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    Business

    The Money Sessions

    Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank โ€“ all while working with the clients they are passionate about serving.

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    Latest Episodes:
    Are you ready to rock the boat? Jan 08, 2025
    Show notes

    In this week of live online trainings, you'll get crystal clear about how to talk fees ethically and fairly - in a way that honors you and your clients - as we head into 2025.

    Click here to enroll in How to Charge like a Six Figure Therapist LIVE.

    Monday, January 27 - 12-1 pm PST / 3-4 pm EST

    Tuesday, January 28 - 12-1 pm PST / 3-4 pm EST

    Wednesday, January 29 - 12-1 pm PST / 3-4 pm EST

    Thursday, January 30 - 12-1:30 pm PST / 3-4:30 pm EST

    Friday, January 31 - 12-1 pm PST / 3-4 pm EST


    How Jesse Went From Working in Community Mental Health to Charging up to $300/session. Jan 06, 2025
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    In this episode, we're speaking with Jesse Kauffman, a Licensed Master Social Worker and LIMB Grad based in Ann Arbor, Michigan.

    Jesse specializes in supporting professionals with ADHD, and has recently been working with ADHD dads in the tech industry.

    While Jesse is confidently navigating his niche while charging as much as $300/session now, it wasn't always this way for him; he started out in Community Mental Health, and he experienced his fair share of naysayers throughout his transition to a premium fee private practice.

    You definitely don't want to miss this.

    No, seriously, make sure you tune in, because this episode is so nice we did it twice; part two of Jesse's story is coming out next week.

    In this episode, Jesse shares:

    Why he decided to leave Community Mental Health and go into private practice;

    The difference between relationships that encouraged him and propelled him forward and relationships that discouraged him and held him back during his journey towards a premium fee private practice;

    How doing his fee and money work impacted his life far beyond his financial situation;

    His experience with negative feedback and hurtful comments regarding his professional dreams, and his advice for therapists navigating similar situations;

    His fears that charging premium fees would blow up his practice, and how he made the changes anyway despite how scary and dangerous it felt.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Jesse's Website

    More about Jesse:

    Jesse Kauffman, LMSW, is a psychotherapist and breathwork facilitator whose specialty is supporting professionals with ADHD. Lately he's been helping ADHD dads in the tech industry grow in their career while also maintaining a meaningful presence with their families at home - and it's inspiring work! He is licensed to work with clients in California, Colorado, Michigan, and Wisconsin and practices out of Ann Arbor, Michigan.


    How To Charge Like a Six-Figure Therapist: Your Blueprint for 2025 Success Jan 01, 2025
    Show notes

    Happy New Year! Today, we want to invite you to join us for a very special event happening THIS January 27th - 31st.

    In this week of live online trainings, you'll get crystal clear about how to talk fees ethically and fairly - in a way that honors you and your clients - as we head into 2025.

    Click here to enroll in How to Charge like a Six Figure Therapist LIVE.


    100th Episode Special: Turning the Tables on Tiffany Dec 23, 2024
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    In celebration of our 100th episode of The Money Sessions, this episode turns the tables on Tiffany and puts her in the hot seat with guest interviewer Nick Bognar.

    If you've ever wanted to know the story that started it all, look no further.

    Nick, a LIMB Grad and three-time guest on The Money Sessions, asks the hard-hitting questions we all want to know, and draws from his own expertise to encourage Tiffany to dive deep.

    And Tiffany? Well, she doesn't hold back.

    She tells all like never before: how she embarked on her money journey, how she thinks about her work now, how her own mindset has shifted over the years as a result of building the LIMB Academy โ€” we're putting it all out there for this exclusive 100th episode special.

    Whether you're a long-time fan or a first-time listener, you definitely won't want to miss this.

    In this episode, Tiffany shares:

    Her early days and the experiences that shaped her relationship to setting fees in private practice;

    What happened when a professor said her fees were too high;

    How race and class played into Tiffany's fee-setting obstacles;

    How Tiffany responded when her consultant told her that her anxieties about her experiences with racism as a clinician were "all in her head";

    What's hard about business these days and how money stress is showing up for her now;

    How Tiffany stays grounded in the face of money anxiety.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Nick's Last Episode on TMS

    Nick's Podcast

    Special thanks to Nick Bognar, our guest interviewer! Learn more about Nick and his work by visiting his website: https://nickbognartherapy.com/


    The Money Sessions Rewind: How Maya Went From $22/Hour to a Six-Figure Private Practice. Dec 16, 2024
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    As we approach our 100th episode of The Money Sessions and the beginning of a new year, we want to take some time to reflect.

