The Marketing Interrogation Podcast

Latest Episodes:

Maureen Farmer - Helping C-Level Executives Find Their Next Job Sep 26, 2019

Show notes

Maureen Farmer is an award-winning, executive career strategist with over 25 years of experience. Her super-power is helping senior executives (CxOs) find the next best executive position.

This includes finding their strengths, marketing angles, resume preparation, interview techniques, job suitability and much more.

She is also the author of the book CEO Script Vault: Job Search Scripts for Busy Executives.

In this episode, Maureen reveals:

- How does she help executives implement Personal Branding? - The preparation for job searching - The common mistakes c-level executives make - The process to help the executive's job search - How does she market her business? - Who does Maureen have on her team?

Fionn Patrick - How To Win Bigger And Better Clients Without Pitching Sep 19, 2019

Show notes

Fionn Patrick is a coach from the UK who specialises in helping business coaches & Consultants Win Bigger & Better Clients without Pitching.

This means no speaking on stage, podcasting, blogging or spending on paid ads. Fionn says it is the fastest way to build a coaching/consulting practice.

In this interview, Fionn reveals:

3:12: How did Fionn become an Entrepreneur? 07:07: What is his business' focus? 09:21: His strategy on why he only works with a few clients 11:06: How will Fionn help a plumber? 15:16: Fionn current project - The Law of Traction 18:06: The Biggest Problem people have is... 21:09: Essential ingredients for a business to grow 24:21: Fionn's marketing tips for a new business owner and his special message 29:00: What does his typical working day look like?

Matt Wright - How To Sleep Effectively To Maximize Performance Sep 12, 2019

Show notes

Matt Wright is an expert on sleeping to maximize performance and he is also a technical wizard at digital marketing. He was the 'right-hand' man for Akbar Sheikh who is a well-known marketer helping entrepreneurs scale to 7-figures.

In this interview, Matt explains why people have problems sleeping, how to sleep effectively and perform well the next day.

On this episode, Matt reveals:

04:01: How and why did Akbar Sheikh hire him? 08:58: Why do people have problems with sleeping, gaining and behavioural problems? 13:24: Tips for Entrepreneurs who have problems sleeping 18:05: Breathe through your nose or mouth? 21:06: The diet for best sleep? 23:51: Matt’s routine for best sleep and performance 27:02: Do blue light filters on phone work?

Rory F. Stern - Creating Facebook Ads That Converts Aug 20, 2019

Show notes

Rory F. Stern is a well-known, respected Facebook Ad expert. He owns a paid traffic agency that helps business and e-commerce owners generate more leads, sales, and raving fans from a cold audience.

During this "no stones left unturned" interview, Rory explains how Facebook ads work, how to create ads that convert and how to master this advertising platform quickly.

In this interview, Rory talks about:

02:25: His background 07:50: How did he learned about Facebook ads 08:35: Step by step to create a Facebook ad to capture email leads 14:35: How to get different types of traffic especially buyer traffic 19:30: Common mistakes people make with Facebook ads 24:29: How to fix a poor Ad with low Relevance Score 27:31: Should you buy Facebook Likes for your Facebook Page? 29:25: His clients’ success stories 31:40: Best way to learn about Facebook Marketing?

Carlos Redlich - How To Write Copy That Converts Aug 08, 2019

Show notes

Carlos Redlich is a respected, 6-figure copywriter who helps his clients sell with salesletters and sales videos.

He is also a practitioner of Jeet Kune Do and Mui Thai. He is the author of the book Copywriting Playbook and author of Udemy courses on martial arts and lead generation.

In this episode, Carlos reveals:

2:25: When and how he started copywriting

4:40: What books did Carlos learn copywriting from?

7:15: How long did it take him to succeed with copywriting?

8:50: What marketing strategies does Carlos does use to get copywriting clients?

14:40: What does Carlos say on FB Messenger to close clients?

21:15: What types of Webinars convert well and why do webinars full of value fail?

27:15: The questions of revision/rewrites if the client isn't happy?

29:05: How can a beginner build authority in a new niche?

31:15: What does Carlos' typical day look like and how does he stay creative?

Janet Clark - How To Close High Ticket Programs Over The Phone Jul 11, 2019

Show notes

Janet Clark is an expert on selling high ticket programs on the phone. She has worked and closed sales for top coaching experts such as Ryan Levesque, Alex Mandossian and Bill Baren.

If you're in the business of talking to prospects and getting them to invest $5,000 or more over the phone or in person, Janet can teach you a lot in this episode.

In this episode, Janet shares:

02:04 - What did Janet do before she was a high ticket sales closer

04:53 - What is Janet’s morning routine? How does she spend her day?

06:34 - How did Janet get the opportunity to work with top coaches and sold several $100K programs?

11:37 - What is Janet’s method when talking to a prospect? Does she have a script?

13:51 - How do you know if a prospect has the money to invest?

18:03 - The 3 common denominators of entrepreneurs who succeed

19:17 - Role Play - Janet demonstrates how to sell on a call

29:04 - Janet’s biggest challenge as a sales closer

30:05 - What services does Janet offer?

31:47 - Where should someone start to learn how to be a sales closer?

Mike Samuels - How to make emails and webinars convert Jun 20, 2019

Show notes

Mike Samuels, a renowned copywriter, teaches how to write an email series step by step to convert cold leads into customers and how to construct a webinar that sells.

In this interview, Mike shares:

- How and where he acquired his skills

- Step by step process on converting a cold lead to a customer

- How he got his opportunity with a high-ticket coaching business

- Tips on how to make a webinar convert

[Part 2] Charles Kirkland interviews Alan Cheng on Email Marketing Jun 12, 2019

Show notes

In part 2 of this interview, Charles Kirkland continues to pick Alan's brain on:

- Why do people not do well with email courses? - What do a lot of email marketing courses lack? - What is ELPOD? - A quick email trick that anyone can use right away! - And much more...

Charles Kirkland Interviews Alan Cheng on Email Marketing Jun 07, 2019

Show notes

Charles Kirkland interrogates Alan Cheng on email marketing.

Some of the questions covered are:

1. What are some of the biggest mistakes marketers make with their emails?

2. What are the views on email delivery?

3. How do you write good subject lines?

4. How to write a good call to action in emails?

5. How often should you sell with your emails.

Do you need videos for your marketing? Jan 13, 2019

Show notes

Alan goes into detail the benefits for recording your own videos and how important they really are to your marketing.