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    Business

    The New Generation Entrepreneur Podcast

    You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

    Like what you hear? Subscribe to the show!

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    Latest Episodes:
    3 Powerful CTAs You Can Use Anywhere To Get More Leads Oct 08, 2024
    Show notes

    Want more leads from the content you create? You need effective "call to action" (CTA) strategies that work. In fact, on this episode of the podcast, I'm sharing our top 3 CTAs we use on ads, content, emails, and more to boost leads and clicks. I'll teach each one step-by-step… You'll even learn my favorite most used one inside this episode!

    Listen in and discover how to align your content with the CTA, the three highly effective CTAs, and examples for each one, plus I have a special gift for you! What I'm sharing today is part of a new paid product we've created. But when you listen today, you'll hear how to get access to part of this product for FREE! If you want help getting leads to take the next step, don't miss this episode!

    Want to access the Next Step Conversion Scripts? Send me a DM on Instagram (@iambrandonlucero) with the word "Next" and we'll send it over to you!

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    6 Styles Of Social Media Content Jill Coleman used To Build a 7 Figure Business Oct 01, 2024
    Show notes

    If you're curious about building an audience on social media AND making sales from the content you post r you simply want more social media strategies in your toolbox to grow your business then you do not want to miss the latest episode of the New Generation Entrepreneur podcast with my guest, Jill Coleman. She grew her business from 0 to 7 figures by using a strategy that helped her build an audience and make sales. She's also taught this method to hundreds of others with huge success!

    Listen in and discover successful mindset hacks and secrets, how she built her brand and her own frameworks, the 6 S's of social media content (one's inspired by me and my content!), and ways to tell compelling stories. As Jill puts it, "People don't want to hire the smartest person, they want to hire someone who understands them". Discover how to use the 6 S's in your content so you can connect with your audience on a deeper level and grow your business.

    [ACCESS JILL'S SECRET PODCAST] The Advanced Business Blueprint for online business owners + coaches who want to scale to multiple 6 or 7-figures in the next 12 months. Subscribe here - https://brandonlucero.com/jill

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @jillfit! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    How To Know When Your Messaging Is Broken & What To Do To Fix It Sep 24, 2024
    Show notes

    It doesn't matter what strategy you use, what platform you own, what content you're putting out there... if your messaging is off, it won't fix the problem. But I see this all the time! A course creator's sales plateau so they change from Facebook to Instagram. Or a webinar doesn't convert, so they change up the content. Instead, you have to go to the root of the problem – your communication and messaging

    After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you're not bringing in sales, don't miss this episode! Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you'll be able to diagnose whether or not you have a messaging problem, and if you do, you'll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from.

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [LIMITED TIME ONLY] Enrollment for New Generation Mastery is OPEN! Join here - https://brandonlucero.com/ngm

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    My Favorite Objection Buster and Demand Creation Tool Sep 17, 2024
    Show notes

    One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it's great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100 people in your funnel and it's converting at the average rate, at the most, 5 people will buy.

    Yes, you can increase this conversion, but your goal is to reach the average numbers first and to do this you must create more demand and overcome objections. This is exactly what I'm sharing on this episode of the podcast! My favorite process for bringing in more buyers – and my students love this process, too. Listen in and discover what people really need to trust and believe to purchase, what "teaching" should look like, behind the scenes of a sales call with me, and a complete walk through my favorite objection-busting process.

    Want to bring more buyers into your funnels? Become great at dealing with objections. In the episode, I even share helpful questions I ask on sales calls to help people through the decision making process and bust through common objections! After listening, you can use this process right away in your own business and I can't wait to hear how it goes.

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    The Numbers That Tell You That Your Content & Ads Are Working Sep 10, 2024
    Show notes

    When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you're able to see what to focus on, what's working, what's not, and not only how to bring in sales… but how to bring in MORE sales. Unfortunately, most people starting out don't know how to look at the numbers for their webinars, launches, or funnels.

