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    Health

    The Holistic Business Podcast

    Helping healers, makers, and mystics grow sustainable businesses so they can make good money and do good work. Hosted by strategist and Holistic Business Academy founder Sarah M. Chappell

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    Copyright: © Heal Yourself LLC

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    Latest Episodes:
    Quick Coaching with Sarah: Revenant Clients, Starting a Shop, and Accessible Pricing Jun 29, 2021
    Show notes

    Who do you want in your business?

    Whether we are navigating conversations with hot-and-cold customers, setting fair prices, or creating our marketing plan, all of our decisions impact who is and isn’t attracted to our offers!

    Are your decisions inviting to the people you want to be your customers?

    SHOW NOTES

    1:12– How do I respond to a potential client who pops back up after ghosting?

    8:53– I have a logo and set up shop! Now what?

    12:58– Can I pitch a high-end offer in a webinar?

    18:19– Is lowering my prices a good idea?

    25:18– How do I integrate scholarships for BIPOC or LGBTQ folks into my membership program

    33:55– How do I manage information overload as I start my business?

    Whiteness at Work

    Episode 159: Quick Coaching with Sarah: Hiring, Combatting Intimidation, and Creating in the Face of Doom.

    Episode 164: Starting an Online Business

    Episode 153: Business on a Budget Redux

    Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 167: Quick Coaching with Sarah. Revenant Clients, Starting a Shop, and Accessible Pricing”


    July Energy Reading Jun 24, 2021
    Show notes

    Are you paralyzed by decision-making?

    There will always be things in life that are outside of our control. As business owners, and probably just as humans it’s our job to make decisions around these external forces. Decision-making is our job.

    This month is all about the crossroads, discernment, and the ways we harness or abandon our power in decision-making.

    Taking responsibility for our choices is what grounds us in our personal agency. We remember that we DO have choices, even when things aren’t going the way we imagined.

    This month, the cards are inviting us to meet our choices with the full recognition of our power, of our ability to discern and decide. They are inviting us to be present, to take a deep breath and really live in our skin. The cards remind us to stand strong in who we are and what our power is, so that when we turn to our community and ask for help, we are able to accept support rather than influence.

    We have personal agency and we are not alone in it.

    Tune in this week to learn more about what the cards are telling us about the month of July and remember to hop on over to the Holistic Business Academy to get on the waitlist as we prepare to open the doors!

    SHOW NOTES

    4:03– Energy of the Month: Three of Cups. Being present in connection.

    9:04– Action of the Month: Eight of Cups, reversed. Where will your will take you?

    19:11– Release Work of the Month: Ten of Coins, reversed. You know better than strangers on the internet.

    24:41– Outcome for the Month: Nine of Staves, reversed. Phone a fucking friend.

    Holistic Business Academy Waitlist

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 166: July Energy Reading”


    Quick Coaching with Sarah: Platforms, Professionalism, and the Culture of Comfort Jun 22, 2021
    Show notes

    What do you believe makes you professional?

    What values are you trying to uphold by your measure of professionalism?

    This week on Quick Coaching, we are reevaluating our priorities and questioning what messages we are subscribing to. Is your professionalism centered around accessibility or image? Do the ways you seek comfort take care of you while you do hard things? Or do they keep you from taking the risks you need to grow?

    SHOW NOTES

    1:16– Do I need a website? Are platforms unprofessional?

    14:34– Is comfort frivolous for business?

    Ko-Fi

    Whiteness at Work

    Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 165: Quick Coaching with Sarah. Platforms, Professionalism, and the Culture of Comfort.”


    Starting an Online Business Jun 17, 2021
    Show notes

    What’s stopping you?

    No, really, I want to know: What’s stopping you from putting your all into the business you’ve been dreaming of?

    Finances?

    Imposter Syndrome?

    Have you started your business but you’re not making enough money to sustain yourself?

    A lot of the people I work with are just starting out, transitioning to the online space, or aren’t seeing the income they need to fully dedicate themselves to their business.

