Stay ConnectedYou’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
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Usually, I keep our VIP guest speakers private and exclusive to New Generation Mastery + Mentorship members and students. However, the recent feedback on a particular training was so HUGE that I wanted to share it with you!
One of the hardest things to do when growing a business is growing a team and building a strong culture. It's also crucial to the growth of your business. So if you want to be a better leader and help people feel empowered on the team, don't miss this training with entrepreneur Frankie Russo, founder and CEO of Russo Capital. Listen in and discover how to focus on culture and build an empowered team, what to do when business growth is stagnant, the secret to making decisions (that can make or break a business), and how to use the "S curve" for growth and momentum. You'll even learn what to double down on for the best results (it's a really fun breakthrough)!
Frankie has over 20 years of experience and has used these techniques to grow multiple companies focused on culture and empowered team members. He shares takeaways I can't wait to implement with my team, and I know you'll love this episode.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag @iambrandonlucero and @frankierusso! Thank you for supporting the show.
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When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What's the latest funnel hack? But sometimes, the MOST growth can come from letting go of something.
Listen to one of our most powerful episodes on the New Generation Mastery podcast and discover what it means to let go of something, the 4 areas to "let go" of in order to grow, ways to be more present in your life and business, and examples and stories from my own business. Instead of sprinting after the latest algorithm or marketing hack, try thinking about what you can stop doing or what you can let go of in order to grow today. This, by far, has been one of the most helpful lessons for myself and my students inside our programs.
I can't wait to hear what you'll let go of this week!
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What if every piece of content you produce had your ideal clients responding, "Yes, that's me!" or "Woah, how are you inside my head?!". Or, even better, "You spoke to my soul. I need whatever it is you're selling." With each post or ad, nearly automatically, they believe and trust you or your brand as the go-to solution. Well, there's a messaging tool we talk about all the time in our New Generation Mastery programs that helps you do exactly this and I'm breaking it down in this episode of the podcast.
Listen in and discover the messaging tool/philosophy to help you speak directly to your ideal client, how to identify relevant content your audience will love, ways to get more detailed in your messaging, and the three types of trust for more consistent sales. Using this tool helps you avoid over-teaching, over-informing, and overwhelming your audience.
Learn how to diagnose the problems of your audience and speak directly to their needs so that you can build trust and be able to guide them through to the solution you deliver, which ultimately leads to more sales.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Website: https://www.brandonlucero.com
Building a business also means building a team. And if you're not careful (and you're not building a team), you're building a job not a business. So if you're wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you!
Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage the team here inside of Team Lucero. It was so good, we decided to share it with you on the podcast. Listen in and discover how to manage people and make sure they're doing a great job, ways to make sure you're being a good leader, how to keep your team inspired, and behind the scenes of how we structure meetings and build out systems and processes. She even covers how we hire and the mindset issues that come up along with it!
You don't need a million-dollar business to start building a team. You can start with something simple like a virtual assistant or a contractor… I certainly hired before I even hit the 6-figure mark! Whatever your next hire is, you'll have huge takeaways from this presentation and I can't wait to hear your breakthroughs.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Website: https://www.brandonlucero.com
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content.
Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen to this episode of the New Generation Entrepreneur podcast and discover what to overcome so you rarely struggle with your messaging, what to lean into talking about and what to avoid in your content, how to show up authentically online, and messaging examples of what's connected with my audience, what has not, and how I deal with it. Authentic connection will help you take your business to the next level and in this episode, you'll discover how to build connection in your content.
This will help you break through some of your fears, and I can't wait to hear your thoughts!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Website: https://www.brandonlucero.com
If you're growing a business, then you've certainly heard of "niching down." But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40's. They might even niche further, like women who are moms in their 40s … Done this way, you're becoming more and more limited. You're boxing yourself in, especially with your messaging!
Instead, I teach my students the "Expansive Niching Process." And I'm teaching it to you in this episode of the podcast! Listen in and discover the step-by-step process for properly "niching down", how to create messaging that resonates with your niche, my response when people ask about my niche, and example niches so you can see how flexible this process allows you to be. If you want to get clear on who you're speaking to and how to speak to them without feeling restricted or within a niche too small for you… then listen to this quick and incredibly powerful episode!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Website: https://www.brandonlucero.com
I've grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren't successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I'll be sure to incorporate each one.
Curious about how to launch a successful offer? Don't miss this episode of the New Generation Entrepreneur podcast! Listen in and discover what NOT to do when you're just getting started, why you shouldn't sell a course yet (and what to offer instead), my favorite sales strategy and how to choose your own, and how to scale without burnout. Over the last 12 years, I've built several of these types of businesses, some successful and some… not so much. But each one has taught me powerful lessons and helped me get to where I am today with my 7-figure messaging and content-style business!
We've grown quickly – and it's all because of the fundamentals I cover in this podcast episode.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Business By Design is OPEN for enrollment and when you enroll through our link, you'll get free access to our 11+ bonuses! Enroll here - https://thebestbbdbonuses.com
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I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)... I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn't understand was the difference between a money machine and a wealth machine. And this difference saved my business – and my retirement.
So if you want to start building your wealth outside of your business, don't miss this exclusive interview with the one and only Mel Abraham, a CPA and entrepreneur with decades of experience. Listen in and discover how to build your business and your wealth in a way YOU love, the most common stressors with money and how to break free, how to build a money machine AND a wealth machine, and the 5 types of income and how you can tap into more without working harder. If you've been following me for a while, you know Mel is the one who helped me transform my income from $40k in debt to where I am today. And as Mel says, "Wealth creation is a muscle group."
Start building the habits and behaviors to grow your own wealth creating muscles so you can reach your income goals so much faster (and with way fewer headaches).
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @melabraham9! Thank you for supporting the show.
Get the Most Transformational Money & Wealth Book of Our Time from Mel Abraham - https://yourmoneymachinebook.com and use code "Brandon" to redeem some bonuses!
[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I'm going to answer it alongside my good friend James Wedmore.
If you don't know James, his online course business has over $80 million in sales, he has over 15 years of experience in entrepreneurship and he's joining me to discuss exactly what we'd do, step-by-step, to build a million dollar business in the next 12 months. Listen in and discover common mistakes we made that kept us from growing (and what to do instead), how to test offers before building out your full program, what type of offer to start with, and how to create content that truly connects with your audience.
Honestly, the things we share on the podcast and what we'd do today are VERY different from what we did when we got started. If you haven't yet hit $100,000 or $250,000, you'll love the actionable steps we give you to avoid mistakes and move forward to crush your goals.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @jameswedmore! Thank you for supporting the show.
[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What's wrong with me? Why Can't I figure this out?" It's especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don't realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action.
If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you'll love what's inside this episode.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
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