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    Business

    The Goal Standard

    Stories of the grind before the shine, and how you can glow up in your business or career.

    Host Lené Green is on a journey to find out what it takes by interviewing boss women and men who are successful in their own right. The Goal Standard Podcast highlights the part that you won’t see on social media.

    Guests will share the roadblocks, challenges, and struggles that they went through to get where they are today. Hear how Tonya Rapley went from being in debt to creating a growing personal finance business, how Rachel Hill retired at 27,
    and how Makaela Richardson created a $2 million subscription business.

    Advertise
    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Ep 95. How to start a product-based business from scratch with Gaynete Jones Jan 12, 2021
    Show notes

    In this episode, we're talking to Gaynete Jones, an entrepreneur who has seen major success in the online space as a service provider. She's been featured in Black Enterprise and so many other publications and now she has created a product that's about to revolutionize the way that women deal with their periods each month. She's switching to a product-based business and she's showing us step by step how she was able to do it including a lot of challenges that she faced along the way.

    We discuss:

    • What it's like going from a service-based business to owning a product-based business

    • Differences she has experienced between service and product businesses
    • The importance of educating your audience about your product

    • Deciding what to sell as a product

    Stay connected!

    Instagram: @gaynete| @best.periodt

    Website: www.gaynete.com | www.bestperiodt.com

    The Goal Standard

    Instagram: @goalstandard_

    Website: www.thegoalstandard.co


    Ep 94. I quit my job during a pandemic and other things that happened in 2020 Jan 05, 2021
    Show notes

    On today's episode, The Goal Standard founder Lene Green shares how 2020 impacted her, including quitting her full-time job to focus on her business. She's giving you an inside look at what went right and what went all the way wrong in her life this year.

    In this episode we talk about:

    • What it's really like to quit your job during a pandemic
    • The best way to reflect on your past year
    • How she got ghosted by someone she hired
    • What it's like to hire friends
    • What it's like to live in Japan
    • The first year of marriage and what she learned
    • What The Goal Standard is planning for 2021

    Reach out!

    The Goal Standard

    Email: Hello@thegoal-standard.com | Instagram: @goalstandard_ | Twitter: @goalstandard_


    Ep 93. [REWIND] How to balance business, career and life with Chris-Tia Donaldson Dec 29, 2020
    Show notes

    This week, we're taking it back to our conversation with Chris-Tia Donaldson, the founder of Thank God It's Natural, a manufacturer of natural hair products. Chris-Tia shares her journey through the corporate world as a lawyer, running a successful business, and surviving breast cancer.

    What makes Chris-Tia's story so amazing is that she's had to juggle everything that life threw at her while fighting breast cancer. She talks about keeping her faith and balance, life after becoming a survivor, and what she learned along the way.

    Here's what we talk about:

    • What it's like to balance your side hustle and your business
    • Surviving breast cancer
    • The importance of actually dealing with your issues instead of suppressing them
    • What it's like to be a black woman in corporate America
    • Starting a company from scratch

    Chris-Tia's Book: This Is Only A Test

    Natural Hair Products: Thank God It's Natural

    Reach out!

    Chris-Tia Donaldson

    Email: christia.donaldson@gmail.com | Website: https://christiadonaldson.com/ | Instagram: @tginceo

    The Goal Standard Podcast

    Email: Hello@thegoal-standard.com | Instagram: @goalstandard_


    Ep 92. [REWIND] Keisha Mabry gives us the keys to getting connected to everything we need to be successful Dec 23, 2020
    Show notes

    If you've scrolled through social media and seen the phrase #heyFRIEND, chances are you've come across Keisha Mabry. We loved this episode so much that we've brought it back around for you all to hear!

    Keisha's goal is to help you get connected to the people and resources needed to catch your dreams. Keisha does this as a speaker and through her book ' Hey Friend: 100 Ways to Connect to 100 People in 100 Days'. Most recently, she's created her one-day conference in St. Louis called 'MastHerclass', A day of application and inspiration for entrepreneurs, creatives, and influencers in the Midwest.

    Keisha shares her most important tips when it comes to networking as a black woman, but that's just the tip of the iceberg. She talks about finding what she loves to do, how speaking was the perfect way to get into entrepreneurship, and so much more.

    What I love the most about this episode is that even though it wasn't always easy, she always found a way to weave in her passion: Mission work and business into her career.

    If you know you're meant for something more, but you don't know what the next step is, this episode is for you.

    Reach out!

    Keisha Mabry

    Email:keisha@keishamabry.com | Instagram: @keishamabry | Website: keishamabry.com

    The Goal Standard Podcast

    Email: Hello@thegoal-standard.com | Instagram: @goalstandard


    Ep 91. How to balance a 9 to 5 and a full-time business with Jackie Mitchell Dec 15, 2020
    Show notes

    Jacqueline is a full-time IT professional and Career coach focused on helping black women to climb the corporate letter.

    So this episode is perfect if you're still trying to get your corporate coins and business coins because Jacqueline is going to show you how to balance both!


    Ep 90. [REWIND] How to protect your smarts by trademarking your brand name - with Ticora Davis, Founder of The Creator's Law Firm Dec 08, 2020
    Show notes

    This week we are taking it back to a super informative episode! We are speaking with Ticora Davis of The Creator's Law Firm who talks to us about why it's important for us to trademark our creations as people of color, and how to get it done as cost-effective as possible.

    Ticora has actually helped me in the process of trademarking my brand properly. I'm sharing the story, what I went through, and what I learned through my big mistake of not trademarking my brand in the beginning.

    If there's one thing I've learned through this experience, it's that the culture vultures are lurking, listening and waiting to swoop in and take credit for what we create. (not saying that I created the term Glow Up, but a person of color surely did. The owner of the trademark is not a person of color) PROTECT YOUR SMARTS, SIS! Ticora shows you exactly how to do so in this episode.

    Reach out!

    Ticora Davis

    Email: clients@creatorslawyer.com | Instagram: @ticoradavis | Website: www.ticoradavis.com/creators-law-firm

    The Goal Standard Podcast

    Email: Hello@thegoal-standard.com | Instagram: @goalstandard_


    Ep 89. Why young Black women are leaving the corporate world and starting their own businesses with Pothos Beauty Dec 01, 2020
    Show notes

    If you are a Black woman that feels suffocated in Corporate America, this episode is for you. If you feel inferior, undervalued, or unappreciated this episode is also for you. If you know that you deserve more and desire to take the leap of faith and go out on your own, this episode is definitely for you.

    This week we are talking to Diamond and Lidia of Pothos Beauty, an inclusive beauty and wellness marketplace. These women met while both working in the tech industry.

    They both experienced the struggles of being a Black woman in Corporate America and decided that they weren't going to deal with it. These women left their jobs and created a business that they saw a need for.

    In this episode we discuss:

    -Black women advocating to be treated equally in the workspace

    -How much we have changed from our ancestors when it comes to standing for what we deserve

    -The journey of starting their own company

    Reach out!

    Instagram: www.instagram.com/pothosbeauty


    Ep 88. [REWIND] How to fearlessly follow your purpose - With Tina Fears of Stage Ready Nov 24, 2020
    Show notes

    This week we're taking it back to episode 55 of The Goal Standard Podcast!

    We're talking to Tina Fears who tells us the story about how she kept running away from her creative side and toward stability. This didn't last long because her purpose kept pulling her back in. She ultimately started her company Stage Ready after leaving college. Stage ready ended up being a full-service base for creatives.

    If you know you're meant to do something different, listen to this episode and use it as the fuel you need to go after your purpose, fearlessly.

    Here's what we talk about:

    • How her upbringing helped her become who she is today
    • How having parents as entrepreneurs actually motivated Tina to do the opposite
    • The ups and downs of being an entrepreneur and how to persevere
    • How working a 9 to 5 is actually smart when starting out as an entrepreneur

    Reach out!

    Tina Fears

    Email: iamtinafears@gmail.com | Instagram: @tinafears | Website: tinafears.com


    Ep 87. How to pay off $80k in debt with Nicole Jones Nov 17, 2020
    Show notes

    If you're interested in learning how to pay off the debt that you've gathered over the years from loans, bills, etc. to give yourself peace of mind, this episode is for you. If you are tired of not being able to focus on your business or other important things in life this episode is also for you.

    Nicole Jones was not a woman that grew up with a silver spoon, nor did she cash in a trust fund. She was raised by a single mother who had just enough to make ends meet. Due to her upbringing, once Nicole got a taste of money and living life, she never thought about the debt from school that would trail her.

    Nicole has managed to slay $80K worth of student loan debt! She is an author, a Project Manager at her 9 to 5, and a business owner of 2 businesses, Mediocre to Masterful and The PM Suite.

    In this episode we discuss:

    -How Nicole accumulated and paid off $80K in debt

    -How she balances her businesses while working her 9 to 5

    -How she unlearned her bad financial habits and how it helped her get to where she is now

    Reach out!

    Instagram: @mediocretomasterful


    Ep 86. How to start your business in Bali (and other countries) with Rukiya Mcnair Nov 10, 2020
    Show notes

    If you've ever thought about moving your career or business abroad but weren't sure how to make the move as a mom, this episode is for you.

    This week I am talking with Rukiya Mcnair, author of Melanin Migration. Rukiya has taken both her business and her family to several different countries.

    This episode is for everyone that has been craving the independence and freedom that moving abroad gives.

    We discuss:

    • Her journey of learning how to manage being a mompreneur in a different country
    • How she branched into her first work from abroad venture and the tests and trials she endured
    • How her children have adapted to their migrating lifestyle

    Reach out!

    Instagram: @themigratingmom | @melanin_migration

    Stay connected!

    Instagram: @goalstandard_


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