The Orthopreneurs Podcast with Dr. Glenn Krieger

Latest Episodes:

From Zero to 7 Figures: How an Orthodontist Leveraged Social Media to Skyrocket Their Practice in Record Time Jul 11, 2023

Show notes

In orthodontic social media marketing, there is a common misconception that success is solely based on being humorous or possessing a unique "X factor."
However, the truth is that leveraging education, storytelling, and authenticity can greatly contribute to building a successful practice.
In this episode, I am joined by Dr. Ashley Kisling, who grew her practice to 7 figures through the power of social media.
One of the most effective ways for orthodontists to connect with their audience and grow their practice is through the art of storytelling.
Dr. Kisling emphasizes the significance of sharing relatable stories that resonate with potential patients.
By opening up various facets of their lives, orthodontists can create content pillars that showcase different aspects of their personality, profession, and personal experiences. Storytelling humanizes the orthodontist, making them more approachable and relatable to their audience.
In addition to storytelling, Dr. Kisling shares the differences between platforms, how to leverage social media while working with third-party companies, and how to use your social media to attract high-conversion patients.
She will be speaking and sharing more at the Orthopreneurs Summit in September, but in the meantime, tune in to this episode and get some insights on some cool ways to use the different platforms to grow your practice!
Key Takeaways
- Meet Ashley Kisling (01:37)
- Building authority and credibility online (04:21)
- Being on the right platform at the right time (05:16)
- Telling your story as an orthodontist (06:55)
- Use social media to educate (14:18)
- Bring value to the consumer through your posts (16:28)
- Do you cater to kids or moms on social media? (18:44)
- Influencer marketing for ortho companies (24:50)
Additional Resources
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

4 Key Steps to Run an Exceptional Orthodontic Practice Jul 07, 2023

Show notes

Ever wondered why some practices seem to effortlessly soar to success while others struggle to stay afloat?
Well, get ready to uncover the secret sauce that can turn your dental practice into a well-oiled machine.
We're talking about policies and systems—the unsung heroes that can revolutionize the way you run your practice, streamline operations, and skyrocket your practice growth.
Running a successful dental practice requires more than just providing excellent patient care.
Effective management, streamlined operations, and cohesive teamwork are essential factors that contribute to a thriving practice.
These can only be achieved through well-designed policies and systems.
Tune in to this 5 Minute Friday episode to learn how to harness the true potential of your team and practice through effective systems and policies.
Key Takeaways
- The 4 Steps for effective policies and systems (00:27)
- Effective teaching of policies and systems (02:23)
- Measure implementation to identify areas for improvement (02:51)
- Accountability ensures adherence to policies and systems (03:11)
- Continuous improvement drives long-term success (03:21)
- Take responsibility instead of blaming the team (03:40)
Additional Resources
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

An Affordable Ortho Book To Make You More Money Jul 04, 2023

Show notes

Imagine having a book in your hands, carefully crafted to resonate with your patients and those seeking orthodontic care.
A book that any orthodontic patient could appreciate related to the expertise of what we do on a day-to-day basis explaining to them in simple language how things are done in an ortho office.
Here's the deal….
My guest today on the podcast suggested that I write this book for all orthodontists out there.
This is an orthodontics book that will be available to any orthodontist who wants it. When you order 1000 copies for your practice, you'll have the chance to have your name, bio, and introduction in the book. The rest of the book is broader concepts and practices in a generic orthodontic practice.
The moment readers open the book, your name graces the cover, and your introduction and bio beckon them into your world as an orthodontist, thus building authority and driving more patients into your practice.
The name of the book is The Straight Truth About Crooked Teeth. Everything You Need To Know About Orthodontics.
It's a book that captures the essence of our expertise, presenting it in a way that everyone can appreciate and understand.
In this episode, I am joined by Rob Kosberg, founder of Best Seller Publishing, to talk about the book and how you can use it to make more money in your practice. Rob will also be speaking at the Orthopreneur Summit about authority publishing.
Tune in to learn more about the book and why you must have it for your practice!
Key Takeaways
- Meet Rob Kosberg (00:28)
- Moving up the pyramid of authority with a book (06:04)
- Authority marketing at work (08:37)
- How much it really costs to write a book (15:24)
- How to be on best sellers list (20:27)
- The typical process of ghostwriting a book (26:08)
- Orthodontic book to make you more money (32:42)
- The layout of the book (42:45)
Additional Resources
🔹 Connect with Rob Kosberg: https://bestsellerpublishing.org/
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Boosting Organizational Performance with Scorecards and Responsibility Jun 30, 2023

