

    And it doesn't have to be a hideous shag rug, just a normal area rug will do the trick.

    When you do this you're eliminating the effect of one of the most sound-reflective hard surfaces in your room.

    The echo will diminish. The "room noise" will decrease.

    Guaranteed.

    Extra steps you can take to improve the sound quality of your podcast studio

    These extra steps have to do with changes you can make to the equipment you use.

    You might be thinking about the dollar signs the moment you hear that, but I'm going to give you a couple of options that don't have to be expensive.

    Change your microphone

    You don't necessarily need an expensive microphone, but you do need the right kind.

    There are two basic kinds of microphones - condenser microphones and dynamic microphones.

    What you want for podcasting is a dynamic microphone.

    The reason is in the way they are made.

    I like to think of it this way:

    Every microphone picks up the sounds that surround its head.

    How LARGE of an area around the head it picks up depends on what kind of microphone it is.

    • A condenser microphone picks up the sounds in a LARGER area around the head.
    • A dynamic microphone picks up the sounds in a SMALLER area around the head.

    Take a few seconds to think that through and you might discover that your microphone is the main reason you have lots of room noise in your podcast recordings.

    There are some very inexpensive dynamic microphones out there these days.

    I'll give you 2 recommendations:

    1. The Audio Technica, ATR 2100 - I have one of these microphones in my backpack all the time. It plugs in via USB and XLR. It's a great mic. $69.00
    2. The Audio Technica, ATR2005 - This is the microphone I've used as my main mic since I started podcasting. It' what I'm using right now. $79.00

    Modify your microphone setup

    There are some clever and very effective DIY hacks you can do to surround your microphone with sound absorbing materials.

    I've heard of people stacking pillows around the sides and back of their microphone, with another laying across the top.

    Hey, if it works - why not try it?

    But the most impressive and effective one I've seen is a guy name Joe on YouTube who created his own little vocal booth to surround his microphone.

    He used acoustic foam, a portable box from IKEA, and that's it.

    But the really cool part is that his video shows exactly how he did it, and he does a before and after recording.

    The results are amazing.

    You can find that video here.

    You probably need to improve the sound quality of your room... or else you wouldn't have listened to the episode this far.

    What are you going to do to improve your room sound?

    I'd love to hear the steps you're taking. Maybe you'll come up with something not mentioned here that could help others.

    Thanks for listening!


    Subscribe to Podcastification Here!


    18: A little known shortcut for Libsyn and WordPress users that will save you time Aug 04, 2015
    Show notes

    Libsyn is one of the biggest names in podcast hosting. Wordpress is one of the biggest names in websites.

    Put them together and what have you got? A great combination of experience, efficiency, and effectiveness in getting your podcast audio out to the world.

    But most of you know that.

    Most podcasters who host their media files on Libsyn upload their file, add the title and description fields, and then publish the episode, grab the link, and insert it into their Wordpress site.

    That's great. It works great. No problems.

    However, if you're doing it that way you might have noticed that you're essentially posting your content twice - once to Libsyn, then you copy the download link and paste it in on your Wordpress site along with another copy of your show notes or blog post?

    As I said, that's great. It works great. No problems.

    But what would it do for your workflow if I told you about a way you could publish once on Libsyn, and not even have to touch your Wordpress site - and the content would publish there automatically?

    For me, a solution like that would cut out an entire step and save me 5 to 10 minutes PER PODCAST EPISODE!

    That's exactly what Libsyn has created with what they call their "On Publish" solution.

    The good folks over at Libsyn have created a way that you can publish your entire blog post or show notes on their site, using the Libsyn interface and it will transfer directly to your Wordpress blog when you hit "publish."

    • You can include images using a link from an external site (your website media library?) - and they will transfer over to your WP site.
    • You can include clickable links - and they will transfer to your WP site intact.
    • You can have it post to your WordPress site in "draft" status or according to a scheduled date and time.
    • The post will also include the Libsyn player of your choice (Legacy, standard, or standard mini), customized to the size you want.
    • And I even did an experiment using a the shortcode for the "Tweet This" plugin that I have installed on my WordPress site. Inserted the shortcode in my Libsyn post just like I would on my WordPress site (which requires you know the shortcode), and it worked beautifully.

    Almost every function you have within the WordPress dashboard can be set up in Libsyn so that when the post publishes on your WordPress site, it's just like you want it.

    How do you set this up within your Libsyn account?

    It's a bit to involved for me to walk through every step of it in this episode, but I'll tell you that it is done through the "Destinations" section of the Libsyn interface, and you'll have to install an additional plugin to make the player render properly on your site.

    But I don't want to leave you in that kind of a lurch, so I'm going to point you to a great video tutorial the folks at Libsyn have created to walk you through this amazing feature.

    One little disclaimer...

    Though all this sounds wonderful in terms of time savings, and it is... it will require some front-end work on your part.