    So we're turning back the clock and revisiting one of our most popular interviews from the beginning of 2021.

    In this throwback episode, we talk with Maya Jakob, a licensed therapist in Canada and Lean In. MAKE BANK. alum who is absolutely blowing it out of the water.

    Maya discusses how she went from earning $22/hour in her community mental health job to charging $160/session โ€” and how she did it all in 2020, right in the middle of a pandemic.

    She talks about leaving her non-profit, what it meant to rebuild her professional relationships, and how 2020 โ€” the year of COVID โ€” was her practice's best year yet.

    In this episode, Maya shares:

    What it took for her to leave her non-profit and start her own practice;

    What it took for her to build new relationships in the premium fee world;

    How difficult it was for her to confront her cancellation policy lapses and how she streamlined her fees AND no-show policies;

    How her private practice has now surpassed six figures and has a booked schedule, despite a global pandemic.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Maya's Website

    More about Maya:

    Maya supports women as they exit out of painful relationships and into the peace and calm that exists through healing as they connect to their truth and live it. Maya's work with clients starts by mapping out an individualized plan of support which recognizes not only the impacts of pain, but also how experiences of hurt affect relationship navigation.

    Learn more at www.truegritcounseling.ca


    From $80 to $375 Per Session: How Audrey's Fee Raise Allowed Her to Pay for Childcare. Dec 09, 2024
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    In this episode, we're following up with Audrey Schoen, a Licensed Marriage and Family Therapist based in California.

    We first had Audrey on our show in 2021, where she shared her journey going from charging $80 to $200 per session. In today's episode, she shares how life has been since then and how she's continued to grow after her initial foray into charging premium fees.

    Since her last time on The Money Sessions, Audrey has increased her fee to $375. She gets real about the financial wake-up call that forced her to reassess her fees and what she actually needed to charge to support herself and her family.

    Whether you're still ramping up to your first fee raise or already on your tenth, this episode is a must-listen.

    In this episode, Audrey shares:

    How she went from $80 to $375/session;

    How to make a plan to raise your fees based on your risk tolerance profile;

    How being a premium fee therapist has allowed her to do a deeper level of personal growth which, in turn, has allowed her to facilitate deeper growth in her clients;

    Her experience stepping into "side hustle" coaching culture and her honest observations around how it can be used as a method of avoiding doing the harder work in your premium fee practice;

    Her #1 strategy for becoming a premium fee therapist;

    How stepping up financially creates more responsibility and more possibility for therapists, and especially women, in private practice.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Audrey's First Episode

    Audrey's Website

    Audrey's Instagram

    More about Audrey:

    Audrey Schoen is a Licensed Marriage and Family Therapist in CA working with adults and couples seeking to create a more connected and congruent life. She especially enjoys supporting anxious overachievers, entrepreneurs, and spouses of law enforcement officers. Audrey also provides business coaching support to therapists helping them design a private practice that supports the life they and their families deserve.

    Find out more at audreylmft.com.


    Your Kids Are Not Your Client's ATM: Breaking the Cycle of Financial Martyrdom. Dec 02, 2024
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    In this episode, Tiffany challenges therapists to confront an uncomfortable truth: undercharging for services doesn't just impact your own financial wellbeing โ€” it forces your children to subsidize your client's therapy.

    Through real-world examples and calculations, Tiffany demonstrates how the seemingly noble act of keeping fees low can perpetuate generational patterns of financial sacrifice.

    In this episode, Tiffany covers:

    The Hidden Cost of Undercharging: How the lost income from charging less directly impacts your children's financial future;

    The Martyr Mindset: Breaking down the self-sacrificing mentality that leads therapists to prioritize client affordability over their own family's financial security;

    Reframing Fee Increases: Why raising your rates isn't about greed, but about creating policies that demonstrate to your children that their financial future matters;

    Creating Generational Change: How setting appropriate fees can break the cycle of financial martyrdom and teach your children to value themselves.

