The Goal Standard

Latest Episodes:

Ep 105. How to grow your brand as an influencer with Aisha Beau Johnson Mar 23, 2021

Show notes

This week we are speaking with Aisha Beau Johnson, Digital Content Creator, and Influencer. Aisha specializes in beauty, wellness, travel, and mental health.

In 2016, after being stopped on numerous occasions by fellow women of color inquiring about her makeup and skincare routine, Aisha decided it was time to create her own platform. AishaBeau.com originated as a beauty blog, but slowly manifested itself into a digital destination covering self-care as a whole. From beauty to lifestyle, and personal development, each post emphasizes the importance of internal and external well-being.

Aisha's writing about mental health and personal development has been featured on FastCompany.com, SUCCESS.com, the Shine Text App, Zora Mag, Forge Magazine, Black Girl In Om, and more. Aisha is also working on her debut book.

In this episode we discuss:

Resources she learned during her journey
Tips on becoming an influencer and creating your brand
How she quit her job without a plan and still became successful

If you want insight into the life of an influencer including the struggles and challenges or if you are thinking about leaving a position you dislike to do something you love, this episode is for you.

Reach Out!

Aisha Beau Johnson

Instagram: @aishabeau | Website: www.aishabeau.com/

The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 104. [REWIND] Black Women and the anxiety of impostor syndrome: Why we get it and how to deal with it Mar 16, 2021

Show notes

This week I decided to take it back and rewind to the chat all about Impostor Syndrome and how it shows up in our lives and businesses especially. Impostor syndrome is something that I've dealt with in my previous career, as a wife, and in my current business. You would think that because I've had so much success, that I'd have it all together but sis that is the furthest thing from true!

In this episode I discuss:

My battle with impostor syndrome and how I learned to manage it
What happens when impostor syndrome creeps in and how to "get rid of it"
How to recognize impostor syndrome when it shows up in your everyday life

We are going to get through this together!

Reach out!

IG: @goalstandard_

Ep 103. Why not following your passion can be holding you back Mar 09, 2021

Show notes

In this episode, we're talking to Jordan Gustus about her journey into entrepreneurship, and how she grew her branding company to what it is today.

Jordan was working full-time and running her business full time, but she got to the point where she wanted to only work on her business while she was at work.

Eventually, she decided to let go of her job and focus solely on her business. Like so many of us, Jordan was nervous that at some point she might have to go back to work, but she did it anyway!

Jordan reminds us of the importance of using our time to follow our dreams versus watching them pass us by.

If you're looking for the inspiration you need to focus on starting and growing your business, or if you're looking for advice on how to create a strategy behind your visual brand, this episode is for you.

Here's what we talk about

Why starting from nothing is better than not starting
How to create a strategy behind your visual brand
Why you should charge your worth
How to quit your job and go full-time into you

Reach Out!

Jordan Gustus

Website: thejordanariel.com | Instagram: @thejordanariel

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 102. How to create your own real estate business with Kharmika Alston of Live Love Durham Mar 02, 2021

Show notes

In this episode, we're talking to Kharmika Alston, a Former US diplomat who made a major career pivot into Real Estate.

Kharmika is the founder of Live, Love Durham, a real estate brokerage which believes in transforming our community and creating new cycles of generational wealth.

Before she made the Pivot, Kharmika's job was working as a US diplomat across the world, including Mexico and Amsterdam. Of course, as a Young Black Woman in this field, there were plenty of difficulties dealing with being treated a certain way within the organization, and promoting policies that she didn't necessarily agree with.

Right before her last appointment, she realized she couldn't do it anymore. So she packed her bags, moved back to North Carolina, and began to figure out her next step.

She's always wanted to invest and get serious about wealth generation, and she realized that housing prices in Durham NC were increasing. She wanted something that would give her the entrepreneurial aspect while being able to invest and help build generational wealth within her community.

It wasn't easy. It was a lot of work, but she made it happen. You'll hear Kharmika give the details on how to make it happen for yourself.

Here's what we talk about

Why the Real Estate exam doesn't prepare you for the real world
How to go from beginning Real Estate Agent to Successful Real Estate Agent
The diversity of the Real Estate Industry
How to pivot in your career
How to use social media to sell homes

Reach Out!

Kharmika Alston | Live Love Durham

Website: livelovedurham.com | Instagram: @livelovedurham

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 101. Black Women Entrepreneurs in the Cannabis Industry - With Shonitria Anthony of Blunt Blowin' Mama Feb 23, 2021

Show notes

Super excited for this episode because it's with one of my best friends, Shonitria Anthony. Shonitria is the founder of the Blunt Blowin' Mama brand. It's a podcast, clothing company, and movement for moms who smoke weed, and one of the few Black Woman-Owned brands in the weedpreneur industry.

What I love about Shonitria's brand is that she dispels a lot of the myths around smoking weed during a pregnancy (and how that doesn't make you a bad mom).

Not only this, but she's sharing how she ended up getting into the weed industry, the challenges she's faced, and the advice she gives to anyone wanting to get into this space.

Here's what we talk about

What it's like being a Black Woman in the weed industry
How to leverage what you learn in your 9 to 5 in your business
How to know when it's time to push toward your dreams
The misconceptions around moms who smoke weed during pregnancy and breastfeeding

Reach Out!

Shonitria Anthony | Blunt Blowin' Mama

Website: bluntblowinama.com | Instagram: bluntblowinmama & bbmclothingline

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 100. Why being overworked is not a badge of honor Feb 16, 2021

Show notes

We hit 100 episodes!!! I told myself when I started this podcast that I would do 100 episodes before I quit. First of all I didn't think it would take this long to get to this point, but I also can't believe what we've achieved.

Through all the hard work, frustration, wins, and losses, I always tried to maintain some sort of work-life balance. That was a struggle. Why? Because we're so used to being overworked!

In this episode, I'm sharing some of the research that I did on why we feel the need to work ourselves to the bone, the health implications of this, and what we can do change our mindset.

If you find yourself using overworking as a badge of honor, this is for you!

Here's what we talk about

The Black Superwoman Complex
Why overworking is a status symbol in 2021
How being overworked is shaving years off your life
How to recognize when you're overworked
The steps you can take to get back to a healthy balance

Reach Out!

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 99. How to be a boss in the corporate and business world with Toneisha Friday of Blex Technologies Feb 09, 2021

Show notes

I first met Toneisha while we were both living in Singapore. I was immediately impressed by how she was able to balance working hard in her career, start her business and live her best life at the same time (we were lit in our Pre-Corona, Southeast Asia days!). That's exactly why I wanted to have her on the show!

In this episode, Toneisha Friday proves that you CAN have it all if you're willing to work for it. As a communications professional and entrepreneur, she's sharing her journey, successes, and challenges. Get your pen and paper out because she's also giving us tips on how she manages to do it so well.

Her business Blex Technologies is an ecosystem of solutions that helps to empower the black community to take control of their sexual health and wellness. Essentially, it's resources for us, by us.

There's real-time support given by qualified coaches through the app, and There's also Blex Box, which includes products to help with sexual exploration for yourself and your partner.

The most amazing part of all of this is not the quality brand that Toneisha has built, but the fact that she was able to do this while working a highly demanding job at a global company. AND living her best life. We were traveling and turnt!

If you're looking to figure out how you can continue to climb the corporate ladder, live your best life and start your business, this episode is for you.

AND

If you're looking for more resources about sexual health and wellness, she shares a little advice on this too

Here's what we talk about

How to use your 9 to 5 to fund your business
Why you need people smarter than you on your team
How to outsource all the things that you need to
Some of the biggest issues with sex in the black community
How to prove yourself in a huge company
Why mentors are key to your success and how to secure the right sponsor

Interested in a blexBox? Currently, they have a revamped Valentine's Day blexBox available and they're offering 10% off everything this month using the code 'BLACKHISTORY'

Reach Out!

Toneisha Friday

Website: blextechnologies.com | Business Instagram: @blex_app | Personal Instagram: @toneisharenae

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 98. How to leave Corporate America and start a global brand with Jakiya Brown Thiaw of Travelingfro Feb 02, 2021

Show notes

We had the opportunity to speak with our brand Jakiya Brown Thiaw, founder of The Travelingfro in this episode. Jakiya helped us with The Goal Standard brand, and we love sharing people we know who are amazing at what they do.

