The Goal Standard

Latest Episodes:

[REWIND] Ep 115. How to make money from things you're good at by Ebony Staten of The Vogue Room Jun 01, 2021

Show notes

If you're like the majority of us, you probably have a side passion or project that doesn't yet make money, but you've been trying to figure out how to make it work, this episode is for you!

We're talking to Ebony Staten, Tech exec and founder of The Vogue Room, an interior design company dedicated to creating chic, vibrant, and high fashion living spaces. Ebony walks us through how she started with her interior design passion from when she decorated her first college apartment (I wish she could have helped me decorate mine!).

Not long after, Ebony's business grew within the Charlotte area and has created The Vogue Room Foundation, a full design, and installation for first-gen female college students. and she had to learn quickly how to balance her WFH tech job with a growing interior design brand.

What we love about Ebony's work is that it really creates spaces that incorporate the personal style and culture of her clients.

If you're trying to balance your passion/project with your full-time job, or you just want some tips on how to make a more comfortable, safe space since you'll be working from home more, this episode is definitely for you.

Here's what we talk about

How to balance corporate life and entrepreneurship
Why networking is the key to success
How to monetize your projects and passions
Steps to create a comfortable, welcoming WFH space in your home

Reach Out!

Ebony Staten

Website: thevogueroom.co | Instagram: @thevogueroom

The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 114 - Bet on yourself with Candace Junée May 25, 2021

Show notes

This episode of The Goal Standard is supported by Remote Works, a podcast that tells extraordinary stories of teams that made the shift to flexible working.

Click here to listen and learn more about this podcast. Many thanks to Remote Works for their support!

In this episode, we're speaking to Candace June, marketing consultant and founder of Epic Fab Girl, a community for women entrepreneurs. Candace always had the entrepreneurial spirit, but decided to take the traditional route. In the beginning of her career, she was recruited to one of the top consulting firms in the US, and realized that she needed to trust in her faith and follow her calling.

After leaving her job with the exact amount of money she needed, she was able to grow her current brand and business into what it is today. Now, Candace helps other women entrepreneurs to do the same thing.

Here's what we talk about

Why you should jump out on faith
The biggest marketing mistakes entrepreneurs make
Why following the traditional career trajectory isn't for everyone
Why community is so important

Reach Out!

Candace Junée | Epic Fab Girl

Website: epicfabgirl.com | Instagram: @candacejunee

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

[REWIND] Ep 113. Why not following your passion is holding you back with Jordan Gustus May 18, 2021

Show notes

In this episode, we're talking to Jordan Gustus about her journey into entrepreneurship, and how she grew her branding company to what it is today.

Jordan was working full-time and running her business full time, but she got to the point where she wanted to only work on her business while she was at work.

Eventually, she decided to let go of her job and focus solely on her business. Like so many of us, Jordan was nervous that at some point she might have to go back to work, but she did it anyway!

Jordan reminds us of the importance of using our time to follow our dreams versus watching them pass us by.

If you're looking for the inspiration you need to focus on starting and growing your business, or if you're looking for advice on how to create a strategy behind your visual brand, this episode is for you.

Here's what we talk about

Why starting from nothing is better than not starting
How to create a strategy behind your visual brand
Why you should charge your worth
How to quit your job and go full-time into you

Reach Out!

Jordan Gustus

Website: thejordanariel.com | Instagram: @thejordanariel

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

How to balance your business & your 9 - 5 with Terri Stewart of 10th Social & The Sovereign Life May 11, 2021

Show notes

While starting and growing a business has been great for so many of us, LLC Twitter and so many other people make it seem like you HAVE to choose. That's actually not the case. You can have both and still love your life.

Just ask Terissa Stewart, tech professional and entrepreneur. In this episode, Terri gives us the real deal on how she couldn't figure out how to balance both entrepreneurship and her full-time job at the same time until she got the help she needed.

Now, she's working in a job she loves while running a social media management business and hosting a podcast helping millennials get better with their money.

If you're struggling with feeling like you can't have a 9 - 5 and a business, or you want to know how to balance both, this episode is for you!

This episode of The Goal Standard is supported by Remote Works, a podcast that tells extraordinary stories of teams that made the shift to flexible working.

