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    Music

    The New Music Business with Ari Herstand

    **WEBBY AWARD FOR BEST MUSIC PODCAST**

    “#1 music industry podcast to help keep you in the loop” -Spotify

    “The 10 Best Music Business Podcasts of 2022″ – Variety

    Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

    To learn more follow @aristake_ and @ariherstand

    Visit aristake.com to join the newsletter.

    —


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © Ari's Take, Inc.

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    How Royalties Work for Producers, Songwriters, Artists, Labels; Release Strategy (Ari Q&A Part 5) Apr 13, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    02:17 What's the best way to prepare for your first EP launch?

    04:11 How should I split royalties with my producer and engineer?

    11:36 How should my band roll out our forthcoming album's waterfall release?

    17:26 How much do streaming services pay in mechanical and performance royalties for each stream?

    20:56 What's the difference between owning the masters vs. owning the digital sound recordings and performance rights?

    23:46 How do I break into the Special Events market with symphony and ochestral work?

    25:44 If an artist plays your song in a concert, how will you be compensated?

    27:34 How do I get in contact with music publishers?

    38:14 Conclusion


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    How to Release an Album in 2023 (Live from SXSW) Apr 05, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here.


    Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect. Because every artist is unique, every release plan requires a unique approach. However, there are some proven strategies that every artist, manager and label can employ to make sure their release has the impact it deserves. Ari will break down these concrete strategies and give you a bulletproof release plan you can use for your next release.


    You will walk away with detailed strategies, specific checklists, innovative ideas and a solid handle on what exactly needs to get done for your next release.


    If you'd like to get the slides to this presentation, email slides@aristake.com and we'll send them to you to follow along!


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Video edited by Mikey "Spice" Evans

    Post-editing and mixing by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    UPSAHL on Pop Songwriting Sessions and the Economics of Touring Mar 29, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on “Good in Bed'' for Dua Lipa’s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE.


    The latest EP follows on the heels of UPSAHL’s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O’Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.


    Stream UPSAHL’s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com


    04:32 Welcome

    05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP

    07:36 Working with Dua Lipa and giving songs away other artists

    11:21 Collaborative songwriting process (continued), knowing your place in the room

    16:29 Moving from Phoenix to LA, management, getting into sessions

    18:30 Blowing up on TikTok with her song “Drugs”

    25:51 Approach to touring, balancing life as an artist and songwriter

    28:05 Economics of touring, opening for artists, UPSAHL's team

    33:30 Breaking down the Arista Records deal, artist management

    43:56 Consistent release strategy

    46:53 Working with Gayle and Blu DeTiger, the power of the DM

    48:50 Philosophy behind VIP meet and greets

    53:02 What it means to "make it" in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://instagram.com/aristake_

    TikTok: https://tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with UPSAHL:


    Website: https://upsahl.com

    TikTok: https://tiktok.com/@upsahlmusic

    Instagram: https://instagram.com/upsahlmusic

    Twitter: https://twitter.com/upsahlmusic

    YouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuw


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Madison McFerrin Stays "Fiercely Independent" With Her Nontraditional Team Mar 22, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!


    04:47 Welcome

    05:23 Debut DJ performance

    06:09 Process of creating her debut album

    10:32 Production and collaborative approach

    12:28 Signature a cappella vocals

    14:58 Production and collaborative approach (continued)

    18:25 Audience reaction to new musical directions

    24:02 Dynamics of her fiancée also being her manager

    26:27 Staying "fiercely independent"

    34:03 Breaking down the album release process

    38:50 Navigating TikTok as an artist in their 30s

    46:55 New single "God Herself"

    50:56 Q&A: Balancing relationship with manager

    53:50 Q&A: Hunger for quality over quantity content

    57:02 Q&A: Positive environment for artist and fan relationship

    59:44 What it means to "make it" in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Madison McFerrin:


    Website: https://madisonmcferrin.com

    TikTok: https://tiktok.com/@madmcferrin

    Instagram: https://instagram.com/madmcferrin

    Twitter: https://twitter.com/madmcferrin

    YouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qw


    Recorded and filmed by Roland Team

    Additional editing and mixing by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Explaining Sync Licensing From the Agents Mar 17, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Learn more about Blue Buddha: https://bluebuddhaentertainment.com


    This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.


    Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.

    Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.


    With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world. Learn more here.



    05:11 Welcome

    05:50 Sync licensing explained

    10:06 Does Blue Buddha work with artists with co-writers?

    14:06 What happens when a song has aired but was not legally cleared

    19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions

    21:17 The process of sync briefs and finding artists that'll fit the music request

    26:46 Sync budgets in television now versus previous years

    34:37 Sync agency business model and how Blue Buddha makes money

    39:10 Retitling song agreements

    45:21 Difference between sync agencies and music libraries

    52:27 How often Blue Buddha signs new artists and how artists can manage their expectations

    01:02:56 Advice for artists who want a sync placement

    01:05:35 How a musician can balance creative authenticity while stills being syncable

    01:13:51 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Promoting Shows and Engaging Fans with Bandsintown Mar 08, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists.


    In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.


    04:27 Welcome

    06:33 What is Bandsintown?

