The New Music Business with Ari Herstand

Latest Episodes:

VÉRITÉ on NFTs and 350 Million Streams Without a Label Apr 28, 2021

Show notes

Sync Agent Explains the Game Apr 21, 2021

Show notes

Today's guest is the CEO and co-founder of Audiosocket, Jenn Miller. Audiosocket is a sync licensing company. They have an agency side, ASX, and a micro licensing section, which we get all into the nitty gritty and depths of what that actually means. They're the inventors of mass music as a service, which deals with the micro licenses that we talk about. They invented the platform. So if you need a song for a wedding, mom and pop local shop, ad for your YouTube, then you can use Audiosocket for that at very affordable rates.

We talk about what it's like running a sync agency and the kinds of briefs Jenn is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

Quick links:

3:50 - Background on Audiosocket and what they do

7:07 - What is ASX? What is micro licensing and how does it work?

9:23 - How do you clear a micro license?

14:06 - How does an artist make money on a company licensing an entire catalog for $500/year subscription?

19:27 - Leaving the retitling era and how exclusive/non-exclusive tracks work

23:33 - How does Audiosocket ensure that artists in their catalog are not devalued?

25:51 - Does Audiosocket have artists that do micro licensing and in ASX?

27:27 - About the placements Audiosocket has placed

29:27 - How do deals with composers work?

30:20 - Jenn's tips to artists for getting more sync placements

35:14 - Should artists spend time building relationships with music supervisors or work with a sync agent/agency?

39:18 - How Audiosocket negotiates credits for artists

41:11 - Ari's Take Academy student questions

51:58 - How to get your music into Audiosocket's catalog

53:39 - What it means to Jenn Miller to make it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Audiosocket:

Website: https://www.audiosocket.com/

Instagram: https://www.instagram.com/audiosocket/

Facebook:

Hosted on Acast. See acast.com/privacy for more information.

Ricky Montgomery From Viral on TikTok to Major Label Bidding War Apr 14, 2021

Show notes

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels. He ended up signing a deal with Warner Records.

This is a very interesting deal he signed. We get all into the weeds of this, so I encourage you to listen to the very end if you want to hear what major label deals look like for artists these days. He shares some really interesting anecdotes on how the bidding wars went down.

Quick links:

2:45 - Ricky Montgomery's Los Angeles space and where he calls home

7:51 - About The Honey Sticks' tour before the pandemic cancelled

11:15 - Ricky Montgomery's success on TikTok and how it happened

17:14 - What inspired Ricky's love for the digital world

22:27 - What it looks like running an indie career for The Honey Sticks

26:27 - How Ricky figured out and navigated the digital world

30:46 - How did Ricky convert his Vine fans over to other platforms when Vine died?

39:00 - Social media platforms have no regard for the creators that make their platforms thrive

41:44 - Why Ricky signed a major record deal and the details of his deal

54:20 - What's the difference between a licensing deal and master ownership?

57:02 - The stories behind the re-releases of "Line Without a Hook" and "Mr. Loverman"

1:03:28 - What's the next step for Ricky now that he's signed a record deal?

1:09:50 - How are remote writing sessions working for Ricky? Does he like them?

1:14:48 - What it means to Ricky Montgomery to make it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Ricky Montgomery:

TikTok: https://www.tiktok.com/@rickymontgomery

Spotify: https://open.spotify.com/artist/0ZUvK7zGdXLd78mQr3t1Tw?si=R9jUhEZ2TuuCp9RY087jrA

Hosted on Acast. See acast.com/privacy for more information.

How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts Apr 07, 2021

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How To Create an Artist Brand from Scooter Braun's Creative Director Mar 31, 2021

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How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright Mar 24, 2021

Show notes

Winslow Bright is a music supervisor and music producer at Search Party Music. They primarily put music in commercials. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein (the one that featured Justin Bieber and Lil Nas X), Mini Cooper, and many more.

We talk about what that job is all about and how they decide what songs are going to get placed. Winslow shares information on what goes on behind the scenes when a song is placed. She also talks about how cover songs get placed. We also talk about how original music gets composed and scored for commercials, who those people are, and where they come from.

Winslow has an interesting background. She's an actress and musician. She's currently working as both. She's in a Shonda Rhimes show called Inventing Anna. She discusses all of the hats she's wearing as a music professional and what it's like.

Quick links:

4:45 - What Winslow Bright does at Search Party Music

7:27 - When does Search Party Music get involved in a project?

10:33 - What does a budget for original music look like?

19:30 - Is a 50/50 split between master and publishing common these days?

22:08 - Are most favored nations clauses (MFNs) common?

24:23 - What's the process for placing cover songs?

31:29 - Is an existing cover used?

34:33 - How does Search Party Music approach lesser known artists? What's the process like?

41:22 - How Winslow Bright got into music supervision

58:44 - How does Winslow balance and bounce between everything she does?

1:03:52 - What it means to Winslow to make it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Hosted on Acast. See acast.com/privacy for more information.

Music Supervisor for To All The Boys, Virgin River, One Tree Hill, Lindsay Wolfington on How She Places Music Mar 17, 2021

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How To Become a Grammy Winning Producer from BTS and Beyonce's DJ Swivel Mar 10, 2021

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Tanerélle's Manager on Playboy, Livestreaming and Breaking Out Independently Mar 03, 2021

Show notes

Today my guest is Felicia Bennett. She is an artist manager and formerly a tour manager. She now manages Tanerélle, the breakout R&B artist. This last year they've had an incredible year. Tanerélle toured with Ari Lennox over Europe. She had a massive sync in Insecure, which propelled her song to No. 1 on the Shazam charts. She was the December 2020 playmate of Playboy. She's also an actress and starred in Victoria Monet's latest music video.

At the start of the pandemic, they did an amazing virtual live concert for Trillerfest. Tanerélle was also part Rihanna's Savage X Fenty lingerie line as a model. She has a very diverse career with many different facets, and I dig in with Felicia on how all of that happened, how they're making it work, and how they're planning out the trajectory for this interesting and diverse career.

Quick links:

3:43 - How Felicia and Tanerélle's relationship started and what they've accomplished in the last year

9:48 - Felicia's jump from a tour manager to an artist manager

12:40 - Were Felicia and Tanerélle aligned when they first started working together?

15:40 - What was Felicia's first things to do when she was brought on as the manager?

17:22 - Discussing the various headline moments that Tanerélle has had recently

19:46 - Felicia's experience in what is 'moving the needle' - is it social media presence or music?

23:04 - How women are reclaiming the Playboy brand and how Tanerélle landed the December 2020 playmate

27:58 - How Tanerélle got a sync placement in Insecure and how it changed her career

35:02 - Getting funding without a label (or giving up ownership)

38:48 - Savage X Fenty and how the relationship came to be

42:24 - Trillerfest and Galactica livestreams