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Managing Real Estate Technologies with Keri Shull and Justin Benson Nov 24, 2023

Show notes

In this episode of the HyperFast Agent Podcast, host Keri Shull interviews Justin Benson, founder and CEO of the Bara Agency. They discuss how the Bara Agency, a fractional CTO agency, assists real estate teams by managing their technology needs, allowing them to focus on recruiting agents and selling houses. Justin, with a background in tech and real estate, highlights the importance of custom tech solutions in real estate, sharing his experience in building tools and integrations to streamline business practices. The conversation covers how the Bara Agency creates custom integrations and apps to improve operational efficiency, citing an example of automating shift schedules and lead routing for a large real estate team. Justin emphasizes their role in overcoming technical roadblocks and fulfilling the unique tech aspirations of their clients, adhering to NDAs and providing competitive advantages. The podcast closes with Justin sharing contact information for those interested in the Baar Agency's services, underlining the podcast's commitment to enhancing the professional and personal growth of its listeners.

Welcome to the HyperFast Agent Podcast with Billion Dollar Real Estate Agents Dan Lesniak and Keri Shull, who are top sponsors at eXp Realty. Ready to become an eXp Realty agent with Keri and Dan? Go to https://whylibertas.com/dan or text Dan directly at 703-638-4393.

To learn more about the Bara Agency go to https://www.baraagency.com

Join Keri and Justin as they discuss…

- The innovative tool in Follow Up Boss that improves call tracking for real estate agents.

- The concept of a fractional Chief Technology Officer, emphasizing how they handle technology for real estate teams, enabling them to concentrate on their core activities like selling houses and recruiting agents.

- How the Bar Agency develops custom integrations and apps tailored to the specific needs of real estate teams, like automating shift schedules and lead routing, significantly improving operational efficiency.

- Justin’s unique perspective in understanding the needs of real estate agents and team leaders, and how he applies this to create bespoke technological solutions.

QUOTES TO SHARE

Here are three notable quotes from the podcast:

**Justin Benson on Bar Agency's Mission**: "We are a fractional CTO agency. So all of the technology that exists in a team space, we come in, kind of take care of that for a team so that way, they can turn around and go recruit agents and sell houses, because that's what builds a real estate team."

**Keri Shull on Discovering Bar Agency's Tool**: "The first exposure I had to your company was the other day inside of my follow up boss, I saw this amazing tool that helped me track how many calls my agents were making instantly and visually on the side, which is how I heard about you."

**Justin Benson on Custom Tech Solutions**: "If a tool didn't exist, well, I just built it. And then if an integration didn't exist, well, I built that too. And I shaped technology to our business practices... Our goal is to make sure that literally never happens to somebody."

If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

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Revolutionizing Real Estate: The Impact of Enhancing Agent’s Websites & SEO | HyperFast Agent Podcast with Keri Shull & Brian Shorr Nov 22, 2023

Show notes

Discover the secrets of building a successful real estate brand in the latest HyperFast Agent Podcast episode! Join host Keri Shull as she interviews Brian Shorr, VP of Development at Agent Image, known for their 25 years of excellence in creating custom, visually stunning websites for real estate agents. Delve into the world of bespoke website design and learn how Agent Image leverages non-proprietary solutions and WordPress for enhanced SEO and online visibility, crucial for thriving in today's market.

In this insightful episode, Brian shares client success stories, including those from 'Million Dollar Listing' and 'Selling Sunset,' emphasizing the importance of a personalized, consultative approach in website development. Discover how Agent Image's integration with technologies like AWS and IDX can elevate your real estate business.

For those aspiring to join eXp Realty, don't miss the opportunity to be personally sponsored by Billion Dollar Real Estate Agents Dan Lesniak and Keri Shull. Get exclusive access to top-tier coaching programs by texting 703-638-4393 or visiting https://whylibertas.com/dan.

🔍 In-Depth Insights:

The role of custom website design in growing your real estate business with Agent Image.
The advantages of WordPress for SEO and the impact on online ranking and visibility.
Success stories of high-profile clients and Agent Image's unique, client-focused approach.

