The Playbook With David Meltzer

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**The Playbook With David Meltzer**

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

Latest Episodes:

30 Minutes of Tactical Sales Advice to Double Your Profits Apr 23, 2021

Show notes

5 STEPS TO THRIVE IN YOUR BUSINESS:

1. Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business.

2. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional

collateral and an explanation of true value.

3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation.

4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t

oversell, rather help them manage and develop their expectations.

5. Thrive: Make a lot of money, help a lot of people, and have a lot of fun!

Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

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Kara Goldin: Founder & CEO, Hint Water | #ThePlaybook 394 Apr 22, 2021

Show notes

On this episode of #ThePlaybook, Kara Goldin, Founder & CEO of Hint, Inc., author, and podcast host, sits down to discuss:

[2:10] - Her thoughts on how to leverage curiosity in your career in order to be happier
[4:24] - Why being a “visionary” can also present challenges for a CEO
[8:47] - What it means to be an “accidental entrepreneur” and why that isn’t necessarily a bad thing
[15:09] - The only problem that she tried to solve, which led to the creation of Hint

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2 Ways to Attract More Clients Apr 21, 2021

Show notes

There are two simple ways to get what you want in life or business:

1. You can ask for it.

2. You can attract it.

ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action.

Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have exponentially more success, because everyone has hundreds of connections to other people on average.

ATTRACT: A piece of information or content with no clear ask but that instead has the goal of drawing the target audience’s attention to a brand or inspires them to take some action, whether defined or undefined.

An attract’s result comes when you are focused and put both your attention and intention on what you want in life, whether personally or professionally.

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Vince Guzzo: President & CEO, Cinémas Guzzo | #ThePlaybook 393 Apr 20, 2021

Show notes

On this episode of #ThePlaybook, Vince Guzzo, President and CEO of Cinémas Guzzo, sits down to discuss:

[2:51] – How he identifies whether entrepreneurs are coachable enough for him to work with
[5:25] – Why leaders must understand “when to act like a general”
[6:10] – The origins of his “Mr. Sunshine” nickname
[15:00] – Why it is essential to challenge other entrepreneurs about the assumptions they make

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Becoming a Ferocious Buddha | Road to Revenue #56 Apr 19, 2021

Show notes

Step 1: Identify when you’re in ego-based consciousness

This step requires becoming cognizant of your ego and your feelings involving the current situation. By this, I mean stepping back from the situation to understand how and why you feel this way.

For example, every morning I get up at 4:30 am to meditate and workout. On a Saturday, a few months back, I woke up and noticed one of my daughter’s cars was not parked out front. I was upset, and my initial response was to call her and yell at her. But in that moment, I stopped and realized I was acting out of my ego-based consciousness. I wasn’t angry, I was actually just terrified that something may have happened to her. By coming to this realization, I was able to move to step two and figure out how I was going to effectively communicate with her.

Step 2: Be ferocious and get yourself to STOP

Once you have figured out why you feel a certain way, stop in your tracks and take a deep breath. Taking a moment for yourself allows you to come back to center before you act.

In my daughter’s case, I took a few moments to myself and decided to call her. By taking these few moments to breathe, I was able to call her in a calm, concerned tone rather than out of anger. Due to this action, my daughter and I had an effective conversation where I learned that she was in her room and had

Uber-ed home after a party she attended last night. If I had yelled at her, she probably would have yelled at me back and we would have had a completely different conversation that could lead to her making different and potentially less-safe choices in the future.

Following these steps will help you become a ferocious buddha enabling you to communicate more efficiently, rather than letting your ego corrode the connection to others. Practice these steps, to become a ferocious buddha that I know we’re all capable of! Remember, the secession of success comes from being an efficient communicator.

Click here to follow the Road to Revenue playlist on Spotify

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Justin Pugh: Offensive Guard, Arizona Cardinals | #ThePlaybook 392 Apr 18, 2021

Show notes

Justin Pugh, offensive guard for the Arizona Cardinals, shares his thoughts on what it’s like to play in a place like New York as a rookie, as well as how an athlete’s mindset and mental preparation impacts their life on and off the field.

Pugh and host of #ThePlaybook, David Meltzer, chat about subjects including what Justin did with his first game check (and what he should have done instead), as well as how perspectives on player safety and health have shifted in recent years. The pair also discuss “the offensive lineman fraternity” and why that position group tends to prioritize giving back to their community.

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Dr. Brian Lima: Cardiac Surgeon & Best Selling Author | #ThePlaybook 391 Apr 17, 2021

Show notes

Dr. Brian Lima, renowned cardiac surgeon and best-selling author of Heart to Beat, sits down to chat about what it means to have the license to chase your dreams, as well as how his father’s heart attack ended up inspiring him to help others through the same situation.

Dr. Lima and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the influence of having parents who regularly displayed a hard work ethic, and the mindset it takes to deal with the challenges of being a heart specialist. Dr. Lima also talks about the origins of his memoir Heart to Beat and what it means to do things “the heart way”.

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10 Ways to Accelerate Your Success Apr 16, 2021

Show notes

Today's episode is about 10 ways you can accelerate your success. Today's episode was put together by my good friend Evan Carmichael, and I am going to talk about the #1 mistake I see people making when trying to accomplish their goals and the reason why you need to have core values if you want to achieve your goals.

Tweet me @davidmeltzer which of these was your favorite and don't forget to come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. To join you can email me david@dmeltzer.com or text David at (949) 298-2905.

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Aaron Keay: Chairman, The Alkaline Water Company | #ThePlaybook 390 Apr 15, 2021

Show notes

On this episode of #ThePlaybook, Aaron Keay, Chairman of The Alkaline Water Company, chats about:

[1:20] - What traits your team needs to mobilize quickly when there’s a spike in demand
[3:47] - Why M&A strategy is changing for companies big and small post-COVID
[5:49] - Three essential components to help a business grow, even when times are tough
[7:43] - The two things that he learned playing professional sports that most apply to running a business

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How to Utilize Your Time More Efficiently Apr 14, 2021

Show notes

Contrary to popular belief, people that schedule or have many meetings during the day are not busier than other people.

There are only two determining factors, whether you're busy or whether you're accessible, and how productive you are. You want to hone in on your accessibility and productivity when you look at your calendar.

Leverage Your Calendar

A calendar is a tool that can change your life. It’s there for a reason, but people often think of using it as a chore.

One of the most compelling reasons to be a student of your calendar is that while the amount of time spent on scheduling grows with the amount of appointments that people have, the time needed to actually schedule meetings decreases.

This means that the more meetings you schedule, the better you get at scheduling them.

Understand that there is a vast difference between being busy, which is filling up those 24 hours you have in a day, compared to productivity, which is being efficient with those 24 hours.

A busy person always has something going on, whether that is work or simply sleeping on the couch. They aren’t necessarily productive with the time they are busy, though, and they are often inaccessible.

Understand Your Activities

A productive person knows how to maximize two things: the activities they get paid for and the activities they don’t get paid for.

This delineation is important to make when maximizing your productivity and accessibility, so you can prioritize the activities you get paid for, as well as those activities which you enjoy the most.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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