The New Music Business with Ari Herstand

Latest Episodes:

Connecting Emerging Artists with Strategic Investors Without Retaining Ownership Sep 14, 2022

Show notes

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.

03:05 Welcome

04:34 Why “artists are founders" within Indify's investment marketplace

07:28 How Indify is different from a record label

11:24 The relationship between investors and artists

16:50 How Indify discovers artists and investors

28:14 What happens after an artist gets funding

33:00 SEB's success with "seaside_demo" and TikTok influencer marketing

37:56 How Indify is different from a record label (continued)

43:11 The solution for talented artists fighting social media and streaming algorithms

49:42 How Indify discovers artists (continued)

51:16 Indify's partnership with new artists and the total investors involved

55:30 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Shav "prettyboyshav" Garg:

Indify: https://www.indify.io

Instagram: https://instagram.com/prettyboyshav

Twitter: https://twitter.com/prettyboyshav

Music: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvO

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Live Nation Urban VP on Festivals, Touring and Promoting Culture Sep 08, 2022

Show notes

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.

03:45 Welcome

04:21 Live Nation Urban

06:12 Involvement with festivals and booking emerging artists

09:34 How emerging artists can get on Live Nation's radar

16:24 Black Tour Directory and embracing the term "Urban"

22:50 Educational initiatives with the DASH program

25:27 Launching the music-based video streaming service APEX

28:29 Breaking down the operations of a Live Nation promoter

33:13 Advice to indie artists wanting to go on tour

35:29 The importance of a live experience

40:56 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Brandon Pankey:

Instagram: https://www.instagram.com/brandon_pankey

Twitter: https://twitter.com/bpank

Black Tour Directory: https://www.blacktourdirectory.com

DASH Program: https://dashprogram.org/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

They Stole $23 Million in Royalties via YouTube Fraud Aug 31, 2022

Show notes

Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles and why it's more important than ever for artists to protect their works. Read the full article here: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It

04:20 Welcome

06:00 Breaking down the YouTube royalties scam

12:17 The AdRev model

19:26 How the two scammers were caught

30:36 The writing process

34:04 Reactions to the Billboard report being published

38:16 The importance of royalty collection and copyright management

50:31 The slow evolution of the U.S. copyright laws

56:49 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Kristin Robinson:

Website: https://www.kristinmichaelrobinson.com

Billboard: https://www.billboard.com/author/kristin-robinson

Instagram: https://www.instagram.com/wordsbykristin

Twitter: https://twitter.com/wordsbykristin

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Club Booking, Opening Slots, Deal Breakdowns with Brooklyn Bowl Talent Buyer Aug 24, 2022

Show notes

Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!

05:26 Welcome

07:03 The Brooklyn Bowl

13:31 Paul's role and who he communicates with

17:14 Breakdown of the show deals and venue expenses

26:21 Local artists and support acts

35:15 How local artists should balance performance frequency

37:51 Difference between indie music venues vs. corporate partnership venues

42:02 How upcoming artists can prove themselves

45:47 Emailing the perfect booking request

51:30 Advice for artists who are seeking a booking agent

53:31 Emailing the perfect booking request (continued)

55:17 State of live music industry in a post-pandemic world

59:56 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Paul Bacher:

Website: https://www.brooklynbowl.com

Instagram: https://www.instagram.com/paulbacher/?hl=en

LinkedIn: https://www.linkedin.com/in/paul-bacher-30109539

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2) Aug 17, 2022

Show notes

Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.

01:39 How do I release cover songs?

04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)?

9:36 How should I approach multiple project names with different genres?

16:06 Is the best way to build an email list by running a squeeze page?

19:37 Do I have to pass on my personal music project if I submit it to an exclusive sync library?

21:57 Are there any resources that can help me decide what songs off my album should be singles?

23:45 What resources would you recommend on how to build a plan to publish my songs?

26:46 Should I hire session musicians to help make my songs sound better? (+Mechanical Royalties explained)

32:33 What are your thoughts on internships in the music industry?

35:32 As a music industry major, what 3 things should I be focusing on in college if I want to be a singer/songwriter?

38:03 How do I provide value as a songwriter through platforms like TikTok?

39:02 What is your take on being verified on social media vs. having solid connections in the industry?

40:51 Is paying for a publicist (PR) for my new song worth it?

45:35 For sync licensing, do I need industry quality music?

46:52 How much do Performing Rights Organizations (PROs) typically pay in music royalties from video streaming platforms (i.e. Netflix, HBO Max)?

49:09 What are the ways music NFTs can be sold?

