The GaryVee Audio Experience

Latest Episodes:

What Beast Games Means for Creators Jan 22, 2026

Show notes

In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy.

You’ll learn about:

Why the creator is the empire
The underpriced attention opportunities in live streaming
Why I believe Mr. Beast is a "preview, not the anomaly"
How the algorithm is the report card for the audience
The significance of Beast Games and what it means for Hollywood

We Live in the 10 Second Economy Jan 21, 2026

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In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now.

You’ll learn about:

This year's business strategy: Intentionality and Impact
The biggest mistake brands make with collectible products
Why live shopping is a massive opportunity
Why teaches your kids AI will set them up for success
How to stop blaming the past and start loving yourself now

Why “And” is the Answer: How to Create Content Outside of Your “Niche” Jan 20, 2026

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In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.

You’ll learn:

Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.
The two things you must give up to successfully shift your content narrative.
How to handle the "outside noise" from people telling you to stay in your lane.
Why I believe there is a "massive appetite" and opportunity for female founders.
My advice for treating yourself like a premium brand for high-level sponsorships.
Why, at this level of success, the only thing you should be thinking about is what makes you happy.

The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like Jan 19, 2026

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In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.

You’ll learn about:

Valuing Intellectual Property and Digital Assets
Core Objectives for Building a Digital Community
Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl
Leveraging Fashion for Rapid Market Entry
Defining "Culture" Beyond Brand-Specific Fandom

Live Shopping Is the New 2012 Social Media Jan 16, 2026

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In this episode of the GaryVee Audio Experience, I go live on TikTok to talk about why live shopping is the biggest opportunity of 2026, how adopting a maybe mindset can lead to the results you’re looking for, and how there’s no originality in the world. I also discuss how feeling paralyzed by overanalysis is directly related to your insecurity and most importantly why it’s important to stop blaming your parents, the government, and the rest of the world once you turn 25.

You’ll learn:

TikTok Shop Affiliate Marketing is a "Gold Rush" Live Shopping in 2026 is Social Media in 2012.
Adopt a "Maybe Skewing Towards Yes" Mindset
Insecurity is the Root of Overanalyzing and Perfectionism Overanalyzing and perfectionism are you being "scared to do"
The Creator, Not the Idea, is the Niche There are no original ideas or niches.
You Don't Have to Pick One Business Lane Finding success in multiple side hustles does not mean you have to choose just one.
Age 25 Should Mark the "Age of Accountability"
Forgiveness and Humility Lead to Joy

The Power of No: Why Saying Yes Is Stalling Your Progress Jan 15, 2026

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In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your 20 hours of homework on how to get started selling on platforms like TikTok Live, Whatnot, and more. I also discuss how to be more efficient by saying no and why there’s no such thing as work-life balance.

You’ll learn about:

The Power of “No”
Career Advice for a Young Entrepreneur
How to Start Selling on Live Shopping
How to Overcome Imposter Syndrome
How to Deal with Judgement or Disapproval

The #1 Thing Stopping You from Success Jan 14, 2026

Show notes

In this episode of the GaryVee Audio Experience, I sit down with Dr. Amanda on her podcast Midlife Muse to talk about how to build momentum in business and life through gratitude and self awareness, why the fear of “being seen” is holding you back, and the impact of 6th place trophies. Dr. Amanda and I also discuss why losing is good, the impact my mother has had on me and why hanging out with 70-80 year olds will change your life for the better.

You’ll hear about:

Definition of Failure: The ultimate failure or “loss in life” is defined as only "eight people showing up to that funeral" due to cutting and stepping on others to succeed.
Regret and Fear: Regret is viewed as "poison" and "wasted energy". People do not live life as their true selves or mitigate regret because they are worried about the opinions of others or people in their life who embody "misery loves company".
The Value of the Elderly: Recommending spending time with a non-family member over 70 to gain wisdom and learn about regret.
The Era of the 70-Year-Old: The prediction that society is nearing the "era of the 70-year-old" where wisdom will be valued over youth.
Parental Influence and Fear: Many people absorb the fear of their parents (often a mother or father), which prevents them from pursuing their ideas.

GaryVee_Internalmeeting_recording_bestmeetingever_01-13-26.mp4 Jan 13, 2026

Show notes

In this episode of the GaryVee Audio Experience, I talk about the definition of success, the importance of building relationships, and why I never burn out. In this meeting with my employees I give them the best advice I can think of when it comes to life outside of work, why immersing yourself in what you’re curious about is the best way to learn, and why I think it’s important to support the “next” generation.

You’ll learn:

Fighting for Happiness is the Most Important
Why Building Relationships has the Biggest ROI
The Best Way to Learn is by Doing
The Definition of Success is Defined Only by You
How to Prevent Burnout

How to Measure Creative Success in 2026 Jan 12, 2026

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In this episode of the GaryVee Audio Experience, I talk about the current era of measuring the success of your creative with math and the difference between brand and sales. We get into how social content is feeding LLMs, how the content finds its audience, and how to test organic social content before spending paid media dollars. I also break down which social media platforms you should be posting on like: Facebook, Snapchat Spotlight, and LinkedIn.

1-Hour of Advice About Sales, Self-Belief, and Winning in Business Jan 09, 2026

Show notes

In today's episode, I tell the story of how I built Wine Library and how I developed my sales skills from a young age. We talk about why most people lose in business, why electricians are about to make a lot of money, and why leaning into who you truly are is non-negotiable. I break down self-doubt, accountability, being comfortable with being uncomfortable, and why everyone should spend time learning how to prompt engineer with AI. We also touch on parenting, self-belief, and why taking full responsibility for your life is the fastest path forward.

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