Tune in for valuable insights and learn how to transform your online presence with Agent Image. Visit https://www.AgentImage.com to explore their services.

Highlighted Quotes:

Brian Shorr: "Our websites are not just visually stunning; they are crafted around your specific brand and needs."
Keri Shull: "Our return to WordPress significantly boosted our SEO rankings, showcasing its undeniable value."
Brian Shorr: "We're not just building websites; we're building partnerships with agents, empowering them with the best technology."
Join us in advancing the careers and lives of real estate agents with this empowering episode of the HyperFast Agent Podcast!

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#HyperFastAgent #RealEstateMarketing #AgentImage #WebsiteDesign #RealEstateTech #SEOStrategies #RealEstatePodcast #DigitalMarketing #RealtorTips #CustomWebsites #KeriShull #BrianShorr #eXpRealty #RealEstateBranding #RealEstateSuccess

Rating Your Database with Keri Shull and Brady Gillerlain Nov 17, 2023

Show notes

In this episode of the Hyper Fast Agent Podcast hosted by Keri Shull, the focus is on leveraging technology to enhance real estate business performance. The guest, Brady Gillerlain from Maverick, presents an analysis of Keri's team's CRM data, highlighting areas for improvement in lead conversion rates. The assessment reveals that Keri's team, while performing well, has significant potential for improvement, particularly in areas like script training, call attempts, and CRM data management. The team's productivity score is just below the top tier, indicating a massive opportunity for growth.

Brady's analysis covers various aspects such as outreach and appointment performance, text response rates, and appointment outcomes. He identifies specific areas where Keri's team could improve, like increasing call attempts and refining text messaging strategies. The podcast also features discussions on the effectiveness of different agents on the team, comparing their performance in various metrics.

The conversation underscores the importance of CRM hygiene and the need for consistent data entry to ensure accurate performance tracking. By the end of the podcast, Keri acknowledges the value of vulnerability and continuous improvement, even for experienced agents and teams, and encourages listeners to leverage such technologies for business enhancement.

To learn more about Maverick and get a free report on your database health go to https://www.maverickre.com

Join Keri and Brady as they discuss…

- The use of advanced technologies in the real estate industry, specifically how these can be utilized to enhance business performance and lead conversion rates.

- The Maverick analysis of Keri Shull's team's CRM data. This analysis highlights key areas for improvement and opportunities to optimize lead handling and conversion processes.

- Insights into the team's productivity, including their overall productivity score and areas where they closely approach the top percentile.

- How data-driven decision making can lead to tangible improvements in a real estate business.

QUOTES TO SHARE

**Keri Shull**: "That's a massive opportunity, massive opportunity, because I wouldn't be comfortable just being in the green. I personally believe that my team is capable of being in the 90 95/100 percentile, right? So I'm very committed to what you have to tell me."

**Brady Gillerlain**: "So you can find those opportunities within that goldmine of your CRM data and take action."

**Keri Shull**: "This is absolutely so cool. So thank you for doing this. I hope you guys got something out of this because I think it's important to be vulnerable. I coach agents, I coach my team, and there's still tons of opportunity for improvement."

If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?

KEEP UP WITH US HERE

Instagram: https://www.instagram.com/HyperFastAgent/

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam

THE BOOK THAT HELPED 10K+ REALTORS

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INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?

Click here for a trial membership in the Our Inner Circle.

Staying Top of Mind with Your Prospects with Keri Shull and Andrew Flachner Nov 15, 2023

Show notes

In this episode of the Hyper Fast Agent Podcast, host Keri Shull interviews Andrew Flachner, President and Co-Founder of RealScout. The discussion focuses on the intersection of technology and real estate, particularly how RealScout addresses the challenges faced by agents in maintaining control and visibility over their clients' online property searches. Andrew explains that RealScout was born from a need to provide a more agent and client-centric platform, contrasting traditional national service portals. He describes RealScout as a middle-of-the-funnel tool designed to incubate leads in an agent's database, keeping the agent top of mind for when clients are ready to transact. Keril emphasizes the importance of choosing specialized technology tools for different business needs, rather than looking for a single solution that tries to do everything. This episode sheds light on the evolving role of technology in enhancing the real estate business and improving agent-client interactions.

