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    Business

    The Money Sessions

    Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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    Latest Episodes:
    "It's Possible… Just Not for Me": Breaking the Generational Spell That Keeps Therapists Playing Small. May 19, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this soul-stirring solo episode, Tiffany calls out the secret belief so many therapists carry: "I know a premium fee practice is possible… but not for me."

    Maybe you've listened to every episode. You follow all the stories. You want to believe it's possible. But some part of you still whispers: Not for me.

    This episode isn't a pep talk. It's a reckoning.

    Tiffany names the generational trauma, the systemic injustice, and the internalized story that makes risk feel unsafe—even deadly. She speaks directly to the therapist who's done everything right, but still can't bring herself to believe she deserves a business that gives more than it takes.

    If you've been stuck on the edge—paralyzed by fear, guilt, or self-doubt—this is the episode that might finally set you free.

    In this episode, Tiffany shares:

    Why that "special snowflake" belief (everyone else can do it, but not me) isn't personal—it's historical;

    The hidden trauma therapists carry from generations of systemic failure and punishment for ambition;

    How internalized oppression turns desire into danger—and how to take your power back;

    Why waiting for the fear to go away is a trap—and how freedom comes from taking the risk;

    What changes when you bet on yourself—and how that choice echoes through generations.

    If this episode hit you in the gut… it's not by accident.

    Email Tiffany at tiffany@leaninmakebank.com with the subject line: I'm Ready.

    It's time to stop letting systems win. Let's build the life your lineage has been dreaming of.

    Resources Mentioned:

    Fun with Fees Calculator

    Email Tiffany


    Is a Premium Fee Private Practice Still Possible in 2025? A Conversation with Jenn. May 12, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this eye-opening episode of The Money Sessions, Tiffany sits down with longtime colleague and LIMB Academy alum Jenn Fredette to talk about what it really takes to build a thriving premium fee private practice in 2025.

    From burnout to Big Macs, from Facebook ads to archetypal marketing, this conversation really cuts through the fear and noise therapists are feeling right now.

    Jenn shares powerful insights into how the marketing landscape has changed—and what has stayed the same—and why therapists must stop over-functioning and start getting strategic if they want to attract clients willing to pay premium fees.

    If you've been wondering whether a cash-pay, high-fee practice is still possible in 2025, this episode is a must-listen.

    In this episode, Jenn shares:

    Why marketing is just another kind of relationship (and you already know how to do it);

    How the myth of "I'll raise my fees once I'm full" keeps therapists stuck in burnout;

    The difference between lead generation, messaging, and conversion—and why it matters;

    Why "nurture marketing" doesn't convert (and what to do instead);

    The timeless marketing principles that still work in the age of AI, BetterHelp, and SEO overload.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Jenn's Website

    Jenn's Instagram

    Find Your Marketing Attachment Style

    More about Jenn:

    Jenn Fredette is your business fairy godmother—if fairy godmothers swore a lot and specialized in high-impact marketing. She helps scrappy, exhausted healers transform into well-paid, legacy-building visionaries. No magic wands, no pumpkin carriages—just bold strategy, sharp storytelling, and the kind of messaging that makes clients say, "Hell yes."


    "I Don't Want to Only Work With Rich People"—Let's Talk About It. May 05, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode of The Money Sessions, Tiffany tackles a phrase she's heard time and time again: "I don't want to only work with rich people."

    If you've ever felt conflicted about charging premium fees while staying true to your values, this conversation is for you.

    Tiffany dismantles the myth that high-fee therapy is only for the elite—and shows how therapists can build sustainable businesses that allow them to give back without burning out.

    This is the dose of truth and clarity therapists need in a world that too often confuses martyrdom with generosity.

    In this episode, Tiffany shares:

    Why most therapists can't afford to offer low-fee therapy—and why that's not a moral failing;

    The real privilege required to do "cheap therapy" without sacrificing your wellbeing;

    How financially secure therapists are actually more generous with their time, energy, and presence;

    The wide variety of people—not just the wealthy—who find ways to pay premium fees for therapy;

    Why it's not your job to figure out how clients afford you.

    Resources Mentioned:

    Fun with Fees Calculator

    DM Tiffany on Instagram

    Send Tiffany an Email


    Breaking Free From Insurance Panel Burnout: Beth's Story. Apr 28, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode, we're speaking with Beth Klein, a Licensed Marriage and Family Therapist and LIMB Academy grad based in Minnesota. Beth specializes working with high-achieving women who struggle with imposter syndrome, social anxiety, and relationship boundaries.

    Beth gets candid about her journey from insurance panel burnout to a thriving premium private pay practice. She shares how she went from seeing up to eight clients a day, working weekends, drowning in paperwork, and feeling isolated—to charging $250 per session, seeing ten clients a week, and maintaining a schedule that actually supports her life.

    If you're feeling burnt out, undervalued, or unsure how to make the shift to private pay, Beth's experience will give you real-life inspiration and tactical strategies for your own journey.

    In this episode, Beth shares:

    How she went from seeing 6-8 clients per day and working on weekends to "catch up" to seeing 10 clients per week;

    The marketing strategies that actually worked (and the ones she ditched) when it comes to filling her practice with premium fee clients;

    The biggest internal blocks she had to overcome to confidently charge premium fees (and how she found a new narrative);

    How being part of the LIMB community consistently allowed her to make changes over the long haul;

    Three pieces of strategic advice Beth has for any therapist who feels like they're drowning in the insurance whirlpool and dreams of finding a way out;

    How her relationships, health, and personal life have transformed now that she's no longer overworking for low fees.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Beth's Website

    More about Beth:

    Beth Klein, MS, LMFT is a marriage and family therapist licensed in Minnesota and Wisconsin with a prior career in business. She helps high achieving women create a balanced and rewarding life by tackling their relationship, anxiety, boundary, and perfectionism issues.


    When You're Doing Everything Right... And It's Still Not Working. Apr 21, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    What do you do when you've done the mindset work, you're confidently charging premium fees, and you've built a solid foundation for your private practice—yet the clients still aren't coming?

    In this episode of The Money Sessions, Tiffany takes on the tough reality that even when you're doing everything "right," things can still feel like they're falling apart.

    She dives deep into the real reasons businesses fail, the importance of adapting to a changing market, and what it actually takes to sustain a premium fee practice long-term.

    If you're wondering what the next step is when your practice feels like it's stalling, tune in for insight, strategy, and some real talk from someone who's been there.

    In this episode, Tiffany shares:

    Why so many therapists feel like they're doing everything right but still struggle to stay full;

    The sobering statistics about business failure—and how they apply to private practice;

    What to do when you're feeling stuck, frustrated, and ready to throw in the towel;

    THE key to long-term success in private practice.

    Resources Mentioned:

    Fun with Fees Calculator


    From Burnout to Balance: Monica's Journey to a Premium Private Practice. Apr 14, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode, we're speaking with Monica Helvie, a Licensed Marriage and Family Therapist and LIMB Academy grad based in Texas. Monica specializes in helping anxious achievers rediscover inner and outer balance, and also offers burnout recovery coaching for high-achieving career women.

    Monica's story is a powerful transformation from survival mode to success—from working multiple jobs, barely making it to daycare pickups, and feeling stuck in the insurance panel grind—to charging $250 per session, seeing just ten clients per week, and reclaiming her time, energy, and life.

    If you're stuck in survival mode, burning out under low insurance rates, or just dreaming of a different way to run your practice, this episode will challenge and inspire you.

    In this episode, Monica shares:

    How Monica went from three insurance panels and $50 cash pay sessions to a fully private pay practice charging $250 per session;

    Three signs that being an insurance-based therapist was leading to burnout and causing her to recreate the old patterns of the hardworking-but-absent parent that she grew up with;

    What's currently working for Monica when it comes to marketing her premium fee practice;

    Monica's advice for therapists who are currently overwhelmed with insurance clients but don't see any way out;

    How her relationships, parenting, and personal life have flourished now that she's no longer drowning in work;

    How it was the idea of time freedom - and not necessarily more money - that allowed Monica to make massive changes in her life.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Monica's Therapy Website

    Monica's Coaching Website

    Monica´s Instagram

    More about Monica:

    Monica is a Licensed Marriage and Family Therapist in CA and TX, specializing in helping anxious achievers silence their inner drill sergeant to overcome self doubt, rediscover balance, and strengthen their authenticity. Monica also offers burnout recovery coaching for high-achieving career women who are ready to reclaim their energy, peace, and fulfillment in their work, health, and relationships without the overwhelm!


