The Nifty Thrifty Dentists

Latest Episodes:

Implant Funnel Case Study- Generating An Extra $137,844 In Less Than 7 Weeks- Firegang Dec 24, 2020

Show notes

Adam Zilko is the CEO of Firegang Dental Marketing. After what seemed to become a controversial post, we wanted to take a moment to break down the case study he mentioned to show just how well the implant funnel can actually work for you. It took two years in development and continues to develop and improve with Google.

Dr. Roy Thompson is a client that started with Firegang about 7 months ago. One thing to note is that he is only reporting on implant revenue created, not other revenue created through the funnel. Over $137,844 is his current funnel. This doesn’t account for the additional revenue created from those that do not seek implant treatment. They wrote a proprietary “drain” to help build your reputation and clout so that people don’t just continue to move on and help them choose you to book.

Why does the application matter? The application form helps to filter desirable patients. Once they contact the lead, they may leave notes in the CRM on when to follow up again. They also listen to the conversations to learn how they may need to better target the marketing to improve leads even more.

If leads do not initially schedule, they will enter a different contact sequence to provide additional layers of exposure.

The Nifty Deal: 80% off setup fee from now until the January 7th for Nifty members

To get this deal: www.firegang.com/nifty80

Making the Most of Your Millennial Team Members- Chris Tuff Dec 23, 2020

Show notes

NOTES

Millenials want a mentor and coach, which most lack because of having more of a “friendship” relationship with their parents than the authoritarian one that most older generations had

The environment needs to be one of constant learning and opportunity for growth

A lot of people have unrealistic expectations for their jobs being perfect because of social media

To set more realistic notions in the minds of the youth, teach the 70/30 rule, 70% of your job will inspire you, but 30% of it may suck

Do a “fly-by” every Monday morning to see how everyone is doing

Give constructive criticism rather than blatant criticism to engage the people more positively

Remind your team that you are all heroes with a purpose by bettering the health of your patients.

Your team needs context for your decisions so they understand, so you need transparency.

Bond with your team

LINKS

Website: https://www.themillennialwhisperer.com/

CONTACTS

@tuff22 on Instagram, DM him

Making Dentistry Easier and Teeth More Visible- Light Solutions Dental Dec 19, 2020

Show notes

NOTES

Designed for general use, and are very affordable so that every operatory has the advantage of great lighting

Loupes can be delivered somewhere between 2-4 weeks , most lights can ship in 1 week

Single and double battery options, double is brighter and has exchangeable batteries

On low, battery lasts between 6-8 hours, or 2-3 hours on high

Their lights can be affixed to face shields and they produce a universal clip so that lights can be mounted anywhere

All lights are tested before shipping to ensure they are of optimum quality

LINKS

Website: https://www.lightsolutionsdental.com/collections/lights

NIFTY DEAL

The Deal: Free priority US Shipping

Go to: https://www.lightsolutionsdental.com

Use code: NIFTYSHIP

Version 1 light: $250

Version 2: $350

Traditional light option: $275

CONTACTS

Email: info@lightsolutionsdental.com

Phone number: (760)-456-7936

First Impressions- What You Really Need in Your Website- The DocSites Dec 17, 2020

Show notes

NOTES

They have standard, plus, and premier tiers, as well as a marketing package

The monthly fee is $49, it includes updates, maintenance, and support

They don’t do contracts, you would own the domain as you paid for it

Updates to sites typically happen within 1 business day, and simple things like lighting adjustments will be done at no charge before adding them to your site

Many videos can be uploaded to or streamed on your website as needed

There’s a setup fee and your choice of hosting plan and design style

Websites are typically up and running in about 3-4 weeks

Prices are $999 standard, $1499 standard plus, and $2499 premier, marketing package starts at $99 and are flexible

NIFTY DEAL

The Deal:

50% off the basic website package for Nifty members

Message him at one of his contacts or on his website (Make sure to tell him that you are from Nifty!)