To learn more about RealScout go to https://www.realscout.com

Join Keri and Andrew as they discuss…

- The motivation behind founding RealScout and the need for a platform that gives real estate agents better control and visibility over their clients' online property search activities.

- How Real Scout became a middle-of-the-funnel tool, specifically designed to nurture leads in an agent's database and ensure the agent remains top of mind during clients' decision-making processes.

- How RealScout addresses key challenges in the real estate industry, particularly in competing with national service portals and enhancing agent-client relationships.

- The importance of selecting specialized technology tools for different aspects of real estate business, moving away from the idea of a single, all-encompassing solution.

QUOTES TO SHARE

**Andrew Flachner on the Origin of RealScout**: "I realized very quickly that my clients were being held captive by platforms that I didn't have visibility into or control over... I founded RealScout to solve that problem."

**Andrew Flachner on RealScout's Functionality**: "Real Scout is a platform that sits at the middle of your funnel to incubate everyone in your database... it's really designed to keep you top of mind so that when they are ready to transact, they are thinking about you, and they'll reach out to you."

**Keri Shull on Choosing Technology for Real Estate**: "If you're looking for something that does everything, it's going to do a really poor job at everything... what I was looking for does not exist... you've got to really look at each goal that you have and find the right partners."

If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?

KEEP UP WITH US HERE

Instagram: https://www.instagram.com/HyperFastAgent/

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam

THE BOOK THAT HELPED 10K+ REALTORS

GET DAN'S BEST SELLING BOOK FREE

INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?

Click here for a trial membership in the Our Inner Circle.

Control Your Database with Keri Shull and Bill Sperry Nov 10, 2023

Show notes

In this episode of the HyperFast Agent podcast, host Keri Shull delves into real estate technologies with guest Bill Sperry, who introduces Milestones—a comprehensive platform designed to revolutionize client engagement and retention in the real estate industry. Sperry, drawing on his 20 years of experience in lead generation and his tenure as VP of Sales at Realtor.com, emphasizes the shift from transactional to relational client management. Milestones seeks to build 'forever clients' by encapsulating the entire homeowner lifecycle—from buying to selling—in a singular, agent-centric system. This system features an opt-in model to maximize user adoption, providing homeowners with a wealth of tools and information, including property values and access to service providers, all while keeping the real estate agent at the center of the client's real estate journey. The goal is to create a robust, agent-branded hub that discourages clients from turning to external sources like Zillow or Google for their real estate needs, thereby cementing the agent's role as an indispensable resource throughout the homeowner's tenure.

Join Keri and Bill as they discuss…

- The technology platform Milestones, which aims to help real estate agents and teams prepare for a shifting market by creating a recurring transaction platform and building "forever clients." The platform focuses on retaining clients by engaging them through various homeownership cycles, from buying and moving to owning and selling.

-How Milestones builds a product that surrounds the agent's database with a 'wall', ensuring that the agent stays connected with clients throughout an 8-10 year transaction cycle through an opt-in/opt-out system.

-The goal to become an all-encompassing hub for homeowners, making it less likely they will seek information or services elsewhere.

QUOTES TO SHARE

Here are three quotes from the HyperFast Agent podcast as requested:

"The reality of it is, in my professional opinion, lead generation is great, not that there's anything wrong with it. But the one thing that's happening in the changing environment of real estate is the world is shifting. And as the world shifts, how are agents going to be preparing themselves teams and brokers to actually build a recurring transaction platform?" - Bill Sperry

"Milestones is build a product that's specifically designed to support and help individuals by building a wall around your database." - Bill Sperry

"Whoever controls the database and manages their database for the future is going to have access to control their entire market." - Bill Sperry

If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

WANT TO GET ACCESS TO ALL OUR COURSES FOR A $1 TRIAL?

KEEP UP WITH US HERE

Instagram: https://www.instagram.com/HyperFastAgent/

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam

THE BOOK THAT HELPED 10K+ REALTORS

GET DAN'S BEST SELLING BOOK FREE

INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?

