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    Business

    The Playbook With David Meltzer

    Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

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    Copyright: © David Meltzer Enterprises

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    Latest Episodes:
    Paul Rabil: Cofounder, Premier Lacrosse League | #ThePlaybook 389 Apr 13, 2021
    Show notes

    On this episode of #ThePlaybook, Paul Rabil, Cofounder of the Premier Lacrosse League (PLL), shares his thoughts on:

    • [1:41] - How being a competitor is key to raising capital for your business
    • [5:54] - Why he’s committed to getting “net new fans” and creating an entertaining product
    • [11:31] - The belief that social media is overtaking traditional media in terms of its importance
    • [18:18] - How sports gambling and live betting has been a part of the PLL’s growth

    Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Time Management | Road to Revenue #55 Apr 12, 2021
    Show notes

    The Five Keys of Time Management

    1. Create a Habit Machine: Lower the Bar

    A stable routine is always helpful, which is why having a habit machine is essential for those who are trying to maximize the efficiency with their time.

    Your habit machine, which is simply a system to help you build positive habits, will help you to begin adding more value to your daily routine. The first step is a little counterintuitive to some: lower the bar. Tell yourself, "I'm going to do this a minimum of one minute today, two minutes a day tomorrow." Set the bar low, but continually raise it to build momentum, which grows and accelerate when you are consistent and persistent.


    2. Save 4 Minutes a Day

    One of the practices that I've instituted into my habit machine is every day I set a goal or an objective to figure out how I can save four minutes a day. Four minutes a day is a magical number for me because I know it represents three full days of productivity each year.

    Most people are productive for 8 hours or less every day. If you can save 4 minutes every day that is 24 hours of time, which is 3 full days of productivity. I know any positive habit that I can create or any system or process that I can implement that saves me just four minutes a day has a compounding effect on my results.


    3. Be a Student of Your Calendar

    One of the biggest changes in productivity came for me when I started studying my calendar. This isn’t taking a look at what you have on your schedule, there are three areas to focus on: Study the things you have planned for the day. For the tasks that you regularly plan, look to create efficiencies with your habit machine. For example, I have a 5/20 Rule where I try to schedule five-minute phone calls and keep my in-person meetings to twenty minutes, creating situations where the people that I interact with are ready for our interaction and focused. With a predominance of virtual meetings today, instituting something as minorly different as a 4/19 Rule could allow for more production, creating an extremely effective way to save 4 minutes a day, which results in an extra 3 days of productivity during the year.


    4. Master Prioritization

    As you're studying your calendar, you it helps to understand what I call the “Do It Now” rule. There's an old saying, “Ask a busy person to do something for you and you'll be much more likely to get it done.” It goes beyond that, though.

    You have to evaluate your tasks by urgency and importance in order to determine priority. You do this by analyzing the actuality of the situation or event considering your own personal values, not the urgency perceived by others.


    5. Eliminate Distractions

    What you focus on, or what you pay attention to and give intention to, will create coincidences in your life, whether you want them or not.

    One example is I was once given the opportunity to drive around at a real track, in a real race car, with a real professional driver. They had cones set up for us to maneuver around and I kept hitting the cones. My driving instructor told me to stop looking at the cones, to which I replied, "Well, I don't want to hit the cones." He told me to look at the road in front of me, focus on where I wanted to go and not where I didn’t want to go. After that, I didn’t hit a single cone.

    If you're focused on the distractions you face, you're going to put attention and intention on it, eventually receiving the coincidence of the distraction. Pay attention to what you want for yourself and your business, as well as the tasks you need to accomplish in order to get those results. Stay focused and realize that you will hit the cones if all you're looking at is the cones.


    Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

    Click here to follow the Road to Revenue playlist on Spotify

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Grow Your Podcast Audience | #AskDavidMeltzer 32 Apr 11, 2021
    Show notes

    The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market.

    Three Components to Frequency:

    (1) Strength- How Strong is your signal?

    (2) Spectrum- What’s the spectrum of your signal? What demographic does your brand address, or align with?

    (3) Clarity- What’s the clarity of your frequency?

    If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!

    Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    3 Things Traditional Education Isn't Teaching You | #AskDavidMeltzer 31 Apr 11, 2021
    Show notes

    Earlier this week I was asked on Clubhouse what kind of education reform I would recommend for K-12 education. I think we have to understand that we live in a skills-based economy rather than a knowledge-based economy and we need more mentorship in education to help accelerate all the skills that we should be learning in K-12 education.

    If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video of you asking me a question at david@dmeltzer.com and I will answer it for a future episode!

    Come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST during my Free Training. Text me at (949) 298-2905 or email me david@dmeltzer.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Austin Ekeler: Running Back, Los Angeles Chargers | #ThePlaybook 388 Apr 10, 2021
    Show notes

    Austin Ekeler, running back for the Los Angeles Chargers, discusses what motivated him to start his own foundation to empower kids to chase their dreams, as well as how his interest in gaming and esports has evolved since using it initially to connect with his community.