LINKS

Website: https://www.docsites.com/

CONTACTS

Email: ali@docsites.com

Text: 818- 416-0007

Office phone: 888-980-4949

Supercharge Your Marketing- Dr. Anissa Holmes- Delivering Wow Dec 14, 2020

Show notes

Dr. Anissa Holmes is the brains behind Delivering Wow, a brand dedicated to improving your practice and marketing strategies. Covid gave her a chance to slow down and consider how to help the dental industry even more. The goal of her marketing strategy is both high integrity and provides continuous returns. They have been working on marketing beyond Facebook into Google. Ideas like a “Toothtalk Tuesday” to educate the community on dental health. Learn how to hack the keywords to increase your SEO and multiple media platforms. They have worked to develop everything from marketing ideas to how to copyright your material.

Her newest program is “Supercharged”, which focuses on making community connections, Smile Makeover campaigns, ground marketing, and how to create campaigns. They provide funnels for 13 different campaigns with email sequences ready for you. The content pool is unique in that people nearby are not running the same images and campaign designs to make each one unique.

The Supercharge program gives you Full Access to Facebook Bootcamp, develop your marketing plan, learn ground marketing, using YouTube and Ticktok, Google ads, and more!

Cost: $5000

Nifty Price: $1997 until the end of December

Finally, an I/O Scanner with "One Price, No Fees, USA Made/Supported"- Global Imaging Dec 12, 2020

Show notes

NOTES

The scanner has a two-year unconditional warranty that comes with a PC

If a scanner is down, they will overnight a replacement so that you don’t lose costly production.

The MSRP is $20,000 for the scanner and laptop, including the unconditional warranty

The lightest scanner on the market, with an adjustable tip that is autoclavable up to 250 times

Simple to add new patients

Scanning takes about 30-40 seconds per arch

Additional scanner training, both virtually and in office are available and included at no additional charge

NIFTY DEAL

MSRP: $20k

Nifty Price: $16,850 for scanner and laptop plus an extra 1-year warranty for a total of 3 years!

To get this deal: Call (702) 850-2797 and mention Nifty Thrifty

Creating a Fantastic Workflow with Virtual Assistants- Support DDS Dec 11, 2020

Show notes

NOTES

A virtual assistant can do things such as insurance verification, hygiene reactivation, use it or lose it campaigns, claims status, or personal assistants for the dentist

A virtual team member is designed to come alongside you so you can focus on the patients and skills you have in your office

Virtual assistants have military-grade internet security, so all information is safe

All virtual assistants have university degrees, with many having advanced degrees

Assistants are fully equipped with any technology required from your office

They have an IT department to troubleshoot any technology issues

As a Nifty Thrifty Dentist, you’ll pay $1650/ month for 40 hours per week

Your assistant is dedicated to your office and work the hours you want, with a fixed cost, and month to month contract

LINKS

Website: www.supportdds.com

CONTACTS

Email: Brenda@supportdds.com

End of Year Tax Strategies- Money Insights Dec 01, 2020

Show notes

NOTES

Using tax strategies is using the tax incentives the government has set up to encourage saving and stimulating the economy

If you feel the need to fire your CPA because they aren’t a good fit for you, interview at least three others to find someone who aligns with your goals

Alternative investments have higher risk rewards, but are not necessarily riskier

Implement different tax strategies throughout your career as your goals and needs change throughout your life and circumstances

There are two types of strategies used: alternative strategies and qualified plans, which are defined contribution and defined benefit plans

The problem with contributions is that the goal is to be in a higher tax bracket at the end, and the reality that taxes are most likely to always go up rather than down

Always find an operator that knows what they are doing; buying property with the purpose of not developing it allows you to use a strategy of tax savings

Cost segregation can rapidly depreciate real estate but is typically most valuable for higher-value properties

If you’re just starting out your practice, have an emergency fund of six months of expenses and have insurances in place to fall back on

Review your strategies often, New options and strategies are always available and your goals and situations change

LINKS

Website: https://moneyinsights.net/

CONTACTS

Phone number: (801)-642-4924

Email: insights@moneyinsights.net

How One Practice Generated An Extra $200k In Less Than 50 Days, With 0 Additional Doctor Time- Firegang Dental Marketing Dec 01, 2020

Show notes

Adam Zilko is the founder of Firegang Dental Marketing. We talked previously about converting patients by using data to drive your marketing. Now they dive deeper to apply the funnels created from your data to present funnels for implants and Invisalign. Additionally, it utilizes Google AI to create connection experiences with potential patients.

