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    Business

    The How of Business – How to start, run, grow and exit a small business.

    The How of Business – how to start, run and grow a small business – is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

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    Copyright: © Levante Business Group, LLC

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    Latest Episodes:
    261: Amazon Wholesaling with Dan Meadors Jul 15, 2019
    Show notes

    Amazon Wholesaling business with Dan Meadors, a multi-million-dollar Amazon seller and co-founder of The Wholesale Formula. Dan shares his entrepreneurial story, from a full-time job to a side-hustle doing retail arbitrage, to then launching their own small business. He is now focused on helping others start and operate successful Amazon wholesale businesses, and on this episode (starting at 18:39) he shares some of the techniques he teaches. Dan also explains the differences between retail arbitrage, private label, and wholesaling. Download your free Amazon Wholesale 101 Guide from the show notes page for their episode at The How of Business website.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    260: Is a Franchise Right for You? Jul 08, 2019
    Show notes

    Is a Franchise Business the right fit for you? Henry Lopez and Sara Waskow, a Franchise Specialist and owner of FranNet DFW, introduce the franchise business model, explore common myths and misconceptions about franchising, and discuss the common characteristics and skills of successful small business franchise owners. Visit the show notes page for the free "6 Franchise Myths" document to learn more.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    259: Business Partnerships with Henry & David Jul 01, 2019
    Show notes

    What makes for a great partnership in small business? Henry and David share their thoughts and opinions on how and why they have chosen to partner on their various small business ventures. Trust and respect are at the core of a successful small business partnerships, and an upfront understanding of the differences between a partner and an investor are also critical. Are you best suited to work in a partnership, or by yourself? Henry and David help you answer this important question as they discuss partnerships in this episode. Be sure to download the free Business Partnership Checklist to help you establish a successful business partnership.

    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com


    258: Roofing Business Marketing with Adam Sand Jul 01, 2019
    Show notes

    Grow your construction or roofing small business with marketing and operations systems for a targeted market, with Adam Sand. Adam is an entrepreneur and roofing business owner. He shares his entrepreneurial journey, from starting a tanning salon to venturing into the roofing business. Then we chat (18:13) about his proven approach to marketing and growing a roofing business - or similar construction or contracting business - and the systems required to execute and scale.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    257: Board Game Business with Rob Ridgeway Jun 24, 2019
    Show notes

    How "Spontuneous - The Song Game" was invented and developed into a small business by inventor Rob Ridgeway. From his family ranching business, to insurance sales, through overcoming the many challenges he experienced before achieving success with his business. Rob came up with the idea for the game 10 years ago. At the time he was selling business insurance and decided he was going to get into the business of selling a board game. His game reached #1 on Amazon during the holiday season the last 2 years! The story has not been all fun and games though and is truly inspiring for anyone interested in taking an idea from nothing to a multi-million-dollar business.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    256: Employment Branding with Ryan Naylor Jun 24, 2019
    Show notes

    Attracting great employees with Employment Branding and Culture Marketing (17:45) with Ryan Naylor. Ryan is an entrepreneur and the founder of VIVA HR. They provide a platform to help businesses recruit more efficiently by telling the right hiring story. Ryan is also a popular speaker and has made numerous television appearances sharing his expertise on Human Resources. You may have also seen him on SharkTank – and he shares the story of that experience. Ryan explains (starting at 17:45) why we need to help prospective employees understand our WHY and help them connect with our culture, which is what great employees are looking for. Ryan's message to applicants is , "It's more than what you can do for me, it's what the organization and you can accomplish together.".

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    255: Overcome Fear with Ruth Soukup Jun 17, 2019
    Show notes

    Overcoming Fear (21:00) to start and grow your small business, with Ruth Soukup - author of "Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love". She shares her entrepreneur story, including working in her father's business, and then becoming a successful blogger, bestselling author and small business owner. She found that she was always "doing it scared" in her life, but she still learned to take action. We chat (21:00) about her book, "Do It Scared" and she introduces the 7 Fear Archetypes, which allow you to better understand your specific fears and help you begin to overcome them.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    254: Franchise Restaurant Business with Lauren Clowdus Jun 10, 2019
    Show notes

    From corporate job to launching their first small business, Lauren Clowdus shares the story of how she and her husband started a restaurant franchise business. Lauren explains how they selected the franchise, the challenges they have faced - including working with her spouse - and their plans for growth. She also shares the challenges they have experienced with hiring and retaining employees, and how they use a third-party HR company to help them.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    253: Growing FreshBooks with Mike McDerment Jun 03, 2019
    Show notes

    Launching & growing a business with Mike McDerment, the Co-Founder and CEO of FreshBooks, the world's #1 cloud accounting software for self-employed professionals and small business owners. Mike shares inspirational stories from his early days as a business owner, and how he launched and grew FreshBooks (19:17) while living in his parent's basement! Mike is an insightful and thoughtful entrepreneur who shares honest opinions and experiences which we can all learn from.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


    252: Real Estate Business with Greg Dickerson Jun 03, 2019
    Show notes

    Real Estate Business with Greg Dickerson, a serial entrepreneur, real estate investor and developer. From residential handyman services, to larger development projects and joint ventures, Greg shares his experiences from a 20+ year career in real estate. He also shares his early life experiences after serving in the Navy. Greg currently offers coaching and consulting services for other real estate investors and developers.

    Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


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