    Ekeler and host of #ThePlaybook, David Meltzer chat about a range of topics including how Austin got up the nerve to ask Coach Anthony Lynn what he could do to make the team, what it felt like to sign his extension with the Chargers, and why sleep plays a vital role in a young NFL player’s career. The pair also share their thoughts on how to take advantage of current trends in streaming content and gaming.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Three Steps to Building a Personal Brand Apr 09, 2021
    Show notes

    People connect through emotion, and everything is your stage. I try to find two ambassadors a year. The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors.

    So , how do you start? Focus in on one thing: Your first customer

    • Think: what is that frequency? How am I going to connect emotionally to them?
    • The quantitative reasons, impact, and capabilities will all be provided once you connect emotionally


    Once you have a frequency, you can test the frequency through your social media. You can post a message or piece of content and see what it attracts. And if it starts attracting what you want in terms of engagement, hits, click- throughs, comments, or some other measurable way, you can post more content along the same lines.

    Original content gives followers insight into your life (and mind), which aids in developing a stronger connection.


    Content needs to be:

    Consistent - Your audience needs to know what you are going to deliver in terms of content and when you need a consistent product.

    Authentic - The truth is what vibrates the fastest, and the more truthful and authentic your message is to you, the better it will resonate with others.

    With the pervasiveness of the Internet, with a few clicks of a button you can buy more ads to that content (or you can buy ads for other brand- aligned content with similar emotional appeals or messaging), and you can thus continue to build that brand around consistent messages, themes, and values. In fact, a major part of the process is refining and adjusting the frequency you give off.


    Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Steven & Brittany Yeng: Cofounders, Skrewball Whiskey | #ThePlaybook 387 Apr 08, 2021
    Show notes

    On this episode of #ThePlaybook, Steven and Brittany Yeng, Co-founders of Skrewball Whiskey, share their thoughts on:

    • [4:00] - How a random act of kindness led to Steven coming to America
    • [10:40] - Why Brittany chooses to define luck differently from other entrepreneurs
    • [12:43] - The journey the pair took across the country to better connect with their consumers during COVID
    • [16:10] - Their strategy for ensuring that purpose is the driving force in their business

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Be More Consistent Apr 07, 2021
    Show notes

    I used to define happiness as the enjoyment of the pursuit of your potential. Now, I have found that it's not only the enjoyment of the pursuit of your potential — but the consistent and persistent enjoyment of that pursuit of your potential that helps you to crush your goals.

    CONSISTENCY- Meaning Do It Every Day

    Consistency is massively important because it allows you to focus on what you want. Focusing on a goal and working toward it every day allows you to utilize the power of intention. That focus yields exponential growth and results.

    You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life.

    Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Lauryn & Michael Bosstick: Hosts, The Skinny Confidential HIM & HER Podcast | #ThePlaybook 386 Apr 06, 2021
    Show notes

    On this episode of #ThePlaybook, Lauryn Bosstick and Michael Bosstick, Hosts of The Skinny Confidential HIM & HER Podcast, share their thoughts on:

    • [1:49] - The one question that content creators who are starting out shouldn’t ask themselves.
    • [7:00] - How content creators are able to “evolve beyond themselves” in order to better connect with their community.
    • [11:17] - The consequences of “chasing money” as a young entrepreneur
    • [18:13] - Why Lauryn advises people to be very thoughtful about the content that they watch

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Coach vs Mentor | Road to Revenue #54 Apr 05, 2021
    Show notes

    When people used to ask me the difference between a coach and a mentor, I used to joke that the difference was about $500 an hour. Now, I have a different and more nuanced perspective on what it means to be both an effective coach and an effective mentor.

    I define a (good) coach as someone who is able to bring the best out of you. A mentor is someone who gives you the best of themselves, whether that is their knowledge, relationships, or even motivation.

    What Attributes Make a Good Mentor?

    Mentors come in all shapes and sizes, so there really is no simple definition of what makes a good mentor or path to become one. Mentors can be bosses, colleagues, teachers, peers, friends, or just about anyone who has wisdom to share and the ability to get it across.

    A good mentor does have certain qualities, however, especially a desire to share their skills and knowledge with others. A good mentor will get their absolute best to teach others what he/she knows, no matter where their mentee is in their career. Effective mentors are a positive influence and role model for others, and also have the ability to emotionally connect with their mentees.

    What Attributes Make a Good Coach?

    There is one aspect where the best coaches are united, and that is through consistency. A good coach is consistent in the time and interest they devote to their “team”, as well as their behavior, feedback, and the suggestions they

    give. These coaches don’t let their own issues impact their ability to lead, they can keep these issues separate from their role as a coach.

    No matter what area of life you are working on improving, a coach is able to help you bring your best on a day-to-day basis. They can inspire you and motivate you as they help you progress towards your goals.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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