    Resources Mentioned:

    Fun with Fees Calculator


    From Three Jobs to $500 Sessions: Marissa's Marketing Strategy for Premium Fee Success. Nov 25, 2024
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    In this episode, we're speaking with Marissa Esquibel, a Licensed Marriage and Family Therapist based in California.

    When Marissa joined LIMB in 2020, she was underpaid and overworked at her Community Mental Health job.

    When she joined us for her first episode of The Money Sessions in 2021, she had successfully built a premium fee private practice charging $350/session in less than 12 months โ€” during a global pandemic.

    And if you think that's impressive, just wait until you hear about the marketing strategy she's used to raise her fee to as high as $500/session.

    Whether you're still dreaming of opening your own private practice or already confidently charging premium fees, you won't want to miss this eye-opening episode.

    In this episode, Marissa shares:

    How she went from working three jobs to confidently charging up to $500 per session;

    How she persisted in the face of rejection after rejection when raising her fees;

    The marketing strategies and tactics she tried and what she ultimately landed on;

    How she created therapy packages that allow clients to pay up front for up to 12 weeks of work with her;

    How being intentional about building the skills and taking the steps needed to bring her life vision into fruition has allowed her to show up differently as a mother;

    The biggest mindset shift that allowed Marissa to go from a life of overwhelm and being thrown off by external circumstances to a life where she can confidently and successfully navigate anything that comes her way.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    The Modern Therapist's Survival Guide Podcast

    The Codependummy Podcast, hosted by Marissa

    Marissa's Website

    Marissa's Instagram

    Marissa's First Episode

    More about Marissa:

    Marissa Esquibel is an LMFT, podcaster, and coach based in California. Her specialty is working with codependentsโ€”patients, coaching clients, and listeners alikeโ€”and she's on a mission to empower young women to stop playing small and start taking up space!

    Learn more at therapywithmarissa.com or visit Marissa on Instagram @therapywithmarissa


    The Election: Two Weeks Later Nov 18, 2024
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    In this episode, Tiffany talks about the implications of the 2024 election results on our therapy practices, on our marketing practices, and on establishing the value of what we do.

    Tiffany will challenge us to get crystal clear on where we stand with values like integrity, insight, and compassion in a time when it seems like a premium is being placed on behaviors like lying, manipulation, and preying on the vulnerable.

    We can recognize our desire to be rescued, but it is vital that we don't succumb to it.

    Resources Mentioned:

    Fun with Fees Calculator


    From $25/hour to $7500 Therapy Packages: Jamal's Step-by-Step Journey to Designing his Ideal Premium Fee Therapy Practice. Nov 11, 2024
    Show notes

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here ๐Ÿ‘‰๐Ÿฝ https://www.leaninmakebank.com/free

    In this episode, we're speaking with Jamal Jones, a Licensed Marriage and Family Therapist based in California, to discuss his journey from reaching what he believed was the pinnacle of his careerโ€”a W2 employee with steady incomeโ€”to facing the devastating reality of extreme burnout and being let go. Jamal opens up about the intense sense of failure and shame he felt as a black man and Christian, worried about letting his family down.

    After discovering LIMB and putting in the work, Jamal rose from these challenges and now offers $7500 therapy packages at his private practice.

    This inspiring and uplifting conversation is a must-listen for anyone struggling with stepping into their premium fee.

    In this episode, Jamal will share:

    His journey from experiencing severe burnout and losing his stable W2 job to now offering $7500 therapy packages at his private practice;

    Why he chose to work with therapy platform tech when first starting his practice and how that supported his next steps;

    How your earnings as a therapist are affected by your Self-Concept level of income;

    How his Christian background and ministry work impacted his money mindset.

    Resources mentioned:

    LIMB Academy

    FWF Calculator

    Jamal's Website

    More about Jamal:

    Jamal Jones, LMFT is a therapist, speaker, and Growth Coach for Therapists in Private Practice based in Fresno, California. He helps entrepreneurs scaling their business from 6 - 7 figures and beyond take inspired action with clarity, confidence, and courage.

    Learn more at centralvalleychristiancounsel.com.


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