    And, while you may have to do a bit of creative work when you're just starting out, you still need numbers to guide you on the way (otherwise, you waste precious time and money), which is exactly what I'm breaking down on this episode of the podcast. Listen in and learn what numbers and data to look at when, how to read the numbers to create effective content, a behind-the-scenes look at how we read numbers in our business, and how to know what's working, what's not, and when to test. With the right information and numbers at hand, you can tell if what you create is what your audience wants, if it will convert, and if you're teaching in the most effective way. This is the simplest way to read, monitor, and measure so you can get the results you want in your business.

    Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 13th to answer questions about what numbers you should be looking at in your business. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    The Anatomy Of A High-Converting Headline Sep 03, 2024
    Show notes

    One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It's one of the most crucial pieces in your messaging, and on this episode of the New Generation Podcast, I'm going to share how you can write effective headlines over and over again.

    Listen in and discover 4 persuasive techniques to use when writing your headlines, examples and helpful comparisons to see each in action, my favorite technique for ad headlines, and how to incorporate promises. The truth is that 90% of our buying decisions are made subconsciously. So, if you want to reach your audience where they are, knowing helpful and proven techniques will help you get there much faster. And that's exactly what's in this episode!

    Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 6th to answer questions about crafting high-converting headlines. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    The 3 Most Underrated Elements Needed To Grow A Course Business Aug 27, 2024
    Show notes

    I've been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I've experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don't think I've ever heard them talked about together.

    Every successful entrepreneur selling online courses and/or consulting uses all three elements and they each make a massive difference in growth. Ready to hear the three underrated elements and how they work? I'm breaking it down in this episode! Listen in and discover the three elements you need for success, the Be, Do, Have model and how it can help you grow, the best way to figure out what's working and what's not, and the #1 thing to let go of.

    Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group on Friday, August 30th to answer YOUR questions about the elements needed to grow a course business. Register here to get access to the group and apply for a hot seat later this week - https://learn.brandonlucero.com/master-your-profitable-messaging

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    What Makes An Offer Irresistible Aug 20, 2024
    Show notes

    We've built several irresistible offers over the years, and I'll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus on how many modules to include and the number of bonuses – but this is your product. Not your offer.

    So how does it work? How do you build a HIGHLY successful offer?

    Listen in to this episode of The New Generation Mastery podcast and learn the #1 mistake people make when creating an offer, how I changed things up to make WAY better results, what to focus on data-wise to create each offer, and how to align your messaging with your product. Get insights into how we make no-brainer offers, provide tons of value, and create solid bonuses over and over again (and how you can do the same!).

    Want to dive deeper into this topic with me? I'm hosting a call in our private Facebook group on Friday, August 23rd to answer YOUR questions about crafting irresistible offers. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    Break Past That Waiting Game You're Playing Because It's Killing Your Business Aug 13, 2024
    Show notes

    What's really keeping you from getting the results you want? After working with thousands of students over the years, I've noticed the #1 thing holding them back is "waiting" or "overthinking." And I've put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.

    Either of those sound familiar? If so, you'll love this episode of the New Generation Mastery podcast! Listen to this powerful episode and learn why I don't see myself as a coach, what "waiting" and "overthinking" can look like and how to move past it, helpful reframes you can use throughout the day and in your business right now, and examples and stories from my own business. It's time to break past the waiting that's holding you back!

    If you want the results you've been working so hard for… stop waiting and overthinking. These reframes have helped me and many of my most successful students. I hope it helps you, too!

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    5 Mistakes That Are Killing Your Launches Aug 06, 2024
    Show notes

    Information is only ONE way to give value. There are so many different ways to help people other than giving away your best stuff or offering more information. In fact, another highly effective way to give value is to tell people what NOT to do (or what to avoid). You're able to bring awareness to the problem in a new light.

    And this is exactly what I'm sharing with you on this episode of the podcast! Tune in and learn the 5 mistakes (I see all the time) that are ruining your launches. Want more momentum with your launches? Listen in and discover the 5 mistakes and how to avoid them, what people need before buying, how to stand out in a crowded market (no dancing or wild strategies necessary), and examples and stories for complete clarity in what to do for your own business.

    Each mistake I share today is what I call a "brake pedal." It doesn't matter how hard you hit the gas, how great your sales strategy is, or who's on the team… if your foot is on the brakes, then you won't move forward. Sometimes, the MOST growth can come from letting go of something. Let me show you how in this episode!

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


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