The New Music Business with Ari Herstand

TikTok: https://www.tiktok.com/@aris.take

Connect with Ari Herstand:

Connect with Brian Vickers:

LinkedIn: https://www.linkedin.com/in/brianvickers318/

Twitter: https://twitter.com/ChadTheCoolcat

IMDb: https://www.linkedin.com/in/brianvickers318/

Hosted on Acast. See acast.com/privacy for more information.

Addressing Mental Health in the Music Industry with Backline Feb 02, 2022

Show notes

Hilary Gleason is the Co-Founder and Executive Director of Backline, a non-profit that provides free mental health and wellness resources to music industry professionals and their families. In this episode, Hilary breaks down Backline’s positive impact within the industry, and the various programs they offer such as weekly support groups over Zoom as well as therapy through their Case Management Program. Learn more about Backline: http://backline.care

3:55 What is Backline?

6:25 Programs offered by Backline

7:11 Music industry culture

13:23 Other mental health initiatives and programs in the industry

15:04 Touring resources

15:36 Practical advice for artists

20:46 Social media comparison

24:33 Black Mental Health Alliance, Asian and LGBTQ+ communities

32:04 Therapy within Backline’s Case Management Program

36:54 How Backline is funded

39:09 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Hilary Gleason (Backline):

Website: http://www.backline.care/

Instagram: https://instagram.com/backline.care

Twitter: https://twitter.com/backline_care

Facebook: https://www.facebook.com/backline.care

Hosted on Acast. See acast.com/privacy for more information.

How Glass Animals Went Viral on TikTok Jan 26, 2022

Show notes

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL. Alongside business partner Sean Young, VRTCL was founded in 2019 providing marketing services for some of today’s most popular artists and record labels such as Universal Music, Warner Records, Sony Music, showing them how to best utilize TikTok and execute campaigns to optimize records performance and brand activity among its global user base.

Prior to VRTCL, Haddrill was a talent manager, signing songwriters and producers who worked with the likes of Karol G, Kevinho, Travis Porter, Riff Raff, among others. Haddrill also represented world-class DJs such as ATLiens and Tisoki who perform at major global music festivals, including Coachella, Electric Daisy Carnival, and Bonnaroo.

In this episode, Griffin breaks down how Glass Animals, Adele, Justin Bieber, Lil Nas X, and The Weeknd leveraged TikTok to crack the Billboard 100 with their new songs.

He also discusses the importance of indie musicians embracing TikTok, VRTCL’s approach to getting TikTok trends to catch, and how to get your music to go viral on the platform.

02:43 VRTCL's charting songs on Billboard

06:27 Influencers and viral marketing

09:23 Where VRTCL comes in

10:27 Working with Glass Animals

12:28 Business relationship with influencers

16:37 Influencers within VRTCL's network and rates

20:09 Micro vs. macro influencers

21:51 User generated content (UGC)

23:18 TikTok's hook

25:49 Choreographic trends

29:10 Working with Labels vs. Management vs. Artists

31:00 How to inspire artists to embrace TikTok

35:11 How to get your music to go viral

38:23 Audio recognition, unauthorized "original sound" remixes and DSPs

44:32 Tech vs. music's intellectual property

46:41 Marketing investment and bridging success

48:59 Booking agents and touring artists

52:36 Geo-targeting vs. Ads

53:26 Tips for artist getting started on TikTok

55:45 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Griffin Haddrill:

Website: http://vrtcl.video/

LinkedIn: https://www.linkedin.com/in/griffin-haddrill-a2a3a6101

Business Insider: https://www.businessinsider.com/tiktok-music-marketers-explain-pay-rates-for-influencer-campaigns-2020-12

Hosted on Acast. See acast.com/privacy for more information.

How This Vibraphonist Became a TikTok Influencer and Hit Songwriter with Justin Vibes Jan 19, 2022

Show notes

Justin Vibes is a multi-platinum songwriter, producer, vocalist, and vibraphonist. Over recent years, the Baltimore born and Trinidadian musician found success in Los Angeles writing songs for Eminem, Chris Brown, Tyga, and Kodak Black. With the alternative pop duo, Capital Cities, he has performed at festivals such as Coachella and Lollapalooza, as well as different world tours under his belt.

In this episode, Vibes discusses how he went viral on TikTok, the uniqueness of incorporating the vibraphone into mainstream music, his career as both a solo artist and collaborator, and much more. Welcome to season 3!

05:25 Justin’s Story

08:04 Taking Song Requests

13:18 Going Viral on TikTok (Nickelodeon and ESPN)

19:52 The Result of Going Viral

26:45 Brand Deals and Partnerships

30:09 How Much Justin Makes

35:05 Writing Jingles

36:43 Brand Deals and Partnerships (Continued)

40:53 If a Brand Video Flops

44:57 Ari’s Acting Career

46:42 Advice for Musicians on TikTok

1:00:46 Justin’s Career As a Songwriter and Producer

1:10:00 Ghost Writing and Publishing Deals

1:15:32 What’s Next for Justin

1:18:58 Final Question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Justin Vibes:

Instagram: https://www.instagram.com/iamjustinvibe

TikTok: https://www.tiktok.com/@iamjustinvibes

YouTube: https://www.youtube.com/channel/UCn7G9Ui8xI41mpqgDajLAdA

Twitter: https://twitter.com/iamjustinvibes

Hosted on Acast. See acast.com/privacy for more information.

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone Aug 25, 2021

Show notes

Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.

In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance.He was recognized as one of Billboard Magazine’s Top Branding Power Players in both 2018 and 2019.

Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari’s Take Academy students for a Q&A at the end.

Connect with Ari’s Take:

Website: https://aristake.com

TikTok: https://www.tiktok.com/@aris.take

Connect with Ari Herstand:

Connect with Primary Wave

Website: https://primarywave.com/

Hosted on Acast. See acast.com/privacy for more information.

Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent Aug 18, 2021

Show notes

Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado Banks, Adekunle Gold, Flavour, Simi, and Kiss Daniel, among others.

Connect with Ari’s Take:

Website: https://aristake.com

TikTok: https://www.tiktok.com/@aris.take

Connect with Ari Herstand:

Connect with Fiokee

Instagram: https://www.instagram.com/fiokee/?hl=en

Hosted on Acast. See acast.com/privacy for more information.

Imogen Heap is Building a More Equitable Future for Musicians Aug 04, 2021

Show notes

Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Her compositions and songs pop up in blockbuster and indie films as well as countless TV shows, are featured in underground rap and dance music and covered by the likes of Ariana Grande. As composer and arranger for one of the biggest hits in theatrical history, Harry Potter and The Cursed Child, Imogen won the Drama Desk Outstanding Music in a Play award. As a sought-after speaker and performer, Heap hosted 2020’s Grammys Premiere Ceremony. Heap’s collaborative and multi-dimensional workflow attracts companies for commissioned works, leading to songs such as Tiny Human, the first song to distribute payments via a Smart Contract, and The Happy Song, a highly successful song for children in their early-years. Heap, recognized as an artist's artist, has won two Grammys and an Ivor Novello award. In recognition of her pioneering work at the intersection of music and tech, Heap has a hat trick of three honorary doctorates for the gestural music-ware 'MI.MU gloves' system and recently for ’The Creative Passport’, an integrated digital ID solution, empowering music makers to be the change toward a fair and flourishing music ecosystem.

In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians.

Connect with Ari’s Take:

Website: https://aristake.com

TikTok: https://www.tiktok.com/@aris.take

Connect with Ari Herstand: