Stay ConnectedYou’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
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I'm closing my most successful (and multi-million dollar) program, Video 4xEffect.
Over my 10 year journey as an entrepreneur, I've killed off so many different offers. I've shed old versions of myself, brands, and I've changed services and products. In order to move forward, I had to improve on my latest venture and shed the old. And in true New Generation Entrepreneur fashion, I've said yes to change in order to create a happier, more fulfilled life.
All of this has led to the creation of a brand new program, and in this episode, I'm breaking down the journey it took to get there. So tune in to learn about my journey from barely breaking even with a service-based business to a multi-million dollar online course, why I'm killing the course and what I'm up to now, what to do if you've lost the passion for your business, how to level up with integrity online and honor your purpose in life, and so much more.
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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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The old methods you've been using in your content and messaging will NOT get you the same results anymore, because things are always changing. If you're an unheard entrepreneur, what's caused you to remain unheard has changed recently, and the way to break out of it has changed as well.
In this episode, I'm going to go even deeper than I have in the past about how to fix the unheard entrepreneur trap and share some of my predictions about the future of messaging and content for the year. So tune in to learn 4 ways to break out of the unheard entrepreneur trap, what's working right now to scale your online business, and how to stand out in a saturated market!
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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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If you're an online entrepreneur who only focuses on "selling" at the end of a sales mechanism (webinar, video series, challenge) then what I am about to share in this episode will be very powerful for you!
I am willing to bet you feel like you have to "add value" before you can sell. I'm also willing to bet the only way you know how to 'add value" is by giving information.
Here's the thing – nobody cares about videos, downloads, modules, or the specifics of your program, because these aren't what drive an irresistible offer. And in this episode, I'm going to share how you can position yourself as a leader, create demand for your offers from day 1, and frame your unique solution to build connection. When you learn these elements, you'll be creating demand with your messaging so people want to buy before you ever pitch! There's a reason why people want what we sell before we launch, before we tell them about the program, and even before we pitch, and I want you to experience that in your business, too!
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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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Without even realizing it, so many entrepreneurs give away their power and their freedom. We're on autopilot so many times inside our business and our life that we continue with the structures created by someone else and it's easy to get trapped into thinking there's a proper way of doing things or a right or wrong answer.
In this episode, I'm going to help you shed that belief and start standing in your personal power so that you can lead the business and life that you want. Because, here's the thing, if you don't want to live by industry norms that no longer serve you… then you don't have to! You can be successful without them. You get to change and evolve. And, in doing so, you'll reach a dangerous level of power and freedom inside your business. So if you want to learn how to shed industry norms, align your actions with your vision and build a business on your terms, and create a unique message uncontrolled by society norms, this episode is for you!
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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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When you understand how the subconscious works to make decisions as you grow your audience, you're able to pull in the RIGHT audience every single time. And when you're able to pull in the right audience, you can connect with them on a deeper level so you can share your expertise and passion with the world in powerful ways.
In this episode, I'm going to break down what to do when something feels "off" in your messaging, some of the common mistakes that are keeping you from connecting with your audience, and 6 extremely powerful ways to heal your messaging. This episode is here to help you master your audience and start seeing the results and connections that you want.
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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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No matter how much of an expert you are, there's always more to learn and discover. This is why I LOVE having guest experts on my podcast – I learn something new every single time!
So in honor of our recent celebration of 100 episodes, I've decided to gather the top 8 go-to guest episodes from the podcast you don't want to miss. It's the ultimate podcast playlist of guest interviews guaranteed to leave you with an "ah-ha". So tune into this episode to catch these moments and, if you're like me, you'll take something new away from an episode you might've even heard before.
Want to go back and listen to these amazing guest episodes? You can find them each here:
Rachel Duffy - https://brandonlucero.com/ep60
Bob Helig - https://brandonlucero.com/ep77
Jesse Eker - https://brandonlucero.com/ep90
James Cooper - https://brandonlucero.com/ep66
Kathrin Zenkina - https://brandonlucero.com/ep80
Michael Alaniz - https://brandonlucero.com/ep58
Jerred Morris - https://brandonlucero.com/ep/22 or https://brandonlucero.com/ep56
Kat Elizabeth - https://brandonlucero.com/ep49
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FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz
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It's time to shed outdated industry norms that no longer serve you and start standing in your very own light so you're one step closer to your vision. Because you are the light that attracts everything in your life, and in this episode, I'm going to break down exactly what I mean by that.
There is a reason why I want to bang my head against a wall when I hear the advice, "just survey your audience and give them what they want!" It's not about giving your audience what they want – it's about giving your audience what you want to give because you are the light that attracts the people. So if you want to grow an audience that's aligned and connected, tune in to this episode to learn about how to show up authentically online and stand in your own voice, the secret to growing an aligned and connected audience, and the driving force behind powerful messaging that resonates with your audience.
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FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz
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This episode is a big milestone because... it's our 100th episode! And I've got an extra special episode lined up for the occasion.
In this episode, I'm joined by my wife Jacqueline who has been with me every step of the way and is truly the reason my business is where we are today. Tune in to hear us talk about exactly how we scaled from zero to a multi-million dollar business, the behind the scenes of marriage as an entrepreneur (and some insight on how to avoid mistakes we made), how to bring your partner along with you in the entrepreneurship journey, and so much more.
We chose to bare it all in this episode because we want to be open about what our journey truly looked like so we might bring love and light into your experience of building a business with the ones you love most. So if you want an honest look into how we've built this business together, then tune in and listen to my behind-the-scenes breakdown of marriage and business with my wife!
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FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz
Connect with me on Instagram!
This past year held the most amount of change I've ever experienced in my 38 years on this planet. Every "comfortable" thing in my business and personal life was ripped apart this year (both good and bad). It's been tough. Meanwhile, on paper, it looks great. We've created the most amount of revenue in the history of this company even after making drastic changes, and during the next hour, I'm going to be giving you an inside look at those changes.
In today's episode, I do our annual Year in Review, and it's like none other. I go deeper about our finances, the behind-the-scenes of running a team, prioritizing family, and how to show up as your best self when you're being squeezed. Plus, you'll hear insider information on our newest program and the reason I risked it all to create it. This is a big one, so tune in and find out more about my 2021 journey!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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If you are getting predictable sales, converting cold traffic into sales, and people are really responding to your content, congratulations! You have made it to a level of Message Evolvement most don't reach, and you are an In-Demand Entrepreneur! But there is always room for more growth and I'd like to help you get there.
In this episode, I will be sharing what it means to be at Level 5 of Message Evolvement, aka The In-Demand Entrepreneur level.
If you're here at Level 5, you are likely getting predictable sales, converting cold traffic into sales, and people are really responding to your content. So what's next? To find out how to get to Level 6 and acquire true mastery of your craft and become THE person people go to for your specific unique solution, tune into this episode!
Want more information on the 6 levels of message evolvement? Tune in to Episode 93!
Like this episode? Subscribe and leave a review!
FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
Connect with me on Instagram!
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