The Katie Lance Podcast

Latest Episodes:

From Inman to Instagram: What’s Working Right Now for Realtors Feb 10, 2026

Show notes

Fresh off the stage at Inman Connect in NYC, I’m sharing what I’m seeing right now with Instagram for real estate agents. In this episode, I break down what’s actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle.

A few things I talked about....

• Behind the scenes at Inman Connect
• Why Reels are still the #1 growth tool
• Search is the new hashtag (Instagram SEO tips)
• DMs as the new leads and conversations that convert
• Easy Reel formats: talk-to-camera, B-roll, green screen
• How to batch content and keep it simple
• The 4 types of content every Realtor should post

Questions? Please DM me!

Taking the Online Offline: Connection, Consistency & Instagram in 2026 (life + biz update) Feb 03, 2026

Show notes

In this episode, I’m coming to you a little tired, very real, and recording late from my hotel room in New York City.

I almost skipped recording this week, but consistency has been a big focus for me in 2026, especially with the podcast. So instead of a perfectly planned episode, I’m sharing an off-the-cuff check-in and some behind-the-scenes of what’s been going on lately.

I talk about traveling between Portland, Oregon and New York City, speaking at events, college visits with my oldest son, and pulling off a big surprise for my dad by officially joining Rotary. I also share why community, face-to-face connection, and taking the online offline feels more important than ever right now.

I give a preview of my upcoming talk at Inman Connect in New York, where I’m sharing what’s actually working on Instagram right now, especially when it comes to Reels, Stories, and DMs. If you’re a real estate agent or business owner who doesn’t want to be a full-time content creator, this conversation is for you.

We also talk about navigating social media during heavy or uncertain times, leaning into who you are instead of chasing trends, and why no app, tool, or AI can ever replace you.

This episode is part personal check-in, part behind-the-scenes, and part reminder that real connection still matters.

In this episode, we cover:

Why I almost skipped recording this podcast (and why I didn’t)
Traveling for speaking gigs and college visits
Speaking at Inman Connect New York
What’s actually working on Instagram right now
Reels, Stories, and DMs for real estate professionals
Why connection beats perfection on social media
Taking the online offline in 2026
Joining Rotary and getting involved in local community
Navigating content during heavy or uncertain times
Why there’s no app or AI tool that can replace you

If you enjoyed this episode, I’d love to hear from you. Send me a DM on Instagram, leave a review, or share this episode with a friend who needs a reminder that showing up as yourself still wins.

Thanks for listening, and I’ll see you on the next episode!

What’s Working on Social Media in 2026 | Real Estate Content, Niche & Community Jan 27, 2026

Show notes

In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026.

From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.

If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters.

In this episode, we cover:

Why 2026 is shaping up to be the year of the niche
How personal storytelling builds trust faster than facts and figures
Simple ways to stand out without posting more
Easy content ideas using emails and everyday inspiration
How to attract more local followers on Instagram
Repurposing old content into new formats (carousel to reel and more)
Common tech frustrations with social platforms and how to handle them
Why email marketing still matters in a “rented ground” world
Drafts vs scheduling and how to give your future self a gift
The power of recurring content themes for consistency

Katie also shares what’s coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.

Helpful Links:

👉 Join the #GetSocialSmart Academy
🎤 Speaking & Training Info
📸 Connect on Instagram
❤️ February Content Calendars and Canva Templates

If you enjoyed this episode, please consider leaving a 5-star review and sharing it with a colleague or friend. Your support helps more people discover the podcast!

How Realtors Can Use Google Sheets to Organize Content, Leads, and Life Jan 20, 2026

Show notes

Feeling overwhelmed by content, leads, and marketing ideas scattered everywhere?

In this episode, Katie breaks down why Google Sheets is one of her favorite tools for staying organized without making content feel like a second full-time job. Inspired by a recent live class inside the #GetSocialSmart Academy, Katie shares practical ways real estate professionals and entrepreneurs can use Google Sheets as a simple, flexible “marketing home base.”

