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    Business

    The HyperFast Agent Podcast

    Dominate your Real Estate Market and create unlimited growth in Business and Life by surrounding yourself with people who have been where you are going. The HyperFast Agent Podcast will give you access to top business leaders like Gary Vaynerchuck & Grant Cardone, along with Top Real Estate Agents, coaches and industry leaders all eager to share their knowledge to help you achieve success at your highest level. If you are ready to join eXp realty and would like Dan Lesniak Tom personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393

    Advertise
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    Latest Episodes:
    Episode #228 Achieve More By Shifting Your Energy with Michelle Warnica Feb 19, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, host Dan Lesniak interviews Energy Expert Michelle Warnica. After a stressful career in the sales game, Michelle suffered a stroke that left the entire left side of her body paralyzed. Through willing surrender and attractive energy, Michelle was able to make a full recovery, and now teaches others how to use the same strategies to monetize their greatest gifts!

    Episode Highlights:

    • Michelle started her sales career as a teenager, going from shoes and cars to telecommunications.
    • After having a stroke and being paralyzed on the entire left side of her body, Michelle made a miraculous full recovery.
    • Now, Michelle helps people monetize their greatest gifts while giving value to humanity.
    • As a professional optimist, Michelle knew that she was meant to do more than telecommunications.
    • While in treatment and rehab, Michelle was forced to surrender to her situation and take care of herself.
    • Many people in the stroke rehab area were full of anger and resistance, thus prolonging their recovery.
    • Michelle was able to realize the importance of asking for help and support, contrary to human programming.
    • It’s important to go with the flow and allow things to happen as they are rather than resisting.
    • In the last year, the world has moved from the Age of Pisces to the Age of Aquarius.
    • Everything moves at a frequency and puts off certain vibrations and energy out to the universe.
    • The vibrations of the emotions of the world have sped up in the last year, meaning things are happening much faster.
    • As the energy and vibrations of the earth change, the human body changes along with it.
    • COVID has forced people to look inside their own lives and realize that changes need to be made.
    • There’s an energy around the words that we use, such as driving sales compared to allowing sales.
    • As the world moves forward, the human race is going to move more towards attracting success rather than chasing it.
    • The past year has seen the collective intuition around the world heighten.
    • COVID has had the positive effect of teaching people to be more conscious of themselves and the planet.
    • Before you can attract your ideal client, you have to know who your ideal client is.
    • Allowing what is to be is not the same as giving in or giving up; there’s a lesson waiting in every event.
    • No matter what is happening to you, whether it’s good or bad, you are putting out an energy that attracts those things.
    • Plenty of people sabotage their own results by complaining and intending unconsciously.
    • People make the mistake of putting out unworthy energy that does not attract others to them.
    • It’s very challenging for most people to make changes in their lives because we are creatures of habit.
    • Things just seem to work out for those that are able to stay in that peak state where their energy is very high.
    • Michelle advises new salespeople to look at every prospect as an opportunity to meet a new person.
    • It’s important for seasoned salespeople to stay in a constant state of learning and evolution.
    • Every failure should be seen as an opportunity to learn a lesson, that’s what life is about.

    3 Key Points:

    1. Michelle suffered a devastating stroke that left her paralyzed on the left side of her body. By completely surrendering to her situation, she was able to make a miraculous full recovery.
    2. It’s important to target those that are like you and to focus on the clients that are making that big impact on your business. To know your ideal client, you must know yourself.
    3. No matter what kind of results you are getting from work or life in general, you are putting out the type of energy that attracts those results.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Join Dan & Keri’s Team at kerishullcareers.com
    • Dan Lesniak (Linkedin, Facebook, Instagram)
    • Michelle Warnica (website, LinkedIn, Calendly, Instagram, Facebook, Facebook Group)
    • Schumann Resonance
    • Tony Robbins
    • The Surrender Experiment
    • Getting to Know YOU

    Episode #227 Set Clear Expectations With a Reality Check Analysis with Keri Shull Feb 17, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, listen as Keri Shull presents at the 2020 HyperFast Sales Summit about her reality check analysis that ensures agents and their clients stay on the same page!

