The Graham Cochrane Show

Latest Episodes:

Ep 96: Increase Online Course Revenue 50% with Tiered Pricing and Up Sells Feb 23, 2021

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No, you don't need more customers, email subscribers, or money pumped into ads to increase your income.

You likely are leaving money on the table with your current offerings.

If you have only one tier/option for your product at one price you're making a mistake. Some people will be glad to spend more with you if you only offered more value. Give people the option to give you more money!

And when done right, tiered pricing can easily increase your average order value by 25-50% - all without lifting a finger! Let me show you how.

Ep 95: The Power of Unopened Emails Feb 16, 2021

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If you do any kind of email marketing then you likely pay close attention to an important stat called "open rate".

And if your list is anything like mine (and everyone else's on planet earth) then you might be a bit disappointed to see that not everyone opens your emails. What the heck?! How could they not care about your awesome emails as much as you?!?

I feel your pain.

Here's the thing though - unopened emails aren't a waste. In fact there are 3 huge reasons why they are anything BUT a waste. In fact, they can be powerful tools for your business. Let's discuss.

Ep 94: Time Block Your Week For Maximum Productivity Feb 09, 2021

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Are you as productive as you'd like to be when working on your business?

Or are you scrambling each week trying to get as much done as you can, stuffing as much into each work day as you possibly can?

Been there done that. After running an online business for nearly 12 years now, I've tried just about every kind of work schedule you can imagine. Here's what I've learned: time blocking is the key.

In that decade plus I've developed 4 simple time blocking strategies I use to stay productive without feeling rushed or stressed.

Ep 93: How Much Should You Charge For An Online Course? Feb 02, 2021

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When it comes to online courses, you might be wondering: How much is too much to charge for your online course? How cheap is too cheap?

The short answer is: it depends.

I have a simple pricing framework I use to determine what I should be charging for my online courses and today I want to share it with you. Also at the end of this episode I give you a few other things to consider when it comes to online course pricing and finding that sweet spot.

Ep 92: The Richest Man In Babylon (100 Year Old Advice That Works) Jan 26, 2021

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What can a book published in 1926 based on an ancient civilization teach us about how to handle our money, grow our businesses, and see success in our lives today?

If it's The Richest Man In Babylon by George S. Clason - it can teach us a lot!

Today I'm bringing back the book reviews, starting with one of my favorite little books of all time, The Richest Man In Babylon. In this episode I break down the 3 golden nuggets from the book and how you can apply them to your life and business right now, including:

How to build true wealth
The secret to goal setting
And why some people seem to have more "luck" than others

Ep 91: 5 Emails You Can Use to Sell Your Products Jan 19, 2021

Show notes

Do you struggle to know how to sell to your email list when it's time to launch or promote a product?

Have you ever stared at a blank email screen completely at a loss for what to say that won't sound too salesy, pushy, or generic?

Today I want to help you out by giving you not one, not two, but FIVE email templates you can use to sell your products to your list. These email types work great for online courses, membership sites, or even online coaching.

Ep 90: How and When to Launch a Membership Site Jan 12, 2021

Show notes

If you're thinking about launching a membership site this year, that's awesome! Membership sites have been a huge source of income, growth, and fun for me and my business over the years.

However HOW you launch and WHEN you launch a membership site is critical to its success.

Today I want to break down some practical dos and don'ts of membership site launches so you can not only make as much money as possible but help as many people as possible over a long period of time.

Ep 89: 3 Rules If You Want To Work Less Jan 05, 2021

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Every year I play a little game. I try and maintain or grow my business while working fewer and fewer hours in it.

Working less is a huge part of my business model (so I can live more fully and give myself to those around me) and today I want to share with you how to do it.

Specifically I want to share 3 powerful rules you should follow if you want to work less while at the same time increase your income, impact, and enjoyment of your business!

Ep 88: Why Online Courses Will See Record Growth In 2021 Dec 29, 2020

Show notes

If you build and sell online courses then I have some good news for you. 2021 will likely be a good year for you.

If 2020 was any indication, online courses and membership sites are only growing in popularity and demand. There are a few global trends at play here that lead me to believe this will only surge in 2021.

Today I break down my prediction for digital course creators like us and the two implications for you and your business!

Ep 87: Ask these 5 questions every day (and watch your business grow) Dec 22, 2020

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