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    Music

    The New Music Business with Ari Herstand

    **WEBBY AWARD FOR BEST MUSIC PODCAST**

    “#1 music industry podcast to help keep you in the loop” -Spotify

    “The 10 Best Music Business Podcasts of 2022″ – Variety

    Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

    To learn more follow @aristake_ and @ariherstand

    Visit aristake.com to join the newsletter.

    —


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © Ari's Take, Inc.

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Dance Music Record Labels Do It Differently Aug 09, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.


    05:31 - Welcome and intros

    11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused

    19:20 - The business model behind dance labels and progression of DJ technology

    29:52 - Royalty streams from DJs

    36:55 - Dance labels sometimes just represent singles, not entire artists

    45:40 - What do dance labels look for in an artist/producer?

    55:40 - Creative ways for artists to break out in the EDM world


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:

    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Deron Delgado

    Website: https://dirtybirdrecords.com/

    Instagram: https://www.instagram.com/dirtybirdrecords/

    X: https://twitter.com/Dirtybird

    TikTok: https://www.tiktok.com/@dirtybird

    LinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/


    Connect with Sam Sciarra

    Instagram: https://www.instagram.com/thehigherground/

    TikTok: https://www.tiktok.com/@the_higherground

    LinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    AI Music Co. CEO on Future of Music Creation (and Streaming Fraud) Aug 01, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Join us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.


    06:25 - Welcome

    13:18 - What is AI Music?

    22:00 - The traditional definition of a "musician" will be redefined

    26:35 - The considerations of designing an AI music program

    34:45 - The case studies of those using Boomy

    41:27 - Distribution of AI music and commoditization

    47:51 - How AI music may affect streaming payouts

    57:24 - Boomy owns music made on the platform. Why?

    01:05:30 - Laws and the legal future of AI music

    01:21:35 - How would Ari build an AI music platform?



    Subscribe to The New Music Business: https://aristake.com/nmb/

    Ari's Take Academy: https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    X: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    X: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Alex Mitchell:


    Website: https://boomy.com/

    Instagram: https://instagram.com/boomymusic

    X: https://twitter.com/boomy.music

    TikTok: https://www.tiktok.com/@boomy.music

    LinkedIn: https://www.linkedin.com/in/alexjaemitchell/


    Edited and mixed by Mikey Evans

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #BoomyMusic #AIMusic #IndieArtist


    Hosted on Acast. See acast.com/privacy for more information.


    TikTok Music Marketing Grows Up Jul 05, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.


    04:47 Welcome

    07:17 Music industry gatekeepers

    10:48 Explosion of influencer marketing, working with every major label

    12:43 How the TikTok platform has matured

    17:03 Artists targeting the correct demographics

    24:24 How Songfluencer runs campaigns and achieves artists' goals

    32:33 Is it necessary for artists to have a presence on TikTok?

    38:20 Advice for artists for don't understand the platform

    42:44 Collaborating with both legacy and emerging artists

    52:00 Social media posting schedule

    56:11 What it means to make it in the new music business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://instagram.com/aristake_

    TikTok: https://tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Songfluencer:


    Website: https://songfluencer.com/

    Instagram: https://www.instagram.com/nomadcry

    Instagram: https://www.instagram.com/songfluencer

    Twitter: https://twitter.com/songfluencer


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    SoundCloud is Allowing Artists To Contact Fans (and Get Paid More) Jun 29, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).


    11:44 Welcome

    14:58 History of SoundCloud and why they're different from the other DSPs

    22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger

    26:52 Resurgence of breakout stars and being a place where musicians get feedback

    31:50 "Fan Powered Royalties"

    37:31 'Fans' tool within SoundCloud for Artists

    42:47 How DMing fans is beneficial for artists

    49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner

    57:43 What it means to make it in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://instagram.com/aristake_

    TikTok: https://tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with SoundCloud


    Website: https://soundcloud.com/

    For Artists: https://artists.soundcloud.com/

    Fans: https://artists.soundcloud.com/fans


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table Jun 21, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo career, "Let the Drummer Kick" from his 2002 album, Citizen Cope, went RIAA-Certified Gold. In 2004, he produced and released The Clarence Greenwood Recordings, followed by Every Waking Moment in 2006.


    In 2010, Cope founded his own record label, Rainwater Recordings, allowing him to exert full creative control. Free from the marketing entreaties of the major record labels, he released The Rainwater LP later that year. One Lovely Day followed in 2012. After taking a hiatus from his own record releases, Cope came back stronger than ever, releasing Heroin and Helicopters in 2019 and The Pull of Niagara Falls in 2021. He is currently slated to release another album in 2023.


    05:45 Welcome

    07:24 Communication with an audience performing solo vs. with a band

    11:09 Post-pandemic reflection, music festival line-up experiences, career sustainability

    16:55 Album achieving gold status, having a timeless sound

    19:36 Breaking down Citizen Cope's new album’s sonic landscape

    29:41 Releasing records independently with Rainwater Recordings

    33:20 New artists establishing themselves before getting signed

    36:51 Biggest difference working independently vs. with a major label

    43:04 Is it worthwhile making records because of streaming?

