The Graham Cochrane Show

Latest Episodes:

Ep 106: How To Write a Sales Page In 60 Minutes May 04, 2021

Show notes

Just because have an online course doesn't mean you're ready to sell. Unless you have a killer sales page, no one is going to buy it!

So what I thought I would do today is walk you through a simple process you can follow to write your next sales page in just 60 minutes. This framework won't be overwhelming, confusing, or long.

All it takes is one hour!

In this episode I walk you through the most important questions you need to answer about your product before you write a single word of sales copy. Questions that will help you:

Grab your prospects attention and curiosity instantly
Create empathy with your potential customers so they trust you more and want to buy from you
Get to the heart of what makes people pull out their credit card and buy - even with a short sales page!

I hope you not only enjoy this episode but also take massive action on it by setting aside 60 minutes this week to write your next sales page using this framework! Enjoy!

Ep 105: A Year Off Social Media (The Update) Apr 27, 2021

Show notes

What would your life look like if you took a year off of social media? How would you feel? Would your business continue to thrive?

These were all questions I had 12 months ago when I set off on a one year social media fast. No Instagram, Facebook, Twitter, Tik Tok, Clubhouse. None of it.

And now that my 365 day break has come to a close it's time for an update! In this episode I cover these big questions:

Did I miss it?
Did I feel out of the loop?
Did not engaging with people affect my business?
What was the best thing about taking the break?
Am I going back?

Whether or not you join me on a social media fast of your own or if you love these platforms, I hope you find this episode insightful and encouraging!

Ep 104: Should You Offer Payment Plans For Your Online Course? Apr 20, 2021

Show notes

So you have an online course (or two) and you're wondering whether you'd sell more copies and make more money if you offered a payment plan option.

But you have questions, like: How many payments should you offer? What are the downsides to offering a payment plan? When is the best time in the sales process to mention a payment plan?

Have no fear! Today I'm going to break down the pros and cons of offering payment plans for your online courses and then give you my personal stance on them so you can decide if payment plans are for you.

Ep 103: The 4 Best Investments You Can Make With Your Profit Apr 13, 2021

Show notes

As your online business starts growing and you begin making more profit you need to decide what to do with that money to build your wealth.

The last thing you want to happen is that you make a lot of money, live it up for a few years, and then have nothing left to show for it in your later years. Business is about more than lifestyle, it's about wealth building and changing your family tree.

So today I want to share with you what I think are the 4 best investments you can make with your business profit each month so you can not only make money but keep (and grow) it for the future!

Ep 102: The 3 Levels of Online Business Apr 06, 2021

Show notes

Not everyone running an online business has the same goals.

Sure some people want to "escape" their 9-5 and go "full time" with their passive income business. But not everybody.

Today I want to share with you the 3 different levels of online business so you can decide which one aligns with your goals and your dreams so you can stop feeling the pressure to model your business off of someone else with an entirely different set of goals.

Ep 101: How Often Should You Sell To Your Email List? Mar 30, 2021

Show notes

One of the most common struggles I see online business owners making is with promoting to their email list. They just don't know how or how often to sell. These are some of the questions I get:

"What if I bug my list too much?"

"What if they unsubscribe?"

"What's the right ratio of sales emails to content emails?"

Today I'm going to give you the simple back of the envelope answer to the "how often" question so you can feel confident promoting and selling to your list. Plus I'm going to give you a simple tool that you should 100% be using to keep your selling and promoting balanced.

Ep 100: 3 Online Business Rules I Break Mar 23, 2021

Show notes

If I could encourage you with anything as you build your online business it would be this: you can break the rules.

There is no one "right" way to build an online income stream that serves a ton of people and takes care of you and your family. You have way more freedom thank you think to ignore the gurus (myself included) and chart your own path.

To drive this point home, today I'm going to share with you 3 classic online business "rules" or best practices that I intentionally break, explain why I break them, and show you how my business has only skyrocketed in revenue and reach in spite of it all.

Here's to the freedom to build your business and life your way!

Ep 99: Quit These Tasks To Grow Your Income In Fewer Hours Mar 16, 2021

Show notes

Pop quiz: Would you like to make more money in your business while working less?

The answer should be YES!

Well today I want reveal three normal everyday tasks I gave up that not only gave me my time back but actually allowed my business to skyrocket at the same time. And yes they are related!

Full disclosure: one of these tasks is super controversial to quit, and another is so sneaky you don't even know you're doing it!

Are you ready for permission to quit some stuff and make more money in the process? I thought so!

Ep 98: 3 Big Membership Site Myths Mar 09, 2021

Show notes

Membership sites are like the holy grail of passive income businesses. But they are also incredibly misunderstood.

From all the students I've coached who have membership sites or want to build a membership site I've come learn there are a few huge myths out there that many online business owners are falling for. Today I want to break down the 3 big ones so you are in the know and can get the most out of your membership.

Once you know the truth about what goes into a successful membership site I think you'll have a lot more fun and make a lot more money!

Ep 97: The 5 Bank Accounts Every Small Business Needs Mar 02, 2021

Show notes

Do you know where your money goes the moment you make it? Do you have a plan for that money before it even hits your account? Are you keeping your money in the right place?

If you're like most small business owners you are likely focused on just one side of the money equation - the making of the money. Rarely are we thinking about where to put that money once it's been made.

Today I want to share with you the 5 types of bank accounts you should be putting your money in each and every month so that you can avoid tax issues, build wealth, and have peace of mind.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected