Stay ConnectedYou’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
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As a business owner with over 1,000 students in my programs at any given time, we've built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what's working, what's not, and how to help students move through our process at New Generation Mastery. From common places students get stuck to creating helpful breakthroughs for others, these coaches are my go-to's!
Every month, we sit together to talk through high-level strategy, trends we're noticing, wins to celebrate, and so much more, which brings me to this podcast episode. I wanted to mix things up a bit, so instead of our typical podcast with me, you get to sit down with 4 of our senior coaches here at New Generation Mastery for your own top-level strategy session! Tune in and discover where students find the trickiest and where they need the most help, how our senior coaches would tackle common problems, unique ways the coaches use NGM processes in their own businesses, and helpful questions to ask yourself to help you connect with your audience on a deeper level.
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[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc
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Website: https://www.brandonlucero.com
Students often ask me to help them with their messaging on an opt-in page, and when I ask what it's converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what's working with your messaging and what's not is HUGE in your business. Because otherwise you're wasting time and energy on an opt-in page or sales page that's converting well!
First, you need to know your numbers, and second, you need to know how to measure or read them. Done well, you can instantly tell where your messaging problem is, where the strategy or funnel issue is, and what's working well. If you want to spend more time fixing what ACTUALLY needs fixing, then you'll love this episode on the New Generation Entrepreneur podcast.
Listen in and discover how to identify your cost per lead and how to lower the cost, average conversion rates in a funnel and what to pay attention to, show up rates, what to expect, and how it fluctuates in a funnel, and how to identify problem areas, what's causing the issue, and how to fix each one along the way. When you know what numbers to pay attention to, you'll know how to fix issues more quickly and bring in more sales in the process.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE LIVE WORKSHOP] How To Create A Profitable Course Business In 2024 Without Spending Thousands On Ads. Save your spot here! - https://learn.brandonlucero.com/workshop
[FREE EXCLUSIVE TRAINING] Discover the spiritual lessons, laws, and principles that transformed James Wedmore's life and business from the inside-out so that YOU can create your next quantum leap! Get access here - https://brandonlucero.com/secret-pod
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
You've heard me talk about educational content quite a bit and how it shouldn't be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn't understand the value of what's being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?
In this episode of the podcast, I'm revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I'll share what's going on in your audience's mind so you know exactly where they are and how to help them get to the next stage, whether it's joining a challenge or buying your course.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE LIVE WORKSHOP] How To Create A Profitable Course Business In 2024 Without Spending Thousands On Ads. Save your spot here! - https://learn.brandonlucero.com/workshop
[FREE GUIDE] How to Choose The Right Niche for Your Digital Product Business. Get yours here - https://brandonlucero.com/niche
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You'd know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the key to great marketing!
And I'm breaking down the 6 steps to building this bridge for your business in this episode of the podcast. Listen in and discover how I've developed our marketing and communication over time, ways to identify subconscious behaviors and the root cause of their problem, how our COO used this bridging process to build her business, and a new framework I'm putting to the test. The hardest part about communication in general, and what I see my students struggle with most, is identifying the perspective of the person you're trying to communicate with. Our ego gets in the way. Our awareness and even mastery get in the way. But it doesn't have to anymore!
P.S. I need your help! I have a new framework I've used successfully in my own business and with students, but I want to test it on a wider spectrum. So, listen to this episode, try the framework out, and share your feedback with me. Did it work? What would you improve? Can't wait to hear from you!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
If you feel like results aren't coming fast enough, you're missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you've been teaching things you know can help people, then this episode is for you!
I'm discussing a messaging tool I don't cover very often, but it's literally the foundation of my success (and many of my students). It's the foundation of our program's success, and it's why we have so many testimonials and case studies. So, what's the tool? Mastery. Listen in and discover the secret to really great communication, messaging, and marketing, three things you need to master your craft, how to lean in and follow your truth, and stories of growth through difficult times.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you'll be at helping them feel heard and seen.
So, in this episode, I'm diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you'll experience deeper, stronger, and more effective communication.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I'm seeing it now more than ever) is AWARENESS. It's one of the most powerful tools when it comes to effective messaging, and in this episode I'm going to cover ways you can tap into your audience's awareness to communicate well and grow your business!
Listen in and discover how to unlock more opportunities for growth in your personal life and business, the secret to persuasion (instead of convincing or explaining), the difference between a mistake and a problem, and four ways to identify your audience's level of awareness. I'll also cover, in detail, how to ask your audience about what they're going through and how to break through generalizations. Learn how to go beyond "generalized" messaging so you can meet your audience where they are and confidently bring in more sales.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we've ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).
So, in this episode of the podcast, I'm sharing the perspective and insight of our students who've found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies.
This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.
PS - We're re-releasing the replays of Master Your Profitable Messaging for 48 hours! Want access? DM me on Instagram @iambrandonlucero.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
One time a year, we open the doors to New Generation Mastery, and it's happening right now! It's the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it's right for YOU. Because if you have a messaging problem, I don't want you to wait another year to fix it.
Join me on this episode to learn about our programs and discover exclusive bonuses we're offering now, who benefits from these programs and what results to expect, how to know if it's the right timing for you and your business, and a peek inside how we help you solve your messaging problems. If you're curious about what goes on inside our programs, what results to expect, or simply want to hear more about the offer… don't miss this episode!
There's a reason we say, "It's the program that makes all other courses work." Once you dial in your messaging, all the strategies and frameworks fall into place.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
The doors to New Generation Mastery are open for the ONLY time in 2024! Enroll here - https://brandonlucero.com/ngm
If you're following along with us, then you know we're smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast!
Inside this training, I cover what's causing problems in your content, webinars, launches, sales, and almost every piece of communication you could have. Listen and discover the top 5 reasons why messaging doesn't work, why repeating yourself is GREAT, how to avoid each mistake, and the hardest part of creating powerful messaging (and a way to make it easier).
Remember, this was a live training in a Facebook group for the 3-day event, so you'll hear me welcome the audience and speak to entrepreneurs who showed up live with questions. I love holding this event each year and can't wait to share all this messaging goodness with you!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
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