What is a funnel? We build a page with a call to action as an opt-in at the last step. They are led there by information and valuable content that gives information they are looking for as well as noting you as the expert. Once they take the call to action, Firegang works the leads through a CRM to follow up for you! By leading them to a yes, offering financing options, or overcoming the possible hurdles, they are coming into the office wanting to close their case. Additional training to help your office close is absolutely free.

What is the process for the funnel? Our example study only does full arch implant cases. They have financing and expert training in place, but they were in a competitive market. In the first month, they booked over $80k in treatment from leads. The two stages where you can have breaks in your funnel are traffic and conversion. They are working to integrate into practice management systems for even more capabilities as well.

Should you pull back on marketing if we go on lockdown again? Not a chance! Many people will back off and it is a great time to get amazing prices on ads because it is based on demand for space.

What do we offer to get people in? Free consultations remove many of the roadblocks of hesitation of potential patients. The value of the time used vs the outcome far outweighs the offset of time. The data speaks for itself. By connecting to the patient on multiple levels of content, they are building confidence in their decision to accept treatment.

The average return on the implants is 10/1 on cost.

Deals are good through 11/30.

Practice Management in the Cloud, Made Easy- Jim Gerson, Dan Hall, and Reuben Kamp- Carestack and Darkhorse Nov 17, 2020

Show notes

Our Nifty Thrifty FB Live is full of businesses we love in our group. Reuben Kamp of Darkhorse Tech, Jim Gerson and Dan Hall of Carestack are all joining us today. Darkhorse Tech works for 615 dental offices and growing to provide IT support for practices all over the country. Carestack is a completely cloud-based practice management platform. They use technology to provide touchless solutions for dental offices. The second group of clients is people who know they can do better and come to eliminate using multiple services.

If I switch platforms, will I lose all of my data? You will not lose your data, but it does take some effort. Your IT team can help simplify the process.

Can someone who does IT as a side gig install this? It’s not a good plan, especially considering the information that is being transferred.

What percentage of practices are changing platforms as an existing practice? About 90% of their new customers are converting to a new platform because they realize they can find multiple solutions in a single product. It’s not just changing products, it involves unlinking all of your third party vendor add-ons. Those fees really start to add up, where Carestack includes many of the services you would use in a single monthly price.

Why is Carestack different? Think about when you used to get cable, internet, phone, etc as separate bills, but advancements have bundled them together. Older platforms were created before the internet or cloud-based systems were used. These systems require third-party services to be bolted on to their platform to get what you want out of your services.

If you go with cloud-based software do you fire your IT guy? It lowers the demand for them because you don’t need a backup system unless it includes 3D images, but the IT system does so much more.

Subscription fatigue, too many platforms, or simplifying your process is a great reason to switch.

What does team training look like? Each office gets an implementation manager along with a Carestack University that you can monitor progress. Each user has training in the roles they have in the office. The training is lifetime use, so you can use it with all new hires going forward.

What do I need to have to switch to cloud-based? Everything from phones, cameras, x-ray sensors, printers, and practice management systems are all covered by IT. Ransomware, Firewalls, and secure emails are other tasks that an IT company will handle for you.

Let us lower the barrier to changing your service by giving a SUPER Nifty Deal!

How long does it take to reach someone at Carestack for issues? Their average is 23-28 seconds. Your account manager will help you integrate new services. Carestack is month-to-month because they have no doubt that you will love their service.

Nifty Deal: Carestack- 50% off a one-time implementation fee- $600 (normally $1200)

First 3 months of service FREE (starting at a $1794 value)

Darkhorse add on- Free Darkhorse Tech service of $300/ month for 6 months, a FREE Hardware Firewall ($695 Value) for a total savings of $2595

Walkthrough the demo for an additional gift

To get this deal: Go to https://meetings.hubspot.com/carestack-dan/website-demo-request and mention Nifty Thrifty Dentists