    Episode Highlights:

    • Keri’s reality check analysis will help make a productive mindset shift that will last forever.
    • Every agent has dealt with clients whose desires just did not line up with the market.
    • Over 85% of a realtor’s clients are going to be unrealistic about their expectations and money.
    • When clients don’t get what they want, they become upset, disappointed, and could even fire you.
    • Clients will ghost you for another agent when you fail to set their expectations properly.
    • Without having the conversation upfront that establishes you as the expert that listens, they will not refer you even if you do find them a house.
    • A mistake that many experienced agents make is telling clients that their expectations do not exist.
    • Rather than telling someone that their expectations don’t exist, show them, or they will not like you.
    • The goals of the initial meeting are to build rapport, understand what they want, and get a signed buyer agreement.
    • There’s no way to shift your clients to reality without understanding their motivations.
    • Keri recommends that before shifting your client, you gather all the information about their “why”.
    • It’s important to use the facts of the market to support your reality check questions.
    • Too many agents make the mistake of trying to shift expectations over the phone, effectively destroying any rapport.
    • Focus on what has been sold in the last 90 days and compare it to their actual criteria without putting their price range in.
    • When you see that their criteria and market price don’t align, it’s important to normalize the situation for your client.
    • Don’t forget to reset the client’s expectations after giving them their initial reality check.
    • If you don’t reset the client’s expectations, they will rent or research enough to shift on their own.
    • By anchoring at the budget that they tell you, you inadvertently get them stuck at that number.
    • Keri immediately connects her lender with the client to build rapport and share financials.
    • It’s extremely important that you discuss the budget with your clients in monthly terms.
    • Agents have a tendency to peck with ultimatums and scenarios that make the client feel like their dream is being changed.
    • Continuously reiterate the important points to them so that they know you’ve been listening.
    • Before you make any comments or present any scenarios, do the math, or they will think you’re stupid.
    • It depends on the situation where you should start “pecking” (i.e. features, price, or location).
    • What makes the shift so hard is that most of the time, you are dealing with a couple who probably have different opinions.
    • Practice “stacking” out loud or you run the risk of remaining a “pecker” for your entire career.

    3 Key Points:

    1. It’s human nature to be unrealistic with expectations, especially when looking for your dream home at the price that you desire. It’s up to agents to set those expectations correctly.
    2. Many real estate agents make their clients feel small when they show them that their criteria do not line up with the market. Make it a point to normalize the situation and make them feel comfortable.
    3. First-time home buyers tend to think of their budget on the basis of monthly payments whereas experienced home buyers think of the total cost.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Get 100 Hyperfast Tips
    • Keri Shull: (Linkedin, Facebook, Instagram)
    • Reality Check Analysis

    Episode #226 Serving Your Client Should Be the Top Priority with Derek Tye Feb 12, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, host Dan Lesniak interviews Derek Tye, a real estate agent for almost two decades who has built multiple real estate teams and eight total streams of income. Listen to hear Derek explain why reaching out to clients with the intent to provide value in their lives creates a long-term positive impact, and clients for life!

    Episode Highlights:

    • In 2004, Derek decided to leave his career in the corporate world to start a real estate team with his wife.
    • At just the age of 20 and his wife of 18, Derek and his wife purchased their first house.
    • With 2 kids at the time, Derek only went part-time in real estate until he was able to build his book of business.
    • Serving the client should be the top priority for all real estate agents, regardless of what that looks like.
    • Focus on helping your client in the long-term and your business will see long-term positive effects.
    • Repeat, referral, buyers’ agents, and listings are Derek’s top sources for leads in that order.
    • In his book, The 7 Levers for Success in Real Estate, Derek teaches readers how to leverage what they have available to them.
    • Depending on where you are financially and with time availability, the direction you take is going to be different than other agents.
    • Many agents tend to complain about putting the time and money into getting leads because they don’t have a proper follow-up system.
    • No system works after using it just one time; each one depends on your consistency of using it.
    • Statistically, it takes 5 to 10 times before a lead will actually engage with you, so reaching out 1 to 2 times will not cut it.
    • You must reach out to people with the intention of adding value to their life rather than captioning the lead.
    • Give them nuggets of what you can do for them and then pull back, effectively letting them know you’re there.
    • At the beginning of the coronavirus shutdowns, Derek was left with only 1 other agent and an admin team manager on his team.
    • The exodus of agents from his team allowed Derek to shift his business model and how he was paying for everything.
    • At the end of 2020, Derek hired a new ISA and is also looking to hire a new junior agent to prepare for the next 12 months.
    • For 2021, Derek’s team has a goal for roughly 72 transactions and $22M in sales.
    • Along with selling real estate, Derek actually has 7 other streams of income right now.
    • Even though he’s been in the business for almost 20 years, Derek still enjoys showing houses.
    • New agents should make sure their heart is in the right place before chasing number-based goals.
    • Experienced agents make the mistake of treating other agents poorly in deals, giving them a bad reputation in the industry.
    • Investors should know their tolerance of pain level before deciding what kind of property to invest in.
    • Derek’s biggest mistake was making too many long-term financial commitments with research.

    3 Key Points:

    1. After 8 years working in the corporate banking world, something he hated, Derek decided to jump into real estate with his wife.
    2. Bringing in a massive amount of leads does not mean that commission checks will just start appearing. Setting up an efficient follow-up system is vital to success in real estate.
    3. Real estate sales can act as a vehicle to build wealth in other areas. Take the money you make and diversify to create other sources of income.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Text Dan your real estate questions: (703) 215-1684
    • Dan Lesniak (Linkedin, Facebook, Instagram)
    • Derek Tye (Website, Book)
    • Followup Boss

    Episode #225 From Olympic Rowing to Real Estate Investing with Hans Struzyna Feb 10, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, host Dan Lesniak interviews Hans Struzyna, an Olympian that has made the shift from rowing into real estate. Learn how Hans’s rowing experience has translated into building a successful real estate business, investment business, and podcast production company!

    Episode Highlights:

    • In a previous life, Hans rowed competitively at a really high level, finishing 4th in the 2016 Olympics in Rio.
    • After taking a year off, Hans decided to make the move into real estate, first taking on shortsales and foreclosures.
    • Last year as part of the Gunderman Group, Hans’s team did over $200M in transactions.
    • As one of the youngest crews competing in the Olympics, Hans’s team did not have the experience to medal.
    • Hans and his team were only 2 seconds behind the team that finished in front of them and ¼ of a second ahead of the team behind them.
    • There are a variety of similarities and differences between the Olympics and real estate game, usually revolving around time.
    • Hans has the experience of performing at a high level while being very uncomfortable, something he translated to real estate.
    • Everyone should do their best to go out and make themselves uncomfortable to strengthen themselves in business.
    • When watching the Olympics, viewers are seeing the culmination of a lifetime of effort.
    • Even Olympians weren’t born as Olympians; everyone has to work hard to achieve their dreams.
    • In October of 2018, Hans made the decision to retire from Olympic-level rowing.
    • Even through the pandemic, Hans was able to bring in $30M in 2020, hitting his goal right on the nose.
    • Hans and his wife like to invest in small multifamily properties.
    • During the pandemic, Hans and his buddies started a podcast post-production business to cut the costs of producing podcasts in half.
    • Currently, Hans and his podcast partners are putting together a Podboxx, which contains everything you need to get your podcast off the ground.
    • With prices skyrocketing in the Bay Area, Hans and his wife decided to buy real estate in Tacoma, Washington.
    • Initially, Hans and his wife had trouble pulling the trigger on their first property in Tacoma because he was flipping a house locally.
    • After pulling the trigger on his first property, Hans saw that it was a snowball effect from a financial standpoint.
    • Your ultimate goal should be to turn your active income into passive income via investing.
    • Hans looks for a minimum of roughly $300 per door when he invests in a property.
    • Any time you have the chance to gain equity on a property, you should be willing to invest a little more and recycle the money from there.
    • With his strategy of recycling cash flow, Hans was able to avoid paying taxes in California last year.
    • It’s important to get in the slipstream of someone that has done what you want to do.
    • Hans advises investors not to make an offer until they’ve underwritten at least 30 deals in a given market.
    • Even after achieving great success, Hans places importance on remaining coachable and learning from others.

    3 Key Points:

    1. Hans competed in the Men’s 8 rowing competition as part of Team USA in the 2016 Rio Olympics, missing out on a medal by only 2 seconds.
    2. It’s incredibly important to learn how to perform at a high level while in an uncomfortable state, something that Hans was able to learn in the Olympics.
    3. By turning his active income into passive income via investing in property, Hans aims to be able to take month-long vacations with little to no financial impact.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Hyperfast Coach
    • Dan Lesniak (Linkedin, Facebook, Instagram)
    • Hans Struzyna (Website, YouTube, Instagram, Podcast Production, Podboxx)

    Episode #224 Sometimes It Takes Losing Everything with Jessie Rodriguez Feb 05, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, Jessie Rodriguez from HGTV’s Vintage Flip, presents at the HyperFast Sales Summit. Jessie knows what it’s like to lose it all, but in the process discovered how to use consistency and motivation to explode into a realm of success that he never thought possible!

    Episode Highlights:

    • Every real estate agent is at a different spot in their respective career, so everyone has a different next step.
    • Jessie and his wife Tina met at the age of 18 in the Greek life of their college when Jessie walked Tina to her car.
    • After getting Tina’s number, Jessie made the all-time dumb mistake of not calling her.
    • Jessie’s first job in real estate was making cold calls at a mortgage company, an industry he knew nothing about.
    • After cold calling for a year and a half, Jessie got his license as a loan officer before opening his own loan company.
    • For Jessie, the market crash hit in 2007 just after he and Tina had purchased their first house.
    • In an effort to counter the market crash, Jessie started to dip into their savings account without telling Tina.
    • Eventually, Jessie and Tina were able to short-sell their house and were forced to move in with Tina’s parents.
    • After hearing from an old friend about REOs, Jessie decided to become an REO agent.
    • With no money in the bank, Jessie went out on a limb and invested money to become an REO agent, but it didn’t take off as he expected.
    • Going to events and masterminds will ultimately elevate your network and success.
    • After waiting and waiting, Jessie realized that he had to search out properties that were owned by Wells Fargo.
    • Jessie made the effort to reach out to the Loan Officer on all the Wells Fargo properties, after which he was given 10 listings.
    • Within 2 months after COVID, real estate entered the best market that it has ever seen - down markets don’t last long.
    • In just 3 years, Jessie was doing over 500 deals year-over-year, all because he chose a niche and didn’t give up.
    • At all times, Jessie keeps his brain 2 years ahead, making sure to plan for future market movement.
    • Jessie and his team had to discover how to buy houses once they partnered with hedge funds that were scooping up single-family homes.
    • In the midst of purchasing houses for a hedge fund, Jessie began purchasing houses for himself and flipping them.
    • Though he made money on his first flip, Jessie immediately lost $40k on his second one.
    • After losing money on his second flip, Jessie began to sell flips to real estate agents.
    • Guest-starring on HGTV’s Flip or Flop ultimately landed Jessie two seasons of his own show, Vintage Flip.
    • With flips slowing down, Jessie made his rounds with his old clients and was asked to sell houses for the same hedge fund that he previously bought for.
    • It takes the same amount of hard work to get a niche sale as it does a standard sale - the riches are in the niches.
    • Staying humble, consistent, and working hard has taken Jessie from broke and depressed to a life that he loves today.
    • Everything is hard, so you can’t let resistance stop you from blasting through the wall.
    • Sometimes it only takes one phone call to start building momentum in the right direction.

    3 Key Points:

    1. Very early in his career, Jessie realized that in just about any sales game, you have to go through a million no’s to get to the yes.
    2. REOs, or real estate owned, are properties that have gone into foreclosure and need to be sold, so the bank gives the listing to an REO agent.
    3. Jessie always keeps his mind 2 years in the future of whatever market he is in, at one point buying homes for a hedge fund, selling REOs, and flipping houses.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Send your clients to Dan & Keri’s team at kerishull.com
    • Dan Lesniak (Linkedin, Facebook, Instagram)
    • Jessie Rodriguez Website, Vintage Flip, Instagram
    • Flip or Flop (tv show)

    Episode #223 Now’s the Time to Pivot, Not Pause with the HyperFast Sales Summit Local Agent Panel Feb 03, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, Creig Northrop (Northrop Realty), Thad Wise (First Savings Mortgage), Samer Kuraishi (One Street Company), and Keri Shull come together as the local panel to present at the HyperFast Sales Summit. Listen to hear why the panel believes now is the time to pivot your business instead of pausing.

    Episode Highlights:

    • Samer has been in business for 21 years, working to build a community-oriented real estate environment.
    • Creig and his wife partnered to create a brokerage that has been #1 in the nation multiple times.
    • In the first 2 weeks of the pandemic, many real estate agents didn’t know what was going to happen with the market.
    • Agents have been able to collaborate via technology and pivot together as an industry.
    • Always think of yourself as a rookie, that being, everything is new and exciting to you.
    • Veterans have a tendency to overthink everything and stop taking action when they need to.
    • When the pandemic struck, Keri knew that her team had to pivot virtually.
    • Keri knew that many steps had to happen beyond generating the lead, but getting someone to sell their home virtually.
    • The Keri Shull team was able to come together and find themselves up 40% from last year.
    • It’s clear that everyone is moving online as Zillow reported over 200M unique visitors per month.
    • You are the one that sells your business, not the name, so be transparent and work as hard as you need to get through.
    • Agents need to stay open-minded and transparent when it comes time to learn from other agents.
    • Having an abundance mindset opens agents up to sharing in their successes and helping others.
    • Education, empowerment, and elevation are the 3 pillars that act as the foundation of Northrop Realty.
    • The traditional real estate model is going away and being replaced by the relationship model.
    • If you can give others what they want, you are much more likely to get what you want.
    • How you generate leads will determine what kind of value proposition you need to bring to the table.
    • Your presentation serves to set expectations and differentiate yourself from your competition.
    • Samer believes that the way of the future is large superteams that provide an incredible consumer experience.
    • Staying humble is the only way to continue learning and growing within the industry, and life in general.
    • Whatever your minimum, find someone that can do 70% of a task that you currently do and delegate it to them.
    • Branding is about consistently reminding everyone who you are and why you are here.
    • Agents that spend time doing things that don’t generate money get caught in a vicious cycle of poverty.
    • Working with a team will always put you leaps and bounds ahead of solo agents that are just getting started.
    • Now more than ever, it’s important to make real estate fun again for the sake of the clients.
    • Keri has achieved the success that she has today by always choosing the optimistic path.

    3 Key Points:

    1. A great way to stay excited and bring the energy is to stay in the mindset of a seasoned rookie where everything is exciting and passion-filled.
    2. People have become uncomfortable with the traditional face-to-face real estate process, making it vital for agents to pivot virtually.
    3. Agents must focus on delivering facts and market stats to paint a realistic picture of what the buyer’s expectations should be. Transparency wins for everyone.

    Resources Mentioned:

    • Learn more about Hyperfast Academy
    • Get Dan’s book for free HERE
    • Keri Shull: (Linkedin, Facebook, Instagram)
    • Creig Northrop Northrop Realty
    • Samer Kuraishi ONE Street Company
    • Thad Wise First Savings Mortgage

    Episode #222 Generate Leads Forever With Evergreen Content with Trevor Mauch Jan 29, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, host Dan Lesniak interviews Trevor Mauch, a serial entrepreneur that built Carrot. While many agents are stuck on the hamster wheel of marketing content, Trevor explains how creating evergreen content can break the marketing cycle and help generate leads forever!

    Episode Highlights:

    • Trevor lives in a small town in Oregon, an area known for neither tech nor real estate.
    • Growing up in another small town in Oregon, Trevor never thought he would wind up in Roseberg.
    • By the time Trevor was a junior in college, he had already purchased his first piece of real estate, a 4 unit apartment building.
    • Carrot.com helps real estate agents that want to get off the hamster wheel that marketing content can become.
    • Trevor discovered that he absolutely loved marketing when working for his uncle’s brokerage.
    • Starting in 2008, Trevor has come a long way to get to 90k inbound leads every month.
    • Back in 2008, it was all about writing content that had enough value for Google to bring it to the top of search results.
    • Now, Google prevents content creators from hiding keywords at the bottom of their content.
    • Big companies like Google and Facebook realized a long time ago that their businesses are all about user experience.
    • Trevor works on honing his mental fitness through intense physical challenges.
    • Clubhouse might just be the first social media app to hit older generations before young people.
    • With Clubhouse, not everyone has the ability to leave comments, leading to seemingly less toxicity.
    • The problem with social media is you only have about 72 hours for people to view the content before it gets lost in the feed.
    • Right now, Clubhouse is growing incredibly fast because of the fear of missing out (FOMO) that is happening in the world right now.
    • Around 2011, Trevor realized the differences between hamster-wheel marketing and evergreen marketing.
    • Evergreen marketing can add stability to entrepreneurs and businesses while giving them the freedom to come and go worry-free.
    • All types of marketing work but it’s up to you to decide which one will give you the life and business that you enjoy.
    • Decide your non-negotiables and what kinds of activities give you energy rather than take it away.
    • It’s important to remember that your evergreen stuff will take time to climb up the Google rankings, so other marketing methods are necessary as well.
    • Leads from long-form content platforms are usually easier to close because they are intent-based leads.
    • Pick niches, like neighborhoods and construction real estate, that you like to serve and give each on a page on your website.
    • Faith, family, fitness, finances, friends, and fun act as Trevor’s tools to create a new habit or discipline that brings back momentum.
    • All of Trevor’s challenges are time-based, specific, and hold him accountable.
    • Your choices and beliefs act as commitments to the life that you either want or don’t want.
    • Trevor is using physical challenges to blast his limiting beliefs to pieces.
    • New real estate agents must adopt the mindset of “when” rather than “if”.
    • Investors and agents should focus on working together because, at the end of the day, clients should be presented with options.
    • When Carrot started to grow, Trevor made the decision to ride it out and learn how to lead.
    • Trevor hopes to reach a spot in business where he does not have to work on his business daily.

    3 Key Points:

    1. One of Trevor’s non-negotiables with his business and life is that he can build them anywhere, thus why he lives in a tiny town in Oregon.
    2. Clubhouse is bringing people back to long-form content as a way to build trust and credibility faster than social media posts.
    3. Outranking Zillow is almost impossible, but by focusing on niches that you love to serve and giving each one a page on your website with 500-800 words, you can beat Zillow at that level.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Join Dan & Keri’s team at kerishull.com/careers
    • Dan Lesniak (Linkedin, Facebook, Instagram)
    • Trevor Mauch Instagram
    • Carrot website, Carrot’s Evergreen Strategy
    • 75 Hard
    • Clubhouse

    Episode #221 Use Video to Build Parasocial Relationships with Jeff Pfitzer Jan 27, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, Jeff Pfitzer, from the Lab Coat Agents podcast, presents at the HyperFast Sales Summit. Jeff is an expert in the art of using video to establish relationships with people everywhere without ever being in the same room!

    Episode Highlights:

    • Building your business starts with creating an influence on a micro-level.
    • Hailing from St. Louis, Jeff finds himself on stage as someone from the mortgage business that can bring value to realtors.
    • Jeff was named as a top video influencer of 2019 in the sales education category by BombBomb.
    • It all started for Jeff with a Facebook live about 5 years ago, and his video career has taken off since then.
    • The whole point of creating videos is to differentiate yourself from your competition.
    • Even though it’s going to be uncomfortable at first, keep putting yourself on camera and eventually, you will kill it.
    • According to research studies, people are able to retain more information when watching videos.
    • Emotion and tonality are translatable over video much more efficiently than over text.
    • People want to do business with you if they feel like they know you already.
    • 85% of sellers prefer to do business with agents that have established a parasocial relationship via video.
    • It’s no surprise that social media traffic has skyrocketed since the pandemic began.
    • Making yourself well known with your videos will make those networking meetings much less uncomfortable.
    • All you need to start increasing your video production is a phone and a tripod for stability.
    • People want to see your face, so make sure your lighting is up to par.
    • Women can leave the makeup in the bathroom when it comes time to make videos; people just want to relate.
    • Most of the time, phone audio will be fine, but a simple lavalier microphone will help make videos sound professional.
    • Basic editing skills and some YouTube self-education will make your videos smoother.
    • Though TikTok gets a bad wrap, the technology provides all tools for content creation.
    • Teenagers are the ones that have made Facebook, Snapchat, Instagram, and TikTok what they are today.
    • Depending on which social media platform you are using, you should switch the orientation of your phone between vertical and horizontal.
    • Too many people start their video with an introduction and immediately lose the attention of the viewer.
    • Make sure to include who you are, what you do, and what your mission is with this video.
    • A call to action at the end of the video gives them something to do and almost acts as an exit hook.
    • At the end of the day, the price is going to sell the house, so the point of the video is to brand yourself.
    • You have to watch and rewatch your own content before posting so that you can critique yourself.
    • Do your homework before hiring a videographer; make sure you know their background and exactly what they specialize in.
    • As a general rule, the shorter the better when it comes to making videos.
    • Frequently asked questions (FAQs) are evergreen and create efficiency in your business.
    • YouTube, LinkedIn, Instagram, and Facebook all have an efficient live recording algorithm.
    • The beauty of TikTok lies in the number of editing features that it has; special effects are the way to go.
    • It’s all about getting as much visibility and exposure as possible, not about who is tuning in live.
    • People are over 80% more likely to watch a video if it has text.
    • Only on Facebook should you have a business page; the other platforms don’t matter.