    10:13 How artists gain followers and how their fans are notified

    21:08 Bandsintown discovery tools for emerging artists

    28:19 How Bandsintown tracks ticket sales from Ticketmaster data

    33:23 How an artist's Bandsintown follower count connects to ticket sales

    37:41 Bandsintown discovery tools (continued)

    40:42 Email marketing campaigns to reach more fans of similar sounding artists

    43:08 Show promoters and the new norm of audience buying behavior

    46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends

    55:37 Ticketmaster hearing and the future of touring sustainability

    01:03:05 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Fabrice Sergent:


    Website:https://bandsintown.com

    Instagram: https://instagram.com/laviateur

    Twitter: https://twitter.com/fabricesergent?lang=en

    LinkedIn: https://linkedin.com/in/fabricesergent


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Streaming, AI, Royalty Breakdown and Sync (Ari Q&A Part 4) Mar 01, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    01:53 What should artists do if they write in different genres?

    04:06 How do you switch membership from one Performing Rights Organization (PRO) to another?

    11:42 How do I find bands to split show bills with?

    13:12 Can I book festival appearances without a manager or publicist?

    19:27 Do you foresee AI technology being an ally or foe for songwriters and producers? How do you think AI will impact the music industry in the coming years?

    25:07 What should I put in my email subject line that will entice music industry professionals?

    35:05 Does it matter where musicians live in the digital 21st century industry?

    39:47 What is the process for officially releasing a cover song on streaming platforms?

    41:44 My promotional budget is $7k, and I already spent $4k on a publicist. Is it better to spend my remaining promotional budget on social media optimization or on college and non-commercial radio promotion?

    52:50 Conclusion


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Theo Katzman on Recording, Songwriting and Staying Independent Feb 22, 2023
    Show notes

    To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.


    Order the new book here: http://book.aristake.com


    00:00 Welcome

    03:23 Theo’s perfect press release, recording process, touring with Vulfpeck

    11:39 What artists can learn The Beatles’ Get Back documentary

    16:23 Recording process: one take and one take only

    22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)

    32:45 Why artists should never compromise themselves and their career

    37:04 Authentic creative process, embracing mistakes in the studio

    49:26 How Vulfpeck became so successful

    52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo

    01:00:02 Songwriting process for new album, Be The Wheel

    01:12:02 Album release strategy, distributing independently through TuneCore

    01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists

    01:24:03 Launching new label, 10 Good Songs

    01:28:17 What “making it” in the New Music Business means

    01:35:10 Q&A: How clubs can best set artists up for success

    01:40:47 Q&A: Advice for independent artists who don’t have a big budget

    01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)

    01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Theo Katzman:


    Website: https://theokatzman.com

    Instagram: https://instagram.com/theokatzman

    YouTube: https://youtube.com/theokatzman


    Connect with Shuttershot Productions:


    Website: https://weareshuttershot.com

    Instagram: https://instagram.com/shuttershot


    Produced by the team at Ari’s Take

    Live recording engineered by Maxim Adams

    Mixed and mastered by Maxton Hunter

    Music by Brassroots District

    Video production by Shuttershot Productions

    Directed by Brian Shutters

    Photography directed by Kenzo Le

    Hosted on Acast. See acast.com/privacy for more information.


    Succeeding on Twitch as a Musician Feb 08, 2023
    Show notes

    Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.


    This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario.


    She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.


    04:30 Bowl of dinosaurs explained

    08:19 Embracing Twitch during the pandemic

    13:54 Livestreaming milestones and achieving Twitch partnerships

    16:12 Inside Danielle’s home studio

    18:03 Scheduling livestreams and keeping motivated to perform

    25:32 Gamification of watching things: raid trains and channel points explained

    30:38 Levels of community participation within a livestream

    36:15 Bowl of dinosaurs (continued)

    38:43 Broader Twitch community and artist accountability

    51:22 Moderation and making listeners feel safe

    56:16 Post-pandemic engagement and viewership

    1:00:13 Does Twitch partnership accommodate illnesses or vacation?

    1:05:26 How long the affiliate application process takes

    1:06:27 Switching cameras while performing live

    1:09:01 Final question


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Academy: https://aristakeacademy.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Danielle Allard:


    Website: https://danielleallard.com

    Twitch: https://twitch.tv/danielleallard

    Instagram:https://instagram.com/daniellejallard

    YouTube: https://youtube.com/user/daniellejallard


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    What Happens After a Band Gets Signed (Then Dropped) from TikTok Feb 01, 2023
    Show notes

    Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play.


    Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.


    04:18 Welcome

    10:15 Leaving Boston, moving to California

    13:08 Continuing the band, touring as a trio

    17:47 Reaching new audience through gaming and anime communities

    21:36 Going viral on TikTok

    25:37 Gaining attention from major record labels

    34:16 Breaking down the major label deal offers, signing with Elektra Records

    48:23 Advances from the major label offers

    52:59 Creating the music video for “Notion”

    54:34 Headlining nationwide tour

    59:14 Recording “Attaboy” EP, marketing their unique story

    1:08:08 What’s next for the band

    1:12:32 Final question


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    Connect with Ari Herstand:

    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

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    YouTube: https://youtube.com/ariherstand

    Connect with The Rare Occasions:

    Website: https://therareoccasions.com

    Instagram: https://instagram.com/therareoccasions

    TikTok: https://tiktok.com/@therareoccasions

    Twitter: https://twitter.com/rareoccasions


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


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