The How of Business - How to start, run, grow and exit a small business.

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241: Logo Design with Meg & Josiah Mothershed Apr 08, 2019

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Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice for designing a logo and other branding insights for small business owners (starting at 16:38). Meg and Josiah recommend that you consider simplicity, memorability and relevance when designing your small company logo and identity.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

240: Personal & Business Credit with Gerri Detweiler Apr 01, 2019

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Personal and Small Business Credit with Gerri Detweiler. Gerri is an author and expert on the topic of credit, and currently serves as the Education Director for Nav. She shares tips & advice on how to build or correct your personal and business credit. We also discuss how to manage and leverage debt and how to manage cash flow in our small businesses.

239: Personal Sacrifice with Henry Lopez Mar 25, 2019

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Sacrifice - what are you willing to personally sacrifice to become your own boss and start your first business? If you are already in business, what are you willing to sacrifice further to grow it? Henry Lopez shares his thoughts on the kind of sacrifices that, based on his entrepreneurship experience, you have to be willing to make in order to succeed as a small business owner - particularly when launching your first business.

238: Virtual Assistants with Barbara Turley Mar 25, 2019

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Virtual Assistants to help you run and grow your small business with Barbara Turley. Barbara explains how to leverage virtual assistants for your business, including how to work effectively with VAs and the importance of developing systems and processes which a virtual assistant can help you execute. Barbara also shares her interesting entrepreneurial journey, from a highly successful 15-year career in the financial markets to launching her latest venture The Virtual Hub - one of the leading companies that recruits, trains and manages offshore virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level.

237: Your Brand Story with Emily Soccorsy & Justin Foster Mar 18, 2019

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Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs or Root Beliefs" approach to small business branding.

236: Evaluating a Franchise with Henry Lopez Mar 11, 2019

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Franchising - 3 critical franchise benefits and common misconceptions with franchising. Henry shares his insights and advice on franchising, including the 3 critical benefits to consider when selecting a franchise business and some of the common misconceptions. He also addresses Franchise Fees, and the invaluable benefit of a strong franchisee network. Many people believe franchising is risk-free, but the reality is that you are not assured success just because you go with a franchise. The key is to properly evaluate a franchisor, and to get the help you need up-front (from a Franchise Broker and/or a Business Coach) before you sign a Franchise Agreement!

235: SBA Loans with Mandy Kuxhausen Mar 11, 2019

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SBA loans for small business start-up and expansion, with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans – from the different SBA lending programs available to the basics of credit worthiness – as an option for financing your business development. If you want to learn about how to get an SBA loan for your small business, this episode is for you.

234: Services Business Marketing with Steve Gordon Mar 04, 2019

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Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most. Steve shares his entrepreneurial journey, including assuming the CEO position at an engineering firm at age 28, and launching his current small business. Then he shares tips and advice (starting at 10:55) on how to effectively market a services small business. He explains the value of a "leveraged" marketing system for your small business.

233: Listening for Leadership with Oscar Trimboli Feb 25, 2019

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Developing Deep Listening skills (starting at 21:57) to help you become a better leader and grow your small business, with Oscar Trimboli. Oscar is an executive coach, speaker and author of "Deep Listening: Impact beyond words, and Breakthroughs: How to confront your assumptions." From his corporate career to launching his own firm, Oscar shares his journey and we discuss his thoughtful insights on leadership and listening skills (21:57). He believes the listening is a leadership issue, and he shares specific tips for improving how we listen to others.

232: Personal Productivity with Henry Lopez Feb 18, 2019

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Systems & tools to stay organized and productive as a small business owner with Henry Lopez. Henry shares his thoughts and tips on personal productivity, including the systems and tools he uses to stay organized and on task. To achieve success as an entrepreneur, you must stay organized and highly productive. The key is to find the tools and systems that work for you, and then use them consistently. Then evolve your system for organization over time to continue improving your personal productivity.

Henry Lopez is a serial entrepreneur and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

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