51:56 How do you feel after interviewing Sam Duboff from Spotify?

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Streaming, Publishing, Playlist Pitching, Sync/Beat Licensing (Ari Q&A Part 1) Aug 10, 2022

Show notes

This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www.ArisTake.com.

01:52 What is the most important thing to drive streaming and social media followers?

05:48 When copyrighting a collaborative song, do you need signatures from each musician to complete the copyright form?

08:15 What distribution companies, physical or digital, include splits?

12:46 What is the function of a publishing company?

20:45 What's your best advice for artists who work full-time but want to pursue music full-time for sync licensing?

22:54 How should I find playlists to pitch to when I'm in a niche genre?

28:34 If you own the master and publishing, how is this revenue collected?

33:22 How much of my publishing should I be prepared to give up to a star producer and artist?

38:14 What else can new artists do to increase their streaming figures for new releases outside of social media posting, press and radio?

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

The Business of Hit Songwriting with Bonnie McKee Aug 03, 2022

Show notes

Joining us this week on the New Music Business is the Grammy nominated songwriter, actress, screenwriter, and director, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.

McKee is particularly known for collaborating with pop singer Katy Perry, and the duo have written hits such as "California Gurls,” "Teenage Dream", "Last Friday Night (T.G.I.F.)", "Part of Me,” "Wide Awake” and "Roar" together. She has also co-wrote "Dynamite" by Taio Cruz, which became the second-best selling song by a British artist in the digital era. Additional artists who she has worked with include Britney Spears, Kesha, Cher, Christina Aguilera, Kelly Clarkson, Adam Lambert and Mike Tompkins.

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Bonnie McKee:

Website: https://www.bonniemckee.com

Instagram: https://www.instagram.com/bonniemckee

TikTok: https://www.tiktok.com/@bonniemckee

Twitter: https://twitter.com/bonniemckee

YouTube: https://www.youtube.com/c/bonniemckeeofficial

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

How a Major Label Markets an Artist Without TikTok Jul 27, 2022

Show notes

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

01:28 Alex’s creative journey

10:07 Working as Digital Marketing Director at Atlantic Records

12:33 Blog coverage: publicity vs. digital marketing

17:11 RCA Records and Joint Venture deals

26:11 Artists’ relationship with social media

50:31 Breaking down the marketing budget

53:44 Relationship between the artist team and the label

1:04:00 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Alex Ciccimarro:

Instagram: https://www.instagram.com/thebaldgod

Twitter: https://twitter.com/thebaldgod

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

What Music Can Learn From The Comedy Industry Jul 20, 2022

Show notes

Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.

04:20 Welcome

08:02 Breaking into the comedy industry

11:35 Managing comics

18:53 Retiring from management

22:25 Launching the Comedy Dynamics record label

28:35 Audio rights

30:56 Where is the money coming from?

32:22 Grammy nominations

36:34 Record deals within the comedy industry

50:26 How to write moral record contracts

59:47 What’s on the horizon?

1:02:55 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Brian Volk-Weiss:

Website: https://www.comedydynamics.com

Instagram:https://www.instagram.com/brianvolkweiss

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

The Spotify Interview (Part 1) Jul 06, 2022

Show notes

Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.

Visit Spotify's resources here:

Spotify for Artists: https://artists.spotify.com/

Made to Be Found: https://found.byspotify.com

Loud & Clear: https://loudandclear.byspotify.com

03:40 Welcome

06:52 Using Spotify for Artists

09:08 Shopify integration

10:49 Canvas

16:23 Promotional tools and editorial playlists

25:48 Pitching to Spotify editorials

26:46 Is pre-saving worthwhile?

30:00 Turning a listener into a fan

34:54 Promotional tools and editorial playlists (continued)

38:28 Do major labels artists get guaranteed playlist inclusion?

42:37 How many songs get uploaded to Spotify everyday?

43:41 Algorithmic playlists and how to stay on them

49:37 User playlists and Low Volume Funk

52:13 Playlist inclusion vs. consideration

1:02:30 The royalty pool

1:06:33 User-centric payment model

1:10:36 Enhancing song credits

1:13:52 Marquee’s promotional tools and measuring ROI

1:23:17 Discovery Mode

1:28:21 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Sam Duboff:

Website: https://www.samduboff.com

Instagram: https://instagram.com/sduboff

LinkedIn: https://linkedin.com/in/samduboff

Twitter: https://twitter.com/duboff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The New Music Business with Ari Herstand

Related Podcasts

Links

Stay Connected