Show notes

In a previous episode, we discussed the importance of having an integrator to run meetings effectively and the need to avoid committee work during meetings.
Today, we delve into the importance of scorecards and responsibility in running effective meetings and optimizing organizational performance, drawing inspiration from the Entrepreneurial Operating System (EOS).
By implementing a scorecard system and fostering a culture of responsibility, you can enhance the effectiveness of your meetings, optimize organizational performance, and create self-sustaining systems.
By tracking measurable metrics and empowering team members, businesses can make data-driven decisions, achieve their goals, and ensure smooth operations even in the absence of key individuals.
Remember, effective leadership is about creating an environment where everyone can thrive and contribute to the collective success of the organization.

Key Takeaways

- Implement a scorecard system (00:33)

- Focus on measurable metrics (01:24)

- Foster a culture of responsibility (03:50)

- Facilitate self-sustaining systems (06:01)

Additional Resources
🔹 Death by Meeting by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Enhance Customer Experience in your Orthodontic Practice with AI-Powered Chatbots w/ Matt Leitz Jun 27, 2023

Show notes

Imagine a world where your orthodontic practice operates seamlessly, effortlessly catering to the needs of your patients while maximizing your team's productivity.
Sounds like a dream, right?
Well, brace yourself for a technological marvel that can turn this dream into a reality.
Chatbots, the AI-powered wizards of customer engagement, are revolutionizing the orthodontic industry. These intelligent assistants are more than just lines of code – they are the key to unlocking a whole new level of personalized interactions, streamlined processes, and skyrocketing growth for your practice.
If you're ready to discover the game-changing potential of integrating chatbots into your ortho practice, get ready to embark on an extraordinary journey that will reshape the way you connect with your patients, supercharge your marketing strategies, and propel your practice to the forefront of innovation.
In this episode, we explore the benefits of integrating chatbots into your ortho practice with insights from Matt Leitz, a seasoned entrepreneur specializing in marketing automation. Matt will speak at the upcoming Orthopreneur Summit about AI and Chatbots and unveil something special for our industry.
Remember, when it comes to integrating chatbots into your Ortho practice, the possibilities are limitless, and the rewards can be truly transformative.
Tune in to learn more!
Key Takeaways
- Meet Matt Leitz (00:28)
- Interactive customer experiences with chatbots (06:03)
- How AI bots save money (09:16)
- Solving the pain of generating leads in Ortho (14:55)
- Should AI bots pass the Turing test (17:43)
- The chatbot process flow in Ortho (21:05)
- Orthodontic digital co-diagnosis with AI (24:07)
- How we drop the ball with leads (31:52)
Additional Resources
🔹 Learn more about Chatbots: https://www.botbuilders.com/
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

The Power of Standing Up Against Online Attacks: A Call for Change Jun 23, 2023

Show notes

In the age of social media, society has witnessed a significant shift in behavior and how people interact.
In this thought-provoking episode of "Five Minute Friday," I want to draw attention to the disturbing trend of individuals passively observing online attacks while remaining silent.
Why do so many well-meaning individuals choose to remain silent and passively witness online attacks?
It is disheartening to see good people accepting this behavior as the norm. We need to reject such behavior and actively protect those who are being targeted.
As leaders in our professions and communities, we are responsible for protecting others from unwarranted attacks, no matter where the attacks are coming from. We have to always stand for what is right.
Key Takeaways
- Stand up against bullying and injustice (00:51)
- Don't be a passive bystander (03:00)
- Embrace the role of leadership in your community (04:01)
- Empower yourself to create change (05:32)
Additional Resources
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Greatest Hits: Jeannie Moody – Vulnerability in the Workplace Jun 20, 2023

Show notes

Jeannie Moody is an amazing woman with an amazing perspective on how to balance life, practice, and family.
Most importantly, she has a great perspective on how we can connect better with those around us for more productive and enjoyable practice and personal lives.
Spend time listening to her, and you'll find ways to change your day-to-day routine for the better.
Dr. Jeannie Moody was voted most likely to be convicted in her high school graduating class.
Despite her rebellious youth in small-town Colorado, she went on to earn her undergraduate and dental degrees from the University of Florida and her orthodontic certificate from the University of Colorado.
Dr. Moody owns and operates two orthodontic practices in Austin, Texas, and the neighboring community of Dripping Springs. She is a thriving single mother to twin girls and her son.
Dr. Jeannie Moody has been speaking to women and other orthodontists about accountability, mindset work, and vulnerability. She is passionate about personal growth and becoming the best leader and person one can be.
By embracing vulnerability, we can all lead with authenticity and compassion, ultimately achieving both professional and personal fulfillment in our practices.
In this episode, she opens up about her story, how she navigated a really difficult time in her life, and how she embraced the change to unlock a new way of leading and creating connections within the workplace.
Key Takeaways

