The Nathan Barry Show

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If I Wanted to Build a $5M Creator Business in 2024, I’d Do This | 033 Jun 13, 2024

Show notes

In this episode, Nathan is joined by Ricky Zhang, the founder and CEO of Prince of Travel.

They delve into Ricky’s creator business and the specific strategies he can employ to scale it from $1.3 million to $5 million and beyond.

Tune in for an insightful conversation on effective revenue models, leadership in a growing team, and the incremental skill-building essential for business growth.

Timestamps:
00:00 Introduction
00:44 Revenue Breakdown
02:14 Advertising vs. Product Revenue
04:08 ROI on Creator Economy Attention
07:07 Growing Your Team
09:11 Creator Business Products
11:58 Skills Needed to Start a Business
14:13 Ladders of Wealth Creation
18:12 Skills Needed to Scale a Business
19:42 Leadership and Responsibility Challenges
22:29 Analyzing Competitors
26:24 Expanding the Market
28:47 Advice for Aspiring Creators

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Ricky:
Instagram: https://www.instagram.com/realricky/
LinkedIn: https://www.linkedin.com/in/realricky/
YouTube: https://www.youtube.com/@_Ricky
Website: https://princeoftravel.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
Andrew Huberman: https://www.hubermanlab.com/
Tim Ferriss: https://tim.blog/
James Clear: https://jamesclear.com/
Ladders of Wealth Creation: https://nathanbarry.com/wealth-creation/
The Points Guy: https://thepointsguy.com/

Highlights:04:07 Creators are the best in the world at capturing attention
09:11 The Strip Mall vs. Skyscraper Approach
14:13 The ladders of wealth creation: a step-by-step guide to building wealth
20:48 Team leadership for introverts
30:00 You Today vs. You One Year Ago

I Scaled to $40M Using Creator Flywheels (Here's How) | 032 Jun 06, 2024

Show notes

When your systems are set up correctly, everything runs smoothly and efficiently. Over time, you experience faster growth, less effort, and increased profitability.

This week’s episode is a must-watch masterclass on Creator Flywheels—the exact system Nathan used to scale ConvertKit to $40M per year.

Reflecting on past conversations with guests, we explore how implementing flywheels can transform linear processes into self-sustaining cycles of productivity and profit. Learn the steps to set up your own flywheel and discover six real-world examples from top creators, including Sahil Bloom, Codie Sanchez, Rachel Rodgers, and more.

Timestamps:
00:00 Introduction
00:32 Defining Flywheels
02:04 Backstory of Flywheels
03:23 Three Laws of Flywheels
04:54 Nathan's Content Creation Flywheel
06:46 Sahil Bloom's Newsletter Flywheel
12:12 What Makes A Good Flywheel?
14:50 Storygrid's Publishing Flywheel
18:35 Rachel Rodgers' Coaching Flywheel
23:00 Tiago Forte's Implementer Flywheel
29:37 Simon Severino's Podcast Flywheel
33:11 How To Create Your Own Creator Flywheel

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Featured in this episode:
Jim Collins “Good to Great”: https://a.co/d/hrLx7Lp
Creator Flywheels: https://nathanbarry.com/creator-flywheels/
ConvertKit: https://convertkit.com/
Story Grid: https://storygrid.com/
Building a Second Brain: https://www.buildingasecondbrain.com/
Reboot: https://www.reboot.io/
Paperboy Studios: https://www.paperboystudios.co/
Contrarian Thinking: https://contrarianthinking.co/

Highlights:
00:32 Nathan uses Flywheels to challenge the common idea that scaling your business means more effort
06:46 Nathan shares his favourite Creator Flywheel: Sahil Bloom’s million subscriber flywheel
13:19 Two important things to remember when creating a flywheel
33:13 How to start creating flywheels?

$3M to $40M: An Unfiltered Conversation with My Ex COO | 031 May 30, 2024

Show notes

In this episode, Nathan is joined by Barrett Brooks, his former Chief Operating Officer at ConvertKit, for a candid discussion on why Barrett left the company.

They explore the nuances of co-leadership, celebrate their biggest achievements, and reflect on lessons learned and what they wish they had done differently.

Join us for in-depth learnings on strategic decision-making, compensation strategies, and the company culture at ConvertKit.