    This week on the podcast, I answer the number one question I get from spiritual entrepreneurs: how to start your online business.

    I give you a quickstart guide so that you can walk away ready to dive in. I talk about the importance of being realistic about your reality, the language you should be using to convey the transformation of your offer, and the three key strategic investments you should be making.

    If I were starting my business over today, this is exactly what I would prioritize.

    So, grab a pen and paper or open a blank document; you’re going to want to take notes so you can take action today and start your sustainable online business.

    SHOW NOTES

    3:28 This is a real business

    9:27 Knowing your finances

    16:00 Creating an offer that has a clear transformation

    20:50 Strategic investments

    HBA Waitlist
    Episode 162: High End Offers That Sell
    Episode 151: Self-Funding Your Business
    Episode 153: Business on a Budget Redux
    This Week’s Quick Coaching Episode
    Liz Melville: Ad’s On Fire
    If you are an HBA Member: Projection Spreadsheet

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 164: Starting an Online Business”


    Quick Coaching with Sarah: Niching Down, Community Engagement, and Group Programs on a Budget Jun 15, 2021
    Show notes

    Are your vast interests killing your business?

    This week on Quick Coaching with Sarah, we are diving into the topics of specificity, money, and community. Tune in so you can walk away ready to define your niche.

    SHOW NOTES

    1:05 Niching down: Picking and defining your niche

    20:15 How do you decide what to focus on and prioritize when you’re starting out?

    24:38 Is there a way to do group programs with a low budget?

    35:37 Tips for cultivating a community when engagement is draining

    38:48 Do you recommend a program to take in payments for coaching programs?

    Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

    Episode 153: Business on a Budget Redux

    If you are an HBA Member:
    Core Identity Customer Lesson
    But I’m Multi-Passionate Lesson
    Needs Lesson
    Desires Lesson
    Values and Vision Lesson
    Tech Kit

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 163: Quick Coaching with Sarah. Niching Down, Community Engagement, and Group Programs on a Budget.”


    High-End Offers That Sell Jun 10, 2021
    Show notes

    Do you want to make more money?

    Having a high-priced offer is the fastest way to make money in your business.

    This week, I’m switching up my focus on scalability, helping more people, and accessible pricing, and delving into high-end offers.

    One-to-one high-end offers are designed to help a specific person at a specific point in their journey, rather than being available to many people with different needs. These offers cost more and are customized, meaning they aren’t scalable and often require more of your time.

    So how do you create a high-end offer that is worthy of the price, truly supports your customer, and honors your boundaries so you’re not adding superfluous features in order to feel good enough to sell it?

    Glad you asked! Tune into the podcast to learn the key elements of a high-end offer and walk away ready to make more money.

    SHOW NOTES

    1:40 Why you might want a high-end offer

    4:08 What you need to have a really fantastic high-end offer

    14:00 Creating an excellent onboarding experience

    19:30 Making the offer special

    23:53 High-end offer ideas

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 162: High-End Offers That Sell”


    Quick Coaching with Sarah: Price Changes, Self-Trust, and Treating Your Business Assets as Business Assets Jun 08, 2021
    Show notes

    What is your lack of self-trust costing you?

    This week on Quick Coaching with Sarah, we are discussing simplicity, clarity, and self-trust. From avoiding blurred lines when using Instagram for business to the importance of clear communication when it comes to price changes and defining your offer.

    SHOW NOTES

    1:01 – How to raise prices, especially for existing customers

    7:31 – Instagram for business: private vs. public vs. biz?

    11:27 – How to keep things simple and focused

    (If this question resonates with you and you are an HBA member, check out the But I’m Multi-Passionate lesson here!)

    19:50 – How to know when to get guidance/coaching vs. just trust yourself?

    26:23 – Should you be following back customers?

    Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 161: Quick Coaching with Sarah. Price Changes, Self-Trust, and Treating Your Business Assets as Business Assets.”