Click here to listen and learn more about this podcast. Many thanks to Remote Works for their support!

Here's what we talk about

Top mistakes entrepreneurs make when they start their business
Why you should invest in a business coach
How to balance your career and your business

Reach Out!

Terissa Stewart | 10th Social | The Sovereign Life

Instagram: @terri2kool

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 111. How to create your own lane with Jen & Jay of Hustle & Heels May 04, 2021

Show notes

This episode of The Goal Standard is supported by Remote Works, a podcast that tells extraordinary stories of teams that made the shift to flexible working.

Click here to listen and learn more about this podcast. Many thanks to Remote Works for their support!

This week, we're speaking with Jen & Jay, the founders of Hustle & Heels UK - an organization that aims to support women starting their businesses in the UK and around the world.

The dope thing about this story is that they started Hustle & heels as a way to promote their hair business, but it eventually took on a life of its own.

Now, Hustle & Heels has a community of over 17k women around the world and has also worked with local governments in the UK to develop programs for entrepreneurs.

If you've had an idea for a while or you want to know more about how to pivot careers, this episode is perfect for you.

Here's what we talk about

How to make mistakes and still get back up
The importance of relationship building
Why you need a community to help you grow your business and brand
Why investment and support is important when it comes to growing your business.

Reach Out!

Jen & Jay | Hustle & Heels

Website: hhll.co.uk | Instagram: @hhlluk

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 110. If you can't find what you want, create it yourself w/ Tobi Oredein Apr 27, 2021

Show notes

This episode of The Goal Standard is supported by Remote Works, a podcast that tells extraordinary teams that made the shift to flexible working.

Click here to listen and learn more about this podcast. Many thanks to Remote Works for their support!

Representation matters in all areas, but especially in modern media. In the last few years, we've seen a huge increase in the amount of online media created specifically for black women, but only a few have been created in a way that can capture the nuances, struggles, and challenges that we all face. Black Ballad has done this so well.

This is why I am so excited to have Tobi Oredein, founder of Black Ballad,a UK based digital platform for Black women on the podcast this week.

Black Ballad was created due to Tobi's realization of the lack of diversity in mainstream media in the UK. Her goal with the platform is to "help Black women in Britain live their best lives", and I am here for it!

Tobi's journey to creating Black Ballad is also inspirational as it highlights the challenges that Black Women face in the media industry both as corporate professionals and entrepreneurs.

In this episode we talk about:

How Tobi created her media company
Tobi's experiences as a Black Woman in the UK
What it is like to work with brands as a black woman
How to get sponsorships from major corporations

If you are interested in starting a business, creating a community, or making sacrifices for your dreams, this is the episode for you!

Reach out

Tobi Oredein: Instagram @iamtobioredein @blackballaduk Website: https://blackballad.co.uk/

The Goal Standard: Instagram- @goalstandard_ Website: www.thegoalstandard.co

Ep 109. Your circle is the reason you're not successful. Here's why [LIVE EPISODE] Apr 20, 2021

Show notes

This episode of The Goal Standard is supported by Remote Works, a podcast that tells extraordinary teams that made the shift to flexible working.

Click here to listen and learn more about this podcast. Many thanks to Remote Works for their support!

I'm sure you've heard the saying "You're the average of the 5 people you surround yourself with" by John Rahn. But how important is our community when it comes to being successful? I wanted to investigate how true this really was.

I looked at some research being done, and I found out that community and your environment play a huge role in how successful you are.

In a study done by the New England Journal of Medicine on obesity and social networks, researchers found that a person had a 57% chance of being obese if a close was obese. This shows just how much influence those around us have on who we become as people. But it's not only about our bodies.

The reality is that we spend our time and energy, which shape our subconscious mind, exposes us to new ways of thinking, and show us what's possible or not. We may even pick up new habits. So it's so important to make sure the people around us are bringing us closer to success and not further away from it.

I'm a big believer that we need people in our inner circle to support, challenge, and inspire us to do better, and that's what we're talking about in this live episode.

Here's what we talk about

When I first realized how important your circle is
How to know if you have the right people around you
Why you should focus on creating a small circle of winners

Reach Out!