Timestamps:
00:00 Introduction
01:00 Why Barrett Left ConvertKit
05:26 Lessons Learned and Strategic Insights
13:45 Performance Management
15:39 Feedback Culture and Team Dynamics
33:08 Trust and Agency in Leadership
47:26 Compensation and Benefits Structure
58:24 Leveraging Influential Creators for Brand Growth
01:14:14 Reflecting on Leadership and Team Dynamics
01:26:27 Personal Branding and Content Creation
01:34:05 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Follow Barrett:
Instagram: https://www.instagram.com/barrettabrooks/
LinkedIn: https://www.linkedin.com/in/barrettabrooks/
Twitter: https://x.com/barrettabrooks/
Website: https://barrettbrooks.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
TravelCon: https://travelcon.org/
Pat Flynn: https://patflynn.com/
World Domination Summit: https://worlddominationsummit.com/
Trust Me, I’m Lying: https://a.co/d/dnp561Z

Highlights:
04:37 Nathan on the importance of “taking your seat as the leader.”
06:43 How to build confidence, learning as you grow
08:00 Nathan and Barrett should’ve made faster decisions
13:48 The median performance you tolerate becomes the expectation
15:39 Polarity as counteracting forces that work together
18:02 Companies outgrowing employees
31:31 Toxic feedback triangles
33:08 Trust adults to be adults (allow employees to act in their agency)
35:38 Building strong relationships by listening
40:56 Unsolicited feedback
47:26 Pros and cons of different compensation and incentive strategies at ConvertKit
01:00:14 Nike sponsored athletes model
01:08:50 Barrett’s advice for ConvertKit: “be the advocates for your own story.”
01:14:40 Reboot’s 4 questions for dealing with conflict

030: $95,000 From Podcasts in 10 Days: 3-Step Creator Flywheel (Proven Strategy) May 23, 2024

Show notes

How do you add $95,000 in sales in just 10 days?

In this episode, Nathan is joined by Simon Severino, CEO of Strategy Sprints and expert adviser to teams at Google, Roche, BMW, and many others.

Tune in for an in-depth breakdown of the strategies creators can use to scale their businesses effectively. The two explore flywheels and franchising, using real-world examples like Ali Abdaal and McDonald’s.

They also delve into the operational aspects of growing a business, such as delegating tasks, identifying key metrics, and the 3 steps to scale your creator business in 90 days.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Simon:
LinkedIn: https://www.linkedin.com/in/simonseverino
Twitter: https://x.com/simonseverino
YouTube: https://www.youtube.com/channel/UCqe61wN1WKIqWLEzuB9CPOA
Website: https://www.strategysprints.com/

Featured in this episode:
Sadhguru: https://isha.sadhguru.org/
Ali Abdaal: https://www.instagram.com/aliabdaal/
Tiago Forte: https://www.instagram.com/fortelabsco/
Part Time YouTuber Academy: https://aliabdaal.com/courses/
Alex Hormozi: https://www.instagram.com/hormozi/
Dan Martell: https://www.instagram.com/danmartell/
Nick Huber: https://www.instagram.com/sweatystartup/
Cody Sanchez: https://www.instagram.com/codiesanchez/
ConvertKit: https://convertkit.com/
Rachel Rodgers: https://www.instagram.com/rachrodgersesq/
Gino Wickman: https://ginowickman.com/
The E-Myth: https://a.co/d/4gzwsUZ
Jim Collins: https://www.jimcollins.com/

Highlights:
22:33 How to use processes to delegate
25:20 Nathan needs to simplify his flywheels course: more content does not mean more value
35:00 How podcasts helped Nathan switch customers from competitors to ConvertKit
37:22 How to speak in soundbites like Nick Huber and Codie Sanchez
40:52 The biggest thing that makes a difference in a flywheel is how long can you keep it running
44:44 The 3 mantras Nathan uses for his creator journey
46:00 Early engagement is key to social algorithms

029: Expert Advice: 3 Tips to Make $100,000 Writing Books in 2024 May 09, 2024

Show notes

This week on Billion Dollar Creator, Nathan sits down with Eric Jorgensen, CEO of Scribe Media.

Join us as we explore traditional and self-publishing, dissect book marketing dynamics, and discuss the strategic power of audience engagement and content creation.

They also delve into Eric’s journey from author to publishing company CEO, the concept of “creator capitalists,” and exactly how Warren Buffet leveraged his public image.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Eric:
Instagram: https://www.instagram.com/erjorgenson/
LinkedIn: https://www.linkedin.com/in/erjorgenson/
Twitter: https://twitter.com/EricJorgenson
Website: https://www.ejorgenson.com/

Featured in this episode:
The Almanack of Naval Ravikant: https://www.navalmanack.com/
Berkshire Hathaway: https://www.berkshirehathaway.com/
Epic Gardening: https://www.epicgardening.com/
Missouri Star Quilt Company: https://www.missouriquiltco.com/

Highlights:
02:38 The Almanack of Naval Ravikant is one of Nathan’s favourite books
16:44 Nathan provides feedback on Scribe Media’s business model
27:14 Discussing Dan Martell’s flywheel
38:29 Uncertainty from Nathan on whether or not to publish his next book traditionally
59:30 Nathan on Justin Rhodes who makes $3 million/year homesteading
01:00:51 Nathan says Trent Dyrsmid has a plethora of transferrable skills
01:03:05 Nick Huber and the power of an audience in professional niches
01:04:22 How much of Warren Buffet’s success is attributed to his public image?