    Business Bottlenecks Jun 03, 2021
    Show notes

    What’s your problem?

    If balls are getting dropped, to-do lists are piling up, and you find yourself avoiding crucial tasks, you have a problem.

    If you find yourself irritable and resenting your customers, your employees, or maybe turning that blaming voice in on yourself, you have a problem.

    But that problem may not be what you think! It probably isn’t that your customers are demanding too much of you. It probably isn’t that every person you have ever hired is incompetent. And it also probably isn’t that you are doomed to fail because of who you are as a person.

    These feelings could actually be symptoms of a pretty simple problem, a problem you are probably already having in your business and one you will definitely run into as you continue to grow: business bottlenecks.

    Bottlenecking is something that is talked about in Big Business and often seems like it wouldn’t be an issue for a business with a handful of employees, let alone a single-person business! But a bottleneck is just a narrow point in your business that disrupts the flow of activity, and that can happen at ANY stage of business. In fact, it probably happens WAY earlier than you think.

    In this episode, I explain the three main types of bottlenecking and give you a step-by-step process for how to identify and fix bottlenecks as soon as the symptoms arise.

    Tune in this week with a pen and paper and get ready to make some lists that allow you to get out of your own way!

    SHOW NOTES

    0:54–What is a bottleneck and is it really YOUR issue?

    4:47– Three main types of bottlenecks

    6:16– How to identify your bottlenecks and what to do about it

    15:23– Bottlenecks in a team

    21:43– A personal theory of management

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 160: Business Bottlenecks”


    Quick Coaching with Sarah: Hiring, Combating Intimidation, and Creating in the Face of Doom Jun 01, 2021
    Show notes

    New things only come from change!

    This week, we are facing the vulnerability of change.

    Change is challenging, whether we are starting a new project, accepting help, or facing climate destruction! Whether the change is something we are excited about, or something we fear, it is a very vulnerable state that brings up new problems AND new opportunities.

    Remember, it’s YOUR job to solve YOUR problems. No one else can solve them for you!

    SHOW NOTES

    1:50– How to know when an employee isn’t working vs. when you need to be a better manager

    (If this segment was helpful for you, be sure to tune in on Thursday for a longer episode about bottlenecking in business! Until then, here’s the Instagram Cliffnotes version.)

    17:31– Bite-sized business: how to make starting a business less intimidating.

    28:52– Creating in the face of doom: entrepreneurship in a culture of collapse.

    Learn something new? Share this with a friend! Knowledge is power and free coaching is all about making this knowledge accessible to all!

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 159: Quick Coaching with Sarah. Hiring, Combating Intimidation, and Creating in the Face of Doom.”


    June Energy Reading May 27, 2021
    Show notes

    Business is a trickster!

    Sometimes, we dedicate ourselves to a system and see dramatic results. Sometimes, we do everything “right” and flop, but the random offer that we threw up in a whirl of inspiration (and little forethought) is wildly successful.

    Y’all know I love systems and data, but this month the cards are letting us know that we will be rewarded for straying from the beaten path. This month, we are being invited to play with the parts of ourselves that feel dangerous and the business strategies that stretch our comfort zone.

    June is about playing the game and playing with fire. We are asked to firmly center our purpose, while being fast and loose with our methods. We are asked to take risks with what feels “right” for us, trusting our moral compass and trusting that we have a solid sense of self to return home to.

    Tune in this week for this month’s business energy reading and let me challenge you into writing your own personal Business Manifesto!

    SHOW NOTES

    1:17– Energy of the Month: The Devil. How we do we learn from a teacher we cannot trust?

    6:16– Action of the Month: Queen of Blades. Boundaries and the capacity for imagination.

    10:55– Release of the Month: Jack of Blades. Give up the fight.

    17:29: Outcome of the Month: Three of Staves. #winning.

    Follow the Holistic Business Academy on Instagram and slide into the DMs to let us know what you think of the episode!

    Intro and outro music from bensound.com

    “Episode 158: June Energy Reading”


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