The Graham Cochrane Show

Latest Episodes:

Ep 116: 4 Ways To Increase Email Deliverability Jul 13, 2021

Show notes

Email deliverability is huge when it comes email marketing

There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder.

How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in the first place?!

In today's episode I'm going to help you out. There are 4 simple things you can be doing right now to increase your email deliverability and thereby increase your chances of making a sale. Inside I cover:

Your ideal open rates for a healthy email list
Why open rates only tell half the story
My favorite tool for ensuring my emails don't go to spam

Ep 115: The No Fridays Challenge Changed My Life Jul 06, 2021

Show notes

Most people assume that the only way to build a business from the ground up is to grind it out with 60, 70, or even 80 hour work weeks. Especially at the beginning.

In fact, many think that's how I started my business. Sure these days it only takes me 5 or so hours a week to run it but they assume I was hustling hard in the early days.

Not true.

The max I've ever put into my business is 32 hours a week.

And it's all because of a challenge. Years ago, someone older, and wiser than me presented me with the No Fridays challenge - and it changed my life.

Today I want to share that story with you and then help you take the challenge yourself. In this episode I'll reveal:

The 3 reasons you MUST take Fridays off
How to easily free up 8 hours a week, without needing to hire someone
Other creative ways to apply the No Fridays challenge in your business

Ep 114: Hard Sell Emails vs Soft Sell Emails: Which Is Best? Jun 29, 2021

Show notes

Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out.

We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell)

Did you know that you could sum up all promo emails into two categories? The hard sell and the soft sell. But which one is best for your business? That's what I want to discuss in today's episode, including:

When exactly in your promo to use hard sell and soft sell emails
How to write marketing emails that feel genuine and non pushy
A simple "test" to know whether your email is going to be effective or not before you send it.

Ep 113: The 5 Biggest Time Wasters for Entrepreneurs Jun 22, 2021

Show notes

Most entrepreneurs I know say they don't have enough time to work on the important stuff in their business.

But the reality is, that's not how time works.

We don't "have" time we "make" time. And the only way to "make" more time is to stop wasting time on things that truly don't move the business forward.

Today I want to share with you what I've discovered to be the 5 biggest time wasters that most entrepreneurs struggle with...myself included.

After listening, your homework is simple: figure which of these 5 is your #1 time waster and take one step to eliminating it from your daily and weekly rhythm. Let's dive in!

Ep 112: How To Make Your Online Course Evergreen Jun 15, 2021

Show notes

If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's episode is for you.

Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons:

They create dependable, predictable income
They allow you to work less and earn more

But HOW you turn an online course into a perennial seller as an evergreen course is critical.

Today I want to share with you the three components you need in place to create evergreen income from your course, including:

How to time your sales pitch to be most effective
What to cover in your email funnel
And how to maximize your evergreen course revenue without lifting a finger

Evergreen course sales are so foundational to the lifestyle I'm able to live and I bet they will be the same for you if you implement this material!

Ep 111: 3 Rules for Writing Email Subject Lines That Get Opened Jun 08, 2021

Show notes

If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know.

But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration.

What you end up with is email subject lines like this one: "Better Body Bootcamp Announcement 1"

Whaaaaaaa??!! 😱

Yeah, that was an actual subject line I saw (product name has been changed).

Would you open that email?! At best it's a "maybe". And that my friend isn't good enough.

Today I want to share with you 3 rules for writing email subject lines that actually get people to want to open your emails. In this episode I reveal:

The two core types of email subject lines that work every time
What tone of subject line that will separate you from every other person promoting in people's inbox
How to promote your products without having to "promote" your products

Here's to writing better subject lines that actually make people click!

Ep 110: Why I Still Work After Making Millions Online Jun 01, 2021

Show notes

I want to ask you an important question: Why do you work?

Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort.

Let me put it a different way. If you had made millions of dollars in your business, would you keep working? If yes, then why?

That's what I want to share with you today as I unpack the 6 reasons why I still show up to work each week even though I don't have to financially. In this episode I break down:

How getting clear on your "why" helps you deal with both adversity and success
Why I most certainly will never truly "retire"
What specific Bible verses inform my 6 "whys"

Ep 109: 3 Online Course Launch Revenue Multipliers May 25, 2021

Show notes

Most people are leaving money on the table when they launch their online course. I don't want that to happen to you.

I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, and relevancy of your offer.

However there are still a few things you can do during launch week that will increase your revenue. I call these launch revenue multipliers, and in today's video I'm going to share with you:

Why most people won't buy during your launch (and what you can do about it)
How to instantly increase your average order value without making more sales
How to identify your super fans during launch week and offer them even more value (so you make more money)

Happy Launching!

Ep 108: 5 Ways To Keep People From Cancelling Your Membership Site May 18, 2021

Show notes

One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream.

But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge affect on your bottom line.

The key to making money with memberships is to not only sign up new members but to keep your existing members from cancelling. So in today's episode I want to share with you 5 specific ways you can keep people from cancelling your membership site. In this episode you will learn:

Two pricing tricks to keep people around longer
How to make your community more "sticky"
The biggest thing I learned from the membership master Stu McLaren

Enjoy!

Ep 107: How To Grow Your Email List Faster May 11, 2021

Show notes

The most important thing you could be doing for your online business is growing your email list.

But Graham! How can I grow my list faster? I don't have enough people on my email list?

Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve more people. Specifically I break down how you can:

Know exactly what lead magnet to offer your audience
Leverage every piece of content you make so it's growing your business automatically
Hijack other people's audiences and email lists to grow your own!

Enjoy!

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