028: 6 Keys to Building a $40M Business (Live Mastermind) May 02, 2024

Show notes

This week, the Billion Dollar Creator podcast is thrilled to host an exceptional lineup featuring Nick Huber, Matt Schnuck, Sieva Kozinsky, Xavier Helgesen, and Kurtis Lin.

They join Nathan for a captivating discussion on how to pick the right market, what we can learn from our failures, and whether the classic advice to "follow your passion" always rings true in the business world.

Set against the breathtaking backdrop of Cabo, these esteemed entrepreneurs share their journeys, insights, and invaluable advice for those looking to build successful ventures.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Nick:
LinkedIn: https://www.linkedin.com/in/sweatystartup/
Twitter: https://twitter.com/sweatystartup
Instagram: https://instagram.com/sweatystartup

Follow Matt:
LinkedIn: https://www.linkedin.com/in/mattschnuck/
Twitter: https://twitter.com/mattschnuck
Instagram: https://www.instagram.com/mattschnuck

Follow Sieva:
LinkedIn: https://www.linkedin.com/in/skozinsky/
Twitter: https://twitter.com/SievaKozinsky

Follow Xavier:
LinkedIn: https://www.linkedin.com/in/xavierhelgesen/
Twitter: https://twitter.com/XavierHelgesen
Instagram: https://www.instagram.com/xavierhelgesen/

Follow Kurtis:
LinkedIn: https://www.linkedin.com/in/kurtislin/
Twitter: https://twitter.com/kurtisjlin
Instagram: https://www.instagram.com/kurtisjlin/

Featured in this episode:
ConvertKit - https://convertkit.com/
Better World Books - https://www.betterworldbooks.com/
Enduring Ventures https://enduring.ventures
Storage Squad - https://storagesquad.com/
Pinwheel - https://www.pinwheelapi.com/
Dan Martell - https://www.danmartell.com/
Liquid Death - https://liquiddeath.com/

Highlights:
5:26 The benefits of climbing entrepreneurial ladders
9:34 The From Boise newsletter’s Instagram reel marketing tactic
16:59 It’s important to like the people in your industry - are these the kind of people you want to hang out with for the next decade?
23:47 On the topic of margin for error, recurring purchases are crucial
26:40 Teach skills that make money to people who have money
29:16 Nathan’s new obsession with “network effects”
34:43 ConvertKit’s loom hiring strategy
41:45 Nathan wants to do more hosting similar to Dan Martell’s founders’ hike
48:03 Challenging the Silicon Valley joke of “the moment your founder starts posting regularly on Twitter, you should just write off the investment.”

027: Team-Building Expert: 4 Steps to Building a Personal Brand Team Apr 25, 2024

Show notes

Join us in Cabo with Matt Schnuck: serial entrepreneur, investor, advisor, and content creator.

In this episode, Nathan and Matt explore hiring smart teams, balancing personal and professional brand growth, and leveraging your personal brand for business growth.

Tune in to learn about Matt’s entrepreneurial journey, the role coaching has played in his career, and the exact skills and models he has leveraged to optimize performance.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Matt:
LinkedIn: https://www.linkedin.com/in/mattschnuck/
Twitter: https://twitter.com/mattschnuck?s=20
Instagram: https://www.instagram.com/mattschnuck
Website: https://www.mattschnuck.com/

Featured in this episode:
Marshall Goldsmith: https://marshallgoldsmith.com/
Matt Mochary: https://mocharymethod.com/
Gregg Popovich: https://www.nba.com/spurs/greg-popovich
Dr. John Gottman: https://www.gottman.com/
Zone of Genius: https://zoneofgenius.com/
ConvertKit: https://convertkit.com/
Cameron Herald Episode: https://youtu.be/4vF1bKfOLso?si=bfVCBPDpd7DZbtlI

Highlights:
6:52 Nathan revisits a common topic on the podcast: finding talent
7:52 Using Marshall Goldsmith’s case study for talent development
9:52 Should Nathan hire a chief of staff?
10:28 Using the Zone of Genius framework for expanding your team
12:31 How to create content consistently
17:25 Nathan sees himself as a creator 75% and entrepreneur 25%
20:30 Nathan struggles with balancing ConvertKit’s brand and his personal brand
25:46 Nathan breaks down his current team and his next steps
28:07 What should Nathan do with his flywheels content?
42:06 Nathan’s struggle with maintenance in content creation

026: Coaching a TikTok Star to Build Sustainable Income (Live) Apr 18, 2024

Show notes

Trying to scale your small creator business to a $10million/year business?