You’ll hear why you do not need to love spreadsheets to benefit from them, how Google Sheets can replace scattered notes and guesswork, and how staying organized can help you stay consistent without posting every day.

In this episode, you’ll learn:

Why Google Sheets is a powerful (and free) organization tool for busy professionals
How to use Google Sheets for content planning, batching, and marketing calendars
Simple ways to track leads and follow-ups without a complicated CRM
How to manage open houses, events, and client experiences in one place
Ideas for using Google Sheets for productivity, market data, and collaboration
Common mistakes to avoid when setting up your sheets

Katie also shares details about the full Google Sheets for Content Organization class, which includes step-by-step training, slides, and bonus templates like a 12-month content plan, buyer and seller lead trackers, and a Google Sheets cheat sheet.

Helpful links & resources:

Access the full Google Sheets class (included for #GetSocialSmart Academy members)
Join the #GetSocialSmart Academy for weekly Coffee With Katie trainings, community Zooms, and masterclasses
Request a fun sticker pack via the link here or email katie@katielance.com
Let's connect on Instagram @katielance

If you enjoyed this episode, take a screenshot and share it on social media, or leave a 5-star review to help more people find the podcast.

Kickstart Your 2026 with an Effective Content Plan Jan 13, 2026

Show notes

It’s still early in 2026, and if you’re feeling a little behind on your content or social media plan, you are not alone. In this episode, I’m breaking down the exact framework we teach inside the Get Social Smart Academy to help you create a simple, flexible, and realistic plan for your marketing this year.

You’ll hear how to do a quick self-audit of your online presence, how to clarify your voice and who you want to attract, and how to build a content routine that actually fits into real life. I also walk through how to organize your ideas, create evergreen content you can reuse all year, and use monthly themes to make content creation feel easier and more focused.

We also talk about why consistency matters more than ever in today’s algorithms, how to time-block your content creation, and what tools can help you stay organized and avoid burnout.

If you’ve been feeling stuck, overwhelmed, or unsure where to start with your 2026 plan, this episode will help you reset, refocus, and move forward with confidence.

Links Mentioned in This Episode

2026 Planning Masterclass
#GetSocialSmart Academy
Google Sheets for Content Organization class
Let's connect! @katielance

My Real Focus for 2026 (No Crystal Ball Required) Jan 06, 2026

Show notes

In this episode, I’m sharing my real focus for 2026 - no hype, and no crystal ball required.

I’m talking about what actually matters moving forward: creating a sustainable content plan, using AI smarter (without losing your voice), leaning into your niche, building real community, and cutting through the noise with more intention and humanity.

This episode is for entrepreneurs and real estate professionals who want to stay visible, build trust, and grow without burning out - and who are craving a simpler, more intentional way to show up online in 2026.

Happy New Year!

🔗 Links Mentioned in This Episode

Join the #GetSocialSmart Academy
2026 Planning Masterclass (included for Academy members)
Content Organization with Google Sheets Training
Going more analog in 2026 (Reel)

Let's connect! Email me katie@katielance.com or DM me @katielance

A Messy, Honest, End-of-Year Episode (Recorded From My Driveway) Dec 30, 2025

Show notes

As the year comes to a close, I’m recording one last, completely unscripted podcast - from my driveway. With no notes, no studio, and no filters, this is a messy, honest year-end reflection on business, life, and everything in between.

In this episode, I share what this past year really looked like behind the scenes, why consistency doesn’t always mean perfection, and how I’m thinking about community, connection, content, and in-person experiences moving into the new year.

We’ll talk about social media, AI, handwritten notes, face-to-face conversations, and why relationships matter more than ever in a noisy world.

If you’re ending the year feeling proud, tired, hopeful, or unsure - you’re not alone. Consider this a reminder that it’s okay to give yourself grace and that done is better than perfect.

Links mentioned in the episode:
#GetSocialSmart Academy
Small Group Coaching
Let's connect on Instagram @katielance
Get free stickers here

Would love to hear your feedback and what you would like to see in the new year - email me katie@katielance.com. Thank you and Happy New Year!

Katie’s Favorite Things: Must-Have Tools, Tech & Treats 🎁 Dec 20, 2025

Show notes

In this episode, I’m sharing my favorite things - the tools, apps, tech, resources, and just-for-fun goodies that are making a big difference in my business and life right now. Whether you're a real estate pro, entrepreneur, or just looking for new inspiration, this is my personal list of what I truly love and use.

I’ll walk you through exactly why I love each one, how I use them day-to-day, and where you can check them out for yourself. It’s a mix of practical and personal - and a fun way to wrap up the year with purpose, intention, and a little joy. You can watch the full show here on YouTube.

🔗 Resources
🎓 Join the #GetSocialSmart Academy (end of year sale!)
📅 Download my free content grid
📕 Purchase my 18-month social media planner on Amazon
📺 Subscribe to my YouTube channel
❤️ Let’s connect on Instagram
🛍️ Shop my Amazon store (affiliate links)

[AUGUST] Recap: Family, Content Strategy, and What’s Next for Realtors Aug 29, 2025

Show notes

In this August recap, Katie shares a behind-the-scenes look at life, business, and social media strategy. From her family’s annual glamping trip to Pismo Beach and the milestone of having both boys in high school, to speaking at the NABOR Symposium in Naples, this episode is a mix of personal and professional highlights.

Inside the #GetSocialSmart Academy, the theme was content strategy and repurposing - Katie recaps the biggest takeaways from recent trainings, including how to create one big idea each month, repurpose video content across multiple platforms, and write captions that truly connect.

Plus, Katie shares what’s coming next - the reopening of her small group coaching program and September’s Academy theme of Instagram. She closes with encouragement for fall: don’t be like Blockbuster. Keep evolving, adapting, and moving forward in your real estate business.

Whether you’re a Realtor, entrepreneur, or content creator, this episode will leave you inspired to simplify your strategy and take action.

Links and resources mentioned:
Content Strategy Masterclass
#GetSocialSmart Academy
6-Week Small Group Coaching (waitlist)
#GetSocialSmart Vegas Mastermind
Katie's YouTube Channel
Let's connect! DM me on Instagram @katielance

Summer Check-In: Lessons, Laughter, and What’s Coming Next Jul 25, 2025

Show notes

It’s the end of July - and this episode is your behind-the-scenes peek at life, business, and everything in between. I’m sharing a real, unfiltered recap of my summer so far - from unplugging in Maui and our big family reunion, to launching Canva Camp and locking in 5 new speaking gigs for 2025–2026. 🎤🌴

You’ll hear:

What’s working in real estate content right now
The mindset shift that comes with summer slow-downs
Why taking time to unplug is non-negotiable
A sneak peek at what’s coming in August: content strategy, repurposing, and planning ahead for fall

Whether you’re a real estate agent, entrepreneur, or just feeling the mid-year momentum shift — this one’s for you.

Let’s work hard, play hard, and finish this year strong.

🔗 Links + Resources:

🔥 Academy: Black Friday in July Deal
Join for just $49/month or $499/year (normally $99/month or $999/year)
👉 https://www.katielance.com/academy

🎨 Canva Camp Replay – Limited Time Offer
Get $100 off with code CAMP100
👉 https://www.katielance.com/offers/WcrG8p5L/checkout?coupon_code=CAMP100

🛍️ New: Digital Shop
Templates, trainings, planners, and more
👉 https://www.katielance.com/digital-shop

🎤 Book Katie to Speak at Your Next Event
Now booking Fall 2025 and 2026!
👉 katielance.com/speaking

🌺 Maui Moments – Watch the Reel
👉 https://www.instagram.com/katielance/reel/DMdNLohxOh7/

👨‍👩‍👦 Family Reunion Fun – Watch the Reel
👉 https://www.instagram.com/katielance/reel/DMHspjfOe7c/

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