The HyperFast Agent Podcast

Latest Episodes:

Episode #208 View Through the Consumer’s Lens with Lindy Chapman Dec 11, 2020

Show notes

In this episode of The Hyperfast Agent Podcast, we listen in on Lindy Chapman, from DOSS Social Agents, as she presents at the HyperFast Sales Summit. Lindy’s goal is to help agents see from the eyes of the consumers so that they may better accommodate and pivot according to what their clients are looking for.

Episode Highlights:

Lindy’s distaste for real estate agents, acquired after moving many times, led her to become a real estate agent.
Dishonest and mistrustful agents put their clients through more trouble than they should.
There are over 1.4M real estate agents, so there is a ton of competition.
Agents need to be able to put themselves in the shoes of the consumers so that they can stay flexible.
DOSS Social Agents focuses on helping the 10% of the agents that are passionate about what they do.
Your goal should be to leave the client in a better place than you found them.
Lindy has lost listings just by mentioning the company that she worked for at the time.
There are a plethora of stereotypes surrounding agents, such as being overdressed, impatient, and unprofessional.
While looking for an agent for her parents in the middle of the pandemic, Lindy learned a lot about what people think about agents.
As a consumer, it’s hard to know who to trust with so many options in such a saturated market.
Consumers look at the real estate industry from one perspective while trying to figure out all the products that are coming their way.
It’s very normal for consumers to want things that aren’t good for them; be willing to tell them this.
Think about what you would want when selling your house if you didn’t have your real estate license.
A paradigm shift cannot take place until it aligns with what consumers truly want.
Look back 10 years ago and think about how crazy it would be to imagine that in 2020 taxis, Blockbusters, and bookstores would be all but gone.
Netflix, which originally offered to sell to Blockbuster, has completely laid waste to the former movie giant.
Consumer reports show that there is a large distrust of agents due to a plethora of problems, many of which can be solved by technology.
Leaders are able to lead from an outside perspective, whereas managers see from within.
Focus on solving the client’s problem before the broker’s problem, not the other way around.
Jeff Bezos has achieved such a high level of success because he has made his company obsessed with the consumer.
Lindy chose DOSS Social because it provided what she was searching for when she was selling her home.
Lindy discusses the 5 Stratospheric Laws of Success: Value, Compensation, Influence, Authenticity, and Receptivity.

3 Key Points:

Lindy believes that the ability to put yourself, as an agent, in the shoes of the consumer will allow you to pivot when necessary.
Good agents are hard to find, but bad agents give the entire profession a bad name.
Paradigm shifts happen in stages. Just like Netflix laid waste to Blockbuster, emerging technology will rid the world of many real estate practices.

Resources Mentioned:

Learn more about Hyperfast Academy; Send your clients to the Keri Shull Team at kerishull.com
Lindy Chapman (LinkedIn, ReloTalk Podcast)
askDOSS.com
DOSS Social
Real Estate Restated Podcast
The Go-Giver

Episode #207 Simplicity is the Path to Mastery with Trevor McGregor Dec 09, 2020

Show notes

On this segment of HyperFast Wealth, host Dan Lesniak interviews Trevor McGregor, a real estate investor that has gone into self-storage and hemp farms. After establishing his own real estate investment success, Trevor began coaching those around him and eventually found his way to coaching on Tony Robbins’s team, completing over 25k coaching calls! Listen to hear why Trevor thinks the path to mastery is to keep it simple.

Episode Highlights:

Trevor does a lot of real estate investing in his home of Vancouver where he lives with his wife and 3 sons.
Out of college, Trevor went to work for a hospitality business in which he invested his entire life’s worth.
Initially, a coach introduced Trevor to real estate where he discovered cash flow and built a large portfolio.
With so many people asking how he did it, Trevor started to coach other people to do the same.
Trevor had the pleasure of coaching with Tony Robbins and his team for over 5 years, conducting 25k coaching sessions.
How Trevor responded to his initial investment failure ultimately led him to the position that he is in now.
Self-education through events, books, and audio gave Trevor the knowledge he needed to dig himself out of a hole.
Building off the fundamentals is important in real estate as there is really nothing new in the process.
Trevor focused on finding deals that were mutually beneficial which allowed him to teach others to leverage the same skillset.
Expanding across multiple asset classes has allowed Trevor to create multiple streams of income.
Trevor has been able to surround himself with people that have shared their high-level knowledge of different asset classes.
The best way to achieve success is to find people who have already done what you want to do.
It’s equally as important to find and learn from people who have failed at what you want to do.
Through his coaching, Trevor has come to identify 5 mistakes that many people make that lead to failure.
Wasted time adds up more than you realize; the most successful people use their time for the important tasks
Take an honest inventory of your personal and professional practices to see if you are slowing yourself down.
Sometimes an outside perspective is what is needed, and that’s where a coach can bring value.
Even after achieving great success, Trevor still has a business coach and an accountability partner.
Coaches can assist you in making a larger impact on the world while creating the life that you really want.
New investors should seek out people who have already done it to avoid a lot of strife.
Trevor tries to avoid investing with emotions, rather than raw data, to avoid making unwise investments.
During his free time, Trevor likes to chase adrenaline by traveling all over the world with his family.

3 Key Points:

After establishing his own real estate investment success, Trevor began coaching those around him and eventually found his way to coaching on Tony Robbins’s team.
The fear of failure often prevents them from ever finding success. Failure is how you become who you are meant to be.
5 things that people do that lead to failure: limiting beliefs, lack of a strategic plan, lack of support systems, poor time management, and lack of execution and course correction.

Resources Mentioned:

Learn more about Hyperfast Academy; Get Dan’s Free book HERE
Dan Lesniak (Linkedin, Facebook, Instagram)
Trevor McGregor (Website, LinkedIn, Facebook)
Alphabet for Humanity
Think and Grow Rich
The Best Ever Show

Episode #206 8 Strategies to Grow Your Business, No Matter the Market with Dan Lesniak & Keri Shull Dec 04, 2020

Show notes

In this episode of The Hyperfast Agent Podcast, hosts Dan Lesniak and Keri Shull present at The HyperFast Sales Summit, sharing 8 strategies to grow your business, no matter what the market is doing. Listen in to hear why now is the time to pivot your strategies, not pause them.

Episode Highlights:

Coronavirus has put a large decision in front of all business owners, whether to pivot or pause their business.
Dan and Keri were in different parts of the country when the country began to shut down.
Keri could not find a hotel to stay in when she was trying to get back home to Dan.
People’s reaction to the coronavirus shutdown reminded Dan of the reaction to 9/11.
Keri and Dan had to rewrite the script for their ISAs to book appointments via Zoom or in-person.
For many business owners, webinars and Zoom began to take the place of seminars and in-person meetings.
Switching to Zoom appointments essentially eliminated the dropoff in Dan and Keri’s meeting numbers.
Paying attention to the little things and making your processes more efficient will go a long way.
Dan and Keri have invested hundreds of thousands of dollars to learn from the best about content marketing.
Catching a 5 am train to Tony Robbins’s event, Unleash The Power Within, was well worth the trouble.
Even though Tony Robbins is not a real-estate specific coach, getting in the room with those people saw Dan and Keri’s income double in the next year.
Since going to Tony Robbins’s event, Dan and Keri have attended a plethora of high-performance events.
Keri prioritized following someone that had already done something that she wanted to do.
The ability to quickly assess situations and take action is the best way to adapt and grow.
Dan has had to make transitions in life that involve a lot of risks, especially during his time as a submariner in the military.
The best time to figure out the best course shift for your business is not after tragedy strikes.
Waiting for perfection will leave you stuck in the same place forever because it will never happen.
It’s important to analyze and study the numbers all the time because you never know when the change is going to come.
Your hopes and dreams sit just outside of your comfort zone, so become comfortable with being uncomfortable.
Keri has learned, the difficult way, that this business is about giving back to others and nothing can be taken personally.
The most successful people in the world have been willing to fail more than everyone else.
People in your life help you solve problems, so try to focus on the “who” instead of the “how”.
Being told that he couldn’t sell gave Dan the motivation to become successful in the real estate game.
Most agents hit a limit depending on a multitude of factors, but you can’t let yourself stay in that place.
Get very clear on where your time goes each week and figure out what tasks you can delegate.
When growing your team, it’s going to take more work upfront but prioritizing long-term results will get you there.
Segmentation, targeting, and positioning are the keys to get maximum leverage in your area.
Handling the stressors of business and life at the same time can be made easier by setting your ideal schedule.
Learn from those that have thrived when the market was in different states, even if it’s not in your industry.
You can do it all to a point, but if you want to scale, get out of your own way.