- Meet Dr. Jeannie Moody (00:55)

- Being more vulnerable in our profession (05:00)

- Get your life in balance (12:12)

- What stories are you telling yourself (15:01)

- Embracing vulnerability as a leader in your practice (18:06)

- Run your race and be comfortable with who you are (26:50)

- Applying the 5 love languages within your team (32:38)

- Spend some time with yourself (37:11)

- Speaking positive affirmations to your life (43:53)
Additional Resources
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

The Secret to Running Effective Meetings | 5-Minute Friday Jun 16, 2023

Show notes

Team meetings play a vital role in fostering collaboration, alignment, and productivity within an organization.
However, not all meetings are created equal.
A poorly organized and ineffective meeting can result in wasted time, frustration, and a lack of progress. Running effective team meetings is a hallmark of a well-organized and successful organization.
If your meetings are chaotic, lack structure, and often deviate from the agenda, it's a sign that there may be underlying issues within your organization.
As the leader, it is essential to recognize the impact of well-run meetings on your team's performance and the overall success of your practice.
In this 5 Minute Friday episode, I delve into the importance of well-run meetings and offer practical tips to help you transform your team meetings into valuable and productive sessions.
Key Takeaways

- How are your team meetings? (00:45)

- Your meeting is a reflection of your organization (01:27)

- What a well-run meeting looks like (02:58)

- What you can't do in a meeting (04:43)
Additional Resources
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Greatest Hits: Dr. Rebecca Bockow – Changing Lives & Practices with Airway Orthodontics Jun 13, 2023

Show notes

Dr. Rebecca Bockow is a highly skilled clinician who has achieved dual board certification as both a Periodontist and Orthodontist.
Her exceptional expertise and dedication have allowed her to build a thriving practice, even in a challenging market.
Dr. Bockow's success can be attributed to her ability to seamlessly integrate scientifically-based airway orthodontics into her practice, as well as her remarkable ability to balance a busy professional and personal life.
While airway orthodontics has gained some recognition and acceptance, it is important to acknowledge that there are orthodontists who remain skeptical about this approach.
Some orthodontists express skepticism due to what they claim is relatively limited scientific evidence supporting the efficacy of airway orthodontics.
They argue that more robust studies and long-term data are needed to establish the effectiveness and durability of these treatments.
I was one of these skeptics for a long time until Dr. Rebecca Bockow managed to open my eyes with the help of mainstream literature from places like Stanford, which is as compelling and legitimate as anything I've seen in orthodontics.
In this episode in our Greatest Hits series, we get the chance to hear Dr. Bockow take us through Airway Orthodontics, the literature behind it, how it differentiates your practice, and, most importantly, the life-changing impact it has on our patients.
Tune in!
Key Takeaways

- Meet Dr. Rebecca Bockow (01:31)

- The secret sauce to stand out and grow your practice (08:46)

- Interdisciplinary cases to set you apart (10:30)

- What exactly is Airway Orthodontics? (12:59)

- Mainstream literature supporting Airway Orthodontics (20:04)

- Airway skepticism in Orthodontics (25:40)

- How Airway is a differentiator for your practice (29:04)

- How to juggle a busy professional life and personal life (37:10)
Additional Resources
🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Overcoming Common Challenges in Building a Successful Orthodontic Practice Jun 09, 2023

Show notes

Let's talk about the problem that you might be facing in your orthodontic practice and one, quite frankly, many of us face.
Building a successful practice requires hard work, dedication, and continuous improvement.
However, many individuals find themselves facing the same problems repeatedly, hindering their progress.
There comes a time when you have to look in the mirror and wonder if it's on you.
Tune in to this 5-minute episode for tips on the importance of self-reflection and constant growth.
Key Takeaways
- Are you the problem? (00:45)
- Look in the mirror (01:32)
- Are you spending enough time on your practice? (01:57)
- Never buy into your own legend (04:13)
- If you're not getting bigger, you're getting smaller (05:38)
Additional Resources

🔹 Do You Want More Profits and Lower Stress? ... Register for the OrthoPreneurs Summit 2023: https://opsummit2023.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

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