The Mind Your Business Podcast

Latest Episodes:

Episode 763: The Two Most Challenging Phases of Online Business and How To Overcome Them Quickly May 19, 2025

Show notes

Feeling stuck in your online business, like you're almost at that breakthrough but not quite there? Or perhaps you're eager to finally step off the sidelines and into the game of entrepreneurship? This is an important episode, as we dive into the two most challenging phases of online business that trip up countless entrepreneurs.

In this episode, you'll discover how to pinpoint exactly where you are on this journey right now. More importantly, we reveal how you can overcome these challenging phases quickly, as you confidently claim your title as the Digital CEO you're destined to be!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we've ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it's only available until May 28th.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you'll hear:

A look at Phase One, "The Sidelines", where too many get stuck and how you'll know when you're really in business
A powerful example of a BBD student and the way she got in the game and is crushing it
What is really preventing people from stepping out onto the field of business and doing the work
Phase Two and what you need to understand about offer alignment in this phase
Our thoughts on the two key parts of the beta phase: testing and running it
What separates those who succeed in the long run from those who don't
My candid message about what has me so excited about the global online education market and our upcoming live training experience, The Rise of The Digital CEO

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/763

Episode 762: The Course Chronicles: The Results Are In (Episode 08) May 16, 2025

Show notes

The results are in and this is the episode you've all been waiting for. In this 8th and final installment of The Course Chronicles series, I share the results of the beta launch for our brand-new program, and you do not want to skip past this one and miss what happened!

From initial concept to a sold-out success in a mind-blowing 16 seconds, I'm laying it all out today. If you've been following along, this is the ultimate payoff as I give the numbers, the timeline, and the key takeaways from turning an idea into a high-demand offer.

We hope you enjoyed this series and thank you for taking part in this journey. We're excited to see what happens next, as we go beyond the beta!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you'll hear:

The power of building a focused waitlist and using a direct checkout process that led to an astonishing 116 sales in the first 15 seconds of launch
How you can condense this process to sell your beta and why it doesn't need to be extended to 7 or 8 weeks as we did
Why the biggest barrier to launching a digital product is often yourself and your own mind
A reminder about why the beta is so important and what a beta is, and isn't
My candid message about what has me so excited about the global online education market and our upcoming live training experience, The Rise of The Digital CEO

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/762

Episode 761: Wednesday Weekly Win: How A Gut Health Expert Took Her Digital Offer To 500k and Sold Out 4 Launches in 48hrs - Hannah Aylward's Digital CEO Success Story May 14, 2025

Show notes

It's Wednesday, and you know what that means? Another Wednesday Weekly Win is here to fuel your soul and your business! Today, Jenni dives deep with the incredible Hannah Aylward, who went from being a total rockstar gut health expert with zero online marketing experience to a half-a-MILLION dollar Digital CEO!

In this powerful conversation, Hannah gets real about her early days in business and she reveals the cracks open the mindset shift that flipped the switch and changed everything. She's also spilling the beans on the surprisingly simple, yet wildly effective, strategy that powered 18 consistent launches and her impressive revenue growth. We're talking about what happened after she plugged into the principles of Business By Design, so prepare for some serious "aha!" moments in this one.

Hannah's story is a potent dose of actionable inspiration for anyone who's ever felt lost and is ready to create some serious wins. Get ready to have your perspective totally shifted!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @hannahaylwardhhc.

In this episode you'll hear:

How Hannah initially struggled with her messaging around gut health and the crucial lesson she learned about niching down for better audience connection and sales
What she has learned about the power of consistent action over perfection
The way that Hannah used BBD as a practical application instruction manual to help guide her to "hockey stick" growth in business
Why she says being the CEO is a work in progress and what she is doing differently now at the level she is at
The importance of acting despite feeling fear and how she has consistently moved forward throughout her journey
What's next on the horizon for this inspiring Digital CEO

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/761

Episode 760: The 7 Digital CEO Disciplines for Working Less To Make More May 12, 2025

Show notes

Are you feeling like you're grinding but going nowhere? If you're working hard but feel like you're not getting ahead, then this episode is for you! What if I told you that there was a different way to run your digital business, where you'll actually work less and make more?

I've been in the online space for awhile now, since 2007, and over the years I've had to learn what it takes to not only run but grow a digital business…without burning out and hitting a wall! I attribute much of me being able to do this to a set of principles, or disciplines, and I share 7 of them with you today.

This conversation is about stepping into your power as the Digital CEO, working smarter (not harder), and finally building a business that fuels your life, not drains it.

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you'll hear:

Why getting out of low-value activities is absolutely crucial for growth
How documenting more is your key to scalability, plus a few tools we use to do it
Project Management Automation 101 for Digital CEOs
The benefits you'll see from the "contrarian" discipline: making fewer offers
How to escape the launch hamster wheel and still achieve sustainable growth
The critical discipline of proactive planning and the way this will set your business up for more predictable growth
What you can do right now to master the "rinse and repeat" cycle

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/760

Episode 759: Wednesday Weekly Win: How Joey Larsen Turned His Passion for Acting Into a Recurring Revenue Machine – A Digital CEO Success Story May 07, 2025

Show notes

Ever feel like your big break is just out of reach? What if you could start building your dream career now, without waiting for that one life-changing audition? Joining Jenni this week to share his inspiring journey and Digital CEO Success Story is Joey Freddy Larsen, a working actor who built a thriving coaching business for fellow performers by leveraging the tools and strategies he learned in Business By Design!

In this episode, Joey reveals how he transformed his passion for acting into a powerful digital platform, helping others nail their self-tapes and command the screen, one monologue at a time. Plus, you'll get to hear the way that Joey's proactive scaling led to an unexpected influx of hundreds of new clients for his business.

If you're a creative entrepreneur who is ready to ditch the scarcity mindset and build a sustainable business doing what you love, just like Joey has, then this episode is for you!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we've ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it's only available until May 28th.

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @joeyfreddylarsen.

In this episode you'll hear:

Why Joey credits Business By Design's "Mind Your Money" bonus for shifting his money mindset and giving him the confidence to invest significantly in himself
The revenue growth his business has seen since joining Business By Design, driven by his membership model priced at $37/month
The reason that Joey proactively scaled his coaching team from a few to twelve, and the immediately significant partnership opportunity this led to
His process of building a membership offer with using the processes in Business By Design and the biggest lessons he has learned in from BBD
His best advice to new entrepreneurs who are on the fence of building their digital offer

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/759

Episode 758: Should You Start a Digital Product-Based Business in 2025? May 05, 2025

Show notes

Are you hearing things like the digital product landscape is too crowded, or it's "saturated"? Maybe you're left wondering if it's even possible to launch something successful in 2025 and beyond? Today, I answer these questions and dispel some big myths that are being shared right now, as I unveil the real shift that's happening in the digital space.

In this episode, I break it all down and show you how what is happening in the market isn't saturation, but it's sophistication. A new era for digital product-based businesses is here, and hopefully this inspires you either to get clarity on what you're here to do, or it provides a little nudge to just launch and put your stuff out in the world!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you'll hear:

The crucial difference between market saturation and sophistication, and how to navigate an increasingly informed audience
My advice for avoiding the allure of taking the "easy" route, especially when it comes to building a sustainable digital product business
What to understand about the new age we are entering, where your personal brand, leadership, and authenticity are key
Why simply creating content isn't enough anymore and how to build an experience that truly resonates with your audience

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/758

Episode 757: The Course Chronicles: Check-in and Q&A (Episode 07) May 02, 2025

Show notes

I'm back with our 7th installment of The Course Chronicles, and it's time for a check-in! In this episode, I give you an update on where we are at with the development of our new product and I also answer some of the biggest questions you've had for me.

If you're ready to stop overthinking and start doing, this one is going to help you gain the clarity and motivation you need to finally bring your digital product to life!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you'll hear:

An update on the course development, including the target completion dates we've set
Why it's so important to stop overthinking the software you'll use to create your digital product
The two fundamental ways you have to drive traffic to your beta launch
What's really behind the fear of a beta launch failing and a reminder that a beta is for testing, not primarily for making money
The 3 essential components you need inside your beta once people join

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/757

Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney's Digital CEO Success Story Apr 30, 2025

Show notes

Are you feeling like your market is just too specific to thrive? Think again! In this week's Wednesday Weekly Win, Jenni interviews Kassy Maloney, the inspiring founder and CEO of the Society of Exceptional Educators. Kassy unveils her remarkable journey of building a thriving multi-6-figure business by focusing on an incredibly narrow niche of empowering educators of blind and visually impaired students.

