The Marketing Secrets Show

Latest Episodes:

What Are The Rules You Filter Your Opportunities Through? Aug 28, 2017

Show notes

Do you say "yes" to too many opportunities? If so, this episode is for you.

On today's episode of Marketing Secrets, we hear another excerpt from the affiliate mastermind. We hear Garrett Pearson go over the rules he must follow in order to see a project through. Here are some of the awesome things to look for in this episode:

Each of Garrett's rules to follow to take on a new project, and why.
And how the rules may vary in different businesses, but why it is important to figure out your own rules.

So listen here to find out what rules a project must fall into for Garrett to take it on, and why you should be doing something similar with your own business.

Transcript - https://marketingsecrets.com/blog/what-are-the-rules-you-filter-your-opportunities-through

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DON'T Become A Person Of Success... Aug 25, 2017

Show notes

The harder you try to get it, the more success escapes you.

On today's episode we hear another clip of John Lee Dumas talking about a quote from Albert Einstein that taught him not to chase success. Here are some of the cool things you will hear on this episode:

Why being a person of value is more important than being a person of success.
How being a person of value will lead to success.
And what JLD's 3 special ingredients for success are.

Listen hear to hear John Lee Dumas explain how being a person of value led to being a person of success.

Transcript - https://marketingsecrets.com/blog/don-t-become-a-person-of-success

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Creating Your Perfect Listener Or Customer Avatar Aug 24, 2017

Show notes

In my 15 years of doing business, I've never heard this critical business concept explained so perfectly.

On this episode of Marketing Secrets Russell lets you listen to how John Lee Dumas describes his ideal and perfect customer. Here are some cool things you will hear:

Why you need to be able to describe your ideal customer in detail in order to appeal to them.
Why it's a good idea to make decisions based on what your ideal customer would like.
And why creating a few calls to action based on your customers needs will be beneficial.

So listen here to find out what John Lee Dumas' perfect customer is like, and how you can nail yours down as well.

Transcript - https://marketingsecrets.com/blog/creating-your-perfect-listener-or-customer-avatar

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Road Trip Rant: It’s Time To Get Real About HOW To Have Success... Aug 15, 2017

Show notes

If you're not as successful yet as you'd like to be... I know why. This episode I went off on a 96 minute rant that'll get you back on track.

On today's special road trip edition of the podcast Russell talks about some exciting events coming up, some personal development rules he follows, and why it's okay for people to outgrow Clickfunnels. Here are some of the cool things to look forward to in this episode:

The viral video by the Harmon Brothers and the kind of party that is planned for it.
Why Russell thinks studying, learning and geeking out on the marketing of your product is the key to success.
Why it's okay to be greedy in the initial stages of your business.
How building and growing a business is similar to making, being pregnant with, and birthing a baby.
What the 3 steps toward personal development that Russell follows are.
Why you need to be willing to take risks.
What some Clickfunnels clients are doing that they shouldn't and why Russell is a little pissed off about it.
And much, much more.

So listen here to hear this extra long, extra informative and extra exciting episode of Marketing Secrets.

Transcript - https://marketingsecrets.com/blog/road-trip-rant-it-s-time-to-get-real-about-how-to-have-success

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How To Grow From 10 To 100 Employees Aug 10, 2017

Show notes

Behind the scenes of how we were able to profitably grow our company without taking on any capital.

On this special episode with Brent Coppieters from Russell's team, they talk about some behind the scenes things that need to be figured out while you are growing and scaling your company. Here are some of the cool things you will hear in this episode:

How Brent has figured out how to structure teams with leads to make everything as efficient and smooth as possible.
Why they hire Clickfunnels users to work on support teams in Clickfunnels.
And why Russell wants everyone near him to max out their tax brackets.

So listen here to find out some important behind the scenes things you have to think about when you're in the process of growing your business.

Transcript - https://marketingsecrets.com/blog/how-to-grow-from-10-to-100-employees

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Two Marketing Tricks From Some Old School Marketers Aug 08, 2017

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There's no school like the old school...

On today's episode Russell talks about plans to use what he has learned from TJ Rholeder while on an anniversary trip in Hawaii, in his business once he arrives home. Here are a few interesting things you will learn in this episode:

How Russell is able to still learn while on an anniversary trip with his wife, and make plans for business once he's home.
How Russell plans to use the 50,000 letters a week rule in his own business.
And how he plans to add urgency and scarcity to his core products.

So listen here to hear Russell's upcoming plans for his business, or watch the video version so you don't miss out on the beautiful scenery of Kauai.

Transcript - https://marketingsecrets.com/blog/two-marketing-tricks-from-some-old-school-marketers

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Beware These Two Things... Aug 07, 2017

Show notes

These two things are probably keeping you from charging what you want and selling what you want.

On this episode Russell talks about people pushing their own purchasing decisions on you, and why you shouldn't do that. Here are some of the awesome things you will hear in today's episode:

Why you shouldn't push your own buying decisions on your customers, because people spend money differently.
And why you need to be willing to spend the amount you are asking others to pay for your product. Hint, it all has to do with karma.

So listen here to find out why you've got to spend money to make money and why you should never force others to spend money the same way you do.

Transcript - https://marketingsecrets.com/blog/beware-these-two-things

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Does Being An Expert Really Help Grow Your Company? Aug 01, 2017

Show notes

I got a whole bunch of questions this weekend about this topic and I want to give you my two cents.

On this episode Russell talks about listening to John Reese's new podcast and people thinking he was talking trash about Expert Secrets. Here are some things you will hear in this episode:

Why despite a difference in opinion, Russell thinks that he and John Reese are both right about having (or not having) a personality on the front end of your business.
How having a personality in your business can 10x your sales.
And why an Amazon business is a good choice for someone that doesn't want to be the personality at the front of a business.

So listen here to find out why Russell doesn't believe that John was talking trash, and how can both be right.

Transcript - https://marketingsecrets.com/blog/does-being-an-expert-really-help-grow-your-company

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You're One Funnel Away - Part 2 Jul 31, 2017

Show notes

You're just one funnel away...

On this special two part episode you will hear the second part of Russell's "One Funnel Away" presentation from Funnel Hacking Live. In this episode you'll hear:

How Russell nearly lost everything when his merchant accounts closed.
Why Russell didn't know he hadn't paid Payroll taxes in a year and could have gone to jail.
And how Russell turned it all around and along with Todd created Clickfunnels.

So listen here to find out how Russell went from nearly bankrupt to amazing success with Clickfunnels within just a few years.

Transcript - https://marketingsecrets.com/blog/you-re-one-funnel-away-part-2

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You're One Funnel Away - Part 1 Jul 29, 2017

Show notes

You're just one funnel away...

On this special two part episode you will hear the first part of Russell's "One Funnel Away" presentation from Funnel Hacking Live. In this episode you'll hear:

What the first product was that ever made Russell any money and how he only had to pay $20 for someone to write the software.
How Russell first hired employees and what he learned about having to actually pay them.
How Russell and his first team were able to make $55K in a two week period just in time to save Christmas.

So listen to this first portion of Russell's story, and don't forget to come back for the second half.

Transcript - https://marketingsecrets.com/blog/you-re-one-funnel-away-part-1

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