    If you're using Blubrry PowerPress to generate your feed you'll have to switch to the Libsyn feed entirely for the OnPublish option to work properly. The Libsyn support team will happily walk you through that process. You can contact them at support (AT) LibsynSupport.com.

    You will also need to set up what is known as a "301 redirect" which tells iTunes and the other directories that come looking for your old podcast feed, to go get it from Libsyn. Again, when you get to that step, the Libsyn team will be delighted to help you out. support (at) Libsyn.com

    Subscribe to Podcastification Here!


    17: Recording Skype calls for podcast audio Jul 28, 2015
    Show notes

    **THIS EPISODE CONTENT IS OUTDATED**

    Skype is one of those applications that has changed the world.

    Seriously, think about it.

    Most people listening to this podcast didn't grow up with the ability to video conference with a person across the globe.

    Now, we do it almost daily.

    For podcasters, Skype has become a great asset, enabling us to connect with experts around the world for interviews and conversations, all with the click of a couple of buttons.

    Maybe you're new to podcasting and don't know how to record a call using Skype.

    Maybe you're an old-timer who is considering a switch to a better option.

    In this episode I'm going to walk through some of the 3rd party applications that enable you to record Skype - both audio and video - and provide links to all of those resources so you can check them out and make up your own mind.

    Third party applications to record Skype calls.

    First, understand that when I say "third party" applications, I mean software programs that are not developed or distributed by the folks at Skype. These software packages come from other folks who have found a way to connect to Skype and record what is going on through it.

    Here's my list:

    Amolto Call Recorder for Skype - http://amolto.com/ - Windows only

    I've never used this program but it appears to be pretty good. With Amolto you can:

    • Record Skype calls automatically
    • Make your recordings any length of time (no limit)
    • Record in lossless or compressed formats
    • And record in split-tracks

    That's all in the free version. The paid version includes video recording and a bunch of other stuff for $29.99 per user. Find out more at http://amolto.com

    Callnote Premium Call Recorder - https://callnote.net/- Windows and OS

    This program is for Windows and MAC and records video as well as audio. Here's the features:

    • Records Skype, Google Hangouts, Viber, and Facebook Audio and Video calls
    • Can save your recordings to Evernote or Dropbox
    • Can share the call records on Facebook, Youtube, or Email
    • Can record a shared screen or chat from Skype calls
    • You can manage your recordings on your computer
    • Limited to 30 audio/video recordings per month on the free version
    • Paid version is $9.95/year after a 14-day free trial

    Ecamm Call Recorder for Skype - http://www.ecamm.com/mac - OS only

    There are two versions to this one - demo and full. The demo version is free, but puts a "DEMO" watermark across your screen. The full version is $29.99 U.S.

    • Demo version works for 7 days.
    • Both versions record directly to your MAC
    • HD video recording quality
    • Split screen mode for conversations
    • MP3 conversion capabilities
    • Tracks can be split after the call

    Evaer - http://www.Evaer.com - Windows only

    • Free/trial version only allows 5 minute recording of video calls.
    • Lifetime license is $19.95 and removes all restrictions.
    • HD quality
    • Records calls, screen sharing, and up to 10 way group Skype calls
    • Many versions can be saved (audio only, video, etc.)
    • Can adjust frame rates, etc.
    • Save to MP4 or AVI
    • Can record in split audio channels

    G-Recorder - http://g-recorder.com - Windows and MAC

    • Two versions - Standard ($24.99) and Professional ($39.99) - both lifetime licenses
    • Record audio calls to local disk as mp3 files
    • Quality adjustments
    • Can automatically forward calls to any email

    iFree Skype Recorder - http://ifree-recorder.com - Windows only

    • Free, no limits attached
    • Audio only recording
    • Saves as mp3 file
    • Simple, easy to use

    MP3 Skype Recorder - http://voipcallrecording.com/MP3_Skype_Recorder - Windows and MAC

    • Free, no limits for non-commercial use
    • Automatic or manual recording options
    • Saves as mp3 format
    • Easy to use
    • Can choose sample rate, bit rate, and stereo or mono

    Pamela for Skype - http://www.Pamela.biz - Windows only

    • Free version has 15 minute limit
    • Unlimited recording 14.95 euros
    • Can save to mp3, wma, ogg, or wav

    TalkHelper - http://www.TalkHelper.com - Windows only

    • 7 day free trial with no limitations
    • Then $49.95 for full version
    • Audio and video
    • Saves directly to your computer

    Vodburner - http://www.Vodburner.com - Windows and MAC

    • $99.95 purchase price
    • Can record and edit audio and video
    • No time limits
    • Save to MP4 format

    As far as I know those are the only options for recording a Skype call.

    Do you have anything to add to the list? I'd love to hear your comments!

    Subscribe to Podcastification Here!


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