The Katie Lance Podcast

Latest Episodes:

B-Roll for Realtors: What to Film So Video Doesn’t Feel Awkward Apr 14, 2026

Show notes

If video feels awkward or you never know what to film… this will help. In this episode, I’m breaking down one of the easiest ways to create video content without the pressure of being on camera - using simple B-roll.

B-roll is all about capturing the “in-between” moments of your day - and when you know what to look for, it becomes one of the fastest ways to create engaging, consistent content.

In this quick training-style episode, you’ll learn:
• What B-roll actually is (in simple terms)
• Easy B-roll ideas you can film today
• How to make your videos feel natural (not forced)
• How to turn a few clips into multiple pieces of content
• Why you don’t need to be on camera all the time

If you’ve been overthinking video or putting it off… this is your starting point. Want the full 75-minute class + bonuses (slides + B-Roll Playbook for Realtors)? Click here to grab the replay >>

🔗 Resources:
Join the #GetSocialSmart Academy
Free Content Grid
18-Month Social Media Planner
Subscribe on YouTube
Follow on Instagram

The Easiest Video Strategy for Realtors (Even If You Hate Being on Camera) Apr 07, 2026

Show notes

If getting on camera has been holding you back from video… this episode is for you.

In this episode, I’m giving you a sneak-peek into this week's #CoffeeWithKatie - breaking down one of the easiest ways to create consistent video content without the pressure of being on camera - voiceover videos. I’ll walk you through a simple 3-step framework, what to say, and how to use clips you already have on your phone to create engaging content fast.

If you’ve been overthinking video or putting it off, this will help you finally get started!

Resources & Links
Join the #GetSocialSmart Academy
Voiceover Videos Made Easy (Even If You Hate Being on Camera) - check out this class for an in-depth tutorial on this subject!
Free Content Grid
Let's connect on IG @katielance

Special Episode: Behind the Scenes at the First-Ever NAR Influencer Summit Apr 01, 2026

Show notes

In this special episode, I’m taking you behind the scenes of the first-ever NAR (National Association of Realtors) Influencer Summit at NAR Headquarters in Chicago. I’m sharing my biggest takeaways from conversations with NAR leadership - and what it all means for you as a real estate professional right now. From trust and communication to industry changes and advocacy, there’s a lot happening behind the scenes. But at the end of the day, your success still comes down to how you show up, build relationships, and communicate your value.

🔗 Resources + Links:

👉 Free Content Grid
👉 #GetSocialSmart Academy
👉 Book Katie for Speaking
👉 Free Resources
👉 Let's Connect on IG! @katielance
👉 The Realtors AI Prompt Guide

Questions? Email me katie@katielance.com!

AI Doesn’t Have to Be Overwhelming (Here’s What Actually Works for Realtors) Mar 31, 2026

Show notes

In this episode, I’m giving you a behind-the-scenes look at one of our recent #CoffeeWithKatie community calls inside the #GetSocialSmart Academy. We’re diving into one of the biggest topics right now - AI - and breaking it down in a way that actually feels simple and doable.

If you’ve been thinking, “I know I should be using AI… but I’m not sure how,” you’re not alone.

I’m sharing real conversations from agents, practical ways to use tools like ChatGPT and Canva AI in your day-to-day business, and why the goal isn’t to replace you - it’s to support you.

We also talk about why authenticity matters more than ever, how to create a simple content workflow, and how to turn one idea into multiple pieces of content without feeling overwhelmed.

Plus, I’m sharing details about a special limited-time AI bundle designed to help you get started quickly - with no guesswork.

And as always, a reminder that while AI is powerful… community is everything. ❤️

Links mentioned:
The Realtor AI Content System 2026
#GetSocialSmart Academy

If you’re ready to work smarter (not harder) and simplify your content and marketing, this episode is for you. Let's connect!

Canva AI for Realtors: Save Time, Create Faster + What You Missed From This Live Class Mar 24, 2026

Show notes

If content creation feels like it takes way too long… this episode is for you.

In today’s episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it’s clear this topic is hitting home for so many agents right now.

In this episode, I break down a few of the biggest takeaways from the class and how you can start using Canva AI to simplify your content creation, save time, and stop starting from scratch.

We talk about how to:

Quickly generate content ideas using Canva AI
Turn those ideas into posts in minutes (not hours)
Use Magic Layers to edit and improve anything
Batch and repurpose content to stay consistent
Build a simple system that actually works for your business

If you’ve ever opened Canva and felt stuck… or like content just takes too long… this will give you a fresh, practical perspective.

🎧 Want the Full Training Canva AI Training? The full class is now available as a replay and includes:

✔ 70-minute step-by-step training
✔ Presentation slides
✔ A Canva AI cheat sheet (my favorite!)
✔ 60 days of access

💡 Academy Members:

If you’re part of the #GetSocialSmart Academy, this class is already included for you inside your dashboard—along with a full library of trainings, templates, and resources.

Are you using Canva AI yet? I’d love to hear what you’re trying or what questions you have.
📩 Send me a DM on Instagram: @katielance
📸 Screenshot this episode, share it, and tag me so I can say hi!

P.S. Also, check out our free resources here!

How to Turn One Video Into 10 Pieces of Content with Descript Mar 17, 2026

Show notes

In this episode of The Katie Lance Podcast, I’m sharing highlights from a recent #CoffeeWithKatie class all about Descript and AI video editing.

If video editing feels like the part that slows you down, this episode is for you. I’m walking through why video still matters so much for real estate, the biggest mistakes agents make when it comes to editing and repurposing content, and how I use Descript to save time and get more mileage from the videos I already create.

In this episode, I cover:

Why video is still one of the best ways to build trust
The real reason most agents get stuck with video
How to edit video by editing text
How to improve your audio and remove filler words with AI
How to turn one video into multiple clips and posts
Best practices for batching, repurposing, and keeping things simple

The goal is not to create more content from scratch. The goal is to work smarter, not harder and get more results from the videos you are already recording. If you’d like the full class, replay, slides, and checklist, you can grab the training here.

And if you’re a member of the #GetSocialSmart Academy, this class is included along with all of our weekly trainings, replays, and resources. Learn more about the Academy here!

Let's connect on Instagram @katielance

Gemini + Google Tools for Realtors: 9 Simple Workflows to Save Time Mar 10, 2026

Show notes

AI tools are everywhere right now… but if you’re a Realtor, the real question is: how do you actually use them in your day-to-day business?

In this episode of The Katie Lance Podcast, I’m sharing a behind-the-scenes recap of a recent Coffee with Katie training where we explored how real estate professionals can use Gemini and Google tools to work smarter, save time, and simplify their workflow.

Many agents are already using Gmail, Google Docs, Google Sheets, and Google Drive every day. When you add Gemini into that ecosystem, those tools become a powerful productivity stack that can help you move faster without adding more complicated tech.

In this episode, I walk through nine practical workflows you can start experimenting with right away, from drafting listing descriptions to researching market trends and organizing content ideas.

Remember: AI should support your expertise — not replace it. Think of it as a first-draft assistant that helps you stay consistent and efficient during busy seasons.

If you’ve been curious about AI but want practical, real-world examples for real estate professionals, this episode is for you.

Links Mentioned in This Episode:

Gemini + Google Tools Class
#GetSocialSmart Academy
Free resource library

Questions? DM me on Instagram @katielance - thank you!

How Realtors Can Use ChatGPT Without Sounding Like AI Mar 03, 2026

Show notes

In this episode of The Katie Lance Podcast, I’m sharing highlights from my recent #CoffeeWithKatie training, AI Made Simple: Your Everyday ChatGPT Workflow. If ChatGPT feels overwhelming, generic, or like it makes you sound robotic, this episode will help you rethink how to use it the right way.

I break down a simple 5-step workflow Realtors can use immediately to save time on captions, emails, listing descriptions, video ideas, and content repurposing - without losing their voice. You’ll also hear practical examples and a simple action plan you can implement this week. AI doesn’t need to replace you. It should support you.

If you’ve ever thought, “I don’t want to sound like AI,” this episode is for you.

Links Mentioned:

AI Made Simple: Your Everyday ChatGPT Workflow (replay + slides + The Everyday ChatGPT Prompt Playbook)
Gemini + Google Tools: The Productivity Stack You Already Own in 2026

🏡 Join the #GetSocialSmart Academy
Let's connect on Instagram @katielance

What Realtors Are Missing on Instagram (Live Coaching Highlights) Feb 24, 2026

Show notes

In this episode of The Katie Lance Podcast, I’m taking you behind the scenes of a recent live #CoffeeWithKatie session inside the #GetSocialSmart Academy.

We did real-time Instagram hot seats. Real Realtors. Real profiles. Real feedback. And the themes that came up? They were too important not to share.

If you’ve ever wondered:

Is my Instagram profile clear enough?
Why am I not getting traction?
Should I be doing more video?
Are carousels better than Reels?
Am I overthinking this?

This episode is for you. These are simple, practical tweaks that can instantly make your Instagram more searchable, more strategic, and more effective - without adding more work to your plate.

Additional resources:

Join the #GetSocialSmart Academy

Download the Free Content Grid

Grab the Instagram Masterclass

Subscribe on YouTube

Follow on Instagram

Book Katie to Speak or Train Your Team

Questions? DM me!

Leads Don’t Come From Posting. They Come From Systems Feb 17, 2026

Show notes

If you feel like you’re constantly posting on social media but not getting the leads you want, you’re not alone. And the problem isn’t that you need more content.

In this episode, I’m breaking down the biggest shift I’m seeing right now in real estate marketing. The agents who are getting results are not posting more. They are building simple, repeatable systems that create consistency, visibility, and trust over time.

We’ll talk about why random acts of marketing don’t work, how to stop reinventing your content every week, and the three core systems every real estate professional needs to generate leads without burnout. I’ll also share where video, AI, and relationship-driven marketing fit into today’s landscape and why connection is outperforming perfection.

If you’re ready to stop feeling overwhelmed and start marketing smarter, this episode will help you focus on what actually moves the needle.

Helpful resources:

Join the #GetSocialSmart Academy

Download the Free Content Grid

Grab the Instagram Masterclass

Subscribe on YouTube

Follow on Instagram

Book Katie to Speak or Train Your Team