3 Key Points:

After years of holding face-to-face appointments, Dan and Keri were hesitant to switch to Zoom, but they knew they had to.
Deciding to take the financial risks that come with going to high-level coaching events ultimately put Dan and Keri in the right rooms and saw their income skyrocket.
The most successful people in the world are not afraid to get uncomfortable because they know that the more they fail, the closer to their dreams they will get.

Resources Mentioned:

Learn more about Hyperfast Academy; Join the team at kerishull.com/careers
Get 100 tips HERE
Dan Lesniak (Linkedin, Facebook, Instagram)
Keri Shull: (Linkedin, Facebook, Instagram)
JJ Virgin
Russel Brunson
Grant Cardone
Gary V
Tony Robbins

Episode #205 Start With The End in Mind with Kent Clothier Dec 02, 2020

Show notes

On this segment of HyperFast Wealth, host Dan Lesniak interviews Kent Clothier, a man who built a billion-dollar grocery empire only to lose it all and start from scratch in real estate. Now, he has a wholesaling business in multiple real estate markets and is teaching others how to do the same, while focusing on work-life balance.

Episode Highlights:

Kent went into business with his father at a very young age, buying and selling truckloads of groceries.
By the time Kent was 23-years-old, he was running a $50M business before it was bought out.
After getting into a disagreement with his business partner at 30-years-old, Kent lost everything in only 22 months.
Kent learned all about wholesaling, discovering how to flip houses like a pro to create his own business.
Now, Kent runs a massive real estate investment firm and teaches others how to create their own business.
Though he lives in La Jolla, Real Estate Worldwide’s operation covers most of the southern half of the country.
REI Nation, Kent’s turnkey business, helps those with resources deploy those resources in the real estate game.
By the time REI Nation flips a house, the house has been completely renovated and has tenants.
With his wholesale operation, Kent looks for markets with high demand and great deals.
Traditional real estate investors start with the house, whereas Kent’s companies start with the buyer.
Customers drive any business, so starting with the customer in mind will make your business more efficient.
By making sure that the demand exists before buying a property, Kent ensures that he has an exit strategy.
Where big retailers go, city and residential growth will follow because they put themselves in the position to win.
The success that came early in life for Kent had destroyed his personal life completely.
Kent knew that scaling the second time around would allow him to spend as much time as possible with his family.
Most investors make the mistake of putting a higher value on their money than they put on their time.
You need to create systems, businesses, and processes to get more out of your time.
If you feel that you do not have enough time to devote to your family, recognize that you created that problem.
Kent understands exactly how to get what he wants as fast as possible and maximize the time that he has.
Inevitably, it’s going to take a little pain and sacrifice to get to where you want to be.
One of the biggest challenges that Kent has faced while scaling his business has been expanding too quickly into new markets.
It’s vital to stay out in front of the regular challenges that come with growing a business.
When coaching others, it’s important to master those skills yourself and understand that it’s all about your client’s mindset.
Drive, ambition, and heart will beat knowledge and talent any day.
The most important steps in the process are to start, get going, and keep going until you get it done.
Calculate how many days you have left on this planet and start prioritizing that time.