In this episode, Kassy reveals the specific systems and strategies she learned in Business by Design that fueled her growth. She also shares how she identified unique needs within her audience and then crafted digital offers that truly resonated with them. The best part? By leveraging her niche expertise and streamlining operations with proven business frameworks, Kassy not only has achieved financial success, but she now has the flexibility to also prioritize time away from laptop with her children.

If you're questioning the potential of your niche or seeking real-world examples of successful entrepreneurs running online businesses in specialized markets, Kassy's story is a powerful testament to what's possible. There are so many opportunities available to you right now as a Digital CEO, no matter how tiny your niche, and this conversation with Kassy proves it!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @exceptionaleducators.us.

In this episode you'll hear:

Kassy's incredibly niche beginnings in business and her evolution to supporting teachers in this specialized field
How she learned the true power of a targeted digital summit and the way she used the processes from BBD to make the event fun to run
Her journey of creating a back-end membership and how Kassy adjusted that offer to achieve an impressive 95 percent membership retention rate
What Kassy and her team are doing now to leverage proven business systems for consistent growth
How transitioning to a digital business provided her with the flexibility to navigate personal challenges AND prioritize time with her children
The mindset shift that was required of Kassy to untangle the idea that she had to trade her time for money
Her powerful message about the potential for success even if operating within a tiny niche

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/756

Episode 755: Using Dream Interpretation to Unlock The Answers You Need with Dream Expert J.M. DeBord Apr 28, 2025

Show notes

Have you ever woken up from a dream and wondered, "What on earth did that mean?" Do you feel like your sleeping mind is trying to tell you something, but the message is lost in a bizarre world of symbols? It's been awhile since we've talked about this topic on the podcast, so joining me today for a fascinating journey into the realm of dreams is our returning expert guest, J.M. (Jason) DeBord.

J.M. is considered the leading authority on dream interpretation and is celebrated for his ability to make the complex world of dreams accessible and meaningful to huge audiences. He's a best-selling author, educator and community leader, and in this episode, he reveals why our dreams are such valuable gifts that we need to be paying attention to. In fact, he says that learning the language of your dreams is the best self-coaching tool that you can have, and I'd have to say that I completely agree!

J.M. shares practical tools to start paying attention to your dreams, and ultimately understanding the unique language your dreams are speaking. If you are ready to finally unlock the hidden wisdom waiting for you every morning, then this conversation will guide you into the powerful world of your dreams!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. You can also reach out to J.M. with your thoughts and feedback on this conversation by email, at jm@jmdebord.com.

In this episode you'll hear:

The crucial distinction J.M. makes between "interpreting" dreams and the more collaborative process of "dream work"
Why dreams act as a mirror, providing crucial information for your decisions rather than imposing answers
His core philosophy when it comes to dreams of empowering individuals to decipher their own dream meanings
Some of the ways in which dreams communicate with us through a structured language of powerful symbolism
How to recognize the feeling of resonance that accompanies a truly accurate dream interpretation
That dreams can be a conduit for innovative ideas and creative inspiration that already exist
The powerful impact of actively engaging with your dreams through journaling and focused attention to create a beneficial feedback loop

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/755

Episode 754: The Course Chronicles: Content Created (Episode 06) Apr 25, 2025

Show notes

We're moving right along with our brand-new offer we're creating from scratch, and for this latest installment of The Course Chronicles, I pull back the curtain on our process of content creation!

Did we nail the videos? How did we manage to film so much high-quality content in just a few days? You'll get these answers (and more!) in this short-but-sweet episode, plus you'll hear all about what's next on the horizon as we move closer to our upcoming launch date!

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni.

In this episode you'll hear:

How I'm taking action on long-term goals and the importance of simply doing the things you've wanted to do for a long time, regardless of the outcome
The strategy and potential concerns of building a waitlist with a specific launch date a month away
A behind-the-scenes look at our the fun and efficient content creation process for the new program
The system we've implemented, including using a Monday board to organize the course modules, video topics, and detailed notes for filming
What we're doing to incorporate live coaching elements into the course
A look at the next steps in the process, including tech integration, resources, and the launch itself

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/754

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