    48:02 Publishing deals, Sony licensing with Peloton, TikTok and Facebook

    53:40 New album 'Victory March' release date

    55:45 What it means to make it in the New Music Business

    57:58 Artists having a seat at the table


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://instagram.com/aristake_

    TikTok: https://tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Citizen Cope


    Website: https://citizencope.com

    Instagram: https://www.instagram.com/citizencope

    Twitter: https://twitter.com/citizencope

    YouTube: https://www.youtube.com/@citizencope


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.


    ​This Music Publicist Has Upended the Entire PR Model Jun 07, 2023
    Show notes

    Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)


    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.


    05:52 Welcome / background

    10:20 PR model ten years ago, shifting from publications to playlists

    15:55 What PR is and what a publicist does

    25:21 Evolution of press rates and artist feedback

    31:24 Relationship with fashion and music publication Lady Gun

    41:58 Pay-to-play PR model

    47:03 What is the point of music press right now?

    53:21 Purple Bite’s business model

    01:05:03 How Purple Bite guarantees placements

    01:09:50 What it means to make it in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://instagram.com/aristake_

    TikTok: https://tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Mikel Corrente:


    Website: http://purplebite.com

    Instagram: https://instagram.com/mikelcorrente

    TikTok: https://.tiktok.com/@mikelcorrente

    Twitter: https://twitter.com/MikelCorrente


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #MusicPR #MusicPress #MusicMarketing

    Hosted on Acast. See acast.com/privacy for more information.


    How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7) May 31, 2023
    Show notes

    Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com


    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    02:00 How admin publishing works (CD Baby, SOCAN, ASCAP, BMI)

    18:03 The waterfall release strategy explained (Spotify, TikTok)

    23:08 Streaming growth and special media marketing

    28:39 Why does nobody talk about Pandora?

    31:03 How licensing for social media works

    34:00 At what point is it a good idea to have a lawyer on your team?

    37:22 Breaking down pricing norms for sync licensing deals


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take



    Hosted on Acast. See acast.com/privacy for more information.


    How to Navigate the New Live Music Industry May 18, 2023
    Show notes

    Enrollment for Ari’s Take Academy is now open: https://aristakeacademy.com


    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business podcast, we’re talking live music! Today’s episode compiles interviews from some of our favorite past guests in the touring industry. If you want to learn more about the performance side of the industry, this episode is for you! Tune in to hear insights from:


    02:47 Brandon Pankey (VP, Live Nation Urban)

    10:19 Tom Windish (Billie Eillish’s booking agent)

    26:59 Jordan Anderson (Troubadour’s talent booker)

    31:09 Bob Babisch (CEO of Summerfest, the world’s largest music festival)

    34:52 Theo Katzman (of Vulfpeck)

    39:59 Cory Wong (of Vulfpeck)

    46:54 Kam Franklin (of The Suffers)

    01:04:02 Carey Rayburn (of Good Co., $10k a gig playing PAC market)


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #NewMusicBusiness #LiveMusicIndustry #TouringArtist

    Hosted on Acast. See acast.com/privacy for more information.


    How to Pitch Your Music for Sync Apr 27, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business podcast, we're talking all about sync licensing! Today's episode compiles interviews from our favorite past guests in the industry. If you want to learn more about pitching your music to sync, this episode is for you! Tune in to hear insights from Jen Malone, Lindsay Wolfington, Brian Vickers, Jenn Miller, Madonna Wade-Reed, Bank Robber Music, Blue Buddha Entertainment, and ATA's own Vo Williams.


    03:55 Jen Malone (music supervisor: Euphoria, Wednesday, Atlanta)

    21:03 Lindsay Wolfington (music supervisor: One Trill Here, The Royals, To All the Boys I’ve Loved Before)

    26:58 Brian Vickers (music supervisor: Disney, Keeping Up with the Kardashians)

    38:38 Jenn Miller (CEO and co-founder, Audiosocket)

    45:50 Madonna Wade-Reed (music supervisor: Smallville, Reign, All American)

    54:04 Bank Robber Music (sync agency)

    01:01:24 Blue Buddha Entertainment (sync agency)

    01:13:32 Vo Williams (hip hop artist, 1500+ sync placements)


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Is Music PR Worth It Anymore? Can AI Replace Sync Music? (Ari Q&A Part 6) Apr 19, 2023
    Show notes

    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com


    01:37 Who is the first team member an artist should look for?

    07:50 Is music PR worth it anymore?

    27:15 What made the best music attorney you've worked with "the best"?

    34:52 Do music libraries or sync agencies own your masters?

    37:37 Do you think AI-generated music poses a risk for artists looking to make it in sync?

    41:51 Conclusion


    Subscribe to The New Music Business: https://aristake.com/nmb

    Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://www.instagram.com/aristake_

    TikTok: https://www.tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://www.youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take

    Hosted on Acast. See acast.com/privacy for more information.


    Previous 1 11 12 13 14 15 25 Next

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