3 Key Points:

By the time he was 30 years-old, Kent was leading a billion-dollar grocery business, and then lost everything that he had built.
Kent knows exactly what his customers want, so he starts with the buyers in mind, while most real estate investors start with the house in mind.
You have to prioritize your freedom over the pain that it takes to get there. We don’t have to focus on the now-money.

Resources Mentioned:

Learn more about Hyperfast Academy
Dan Lesniak (Linkedin, Facebook, Instagram)
Text Dan your real estate questions: (703) 215-1684
Kent Clothier: Website | REWW | REI Nation | Instagram | Facebook

Episode #204 From Mailman to Full-Time Real Estate Investor with George Gipson Nov 27, 2020

Show notes

On this segment of HyperFast Wealth, host Dan Lesniak speaks with George Gipson, a former mailman who was able to quit his job after building his real estate investment portfolio to 12 properties. Listen to hear how George was able to make the transition in only a few short years!

Episode Highlights:

After college, George was not able to find the job that he wanted, so he took a job as a mailman.
While working as a mailman, George discovered real estate podcasts and began to self-educate on the market.
Though he went to school for accounting, George’s dad’s side of the family was already in the real estate game.
George and his wife decided that they wanted a piece of the American dream and started buying rental properties.
In his 4th year as a mailman, George was able to purchase his first property on his mail route.
George was able to win an auction for his first property for $52,000 in 2017 while he was on his route.
There is always a story behind the price, and those stories are behind the deals that George looks for.
Because he didn’t have the money to pay for the house, George and his wife flipped their first house for a $20,000+ profit.
Whether the market is going up or down, there is always a good deal hiding somewhere.
George used the profits from his first deal to open up a beauty supply store, but he did not like it.
After a year of running his beauty supply store, George decided to get back into real estate with cash-flow rentals.
George became fed up with his job as a mailman and decided to dive-in head first into real estate investing.
Through word-of-mouth referrals, George was able to find great deals without a large marketing campaign.
While he was on maternity leave after his wife had their first child, George decided to get his real estate license.
Once George obtained his real estate license, he was able to expand his network exponentially.
Right now, George owns 2 duplexes and 10 single-family properties.
Now that George has been able to replace his income with the rental properties, George is looking to flip more properties.
Buyers are willing to pay higher prices for homes than investors, and that was a lesson that George had to learn.
As a mailman, George was stuck in the same endless cycle of working, YouTube, and dinner.
New real estate investors need to learn to control what they can control and accept that they don’t know the future.
George gets anxious when he sees that his tenants are not treating his properties with respect.
After COVID wiped out the Airbnb market, George converted his properties into long-term rentals.
George hopes to share his real estate knowledge with other people who need help.

3 Key Points:

George spent his time as a mailman using podcasts to educate himself on the real estate game and eventually began buying properties that were on his route.
After having big success on the first deal, it can be hard for investors to continue in the game out of a fear that the next hit won’t be as big.
George had to start listening to the buyers when it came to putting an offer on a property. He learned the hard way that buyers have a different price point than investors.

Resources Mentioned:

Learn more about Hyperfast Academy; Learn more about HyperFast Coaching HERE
Dan Lesniak (Linkedin, Facebook, Instagram)
George Gipson Email | Instagram | YouTube | Podcast
HFA Ep 01 with Gary Vee
HFA Ep 02 with Grant Cardone
HFA Ep 06 with Grant Cardone
HFA Ep 14 with Grant Cardone

Episode #203 Transitioning From Real Estate Agent to Real Estate Investor with Mike Wolf Nov 25, 2020

Show notes

On this segment of HyperFast Wealth, host Dan Lesniak speaks with Mike Wolf, a former realtor, now real estate investor from Canada. Mike has built a diverse portfolio in real estate that allows him to live on passive income, while teaching others to do the same!

Episode Highlights:

Mike is from Canada, invests in the United States, and is currently “wintering” in Mexico.
Like most high schoolers, Mike had no idea what he wanted to do with his life, going into college to gather a massive amount of debt.
After buying his second property, the market took off and Mike quit his job to become a real estate investor and agent.
Mike recommends that all real estate agents learn basic investing skills to be able to help more people.
Completely dropping his real estate license helped Mike speed up his investment game.
Dan and Mike compare the time investments between becoming an agent and an investor.
Mike’s other real estate business in Atlanta is completely automated, but it took time to get there.
Not all people want the same things for their houses and that’s where being an investor comes into play.
Present multiple options so that you can always do what is in the best interest of your client.
COVID is going to put a time limit on homeowners that find themselves in financial troubles.
Mike is able to live off the passive income from his turnkey business and rental properties that he has gathered over the last 20 years.
During COVID, Mike has focused on his online-training services to teach others how to get started in real estate.
Just because someone can benefit from providing a solution to someone in trouble doesn’t mean they are evil.
Back in 2007, Mike created a business that helped people who were facing foreclosure by lending them money in a time of need.
By helping people who lost their jobs, Mike was able to help people in their networks who also lost their jobs.
People that are using all this extra time presented by COVID to learn and grow are going to come out the other side way ahead.
Let go of the responsibilities that you don’t want so that you are maximizing your time.
Mike used a line of credit as his down payment for his first house, letting the amount season in his bank account for 90 days.
Mike teaches his students how to buy properties with or without their own resources by building their networks.
Assisting people financially helps them in so many other areas of their life that you don’t know about.
People need to learn how to find great deals and turn them into a paycheck, then it will be easy to find partners.
Money is not going to disappear as we go deeper into the pandemic, but it will be transferring hands.
Even without COVID and the instability of the government, there will always be opportunity in the future.
The most important thing in real estate investing is to get started; don’t let money stop you.
Mike’s ego presented many challenges early on in his career, but now he focuses on personal development to continue growing.
Email Mike about his event and say you heard him on this show to get the discount.

3 Key Points:

It would behoove real estate agents to gain investing skills because it allows them to help more people, open more doors, and attract other investors.
Mike has diversified his portfolio with multiple revenue streams including rental properties, training sessions, and his turnkey business.
Too many people think that because they don’t have a lot of money, they can’t invest in real estate. You don’t need to use your own money to get into real estate investing.

Resources Mentioned:

Learn more about Hyperfast Academy; Send your clients to Dan and Keri HERE
Dan Lesniak Linkedin, Facebook, Instagram,
Mike Wolf: E-Book | Event | YouTube | Facebook
Email Mike Wolf at info@mikewolfmastery.com to get the $49 Masterclass pricing for HFA Podcast listeners

Episode #202 5 Steps to Digital Domination with Krista Mashore Nov 20, 2020

Show notes

In this episode of The Hyperfast Agent Podcast, we listen in as Krista Mashore, from Krista Mashore Coaching, presents at the HyperFast Sales Summit. Krista has spent hundreds of thousands of dollars learning how to master the online marketing game. She was able to go from $0 to over $7M in just 25 months, and shares her 5-step formula to dominate in the digital marketing space!

Episode Highlights:

Digital domination goes beyond attracting sellers and bringing leads.
Since the pandemic broke out, the way that agents connect with buyers and sellers has changed.
While Krista was selling short-sales and foreclosures, the market began to shift back to a normal market.
When Krista gained the nickname “The Foreclosure Queen,” her business collapsed in the worst year of business she’s ever had.
Krista knew that when foreclosures and short sales went away, she would have to change her branding.
With a Masters degree in teaching, Krista knows the ins and outs of natural learning vs. institutionalized learning.
Things that real estate agents have been taught for years (open houses, cold calls, etc.), have to change as the world changes.
Creating a digital footprint, marketing online, and gaining exposure are all essential for real estate agents right now.
Traditionally, real estate agents are taught how to show and sell houses, not how to market.
Everything in marketing starts with your why, or motivations, and this helps you put forth the right messaging.
How well do you really know your brand? Get down to the core of what lights you up no matter how many times you do it.
Who you are, what you represent, and who you’re trying to attract are the factors that go into your brand.
After you figure out how to make your clients feel safe, you will see a higher conversion rate and get more referrals in the door.
What do I do? What are my core values? What is my brand code of ethics? Who do I love to serve? Ask yourself these questions.
Show buyers and sellers what makes you different from other agents, don’t just tell them.
Get to know your audience, who you are going after so that your messaging speaks directly to those people.
Research your audience’s psychographics, digital footprint, and what their problems are.
Your ability to establish a real connection with buyers and sellers with your video marketing will help them choose you over the other options.
Start thinking about how your video marketing can increase your percentage of qualified people coming in, as opposed to qualified leads.
It takes you believing that these tactics can actually work for you before you will see results.
Commit to producing content correctly, on a consistent basis, to make connections and convert more prospects to customers.
People are naturally curious about the state of the market, so make videos that give them that information.
You don’t need fancy equipment and a studio to make great videos; anyone can do it.
Interview local business owners, partake in community service events, join in on holiday cookoffs; establish your presence in the community.
Start comparing the price of doing an open house compared to the distribution of your video marketing.
Choose one social media platform and become a master on it before you decide to expand to another.
Your messages and timing will be completely different depending on if you are speaking to your cold, warm, or hot audience.
It doesn’t matter if you post on your business page or personal page, you won’t be reaching any new eyes/ears.
People will never know how you can help them with their problems if you don’t make yourself known.
The Change or Die study showed that with coaching, accountability, and support, most people will choose to change their ways.
The difference between poor people and rich people is poor people buy liabilities and rich people buy assets.
Krista and Keri are offering an incredible package that will help you get the exposure that you need and the confidence to close the deal.

3 Key Points:

Marketing for real estate agents has had to change since the pandemic changed how they are able to connect to buyers and sellers.
When it comes to building a real connection with buyers and sellers, real estate agents must learn to establish both trust and relatability.
People tend to be more motivated by moving away from pain than finding pleasure, so find out what their problems are and how you can help them as an agent.

Resources Mentioned:

Learn more about Hyperfast Academy; Join the Keri Shull Team at kerishullcareers.com
Get Dan’s book for free HERE
Krista Mashore: Coaching Website; Real Estate Website
Krista and Keri’s offer: Hyperfastinfluence.com
Millionaire Success Habits

Episode #201 How to Buy Mortgage Debt with Paul Birkett Nov 18, 2020

Show notes

In this segment of HyperFast Wealth, host Dan Lesniak speaks with the founder of Automation Finance, Paul Birkett. Paul has bought thousands of mortgages and has created a way for everyone to benefit from his strategies!

Episode Highlights:

Paul is taking advantage of the remote working opportunities and staying a few weeks in Dublin.
After spending 25 years as a corporate executive, Paul arrived in the US just after the economic crisis of 2008.
With about 30 rental homes, Paul became incredibly unhappy because of all the admin work.
Unlike Europe, the US allows businesses outside of banks to buy mortgage notes.
The mortgage business requires a lot less admin work than buying a large number of real estate properties.
Roughly 50% of rental property owners only own one property and pay it off on a 30-year mortgage.
Paul’s company has created a fund that allows investors to liquidate in a few months with interest.
By purchasing mortgages for much less than the borrower owes on the loan, Paul’s company is able to make large dividends.
After purchasing the mortgage, Paul negotiates new monthly payments and interest rates so that the homeowner does not have to foreclose.
Non-performing loans usually come to the market about 2-3 months after some sort of financial crisis.
Over time, Paul has built up personal relationships in the industry and now has clients reach out to him for deals.
Due to the global pandemic, many rental property owners are having a hard time making their mortgage payments.
With a normal rate of foreclosure in the 1-2% range, the current range of 7-8% is quite concerning.
Many large cities, and ones that depend on tourism, are going to take the biggest hit from the pandemic.
Washington D.C. has seen a buffer from the effects of the pandemic because of the large number of federal government jobs.
There will be opportunities in every area of real estate as a result of COVID’s effects on the income of renters and owners alike.
Those that find themselves in the bottom 20% of the economy will be forced to restructure their mortgages.
Eventually, the struggles of the bottom 20% will catch up to those that are surging right now.
Keep an eye out for deals because there will inevitably be distressed salaries around the country.
Even though businesses are closed across the country, real estate prices continue to rise.
As the federal government continues to pump money into the economy, the value of the dollar will go down.
If the government did nothing, we would experience The Great Depression all over again.
Now is a great time to refinance for those with mortgages because of the all-time low rates.
It’s not the time to be aggressively buying assets because we can’t be sure of what lies around the corner.
Paul’s company was not able to keep up with the number of assets that it was purchasing.
Optimism can get you into a lot of trouble when trying to scale your real estate business.

3 Key Points:

One of the downsides of buying a large number of real estate properties is the massive amount of admin work that comes with it.
Right now, there are over 2M home loans in forbearance because of the income troubles caused by COVID.
The lower-income consumers generate the revenue for the higher income jobs, so you can expect that the effects of COVID will catch up to those higher-paid consumers.

Resources Mentioned:

Learn more about Hyperfast Academy; Get 100 HyperFast Tips HERE
Dan Lesniak (bio, Facebook, Twitter)
Paul Birkett (LinkedIn, Automation Finance)
Hyperfastwealth.com

Episode #200 Social Media University with The 2020 HyperFast Sales Summit Social Panel Nov 13, 2020

Show notes

On this episode of The Hyperfast Agent Podcast, we listen in on the Social Panel as they present at the 2020 HyperFast Sales Summit. The panel, comprised of Tristan Ahumada (Lab Coat Agents), Eric Simon (The Broke Agent), Dylan Tent (The Helirealtor), Eric Delgado (Optimé Holdings), and Lana Rodriguez (The Lana Rodriguez Group), offers numerous tips and tricks to help you master different social media platforms like TikTok, Instagram, and LinkedIn.

Episode Highlights:

Lana went from zero, to a TikTok superstar, during the pandemic after she was blocked from Facebook.
Download the app, scroll through and relate to the content, and start posting content.
Instagram has recently changed its algorithm to promote Reels, Instagram’s version of TikTok.
Eric Simon has approached TikTok by trying to convert his memes into actual videos that people can relate to.
On TikTok, you can copy what other people are doing because it’s a copycat platform.
Dylan was originally a helicopter pilot and would stick out by making engaging videos and pictures of the houses.
During the pandemic, Dylan has been able to reach new clients via social media, sometimes even through their kids.
Eric Delgado goes all-in on LinkedIn because of the 3 degrees of separation that LinkedIn emphasizes.
Leveraging LinkedIn is one of Eric’s specialties, emphasizing his efforts on the connections that can lead to a warm introduction.
Once her first video went viral, Lana realized that TikTok was for more than just girls doing dances.
There are a plethora of ways to use TikTok, such as entertainment, posting content, and building your brand.
Utilize TikTok’s draft folder if you’re not quite sure about a video because it might grow on you.
Eric Simon gets content from like-minded accounts on social media, clients, houses, and DMs from followers.
Businesses can increase their engagement on social media by focusing on the first 3 seconds of their videos.
Dylan emphasizes the point that he can get more eyes on his clients’ houses than anyone else.
Eric Delgado gets on LinkedIn numerous times a day via a mix of posting and engaging with others, most of the time connecting with others on the backend.
Comments on LinkedIn can be just as valuable as posting itself.
Eric Delgado gets on LinkedIn at the beginning of his day, his preparation, and at the end of the day, his posting.
Replying to comments as much as possible helps your post look like it is doing well and excites followers by establishing a more personal relationship.
TikTok’s algorithm is one that sees engagement go down late at night and go up in the middle of the day.
Dylan tries to reply to every comment he can, even teasing people when they say something dumb because people love all engagement.
Eric Simon gained a large amount of notoriety by commenting on other creators’ content in his industry.
People who think they suck at LinkedIn might just have not spent the time to see its true value.
Dylan has been able to leverage his helicopter tour business to increase his success in his real estate business.
Success on social media looks different for every agent, whether it comes in the form of a connection or a closing.
Lana’s favorite social media platform is TikTok because it lets her be who she really is without judgment.
Eric Simon’s favorite social media platform is Instagram because it is more intimate than Facebook.
Dylan’s favorite social media platform is Instagram because he has been able to make the most money off of it.
Eric Delgado’s favorite social media platform is Facebook because that’s where he goes to post about his family.

3 Key Points:

Dylan Tent has turned his social media videos into entertaining content by doing stunts or using his helicopter and he has seen great results.
Defining who you are, what you want to accomplish, your message, and disentangling the relationships that you have built over time are the best ways to utilize LinkedIn.
You never know what content is going to hit hard with your audience, so make sure to use the draft folder and it might grow on you.

Resources Mentioned:

Learn more about Hyperfast Academy; Text Dan your real estate questions: (703) 215-1684
Tristan Ahumada Instagram
Eric Simon Instagram
Dylan Tent Instagram
Eric Delgado LinkedIn
Lana Rodriguez TikTok

Episode #199 Selling the Deal with Sunil Saxena Nov 11, 2020

Show notes

In this episode of The Hyperfast Agent Podcast, host Dan Lesniak talks with Sunil Saxena about the last phase of a successful development deal. First, you find the deal, then you manage the deal, and lastly, it comes to the sale. It’s time to land the plane!

Episode Highlights:

Preparing for the sale should begin long before it comes time to sell the finished project.
Think about all the details and price points upfront so that when it comes time to sell, you have a polished penny.
Avoid betting on appreciation and instead focus on what that house is going to sell for right now.
It’s vitally important to remember that the product needs to match the desired price point.
Getting the product in front of people is quite a bit more complicated than putting cereal on the shelf.
There are a plethora of digital marketing options when it comes time for placement and promotion.
Starting the promotion and placement process early will make it that much easier to sell the product.
Once the drywall has been put in the development, the interested buyers can see the vision.
Sunil’s company puts projects on the MLS early but takes it off if it doesn’t sell in the first phase of the project.
MLS, digital ads, social media, emails, and phone calls are all effective strategies to build up the hype.
When making an expensive purchase like real estate, the little details make all the difference.
Dan was able to stage different units as they were being completed with the project that finished in the middle of the pandemic.
As a real estate developer, it’s important to bring in a fresh set of eyes before listing the property.
When looking to hire an agent, look for someone that has as many lines in the water as possible, that being, a large network.
For developers and investors in the DMV area, you should definitely reach out to Dan, Keri, and Sunil.
If you don’t know how to sell the property then none of the work that has been done will matter.

3 Key Points:

Preparation for the sale should start to take place before the project even begins. This way, by the time the project is finished, you will be completely prepared.
There are 2 types of buyers: buyers who will buy a project off of a piece of paper and buyers who want to see it completed before they make an offer.
Through a variety of promotion and placement techniques, get the product in front of as many people as possible.

Resources Mentioned:

Learn more about Hyperfast Academy; Learn more about HyperFast Coaching
Dan Lesniak (bio, Facebook, Twitter)
Sunil Saxena (Website, LinkedIn)
Hyperfastwealth.com

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