    3 Key Points:

    1. Whether you find yourself in the mortgage business, real estate, or any other industry, you want to attract your audience to come to you.
    2. A parasocial relationship, one that has been established with someone you’ve never met, is possible with everyone through video marketing.
    3. Great videos start with an eye-catching visual or verbal hook, that being, something in the first 3 seconds that will grab the attention of the viewer and keep them watching.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Get 100 Hyperfast Tips
    • Text Dan your real estate questions: (703) 215-1684
    • Jeff Pfitzer website, Facebook, Instagram, TikTok, Linkedin
    • Lab Coat Agents website, podcast, Facebook Group
    • Business Video School Facebook Group; text learnvideo to 44222 to get tips from Business Video School
    • Kyle Whissel YouTube
    • Ken Pozek YouTube
    • Noelle Nielsen YouTube
    • StreamYard
    • iMovie
    • WeVideo
    • Vivavideo
    • Veme.ly
    • Rev.com
    • Record it!
    • BIGVU
    • BombBomb
    • Streamyard
    • Podkastic

    Episode #220 Think Like a Startup with Valerie Garcia Jan 22, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, Valerie Garcia, from Realvolve Inc., presents at the HyperFast Sales Summit. Valerie knows that to take your company to new heights, you must never lose that mindset that you had when you were just getting started!

    Episode Highlights:

    • Though many agents find themselves far along in their career, remembering their habits when they first started will keep them going.
    • The idea for Airbnb started because the founders needed a way to pay their rent.
    • A common misconception about the invention of airplanes is that the Wright Brothers invented the first one.
    • At the top of her career, Jane Fonda broke her leg on set which would lead to the creation of the digital workout industry.
    • Just about every job in every industry comes with some sort of inconvenience, especially since the pandemic hit.
    • Though their first app for posting pictures of alcoholic drinks crashed, the founders of Instagram kept at it and sold for $1B.
    • Steve Jobs knew that you had to be both hungry and crazy to build something that brings real change.
    • The establishment, the masses, will never solve the world’s problems, but the disruptors will.
    • It’s important to know whether you are a part of the disruptors or part of the establishment.
    • According to the dictionary, a disrupter is a company that changes its industry in an effective manner.
    • The Enso Report breaks down how employees rate their companies on their value to the world.
    • For the most part, non-profit companies make up the top of the Enso Report, until last year.
    • Amazon has not only done good for the world but also for most Americans as individuals.
    • Startups do whatever they can to make use of their services as easy as possible for their target consumers.
    • A crystal-clear definition of future goals has been at the foundation of every successful startup.
    • The 3rd method that startups use is the creation of simple, repeatable processes.
    • Even though he faced a high level of resistance, Henry Ford’s consistent push for innovation ultimately found success for his company.
    • Henry Ford ran into the same problem that many real estate agents run into, the process becomes too fast.
    • Creating a culture of customer service is one of the most important pillars of startup success.
    • Zappos has successfully created a customer service company that happens to sell shoes.
    • Agents should aim to build a customer service company that happens to sell real estate.
    • From her time at IBM early in her career, Valerie learned to take responsibility for the problems in her business.
    • In order to be successful, startups must measure everything, even the stuff that you think might not be relevant.
    • The ability to pivot unexpectedly sets successful startups apart from those that see disaster.
    • It would be arrogant to think that what has brought you success before would bring you success again.
    • Though they might not know how to reach their destination, startups use the right tools to get there.

    3 Key Points:

    1. The habits that we create and ideas that we come up with when our backs are against the wall could be the ones that change our lives and change the world.
    2. Being better than your competition is not enough to beat them. You have to be different, willing to do something that they won’t.
    3. Big goals are easy to set, but it’s the small goals that get you there that stop most companies from succeeding. Set crystal-clear goals at the foundation of your company.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; Hyperfast Coach
    • Valerie Garcia (Website, LinkedIn)
    • Realvolve special for HyperFast listeners can be accessed at realvolve.com/hyperfast
    • Enso Report
    • ShortStack

    Episode #219 Learn From the Best with the HyperFast Sales Summit Top Agent Panel Jan 20, 2021
    Show notes

    In this episode of The Hyperfast Agent Podcast, we listen in on the Top Agent Panel as they present at the HyperFast Sales Summit. Sam Khorramian (Big Block Realty), Noah Ostroff (Philly Living), Ruth Krishnan (The Krishnan Team), and Lisa Thomson (The Thomson Team) represent some of the top agents in the country and have a wealth of valuable information to share!

    Episode Highlights:

    • Ruth loves learning and remains coachable even as she has risen to one of the top agents in the country.
    • Coming from a small background presented a plethora of mindset issues for Ruth to break through in her journey.
    • Lisa believes that one of the biggest mistakes that agents make is thinking that top agents have it easy.
    • With markets constantly shifting, especially now, it’s important for agents to stay adaptable.
    • Hiring around your weaknesses is the best and most efficient way to grow your real estate team.
    • Having the right systems in place holds everyone on the team accountable on a daily basis.
    • Noah believes that the biggest challenge for real estate agents is the need to constantly update their value proposition.
    • It’s important to try to keep the feel and culture of a small team as you grow.
    • Lisa thinks that the #1 focus for agents should be the listings and buyers that are going to make them money.
    • Obstacles and conflicts will arise at some point and they must be used to fuel your forward movement.
    • Don’t let your obstacles stop you because life will never stop throwing them your way.
    • For those just getting started, the most important task should be to build their contact list.
    • Video is vital for all agents today and going into the future, and it can be done on a wide range of budgets.
    • It’s important to establish a domain presence by setting up your website early in your business.
    • Branding is not an overnight process and requires consistency over a long period of time.
    • In a collapsing Miami market, Lisa was able to establish herself as the top foreclosure agent in the city.
    • It goes without saying that the more deals you do, the more leverage you have in your market.
    • Look at every single person in your market as a potential client when setting up affiliate relationships.
    • To get to where she is today, Ruth had to make up an avatar to look up to before meeting Keri and learning from her.
    • Utilize YouTube and other online content platforms to put yourself in a room with the people you want to learn from.
    • Working hard, remaining trustworthy, and acting as a professional are the most important qualities of successful agents.
    • Regulations in Pennsylvania have hindered Noah’s dream of an all-digital payment system and virtual closings.
    • Stop taking advice from people that haven’t done what you want to do or been where you want to go.
    • Noah keeps his edge by thinking long-term in everything he does and taking action rather than waiting for the perfect plan.
    • Keeping a consistent schedule with positive practices and thoughts is massive to staying consistent.
    • Ruth has always maintained the mindset that you need to spend money to build a business.
    • Lisa is able to recognize that just because methods don’t work for other agents does not mean they might not work for her and vice versa.
    • Success never comes at a discount, so you must be willing to invest in the right things.
    • Noah has made it his goal to plan out one cool experience with his friends and family every month.
    • It’s up to every agent to be honest with themselves about what motivates them and execute.

    3 Key Points:

    1. The most successful people in the world know that it’s vital to always be learning and growing or you will get left behind.
    2. Juggling the relationships between you and your clients, your team, and your family represents one of the biggest challenges facing agents today.
    3. It’s important to surround yourself with people who have achieved the things that you want to achieve, whether it be in person or via online content.

    Resources Mentioned:

    • Learn more about Hyperfast Academy; send your clients to Dan and Keri at kerishull.com
    • Ruth Krishnan Website
    • Noah Ostroff Website
    • Sam Khorramian Website
    • Lisa Thomson Website
    • Asana

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