Show notes
Welcome to the HyperFast Agent Podcast with Billion Dollar Real Estate Agents Dan Lesniak and Keri Shull, who are top sponsors at eXp Realty. Ready to become an eXp Realty agent with Keri and Dan? Go to https://whylibertas.com/dan or text Dan directly at 703-638-4393.
Dan Lesniak began his real estate career with a Century 21 brokerage. During his first year as a real estate agent, he sold over $22 million in properties, a record-setting first year in the business. He realized that he didn’t achieve this success because of his relationship to Century 21. They did not provide the leads. They were not permitting him to brand himself or to offer additional services for his clients. And they were keeping too much of his commission. That’s why he left. While it might have seemed like a bold move at the time, it was the smartest one he made. His real estate career elevated tremendously after that. He was able to keep more of his profits and build a brand around himself, not his brokerage. In this episode of the HyperFast Agent podcast, Dan shares more details about why he left Century 21 and how it contrasts to where he is today at eXp Realty
Join Host Dan Lesniak as he discusses…
∙ The amount of gross revenue share he had to pay to a national brand like Century 21.
∙ How he was viewed as competition to his brokerage when he tried to add new services for his clients.
∙ How Century 21 did not give him the branding freedom of where he wanted to be at.
∙ Why the thin profit margins of brick and mortar brokerages like Century 21 require them to make money off their agents despite providing very little value in return.
QUOTES TO SHARE
💬 “You're actually paying more for your brand than you are to the IRS.” - Dan Lesniak
💬 “Every lead I closed that year, I generated … none of them picked me because of my national affiliation.” - Dan Lesniak
💬 “You're not branding yourself, you are branding and promoting a brokerage.” - Dan Lesniak
💬 “If you want to expand, not just in real estate, okay, but in other areas, you need to be at a company that will support that.” - Dan Lesniak
If you are ready to join eXp realty and would like Dan Lesniak To personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
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