We talked to Jakiya about her incredible story, from growing up in North Carolina, to moving to NYC for her dream job at one of the biggest beauty brands in the world. Even at the points where most stories end, (dream job in the big city), Jakiya's was just beginning.

After getting bit by the traveling bug, Jakiya took every opportunity she could to see the world until she realized she wanted to travel full time. She put a plan into place, packed her stuff, and went off on an adventure, slowly but surely creating a brand that would help her finance her adventures.

Now, Jakiya has settled on the content and focuses on helping struggling millennials turn their passion into a dream job and transition into a life of doing more of what they love. In other words, Jakiya is a brand wiz that helps millennial entrepreneurs get clear and focused on their brand.

We know because she did an incredible job at helping us at The Goal Standard get our whole life together

So if you're trying to figure out if you should make the job into a new career path, or if you want tips on how to strengthen your personal or business brand, this episode is for you.

Here's what we talk about

How being different can mean that you're meant for something more
How to create a realistic strategy to quit your job and travel the world
The keys to creating a strong brand that resonates with your audience
How you can work with Jakiya to get clear on your own brand

Reach Out!

Jakiya Brown Thiaw

Website: Thetravelingfro.com/somethingscoming | Instagram: @travelingfro

The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 97. How to make money from things you're good at by Ebony Staten of The Vogue Room Jan 26, 2021

Show notes

If you're like the majority of us, you probably have a side passion or project that doesn't yet make money, but you've been trying to figure out how to make it work, this episode is for you!

We're talking to Ebony Staten, Tech exec and founder of The Vogue Room, an interior design company dedicated to creating chic, vibrant, and high fashion living spaces. Ebony walks us through how she started with her interior design passion from when she decorated her first college apartment (I wish she could have helped me decorate mine!).

Not long after, Ebony's business grew within the Charlotte area and has created The Vogue Room Foundation, a full design, and installation for first-gen female college students. and she had to learn quickly how to balance her WFH tech job with a growing interior design brand.

What we love about Ebony's work is that it really creates spaces that incorporate the personal style and culture of her clients.

If you're trying to balance your passion/project with your full-time job, or you just want some tips on how to make a more comfortable, safe space since you'll be working from home more, this episode is definitely for you.

Here's what we talk about

How to balance corporate life and entrepreneurship
Why networking is the key to success
How to monetize your projects and passions
Steps to create a comfortable, welcoming WFH space in your home

Reach Out!

Ebony Staten

Website: thevogueroom.co | Instagram: @thevogueroom

The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 96. How battling an illness led this entrepreneur to create one of the top 20 black beauty brands - with Dawn Fitch of Pooka Beauty Jan 19, 2021

Show notes

Life is 10% what happens to you and 90% what you do about it. That's exactly what led our guest Dawn Fitch to create her bath and body brand, Pooka Pure and Simple.

Dawn was working her dream job at Sony Music when she fell ill with MS. Throughout her journey of coming to terms with the illness, She started creating products that would help her adopt a healthier lifestyle.

This led to her creating products to sell to her community, once she realized she had a dope business idea. Starting with selling at small markets to growing an online brand, Dawn takes us through her story as an entrepreneur, including getting featured as one of the top 20 black beauty brands in Essence, and how she managed to grow her online community, The Best Life Tribe to over 2,400 women.

Dawn's story is a great reminder that you cannot let what happens to you control you, and you can make the best out of some really difficult situations. If you've been going through a personal struggle, and you want some advice or inspiration on how to turn your situation around for the better, this episode is definitely for you.

Here's what we talk about

What it's like to work for a top tier company and how to set yourself apart in the corporate world
How dealing with personal struggles can work out for the better
What it's like to be a new entrepreneur
How to make a huge career pivot
How to create an engaging online community

Reach Out!

Dawn Fitch

Website: pookapureandsimple.com | Instagram: @dawnfitchofficial

The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

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