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    Business

    The New Generation Entrepreneur Podcast

    You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

    Like what you hear? Subscribe to the show!

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    Latest Episodes:
    Using Specificity To Access Your Audience's Subconscious Nov 09, 2021
    Show notes

    Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they're doing, do the "ohhhh, now I get it" head-nod, or even physically throw their hands in the air?

    Well, in this episode I'm going to be talking about what I call subconscious connection or relatability. This is what it's called when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level.

    Like this episode? Subscribe and leave a review!

    FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw


    The Two Most Powerful Invisible Elements To Transform Your Messaging Nov 02, 2021
    Show notes

    Recently, I've been noticing a pattern with my students that have been seeing incredible results in a short amount of time. There are a couple of elements that they are incorporating into their business and it's not audience size, more income to invest in the business, or even putting more time into the business...

    In this episode, I'm going to be revealing the two invisible elements that can completely transform your messaging. If you want effective messaging, better content, and stronger programs with more results for your students, then you'll need these 2 invisible elements, so tune in and find out what they are!

    Like this episode? Subscribe and leave a review!

    FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw


    Revealing The Most Common Scripting Mistakes With Our Scripting Coach Katie Soy Oct 26, 2021
    Show notes

    This episode is all about learning how to be an effective communicator and powerful content creator and how easy it is to make mistakes when scripting because you are forced to unlearn a lot of writing habits most of us have developed over the years. And I couldn't think of anyone better to talk about that than our very own scripting coach...

    So this episode is co-hosted by Katie Soy, and we're going to go over the biggest mistakes we see our students make (and one that you may be making too!) when it comes to writing out content pieces. If you're ready to level up your scripting and content game, this episode will be extremely powerful for you!

    Like this episode? Subscribe and leave a review!

    FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw


    How To Create Mind-Blowing Content Using "Contexts" In Messaging Oct 19, 2021
    Show notes

    Have you ever wondered how people create mind-blowing and perspective-shifting content that leaves their audience wanting more and more?

    In this episode, I'm going to give you a tool that you can start using to completely shift your content and connect with your audience on a deeper level than ever before. When you start to understand and recognize how the subconscious mind operates, your content game will never be the same. So if you're ready to shift your content and shift perspectives in doing so, this episode is for you!

    PS - If you try out this tool on one of your posts, tag @iambrandonlucero because I'd LOVE to see it!

    Like this episode? Subscribe and leave a review!

    FREE Bootcamp: Master Your Offer with Positioning - Learn how to create SO MUCH demand for your offer than people ask how to work with you before you pitch anything! Register here - https://brandonlucero.com/mo


    Becoming A Market Leader And Scaling Your Team With A Single Methodology with Andrea Maxim Oct 12, 2021
    Show notes

    Are there certain elements of your business that you've grown to resent? Well, you're not alone!

    In this episode, I'm talking to the first Video 4X student and now coach, business owner, and my good friend, Andrea Maxim all about her business that has grown into nearly half a million dollars a year and the powerful steps she took to grow it to where it is. If you are someone who resents a piece of your business or an aspect of it, this episode is for you, because Andrea and I take a dive into how the external world can influence you in a harmful way by making you truly believe there is a singular "right way" to attain success in your industry, and if you don't do it "their way" it is a failure.

    Like this episode? Subscribe and leave a review!

    FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw


    Using Mastery To Go From Influencer To Thought Leader Oct 05, 2021
    Show notes

    How do you become a Thought Leader? The formula is simpler than you might think!

    In this episode, I'll be breaking down the formula to becoming a Thought Leader and how mastery is the key element you need to lean into. Most online entrepreneurs make the mistake of focusing on followers and growing a "following," believing it will equate to sales, but it likely won't. Instead, you need to learn how to create a message and content that builds connection and demand, and in this episode, I'll tell you how you can do that!

    Like this episode? Subscribe and leave a review!


    Are You Getting Your Audience To "Self-Identify" In Marketing? Sep 28, 2021
    Show notes

    If you've been following me for a while, you've probably heard me mention the "head nod effect" when it comes to creating content, but you might not be entirely sure what that actually means.

    In this episode, I dive deep into unpacking what this "head nod effect" is all about and give you simple steps so you can start implementing these elements into your content. So, if you are ready to learn about a new and more powerful form of information-based content, which I call realization education, how to get accurately specific, and meet people where they are at in their content, this episode is for you!

    Like this episode? Subscribe and leave a review!

    Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen


    Manifesting Success By Breaking Down Old Foundations with Kathrin Zenkina Sep 21, 2021
    Show notes

    What leads you to success and more importantly to fulfillment?

    In this episode, I have on a special guest and dear friend of mine, Kathrin Zenkina (known as the Manifestation Babe), who while telling her incredible story unveils not only what really leads you to success and fulfillment but how you can tap into and lean into certain aspects of manifestation practices that will work for you. Kathrin's story and deep wisdom is one I believe every online entrepreneur needs to hear no matter what level you are currently at in your business.

    Like this episode? Subscribe and leave a review!

    Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen


    Using Human Design To Get In Alignment with Kelsey Abbott Sep 14, 2021
    Show notes

    Have you ever felt "stuck" in your business, whether that means stuck in revenue growth, getting traction with your audience, figuring out what to do next, or literally stuck endlessly working inside your business and it's just not that enjoyable anymore?

    In this episode, I'm joined by Human Design Reader and Coach, Kelsey Abbott who has a lot of insight on that "stuck" feeling, and you may be experiencing it because you aren't in alignment. Kelsey helps leaders like you remember who you are and why you are here so you can raise the world in a way that feels easy to you and still be the most impactful as possible. Whether you are experiencing no growth, unaligned growth, or you are seeing the success you want but want to tap into what you're doing on a deeper, higher self-level, this episode will be powerful for you!

    Like this episode? Subscribe and leave a review!

    Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen


    Live A Pressure Free Life With These 5 Simple Tools Sep 07, 2021
    Show notes

    I want to talk to you about something every single person on this planet deals with... and that is pressure. And as entrepreneurs, there are all kinds of pressure we put on ourselves.

    In this episode, I share the 5 tools I have used and still practice that allow me to let go of the pressure I could feel while going into launches where we are spending over $200,000 in ad spend. Because I don't have to tell you the pressure you put on yourself and the pressure you may unintentionally be putting on others does a massive disservice to your happiness, fulfillment, and overall success. So tune in, and start living a pressure-free life!

    Like this episode? Subscribe and leave a review!

    Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen


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