This week, Nathan sits down with Kahlil Greene, a Gen Z educational entertainer and the first Black student body president in Yale’s 318-year history. They explore the importance of creators monetizing their work not just for profit, but to ensure longevity.

Tune in for an in-depth breakdown of transitioning from passion projects to building a sustainable business model, creating diverse revenue streams, and externalizing skills to a team.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Kahlil:
Instagram: https://www.instagram.com/kahlil.greene/
LinkedIn: https://www.linkedin.com/in/kahlil-greene/
Twitter: https://twitter.com/kahlil_greene
TikTok: https://www.tiktok.com/@kahlilgreene?lang=en
Website: https://www.kahlilgreene.com/

Featured in this episode:
Skims: https://www.skims.com
Casamigos Tequila: https://www.casamigos.com/en-us
Kylie Cosmetics: https://kyliecosmetics.com/en-im
Primal Kitchen: https://www.primalkitchen.com/
The Hustle: https://thehustle.co/
HubSpot: https://www.hubspot.com/

025: Leveraging Your Audience: How I Raised $10M From One Tweet Apr 11, 2024

Show notes

Are you making the most of your audience as a creator?

In this in-depth conversation, Nathan Barry and Nick Huber explore the sheer power and potential of building and leveraging your audience for entrepreneurial ventures.

Nick shares the one tweet raised $10 million in just two weeks, the true positive impact that comes with wealth and audience leverage, and the one skill 99% of creators need, but don’t have.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry/

LinkedIn: https://www.linkedin.com/in/nathanbarry/

Twitter: https://twitter.com/nathanbarry

Website: https://nathanbarry.com/

Follow Nick:
Instagram: https://www.instagram.com/sweatystartup
LinkedIn: https://www.linkedin.com/in/sweatystartup/
Twitter: https://twitter.com/sweatystartup
Website Personal Brand: https://sweatystartup.com/
Website Business Brokerage: https://nickhuber.com/
Nick’s Book: https://antientrepreneur.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
Support Shepherd Overseas staffing: https://www.supportshepherd.com/
AdRhino Performance Marketing: https://www.adrhino.com/
RecruitJet Recruiting: https://www.recruitjet.com/
Titan Risk Insurance: https://www.titanrisk.com/
Huber method: https://www.hubermethod.com/
Preston Holland: https://www.instagram.com/prestonholland6/
Fly with Trent: https://www.youtube.com/@trent_dyrsmid
Self Storage: https://boltstorage.com/
Bold SEO: https://boldseo.com/
Landing Page / Web Development: https://webrun.com/
Cost Segregation: https://recostseg.com/
Pest control: https://spidexx.com/ https://pestforce.com/

024: Creator Business Expert: 7 Tools to Make $150,000 in 30 Days Apr 04, 2024

Show notes

Steph Smith is a mastermind when it comes to navigating the depths of the internet, understanding its trends, and using it to build communities and create captivating content.

In this episode, Nathan and Steph dive into the world of live podcasting events; they stress the importance of connecting with the right audience, rather than a big one; and they share seven indispensable tools for thriving in this space.

Tune in to this absolute masterclass to discover invaluable insights into the creator economy. Gain actionable advice on how to enhance your digital presence and engagement, while navigating the challenges and seizing the opportunities that lie ahead.Timestamps:

Follow Steph:
Instagram: https://www.instagram.com/foreverintheair/
LinkedIn: https://www.linkedin.com/in/stephaniesmith93/
Twitter: https://twitter.com/stephsmithio
Website: https://stephsmith.io/

Featured in this episode:
My First Million: mfmpod.com
Huberman: hubermanlab.com
Founders Podcast: founderspodcast.com
Tiago Forte Episode:
StoryGrid: storygrid.com
Travel Alone Idea: youtube.com/c/TravelAloneIdea
Internet Pipes: internetpipes.com/
MSCHF: mschf.com
Neal.fun
Unnecessary Inventions: unnecessaryinventions.com
Ahrefs: ahrefs.com
Keywords Everywhere: keywordseverywhere.com
Gummy Search: gummysearch.com/
Jungle Scout: junglescout.com
Helium 10: helium10.com
Import Yeti: importyeti.com

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