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    Business

    The Playbook With David Meltzer

    Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

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    Copyright: © David Meltzer Enterprises

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    Latest Episodes:
    Stop worrying about followers and focus on THIS instead | Road To Revenue #137 Nov 07, 2022
    Show notes

    People connect through emotion, and everything is your stage. I try to find two ambassadors a year. The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How I Made My First Million Dollars Nov 06, 2022
    Show notes

    5 Steps To Sell Anything

    1. Stimulate Interest: Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, and social media messages first. Then, focus on stimulating interest for your business or services.


    2. Transition the Interest: Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend.


    3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together.


    4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations.


    5. Thrive: When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How Learning to Meditate Changed My Life Nov 05, 2022
    Show notes

    Manifest what you want more accurately and rapidly. Meditate each morning on what you want and be willing to put enough energy out in the universe to attract it. Remember, your free will should be used to connect to goodness, so do whatever it takes. No job is beneath you, and your positive attitude and awareness will help you stay focused to manifest exactly what you desire!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The #1 Trait That Will Determine Your Success Nov 04, 2022
    Show notes

    The first and best way to improve your feelings of worthiness is simply to provide value to others; be kind to others as well as to your future self. Be of service, which means providing value with no expectations of receiving anything in return. It contains the requirement that you give unconditionally. Giving with expectation, as my friend Bob Proctor says, is trading and not real giving.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    From a Life Sentence in Prison to Inspiring Millions | Damon West, Author & Motivational Speaker Nov 03, 2022
    Show notes

    On this episode of #ThePlaybook, Damon West, Keynote Speaker at Be a Coffee Bean, shares his thoughts on:

    • [1:27] - Why he compares life to a pot of boiling water
    • [5:30] - How our belief systems impact our achievements
    • [9:47] - The difference between religion and spirituality, as well as what it means to have a spiritual awakening
    • [13:50] - Why you should look at everyone in your life as a teacher


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How Your Ego is Interfering With Your Success Nov 02, 2022
    Show notes

    Just because we manifest what we desire doesn’t mean we’re going to be happy, but it does make us happy to get what we want. Then, we have to learn to sustain that happiness to make sure that we can continually manifest and learn from what we wanted. Some of it may have been misguided, or misadjusted, but in the end, it will create happiness as long as we learn lessons from the process of making it our reality.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Most Important Part Every Business Needs to Focus on Before Scaling | Steve Schulze, CEO & Cofounder of Nékter Juice Bar Nov 01, 2022
    Show notes

    On this episode of #ThePlaybook, Steve Schulze, CEO, President, & Co-Founder of Nékter Juice Bar, shares his thoughts on:


    • [1:03] - How Nékter grew from one store into one of the top franchises in the space
    • [4:36] - The need for businesses to focus on “one customer at a time” before thinking about scaling
    • [9:01] - Why keeping things simple, healthy, and accessible are at the core of Nékter Juice Bar
    • [17:04] - The three traits that will bring you success in any industry

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The First Step to Building a Positive Habit | Road to Revenue #136 Oct 31, 2022
    Show notes

    Every month I like to host a session on clubhouse called, "Takeaway of The Week" so I can share my biggest lesson I learned from the week and so I can learn what some of your biggest takeaways were as well.

    There were so many valuable lessons learned this week so I here are a few of my favorites from the session!



    Tweet me your takeaway from today’s episode @davidmeltzer


    Email Me! david@dmeltzer.com


    Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1


    Text Me! (949) 298-2905

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Best Way to Avoid Burning Out Oct 30, 2022
    Show notes

    To avoid feeling burntout, be sure to take a vacation every day because 2 minutes a day is more valuable than 2 hours on a Sunday.



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Make Better Decisions | Paul Magnone, Head of Global Strategic Alliances at Google Oct 29, 2022
    Show notes

    Paul Magnone, Head of Global Strategic Alliances at Google & Author of “Decisions Over Decimals”, shares his insights on the best way for decision-makers to get their bearings before making a critical choice, as well as how to avoid some of the most common mistakes that business leaders make during the process.

    Magnone and Meltzer sit down to chat about a wide range of topics including why it’s essential to have a data-based “recipe” for your decision making, how to avoid being overwhelmed by an abundance of data, and the many benefits of taking a team sports approach to decision making.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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