    Why some therapists can charge $250/session and others simply cannot Apr 07, 2025
    Show notes

    Email Tiffany (hey@leaninmakebank.com) with the word "NOW".

    Resources Mentioned:

    Fun with Fees Calculator

    DM Tiffany on Instagram

    Send Tiffany an Email


    Leaving Insurance Panels and Surviving a 50% Decrease in Revenue: Here's What Ginelle Did Next. Mar 31, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode, we're speaking with Ginelle Krummey, a Licensed Clinical Mental Health Counselor and LIMB grad based in North Carolina.

    In today's interview with Tiffany, Ginelle talks about how she continued to move forward even after she got off of insurance panels and lost about half of her caseload.

    While her husband was also leaving his job. With a baby on the way.

    At this point, many therapists would have given up, gone back, said it was impossible and returned to the relative security of a soul-crushing system—but not Ginelle.

    Ginelle was determined to move forward and create the life that she ACTUALLY wanted for herself, a life that was in integrity with who and how she wanted to be.

    Here's her story.

    In this episode, Ginelle shares:

    How Ginelle decreased her hours and set a schedule that worked for her (which included leaving ALL insurance panels);

    Three signs that made it clear that she needed to make a massive shift to her schedule and practice, even as other life transitions were happening;

    The "afterlife"—what happened after she made these changes and how it prepared her for the world events that were to come;

    Three pieces of strategic advice around shifting your mindset to help you be in integrity with who and how you want to be (even if it's scary);

    How she and her community were impacted by Hurricane Helene;

    How building a life and practice that truly supports her helped her navigate the hurricane and its aftermath with resilience, ease, and the ability to support others.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Ginelle's Website

    Ginelle's Instagram

    More about Ginelle:

    Ginelle Krummey, LCMHC provides integrative feminist analytic therapy for couples and individuals in her scenic homesite office in the mountains outside of Asheville, NC. Ginelle specializes in burnout response and prevention for individuals and corporate entities. Ginelle contributes to the advancement of feminism with advocacy writing about the experiences and unmet needs of the population of birthing people she calls breastfeeding breadwinners. Outside of work, Ginelle spends time with her toddler and husband, Australian Shepherd and 4 chickens.


    The White Man's Burden: When Tiffany Paid $40/Session Mar 24, 2025
    Show notes

    I'm looking for 3 therapists who are ready to break free from the low fee trap. Find me on Instagram @leaninmakebank and DM me the word "POWER."

    When therapists talk to me about needing to give back and be accessible, I often think about my own experience as a sliding scale client.

    I know what it feels like to pay a sliding scale fee. I know what it means to need help and not be able to afford it.

    But being a sliding scale client has its dark sides.

    Resources Mentioned:

    Fun with Fees Calculator

    DM Tiffany on Instagram

    Send Tiffany an Email


    From Insurance Panels to $250 Sessions: Tavari's In-Process Journey. Mar 17, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

    In this episode, we're speaking with Dr. Tavari Brown, Ph.D., LPC, MPH, CPCS, a LIMB grad and current mentor based out of Atlanta, Georgia.

    Recorded before her move from LIMB student to mentor, Tavari takes this opportunity to share her in-process journey of leaving all insurance panels and charging cash pay, premium fee rates.

    She gets real about her previous "damsel in distress" mentality and how she moved from waiting for rescue from a knight in shining armor to saving herself instead.

    This episode will challenge you to think about yourself and your practice differently.

    You won't want to miss it.

    In this episode, Tavari shares:

    Three signs that let her know she needed to get off of all insurance panels;

    How her clinical work has changed as a result of the changes she's making in her mindset and practice;

    How her marketing has changed as a result of her doing her deeper work;

    A key question for any therapist seeing over 30 clients a week that believes they're doing good work;

    Three pieces of strategic advice for any therapist who is currently struggling with being overworked while seeing clients on insurance panels.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Tavari's Website

    More about Tavari:

    Dr. Tavari Brown, Ph.D., LPC, MPH, CPCS is a health educator, licensed professional counselor, and counselor educator. Her public health career began as an Adolescent Health Advisor for a California health department prior to becoming a Public Health Advisor for the Centers for Disease Control and Prevention (CDC). Dr. Brown integrates her public health knowledge with her counseling skills. She owns and operates an Atlanta based private counseling practice with a focus on cancer, grief, and fertility issues.


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