Click here for a trial membership in the Our Inner Circle.

Keeping Real Estate Agents at the Heart of Real Estate with Keri Shull and Ryan Young Nov 08, 2023

Show notes

In this episode of the HyperFast Agent podcast, Keri Shull interviews Ryan Young, from Fello. They discuss the importance of identifying homeowners within a database for effective seller lead generation. Ryan emphasizes that while many agents focus on acquiring new buyer leads, the opportunity for seller leads lies within the existing database and should be converted with intentionality.

Keri and Ryan further discuss the challenges with current lead generation models where listing leads often turn out to be buyer or renter leads. Ryan's strategy with Fello is to reverse this trend, focusing on identifying and converting potential seller leads from within an agent's existing database.

Ryan explains that Fello 2.0 provides real-time data to agents, alerting them if any address in their database goes on the market or sells, with or without them. This feature allows for real-time coaching and opportunity maximization within a team.

Join Keri and Ryan as they discuss…

- Strategies in real estate, particularly focusing on seller lead generation and the importance of predictability in the process.

-The value of tapping into existing databases to identify potential opportunities with homeowners who are looking to sell.

- How Keri realized that despite having a large number of leads, there was a gap in understanding how many of those leads were actual homeowners, which is critical for targeted selling strategies.

- The analytical approach to understanding the market demographics, highlighting that a significant portion of buyers are not first-time homebuyers, which implies a potential to sell their current homes.

- The importance of sorting and qualifying leads to better focus real estate efforts on individuals who have the potential to be sellers, thereby optimizing the sales process.

QUOTES TO SHARE

"But when it comes to seller lead generation, there needs to be some predictability behind it, right. And so we found that there's all these opportunities sitting in our database, but let's just focus on where they actually live. And if they're actually someone that we can help them sell their home." **Ryan Young:**

"I'm very proud we have 146,000 leads. But when he asked me the question about how many were homeowners guess what I said, I don't know." **Keri Shull:**

"36% of buyers are first-time homebuyers, which means that 64% of them either own a home or have owned a home. And so if you think about the logic behind the buyer opportunities that are sitting there actually, homeowners, potential sellers." **Ryan Young:**

If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

WANT TO GET ACCESS TO ALL OUR COURSES FOR A $1 TRIAL?

KEEP UP WITH US HERE

Instagram: https://www.instagram.com/HyperFastAgent/

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam

THE BOOK THAT HELPED 10K+ REALTORS

GET DAN'S BEST SELLING BOOK FREE

INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?

Click here for a trial membership in the Our Inner Circle.

Another Way to Monetize Leads with Keri Shull and Grant Wise Nov 05, 2023

Show notes

In this episode of the HyperFast Agent Podcast featuring Keri Shull and Grant Wise, the discussion centers on innovative lead generation strategies in the real estate industry. Grant reveals a platform on Witly that empowers real estate agents and team leaders to generate hundreds of leads monthly at no cost. The revolutionary concept of "Lead sharing" is unveiled, where agents can resell leads in real-time to their partnering businesses, thus offsetting their advertising costs. Wise emphasizes that this strategy can not only cover lead generation expenses but can also turn into profit, making lead acquisition virtually risk-free.

Join Keri and Grant as they discuss…

Witly a game-changing platform enabling real estate agents to generate hundreds of leads monthly without incurring costs.
A revolutionary "Lead sharing" concept where agents can resell leads in real-time to partner businesses, effectively offsetting advertising expenses.
How this strategy can turn lead acquisition expenses into profit, revolutionizing the way real estate agents approach lead generation.

QUOTES TO SHARE

"Everybody has after the real estate agents commission check, these people are buying leads, they're just not buying them from you, then I can actually make more money to generate more leads." - Grant Wise
"Why wouldn't I grow teams in multiple markets today? And he's like, Yeah, you should. And I'm like, holy shit. I should." Keri Shull
"I agree. I think it's the next revolution in real estate without question." - Grant

If you are ready to join eXp realty and would like Dan Lesniak to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

WANT TO GET ACCESS TO ALL OUR COURSES FOR A $1 TRIAL?

