The Playbook With David Meltzer

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**The Playbook With David Meltzer**

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

Latest Episodes:

How to Build a Loyal Community | bossbabe Cofounders, Natalie Ellis and Danielle Canty Nov 17, 2022

Show notes

On this episode #ThePlaybook, Natalie Ellis and Danielle Canty, the co-founders of bossbabe, sit down to discus:

[3:05] - The two biggest rules they’ve followed to stay authentic and real

[5:22] - Why consistency is essential as an influencer and the number one road block people face on social media

[10:40] - How building your personal brand can help you take back control of your career path

[17:48] - Why taking an intentional approach to business can lead to massive results

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building an Authentic Brand That Lasts Nov 16, 2022

Show notes

William Shakespeare was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”.

With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build, grow, and sustain a brand. We can transmit our brand’s frequency anywhere, with countless access points and mediums to connect with others, enabling us to potentially reach billions with our message.

Using what I call the Stage Theory allows us to turn moments into content that elevates our brand and spreads awareness for the value it brings others.

The other piece of the Bard’s advice comes from the character Polonius in Hamlet: “This above all: to thine own self be true...”. Authenticity is a vital component of branding today, because the truth is what vibrates the fastest. Authentic truth is what connects us to others, logically and emotionally. The more truthful and authentic your brand’s message is, as well as the people sharing it, the better it will resonate with others. We don’t just want people to see or hear about the brand, we want them to feel it.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Innovate Your Business & Personal Life | PepsiCo Chief Design Officer and SVP, Mauro Porcini Nov 15, 2022

Show notes

On this episode of #ThePlaybook, Mauro Porcini, Chief Design Officer and SVP of PepsiCo, shares his thoughts on:

[3:04] - The different ways that top performers are able to innovate in their businesses and personal life

[5:50] - What it takes for a change agent to overcome the resistance they experience from people

[8:10] - How to realize when you’re in the “Hidden Rejection Phase” and overcome it

[12:23] - Why he believes that love is at the center of innovation

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Difference Between Busy & Productive People | Road to Revenue #138 Nov 14, 2022

Show notes

At least once I month during my Free Weekly Friday Training I like to share my takeaway of the week with everyone and leverage our community of the Breakfast With Champions: Millionaire Breakfast Club so we can all share the valuable lessons that we've learned throughout the week with one another.

What was your takeaway of the week? Tweet me @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Thing You Need to Remember When Building Your Own Brand Nov 13, 2022

Show notes

The 3 Components of Frequency

(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?

(2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with?

(3) Clarity - What’s the clarity of your frequency? On what level are people understanding?

Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Simplifying the Process of Buying and Selling a Home | Opendoor CTO, Raji Subramanian Nov 12, 2022

Show notes

Raji Subramanian, CTO of Opendoor, sits down to discuss how to craft a value proposition that holds in any market, as well as the role that technology has played in the company’s journey to reinvent real estate. She also provides insights on how Opendoor solves some of the most common pain points associated with buying and selling a home.

Subramanian and host of #ThePlaybook, David Meltzer, share their thoughts on a wide range of topics including the value that comes with certainty in business, strategies for developing new offerings for your customers, and how the Opendoor platform helps buyers and sellers move with certainty, simplicity, and speed, while also providing them control over the transaction.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Tips To Achieve Your Goals Nov 11, 2022

Show notes

Today's episode was put together with the help of my friend Evan Carmichael and his 10 tips for success series. Let me know if you enjoy these list style episodes so that me and my team can put together some more for you!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Getting the Most Out of Your Employees and Business | Dan Bruder, CEO & CoFounder of Blendification Nov 10, 2022

Show notes

On this episode of #ThePlaybook, Dan Bruder, Co-founder and CEO of Blendification, shares his thoughts on:

[:31] - Why you shouldn’t fall for the work/life balance “myth”
[2:50] - The idea of earned success and why it leads to fulfillment
[7:46] - How to instill an organization's mission into the DNA of its company culture
[15:39] - His favorite parable about finding your purpose in business and life

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The 5 Most Important Steps of Selling Nov 09, 2022

Show notes

Simply put, sales is a process to ultimately reach an agreement or understanding where all involved see the vision as beneficial. No matter what we are selling to others, whether it is a product, service, company, or yourself, mastering these five steps will lead you to the successes you desire.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What It’s Like Parenting a Global Social Media Superstar | Marc D'Amelio, CEO & Co-Founder of D'Amelio Brands Nov 08, 2022

Show notes

On this episode of #ThePlaybook, Marc D’Amelio, CEO & Co-Founder of D'Amelio Brands, provides his insights on:

[1:00] - His biggest challenge in figuring out the social media realm
[3:35] - How he leans on his decades of business experience to guide his famous family
[16:54] - The formula that the D'Amelio family has used to build their personal brands
[19:22] - How they are taking what they’ve learned about personal branding and applying it to the consumer space

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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