The Game with Alex Hormozi

Latest Episodes:

Volatility vs. Risk | Ep 532 May 04, 2023

Show notes

“Wealth is not a number, it’s a ratio.” Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than what people think ultra-wealthy is all about.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:58) - Don’t listen to people poorer than you & volatility vs. risk

(5:13) - have a strong income-to-expense ratio.

(7:29) - Pay off high-interest cards, dollar cost averaging, and acquisition channel

(12:24) - Track, don’t slack. Look at your bank account every day.

(14:35) - Recap of action plan

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(This episode is a re-run. Original airdate was May 18, 2021)

Your Market is Not Capped | Ep 531 May 02, 2023

Show notes

"Your market isn't capped. Your mindset is capped." Today, Alex (@AlexHormozi) talks about how entrepreneurs often think their market is saturated when in reality their mindset is the limiting factor. He provides a framework for expanding into new markets, and emphasizes the importance of taking the time to build a successful business.

Timestamps:

(1:03) - starting a new business is not the answer

(2:25) - Look at the platforms & methods. What haven’t you done yet?

(5:10) - 5 directions under the pyramid of markets

(11:33) - Your market is not saturated

(12:32) - Takes time to build big sh*t, have an entrepreneur checklist

(14:56) - Provide most value by absolute metrics in terms of dollars

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From Vision to Reality: Building a Successful Business (with Ryan Pineda) Pt.2 - June ‘22 | Ep 530 Apr 29, 2023

Show notes

"I think the relationships and the feeling you give those people is longer lasting than the education." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to discuss the success of their e-learning business and the importance of providing a great user experience. They also touch on their personal relationship and share insights on navigating the current economy. This is part 2 of the interview.

Check out the episode on Ryan Pineda’s YouTube Channel!

Timestamps:

(2:08) - Personalized experience enhances the value of the program

(5:31) - Writing process for $100M Offers

(9:11) - Building communities & working together with Leila

(14:30) - Navigating economy, looking at leads traffic

(21:30) - Being the face of business, recruiting top talent

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The Offer Is King | Ep 529 Apr 27, 2023

Show notes

Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.

Timestamps:

(0:35) - The core offer should be exceptional and grow the business.

(2:22) - 3 Components of a good offer

(3:58) - 1st-3rd Free Offers: bribe, limited, and trial with penalty

(7:42) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitment

(11:55) - Continue to sell people even if not closing the deal.

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(This episode is a re-run. Original airdate was March 6, 2020)

Rejecting Expectations, Labels, and Trauma (on Iced Coffee Hour) | Ep 528 Apr 25, 2023

Show notes

"Desire is a contract we make with ourselves to be unhappy until we get what we want." Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to talk about rejecting societal expectations, labels, and trauma. He also explores the concept of desire as a contract that leads to unhappiness until fulfilled and the importance of creating meaning in one's life without casting expectations, and touches on the role of language in shaping beliefs and the benefits of monitoring and controlling what we deem meaningful.

Watch the full interview on Iced Coffee Hour’s YouTube Channel!

Timestamps:

(0:27) - Desire is a contract for unhappiness until we get it

(5:26) - Language matters, how we say things is how we think

(9:32) - Nihilism, emotions, and cultural traumas

(14:22) - Control your responses, control your stimuli.

(17:23) - False binary of belief, it's about how hard you believe

(20:36) - We're given a token to enter the casino of life

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The Secrets to Scaling Internet-Based Businesses (with Ryan Pineda) Pt.1 - June ‘22 | Ep 527 Apr 22, 2023

Show notes

"We wanted to build the machine that builds the machine." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to explain their approach to investing in and partnering with businesses, as well as the challenges and strategies involved in taking a company from $3 million to $30 million in revenue. This is part 1 of the interview.

Check out the episode on Ryan Pineda’s YouTube Channel!

Timestamps:

(0:45) - What Acquisition does & bottlenecks for growth

(4:27) - Needs for hiring & evaluating portfolio companies

(15:36) - Thoughts on selling Acquisition & going public

(18:53) - Full-force on social media & content creation time

(25:10) - Advice for founders to improve business growth

(27:07) - How to prevent churn in e-learning masterminds

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You Will Stay Poor If You Don't Understand These Equations | Ep 526 Apr 20, 2023

Show notes

It’s all about understanding the formulas. Today, Alex (@AlexHormozi) talks about the importance of understanding the two fundamental equations of business to make informed decisions. He also emphasizes the need to know the number of new sales per month and lifetime gross profit per customer.

Timestamps:

(1:05) - Fundamental equation: number of new sales or sales velocity

(2:38) - How to calculate lifetime gross profit per customer

(7:13) - Equilibrium point is where we level out

(9:08) - Cost to acquire a customer

(10:10) - 3:1 LTV to cap ratio or greater is necessary for growth

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(This episode is a re-run. Original airdate was November 16, 2021)

From Side Hustle To Main Hustle | Ep 525 Apr 18, 2023

Show notes

“Be willing to do the basics.” Today, Alex (@AlexHormozi) discusses the process of transitioning from a side hustle to a main hustle. He also provides advice on when to quit your job, how to secure your family financially, and how to sustain a reliable income from your side hustle before making the jump.

Timestamps:

(0:52) - Side Hustle definition & knowing your season

(2:57) - 3 steps: secure family, match income, make sure it’s reliable

(5:20) - Pick high likelihood side hustle with experience

(6:48) - Start with stepping stones to higher leverage opportunities

(8:59) - Cut overhead to invest more time in your main hustle

(10:42) - How Alex jumped to his main hustle

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The Power of Time Horizon: How to Master Your Money (with Lewis Howes) Pt.2 - June ‘22 | Ep 524 Apr 15, 2023

Show notes

"Extending the time horizon, I think only happens if you do shift the intention through which you're building it or you're just unbelievably self-disciplined." Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of shifting from a scarcity mindset to one of growth and service. He also emphasizes the role of time horizon in achieving success and building wealth as well as shares his unique perspective on marriage, highlighting the importance of shared values, mission, and lifestyle in creating a lasting and fulfilling relationship. This is part 2 of the interview.

Check out the episode on Lewis Howes’ YouTube Channel!

Timestamps:

(0:26) - Shift intention from scarcity to growth & measuring in time horizon

(7:45) - Alex’s admiration for Leila; loyalty and respect in marriage

(30:55) - Break down how to sell or enroll in a service

(49:59) - Learn from bad experiences, only let them burn you once

(55:35) - Three skills to reach your 1st million

(1:05:07) - Three lessons or truths to share from life

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Hard Work Won’t Make You Rich | Spotify Video Exclusive Apr 14, 2023

Show notes

“No one can outwork me”... stop lying to yourself. Today, Alex (@AlexHormozi) discusses the fallacy of equating hard work with success and instead emphasizes the importance of leveraging activities to create output. It also highlights the need for entrepreneurs to understand their role in a business, recruit complementary team members, and have a high return on time as a CEO.

Timestamps:

(0:41) - Do the work, put volume in, to get better.

(1:24) - Volume + leverage create output. Do something to achieve.

(3:02) - Winning requires knowing player roles, not outworking others.

(5:33) - As the enterprise grows, skills become specialized, need experience.

(6:59) - Use the right metrics to measure success at higher entrepreneurship levels.

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