The GaryVee Audio Experience

Latest Episodes:

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads Feb 19, 2026

Show notes

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.

You’ll learn:

Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
Why I believe success is predicated on firing those who don't like change.
How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
Why the ultimate failure for scaling businesses is trying to force employees to be on camera

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement Feb 18, 2026

Show notes

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore the cultural conversation around social media, judgment, and the pressure on young people to "figure it out."

Why I believe ego is insecurity, not confidence.
Why a lack of entitlement is killer and how it relates to giving without expectation
How to make happiness your "true north star" instead of chasing money or material possessions.
Why social media validation is a human problem and not solely a platform issue.
How taking accountability for bad outcomes can be empowering.
The dangerous trap of "figuring it out" and the financial handcuffs of buying things you can't afford.

You’ll learn:

Why Your Content is Hurting Your Team Building Feb 17, 2026

Show notes

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.

You’ll learn about:

Why business has never been about the money for me
How to avoid burnout and complacency
The essential need for real candor in recruiting
My strategy for hiring senior talent
Why caring about your team is the key differentiator
The future of sales in a "barbell" world

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses Feb 16, 2026

Show notes

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever.

You’ll learn about:

My three-part thesis on the end of the social media era
Why I believe Augmented Reality and glasses will replace the phone
How the Agentic Economy will change purchasing decisions for brands
The difference between aspirational behavior and actual consumer action
Actionable advice for creators on how to prepare for the future while thriving on TikTok

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship Feb 13, 2026

Show notes

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference.

You’ll learn:

Why Tom Bilyeu quit a lucrative technology business to pursue a business based on purpose and camaraderie.
The difference between real money and paper money and why a $1 million wish is heartbreaking.
How Quest Nutrition grew into a billion-dollar company in five years using an exclusive influencer marketing and community strategy.
Why I and Tom Bilyeu agree that you can't change a bad company culture if the leadership isn't on board.
Why Tom Bilyeu believes the word "patience" is misinterpreted as "passive".
Tom Bilyeu's philosophy on building emotional safety in the workplace, focusing on high standards and laughter.
The debate on whether a successful entrepreneur is a natural-born talent or a learned operator.

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026 Feb 12, 2026

Show notes

In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.

You’ll learn about:

Why "Social Media" is Dead and How to Master "Interest Media"
The New Metrics for Content Distribution
The Humility Required to Start on New Platforms like Substack
Why Your Impatience is Rooted in a Desire to Impress People You Don't Like
The Financial and Mental Discipline of Building an Empire
How to Sell with Conviction, Not Fear, by Providing Financial Literacy

The Most Expensive 30 Seconds in Advertising Feb 11, 2026

Show notes

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like.

You'll learn:

Why I view every event, including the Super Bowl, as a "production day" for content

How to get more value out of experiential marketing by creating thoughtful content with influencers

My philosophy on why most brands should prioritize trial and sampling at the Super Bowl

Why the shift to an "interest graph" on social media is forcing marketers to double down on creative relevance

The immense economic impact of "family moments" and team building for employee retention

My prediction that a future Super Bowl ad will be an exact replica of a high-performing organic social media post

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas Feb 10, 2026

Show notes

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.

You'll learn about:

Why email is still a central hub of attention and how AI will boost open rates
The difference between "lean-in" and "lean-back" content across channels
Why I believe "Performance Marketing" should be rebranded to "Performance Sales"
Why you shouldn't rush into long-term AI contracts with vendors
The common mistake of measuring potential reach instead of actualized reach

Why Humility is the #1 Skill a CEO Can Have Feb 09, 2026

Show notes

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility.

You’ll learn about:

The True Meaning of Authenticity
How to Master the TikTok Live Algorithm
The Boulders vs. Pebbles Monetization Strategy
Why My Greatest Skill is Humility
How to Get the Right Leverage for Scale

Is a $10 Million Super Bowl Ad Still a Good Deal? Feb 06, 2026

Show notes

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.

You’ll learn about: