The New Music Business with Ari Herstand

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Brittany:

Website: https://www.brittanydouziech.com/

Instagram: https://www.instagram.com/brittanydouziech/

LinkedIn: https://www.linkedin.com/in/brittanydouziech/

IMDB: https://www.imdb.com/name/nm5987667/

Edited and mixed by Ari Davids-Ergas

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

From Gamer to Billion Stream Club as a DIY Artist/Producer Mar 13, 2024

Show notes

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.

Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.

00:00 - Welcome

00:57 - Ari’s intro

04:19 - TheFatRat’s journey from music producer to viral sensation

10:03 - TheFatRat’s experience with remixing major artists

18:39 - Growing streaming numbers through others’ YouTube videos

24:34 - Monetizing music on YouTube

31:29 - Promoting music on YouTube and social media

41:40 - Picking the right distribution platform for you

52:24 - Dealing with royalties and how TheFatRat manages his career

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

X: https://twitter.com/thisisthefatrat?lang=en

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with :

Instagram: https://www.instagram.com/thefatratofficial/

Threads: https://threads.net/thefatratofficial

TikTok: https://www.tiktok.com/@thefatrat

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

How Artists Get Paid From YouTube, TikTok, Instagram and the Rest Mar 06, 2024

Show notes

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Jamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.

Jamie also manages Ryan Nealon, an LA-based pop singer-songwriter with a growing audience across TikTok and Instagram from several viral moments, as well as chill electronic producer Koresma who has over 100 million streams across all DSPs. Her past projects have encompassed a broad range of activities, from producing a live concert at Madison Square Garden for a Latin GRAMMY-nominated album to providing social media strategy guidance to breakout Clubhouse star Axel Mansoor during the app's explosive growth which was featured in the New York Times and Wall Street Journal. Jamie also received her Masters Degree in Music Entrepreneurial Studies from Azusa Pacific University and continually helps foster the next generation of young executives.

00:00 - Welcome

00:47 - Ari’s Intro

04:48 - Jamie Dee Hart and music rights management

06:52 - Copyrighting your music and making money from Youtube

20:44 - The publishing side on royalties

26:16 - Using a CMS to collect Youtube royalty money vs. a distributor

32:05 - Collecting money on other platforms

39:47 - UMG removing tracks from TikTok

51:36 - Jamie’s thoughts on building an artist’s career as an artist manager

01:05:09 - What does it mean to Jamie to make it in the New Music Business?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Connect with Ari Herstand:

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jamie Dee Hart:

Hart and Songs: https://www.hartandsongs.com/

Instagram: https://www.instagram.com/jamiedeehart/

Threads: https://www.threads.net/@jamiedeehart

LinkedIn: https://www.linkedin.com/in/jamiedhart/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

How Booking Agents Negotiate Feb 01, 2024

Show notes

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

JJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals. Utilizing his 20+ years of experience, Cassiere oversees the diverse Music Touring Department alongside his partners, and leads the agency’s Comedy Department, where he has worked closely with well-known, established headliners, while also nurturing emerging talent from the screen to the stage, transforming them into headlining sensations with robust ticket sales, selling out all types of venues around the globe.

00:00 - Welcome

04:44 - JJ Cassiere and how he started 33 & West

12:16 - The roots of 33 & West from the Florida punk metal scene

17:14 - When it comes to representation, what do you look for in a new artist?

21:15 - How important is ticket history when finding representation, and what is your approach with developing a new artist?

29:22 - Support tours and tour buy-ons

39:28 - JJ’s philosophy of picking up the phone

45:46 - How do you set up tours for guarantees vs door splits?

55:04 - Merch splits at venues

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

X: https://twitter.com/JJCassiere

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with JJ Cassiere:

Website: https://www.33andwest.com/

Instagram: https://www.instagram.com/jjcassiere/

LinkedIn: https://www.linkedin.com/in/jj-cassiere-230036a9/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Is AI Music Taking Royalties From Musicians and Composers? Jan 17, 2024

Show notes

Oleg Stavitsky is co-founder and CEO of Endel, a sound wellness company that utilizes generative AI and science-backed research.

00:00 - Welcome

05:40 - Using AI soundscapes for wellness

11:36 - AI-generated music and its impact on the industry

20:57 - AI-generated music and royalties

30:05 - Universal and Warner embracing functional music

35:08 - How are royalty deals structured with collaborations?

41:30 - AI as a tool in music creation

46:18 - Does AI-generated music deserve royalties?

53:40 - The new frontier of AI-generated music

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Connect with Ari Herstand:

X: https://twitter.com/ariherstand

Instagram: https://instagram.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Oleg Stavitsky:

Website: https://endel.io/

X: https://twitter.com/stvtsk?lang=en

LinkedIn: https://www.linkedin.com/in/oleg-stavitsky-a6159775/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Is Music Marketing With TikTok Still Viable Jan 10, 2024

Show notes

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Named one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.

00:00 - Welcome

07:43 - What has shifted in the music marketing landscape recently?

12:22 - TikTok music marketing for emerging artists

24:44 - Choosing the right parts of your song

31:26 - Where do you put your energy into marketing a new song?

40:57 - The burnout factor in a TikTok-driven music industry

50:11 - How do you determine success on the platform?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Connect with Ari Herstand:

X: https://twitter.com/ariherstand

Instagram: https://instagram.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Suzy:

Website: https://www.yosuzy.com/

Instagram: https://www.instagram.com/yosuzy/?hl=en

LinkedIn: https://www.linkedin.com/in/suzanneyoder

TikTok: https://www.tiktok.com/@suzyyoder?lang=en

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

How TikTok Music Videos Go Viral Dec 20, 2023

Show notes

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

00:00 - Welcome

04:28 - Dr. Clips’ story in vertical content

13:45 - Actionable steps for creating vertical content

20:45 - Artists starting from square zero in vertical content

27:02 - Content shoots vs. video shoots

32:52 - What is working on TikTok for musicians

40:21 - Dance trends, using fan feedback for fresh creative

44:45 - Advice for artists who don’t want to create video content

Evan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Evan Blum:

Instagram: https://www.instagram.com/evanblummadeit/

TikTok: https://www.tiktok.com/@evanblummadeit

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Why Spotify's New Payment Model Falls Short For Emerging Artists Dec 14, 2023

Show notes

Read the full article on Variety: https://aristake.io/spotify-variety

This week, Ari Herstand discusses his recent article on Variety entitled Why Spotify’s New Payment Model Falls Short For Emerging Artists.

Articles mentioned:

Spotify’s article (Modernizing Our Royalty System to Drive an Additional $1 Billion toward Emerging and Professional Artists): https://artists.spotify.com/blog/modernizing-our-royalty-system

Streaming Fraud is More Serious (and Inventive) than you Think, with Andrew Batey and Morgan Hayduk of Beatdapp: https://aristake.com/andrew-batey-morgan-hayduk/

Building a Fan Economy with Fan Powered Royalties from MiDiA Research: https://aristake.io/MiDiA-fan-powered-royalties

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Connect with Ari Herstand:

X: https://twitter.com/ariherstand

Instagram: https://instagram.com/ariherstand

YouTube: https://youtube.com/ariherstand

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Nashville Venue Defends Merch Fees Dec 07, 2023

Show notes

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Brooklyn Bowl Nashville: https://www.brooklynbowl.com/nashville

Sara Barnett serves as General Manager of Brooklyn Bowl Nashville. A Nashville native who has been soaking up the local music scene since she was sixteen, Sara has a passion for hospitality and music. She brings her prior experience as the General Manager at Butchertown Hall and as the Assistant General Manager at ACME Feed & Seed for four years to her work at Brooklyn Bowl Nashville.

Since opening its doors, the venue has hosted shows from top artists including Elvis Costello & Billy Gibbons, Phil Lesh, Leon Bridges, Lainey Wilson, Baby Keem and more, has been praised by the New York Times and was named “Best New Concert Venue” at the 2022 Pollstar Awards. With shows of all genres from country to rock to rap and more, as well as special events and benefit concerts, Brooklyn Bowl has one of the most eclectic lineups across Nashville’s saturated live music scene.

00:00 - Welcome

03:51 - Welcome Sara Barnett, Sara’s experience in Nashville, Brooklyn Bowl’s place in Nashville’s scene

13:20 - LiveNation’s involvement with Brooklyn Bowl

17:50 - Taking fees from artists’ merch sales, revenue sharing, more on ticketing fees

25:50 - The venue itself and its many activities

29:20 - Talent buying at the Brooklyn Bowl

31:00 - Showcases, how Brooklyn Bowl serves artists in the local Nashville scene

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com