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 108. Where you start doesn't have to be where you finish with Jessica Chinyelu, The Sponsorship Lady Apr 13, 2021

Show notes

This episode of The Goal Standard is supported by Remote Works, a podcast that tells extraordinary stories of teams that made the shift to flexible working.

Click here to listen and learn more about this podcast. Many thanks to Remote Works for their support!

In this episode, we're speaking with Jessica Chinyelu about her journey from club promoting and working with Ciroc to helping influencers, podcasters, and other entrepreneurs with sponsorships. What I love about her story is that when you hear where Jessica started from, it's hard to see how she transitioned to where she is now.

When you listen to the episode, you'll be able to see the breadcrumbs and stepping stones that following her faith created.

Jessica's journey is really important for those of us who are unsure about what our next step in life is, and for those of us who are unsure about what we're able to accomplish because she shows that every step of the journey gives us the skills we need to get where we need to be. There are so many ways that we can use our skills and gifts, and I love that Jessica was not afraid to keep going and figure out what works for her!

AND as a bonus, Jessica is dropping so many gems around securing sponsorships, so if you're an influencer or entrepreneur looking to work with brands, you're going to get so much out of these episodes!

Here's what we talk about

How having faith can actually help you achieve your goals
Why you don't have to have it all figured out when you start
How to pivot in your career
The biggest misconceptions when it comes to getting sponsors
Why you don't need a huge following to secure paid sponsorships
What partners are ACTUALLY looking for from partnerships

Reach Out!

Jessica Chinyelu | The Sponsorship Lady

Website: thesponsorshiplady.com | Instagram: @thesponsorshiplady

Lene | The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

Ep 107. [REWIND] How to walk away from a career that isn't right for you, with 7-figure sales coach Jasmine Green Apr 06, 2021

Show notes

This week we are taking it back to one of my favorite episodes with business coach Jasmine Green.

A huge part of Jasmine's story is that she gave up an opportunity to go to Medical School. She realized it just wasn't right for her. Just as quickly as Jasmine made that decision, she went from a path of financial and professional security as a doctor to starting over from scratch.

Jasmine went through a turbulent time trying to figure out what she was meant to do. She quickly got caught up in a bunch of dead-end jobs, just trying to survive. Jasmine had no sense of direction, identity, and was completely lost and alone.

She hit her rock bottom when she ended a relationship and had to up move back home with all of her belongings. For most people, this would have been enough to put aside any vision of a successful future, but Jasmine always knew that she was meant for more. So she put a plan in place to live the life she knew she deserved.

Jasmine's story is so incredibly impactful because no matter what circumstances she was in, she never wavered from doing the work it takes to figure out one's purpose. She had so many career pivots before she got to where she is today.

Now, Jasmine is working as a successful 7-figure sales coach helping business owners reach multiple six figures. Her purpose is to help her clients become who they need to be to in order to earn the results they desire.

The best part of it all is, Jasmine no longer has to continue to seek and search for clients, opportunities, or income - they all come to her.

Here are some key takeaways

How to be secure in your decisionmaking
How to surround yourself with people and resources that are going to uplevel you
Why you need to listen to your intuition to discover your purpose

Reach out!

Instagram: @goalstandard_

Ep 106. You're procrastinating and you don't know why Mar 30, 2021

Show notes

In this week's episode, we are diving into procrastination and how it affects us in our day-to-day lives. We all procrastinate, and it's not for the reasons you think.

We've heard the stories about it being in our nature or the fact that we work better under pressure.

BUT...

Studies show that the real reason for procrastination actually has to do with our emotions. It has more to do with not wanting to experience a certain emotion that we believe will manifest when we start doing what we're supposed to. Pretty deep right?

In this episode we discuss:

The real reasons why we procrastinate
Ways that we can clear our minds and "slay the procrastination dragon"
What the professionals have to say about procrastination and how we can fix it

If you suffer from procrastination the way I do, this episode may help you to understand that you're not alone, and also give tips on how to be more productive and how to properly handle moments where procrastination is taking over.

Reach Out!

The Goal Standard

Website: thegoalstandard.co | Instagram: @goalstandard_

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