KEEP UP WITH US HERE

Instagram: https://www.instagram.com/HyperFastAgent/

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam

THE BOOK THAT HELPED 10K+ REALTORS

GET DAN'S BEST SELLING BOOK FREE

INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?

Click here for a trial membership in the Our Inner Circle.

Real Savvy with Rick Orr Nov 02, 2023

Show notes

In this episode of the Hyper Fast Agent Podcast, host Keri interviews Rick Orr, the founder of Real Savvy, a platform designed to enhance real estate agents' technological capabilities. Real Savvy offers a powerful IDX (Internet Data Exchange) home search platform and luxury websites tailored for independent small teams and individual agents.

Rick explains that the IDX is a search portal that allows agents to understand the context of a new lead by observing their search patterns. Real Savvy has integrated its IDX into the CRM tool Follow Up Boss, allowing agents to track client's searches and preferences seamlessly. They also offer a Pinterest-style search, collections for client collaboration, and easy-to-customize themes for websites. Rick encourages anyone interested to reach out via sales@realsavvy.com or visit their website for more information.

Join Keri and Rick as they discuss…

Embedded App Integration: Real Savvy stands out by providing an embedded app integration with Follow Up Boss, allowing real estate agents to seamlessly access IDX data without needing to switch between platforms.
Pinterest-style Home Search: Real Savvy offers a unique, Pinterest-style home search feature, allowing buyers to create collections of properties they're interested in, facilitating collaborative discussions and decisions between buyers.
Customizable Luxury Websites and SEO: The platform allows agents to easily customize luxury websites without needing development skills. Agents can also create unlimited "squeeze pages" for organic SEO, enhancing their online presence.

QUOTES TO SHARE

About Real Savvy's IDX Platform:
- “So a lot of what we offer with real savvy was built for companies like mine, which are independent small teams, individual agents, mostly focused on luxury, but not exclusively, we have over time built a very powerful IDX home search platform." Rick Orr
Integration with Follow Up Boss:
- "One of the coolest new features we have which we're launching here at follow up boss conferences is an embedded IDX into follow up boss. Another big feature of ours is our SEO organic leads sort of like squeeze pages." Rick Orr
Understanding Client Search Patterns:
- "When you have a listing in Arlington, Virginia, you can see all the people who are searching there and send that out before the rest of the population gets it on the MLS, right? That's right. We bucket by zip code, price range and neighborhood.” Rick Orr

If you are ready to join eXp realty and would like Dan Lesniak to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

WANT TO GET ACCESS TO ALL OUR COURSES FOR A $1 TRIAL?

KEEP UP WITH US HERE

Instagram: https://www.instagram.com/HyperFastAgent/

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam

THE BOOK THAT HELPED 10K+ REALTORS

GET DAN'S BEST SELLING BOOK FREE

INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?

Click here for a trial membership in the Our Inner Circle.

Sales Manager in a Box with Juefeng Ge Oct 29, 2023

Show notes

On this episode of the HyperFast Agent podcast, host Keri Shull interviews Juefeng Ge from Ylopo about a new technology platform designed to help real estate teams. Maverick is a sales manager in a box that helps real estate teams improve their database conversion and identify their best performing agents and lead sources..

Join Keri and Ge as they discuss…

-How Maverick will show you which lead sources perform the best.

-How the platform will help you identify weaknesses in your sales process.

-How to get a free report to rank the efficiency of your database.

-Tools for directing the right leads to the right agents.

QUOTES TO SHARE

💬 “We went to our top clients to see learn what their lead follow up process was and created a best practices playbook.” - Ge

💬 When we realized small teams struggled to implement our best practices we began creating technology to automate it.” - Ge

💬 “As your database gets bigger it gets harder to manage and Maverick solves this..” - Keri

If you would like to get a free report on the efficiency of your database go to MaverickRE.com.

If you are ready to join eXp realty and would like Dan Lesniak to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

WANT TO GET ACCESS TO ALL OUR COURSES FOR A $1 TRIAL?

KEEP UP WITH US HERE

Instagram: https://www.instagram.com/HyperFastAgent/

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam