The Katie Lance Podcast

Latest Episodes:

The AI Tools I Actually Pay For as a Small Business Owner Jul 22, 2026

Show notes

With so many new AI tools launching every day, it can feel like everyone wants another monthly subscription.

So, what is actually worth paying for?

In this video, I’m sharing the AI tools I currently pay for as a small business owner and content creator – including ChatGPT, Gemini, Canva, Descript, CapCut and a few platforms that have AI features built into them.

I’m also sharing how I use these tools in my business, which AI features save me the most time and why I’m not paying for every popular tool on the market.

For me, AI is not about replacing my voice, my content or my creativity. It is about saving time, improving the content I am already creating and helping me work more efficiently while still showing up as myself.

In this video, we’ll talk about:

• Why I continue to pay for ChatGPT
• How Gemini fits into our Google Workspace
• The Canva AI tools I use most often
• How Descript saves me hours editing videos and podcasts
• Whether CapCut counts as an AI tool
• The AI features included in Kajabi and Zoom
• Why I am not currently paying for Claude
• The difference between creating with AI and optimizing with AI
• Why you should never blindly copy and paste AI-generated content
• The importance of discernment when using AI for your marketing

I would love to hear from you: Which AI tools are you currently paying for? Which ones are completely worth the investment – and which ones have you canceled?

Also, should I finally upgrade to the paid version of Claude? Send me a DM!

Want help creating a social media and AI strategy that still sounds and feels like you? Join us inside the #GetSocialSmart Academy!

❤️ Join the #GetSocialSmart Academy: https://katielance.com/academy

📅 Download my free Content Grid: https://katielance.com/contentgrid

🎤 Hire me to speak at your next event: https://katielance.com/speaking

🎥 Subscribe to my YouTube channel: https://www.youtube.com/@KatieLance

📲 Follow me on Instagram: https://www.instagram.com/katielance

🌐 Learn more: https://www.katielance.com
📺 Watch this episode here: https://youtu.be/W_3mOq59jWk

Realtor Success Story: How Tara Robinson Transformed Her Marketing with the #GetSocialSmart Academy Jul 16, 2026

Show notes

If you've ever wondered whether investing in your marketing, social media, and AI skills is really worth it, this interview is for you.

In this Academy Member Spotlight, I sit down with Tara Robinson of RE/MAX First Choice Realty in Savannah, Georgia. Tara shares how joining the #GetSocialSmart Academy helped simplify her marketing, save valuable time, build confidence with social media, and embrace AI tools like Claude to grow her business.

Whether you're a Realtor who struggles with consistency, wonders what to post, or feels overwhelmed by all the changes happening in social media and AI, Tara's story will inspire you.

In this interview, you'll learn:

✔️ Why Tara joined the #GetSocialSmart Academy
✔️ How the monthly content calendars save her hours every month
✔️ Why community matters more than ever
✔️ How Claude AI became a complete game changer
✔️ How AI helps with YouTube scripts, marketing, and content creation
✔️ Advice for Realtors who feel overwhelmed by social media
✔️ Why continuing education is one of the best investments you can make

If you've been thinking about becoming more consistent with your content, this conversation is full of practical encouragement and real-world advice.

Learn More:

✨ Join the #GetSocialSmart Academy:
https://katielance.com/academy

Connect with Tara Robinson:
🌐 https://www.mysavannahdreamhome.com
📸 https://www.facebook.com/TaraRobinsonSellsHomes/
👍 https://www.instagram.com/thetararobinsonteam/

Connect with Katie:
🌐 Website:
https://katielance.com

🎁 Free Content Grid:
https://katielance.com/contentgrid

🎓 #GetSocialSmart Academy:
https://katielance.com/academy

🎤 Hire Katie to Speak:
https://katielance.com/speaking

📸 Instagram:
https://instagram.com/katielance

▶️ YouTube:
https://youtube.com/@katielance

Why Most Realtors Still Aren't Using Video (And How to Start Today) Jul 15, 2026

Show notes

Everyone seems to be talking about AI, automation, and the latest marketing tools—but what if you're still not comfortable recording a simple video?

In this episode, I'm sharing an honest conversation about one of the biggest challenges I see among real estate professionals today: the fear of getting on camera. If you've been telling yourself you're "not a video person," this episode is for you.

I share practical, encouraging advice to help you build confidence one small step at a time—including why one-to-one videos are the perfect place to start, why you don't need fancy equipment or a perfect script, and how authenticity will always outperform perfection.

We'll also talk about:

Why confidence comes from doing, not waiting
How to practice video without posting publicly
Why one-to-one videos can help you build confidence quickly
My simple approach to recording content without overthinking it
How batching videos can save you time and reduce stress
Why your clients want to connect with the real you—not a polished influencer version of you

If you've been waiting until you feel "ready" to start creating video, I hope this episode encourages you to simply hit record. Your future clients don't need perfection—they need your expertise, your heart, and your willingness to show up.

Helpful Links:

🎓 Join the #GetSocialSmart Academy
https://katielance.com/academy

🗓️ Download my FREE Content Grid
https://katielance.com/contentgrid

🎁 Free Resources
https://katielance.com/resources

▶️ Subscribe to my YouTube Channel
https://youtube.com/@katielance

📱 Follow me on Instagram
https://instagram.com/katielance

🎤 Learn more about my speaking programs
https://katielance.com/speaking

🌐 Visit my website
https://katielance.com

Realtor Success Story: How Tamara Transformed Her Social Media Marketing Jul 09, 2026

Show notes

What happens when you stop trying to figure out social media on your own and start following a proven system?

In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza, a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business but to train other agents.

Tamara talks about why she joined during the pandemic, how live video transformed her confidence, why LinkedIn became one of her most valuable platforms, and what keeps her coming back to the Academy year after year.

Whether you're feeling stuck with social media or wondering if coaching is worth the investment, this conversation is full of practical insights and encouragement.

Learn more about the #GetSocialSmart Academy: https://katielance.com/academy

Connect with Tamara Inzunza:
Website: https://movingtonova.com
Instagram: https://instagram.com/movingtonova
Facebook: https://facebook.com/movingtonova

Resources & Links

🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy

🗓️ Free Content Grid: https://katielance.com/contentgrid

🎤 Hire Katie to Speak: https://katielance.com/speaking

📸 Instagram: https://instagram.com/katielance

💼 LinkedIn: https://linkedin.com/in/katielance

👍 Facebook: https://facebook.com/katielance

▶️ Subscribe on YouTube: https://youtube.com/@katielance

▶️ Watch this episode on YouTube: https://youtu.be/MtKhKhLvbts

Why I'll Never Use AI Headshots (Here's Why) Jul 08, 2026

Show notes

AI is an incredible tool - but should it replace you?

In this episode, I'm sharing the opinion that sparked a lot of conversation online. While I use and teach AI every day, I believe there's an important line we shouldn't cross when it comes to AI-generated headshots and videos.

We talk about authenticity, building trust, and why showing up as your real self is still one of the most valuable things you can do for your business. If you're trying to figure out how to embrace AI without losing your personal brand, this episode is for you!

👇 Helpful Resources

🎓 Join the #GetSocialSmart Academy: https://katielance.com/academy

🎁 Free Content Grid: https://katielance.com/contentgrid

📸 Follow me on Instagram: https://instagram.com/katielance

💼 Connect with me on LinkedIn: https://linkedin.com/in/katielance

🎥 Subscribe on YouTube: https://youtube.com/@katielance

🎥 Watch this on YouTube: https://youtu.be/32RGjfl10yw

🎤 Interested in having me speak at your event? https://katielance.com/speaking

How Beth Bloom Built Confidence with Social Media | #GetSocialSmart Academy Spotlight Jul 02, 2026

Show notes

What happens when you stop waiting for everything to be perfect and simply hit publish?

In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Beth Bloom, a Senior Loan Officer with Big Valley Mortgage in Northern California.

Beth shares how joining the Academy helped her become more confident with social media, embrace video, start a podcast, collaborate with Realtors, and stop overthinking every post.

If you've ever struggled with confidence on camera or wondered if your content is "good enough," this conversation is for you.

In this interview we discuss:
• Why Beth first joined the #GetSocialSmart Academy
• How Coffee With Katie has become part of her Monday routine
• Building confidence with video marketing
• Why "Done is Better Than Perfect" really works
• Using Canva and AI to simplify content creation
• The value of community and accountability
• Tips for loan officers, Realtors, and entrepreneurs

Whether you're brand new to content creation or looking for fresh motivation, Beth's story is proof that consistency beats perfection every time.

👇 Learn more about the #GetSocialSmart Academy: https://katielance.com/academy
🎤 Looking for a keynote speaker? https://katielance.com/speaking
📚 Grab my freebies: https://katielance.com/freebies
📱 Let's connect on IG: https://instagram.com/katielance
👇 Connect with Beth Bloom: https://www.instagram.com/bethbloom2
📺 Watch this interview on YouTube: https://youtu.be/zdQuZCcHzQ4

If you enjoyed this interview, be sure to:
🔔 Subscribe for weekly social media, AI, marketing, and content creation tips.

00:00 Welcome and Introductions
00:20 How Beth Found Academy
00:55 Favorite Member Benefits
01:41 Confidence and Growth
02:42 New Content Projects
03:23 Staying Current Together
04:35 Advice for Joining
05:25 How to Connect with Beth
05:45 Final Thanks and Invite

#GetSocialSmart #SocialMediaMarketing #RealEstateMarketing #LoanOfficerMarketing #ContentCreation

Not Feeling Creative? Try These 3 Content Creation Hacks Jul 01, 2026

Show notes

Ever sit down to create content... and just not feel like it?

You're not alone! In this episode, I'm pulling back the curtain on a recent content creation session where I had the time, the plan, and the house all to myself - but absolutely no motivation to hit record.

Instead of giving up, I walked through a simple process that helped me get out of my creative rut and ultimately record multiple videos. From finding inspiration (without copying), to revisiting frequently asked questions, to digging through my camera roll for B-roll I could repurpose, these are practical strategies you can use anytime you're feeling stuck.

If you've been waiting to "feel inspired" before creating content, this episode is your reminder that consistency often comes before motivation- not the other way around.

In this episode, you'll learn:
• What to do when you don't feel like creating content
• How to find inspiration without comparing yourself to others
• Why your camera roll might be your best content resource
• How low-lift content can build momentum
• Why creating consistently is one of the best lead generators for your business

If you enjoyed this episode, I'd love for you to subscribe, leave a review, and share it with a friend who could use a little encouragement today.

And if you're ready for more practical social media strategies, coaching, and content ideas, come join us inside the #GetSocialSmart Academy at https://katielance.com/academy.

👇 RESOURCES & LINKS

✨ Join the #GetSocialSmart Academy - Ready to simplify your social media and create content with more confidence? We'd love to have you inside the Academy! https://katielance.com/academy

📅 Grab my FREE Content Grid - need help planning your content? Download my free Content Grid: https://katielance.com/contentgrid

🎁 Free Resources - Check out all of my free guides, trainings, and resources: https://katielance.com/freebies

🎤 Looking for a speaker? I'd love to speak at your next conference, brokerage event, or association meeting: https://katielance.com/speaking

▶️ Subscribe on YouTube https://youtube.com/@KatieLance

📸 Let's connect on Instagram https://instagram.com/katielance

💻 Visit my website https://katielance.com

📺 Watch this podcast on YouTube: https://youtu.be/q8-LnWERv3o

Academy Spotlight: How Nazan Nazan Kirdar Is Showing Up More Confidently Online Jun 25, 2026

Show notes

What happens when a Realtor decides to stop overthinking and start showing up?

In this Academy Spotlight episode, Katie Lance sits down with Realtor Nazan Kadir to talk about social media confidence, creating video content, and the value of learning in a supportive community.

Nazan shares why she joined the #GetSocialSmart Academy, what she's learned so far, and how taking small steps has helped her become more comfortable with video and content creation.

If you've ever felt intimidated by social media or wondered whether your efforts are making a difference, this episode is a great reminder that progress often comes from consistency, patience, and a willingness to try.

In this episode:
• Why Nazan joined the Academy
• Overcoming the fear of video
• Practical social media tips that Realtors can implement immediately
• The importance of consistency and patience
• Why community and support matter

Learn more about the Academy: https://katielance.com/academy

Download Katie's FREE Content Grid: https://katielance.com/contentgrid
Connect with Nazan: https://www.longandfoster.com/bio/NazanKirdar

Mid-Year Social Media Checkup for Realtors: What’s Working in 2026? Jun 24, 2026

Show notes

We’re officially at the halfway point of the year, which makes this the perfect time for a social media and marketing checkup.

In this episode, Katie shares practical strategies to help real estate professionals evaluate what’s actually working with their content, what’s not, and where to focus for the second half of the year.

Instead of getting distracted by vanity metrics, Katie walks through the analytics that matter most, how to identify your top-performing content, and why now is the perfect time to repurpose, recycle, and repost content that has already proven successful.

You'll learn:
• What analytics to review at the mid-year mark
• Why engagement matters more than views
• How to identify your best-performing content themes
• Simple ways to repurpose and repost evergreen content
• Why experimenting with different content styles can help you grow faster
• How to use videos and photos already on your phone to create content more consistently

If you've been feeling overwhelmed by social media or wondering what to post next, this episode will help you simplify your strategy and focus on what works.

Ready to make the second half of the year your strongest yet?

Learn more about the #GetSocialSmart Academy at katielance.com/academy

Grab our free content grid here : https://katielance.com/contentgrid

Watch this podcast on YouTube here https://www.youtube.com/watch?v=NSNgEDw-nbM&t=34s

Why This Realtor Has Stayed in the #GetSocialSmart Academy for Years | Beth Golding's Story Jun 18, 2026

Show notes

What does it take to stay consistent with social media as a busy Realtor?

In this episode of The Katie Lance Podcast, I sit down with longtime #GetSocialSmart Academy member Beth Golding, a Realtor serving the greater Baltimore area. Beth shares her experience as an Academy member, the importance of consistency over perfection, and how simple social media strategies have helped her stay visible and connected in a fast-changing industry.

We talk about:

Why Beth first joined the Academy
The value of community and ongoing learning
How to simplify social media as a busy real estate professional
The importance of consistency over perfection
Beth's favorite Academy training and why she still uses it today
Tips for Realtors who feel overwhelmed by social media

Beth's perspective is a great reminder that social media success isn't about doing everything perfectly. It's about showing up consistently, staying relevant, and finding systems that make marketing easier.

Connect with Beth: https://www.instagram.com/bethgoldinghomes_baltimoremd/

Learn more about the #GetSocialSmart Academy: https://katielance.com/academy

Get my free Content Grid for Realtors: https://katielance.com/contentgrid

Connect with Katie:
Website: https://katielance.com
Instagram: https://www.instagram.com/katielance
LinkedIn: https://www.linkedin.com/in/katielance
Facebook: https://www.facebook.com/katielanceconsulting

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a fellow Realtor who could use a little extra encouragement with their social media marketing. 💙

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